5 Ecommerce Email Marketing Examples That Boost Your Bottom Line
However, if you’re trying to drive conversions and sales for your ecommerce business, there’s one channel that simply outperforms the rest. And that’s email marketing.
According to recent research:
- Email now accounts for more than 7% of all e-commerce user acquisitions. It’s the second most effective acquisition channel behind search. (Source: Custora.com)
- Customer Lifetime Value of customers acquired through email is 12% higher than average. In comparison, Twitter CLV is 23% lower than average. (Source: Custora.com)
- 33% of consumers report that email contributes most to their online spending. (Source: awprotools.com)
- Average return on email marketing investment: $44.25 for every dollar spent. (Source: Experian.com)
What these stats mean to you: If you’re not utilizing email marketing for your ecommerce business, you’re missing out on customer acquisition and increased revenue opportunities.
If you’re brand new to email marketing and wondering which service providers are best, check out these posts: Top 5 Services for Medium to Large Businesses and Top 5 Email Marketing Service Reviews for Small Businesses.
Not sure what content to put in your e-commerce emails? Here are some ecommerce email marketing examples:
Example #1 – Abandoned Cart
This is a great way to try to re-engage a customer who has abandoned their shopping cart. For example, you could send an email within 30 minutes of the customer leaving the cart. In the email, you should show them the products they were about to buy. Then include a coupon that expires the next day. This will give the person a sense of value and urgency, and may help push them to make the purchase.
Example #2 – Confirmation/Thank You
If you’re running an ecommerce business, it’s imperative that you send a Thank You email after a customer makes a purchase. This lets them know that the order has been confirmed and that you value them as a customer. You can also incorporate some resources to help them with their new product, such as a blog post or video.
Example #3 – Request to Review Purchase
There’s no better way to get real, concrete feedback on your products and services than simply asking your customers to quickly review their recent purchase experience. If you’re selling a product that is going to be shipped directly to the customer, you can set up the email to get sent based on your shipping speed. When it’s done properly, your email should arrive in their inbox on the same day or the day after the product arrives.
Example #4 – Rewards Email
As with any business, there are some customers that spend more than others. Reward those big-spenders by setting up campaigns to give them something special once they have reached a certain number of purchases or dollars spent. For example, $50 off their next purchase over $200. Make sure your email copy communicates your excitement and gratitude towards the customer.
Example #5 – Special Offer
This is your good old-fashioned coupon that everyone loves. You could give away a free gift with purchase, free shipping, or percentage off a purchase. Options are practically endless when it comes to ecommerce special offers. Just make sure it aligns with your overall sales goals and you should be good to go.
No matter what you’re selling online, these 5 ecommerce email marketing examples should put you on the right path to boosting your bottom line.