33% Of All Searches Include Local Intent
Make sure you include location information in your meta-descriptions and even your title tags on main webpages. This will help to drive click-through rates as shoppers realize you are in their area. Also, including your address on the footer of your website and, of course, the contact page are basics that should be covered. (Stat Source: Elite SEM)
Search engines and people are impatient. In the world of mobile search, your website needs to load fast. It’s one of the factors that gives you a better chance of showing up favorably in the search engines. It is also is one of the top factors your website visitors consider in determining whether your site provides a good user experience.
If you want a full breakdown of this report, you can view it here. (Stat Source: Mobile Strategies 360)
As a tip, you should sit down, take out a desktop, a tablet, and a mobile device, pull up your website on each one, and spend time going through it to find and fix any mistakes before your customer does.
If you’re in the ecommerce space, you are likely trying your hand at a variety of online marketing channels, like Facebook, LinkedIn, Pinterest, YouTube and Instagram. With so many channels and so little time, it’s all too common to rush through the process of setting up your campaigns. Don’t rush and don’t try to make your campaign from one platform fit into another one. Each advertising site is unique and should be treated as such, while still maintaining consistency with your branding. (Stat Source: Facebook)
Apps are also beginning to show up more in the standard search engine results. This means if you have an app, you need to be optimizing it for search to help your audience base find it. (Stat Source: Facebook)
Don’t think of mobile videos like your standard 30 – 60 second TV ads. You really have about 3 seconds to grab a viewer’s attention before they keep on scrolling. (Stat Source: Facebook)
Need help with your digital marketing? We are a search engine marketing agency located in Palm Beach Gardens, Florida. We listen. Tell us what’s keeping you up at night and we’ll create an SEO and PPC marketing strategy for success. 818.806.3868.