inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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#TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More

February 25th, 2015 by Jessica Dines

Here are this week’s top 5 digital marketing stats! Internet users in the US spend 1.67 hours per day on average on social media sites. Click To Tweet Key Takeaway: Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that Read the full post…

Posted in Content Marketing, Pay-Per-Click

PPC Management Agency

#TWT5 Digital Marketing Stats & Key Takeaways: Inbound Marketing, Click-to-Call Advertising, & More

February 18th, 2015 by Jessica Dines

Check out the freshest marketing statistics we’ve compiled just for you. Inbound leads cost 60% less than outbound leads. Click To Tweet Key Takeaway: The days of pushing your message onto consumers are over. Rather than dumping your budget into traditional outbound methods of direct mail, tradeshows and telemarketing, you should be focusing on inbound Read the full post…

Posted in SEO

PPC Management Agency

#TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing

January 28th, 2015 by Jessica Dines

We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you. 70 percent of marketers plan to increase social media advertising this year, including mobile ads.Click To Tweet Key Takeaway: Even just one year ago, there were quite a few marketers who Read the full post…

Posted in Content Marketing, Email Marketing, Pay-Per-Click, Social Networking, Media, Marketing (SMM/SMO)

digital marketing stats

This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing

September 4th, 2014 by Liberty Interactive Marketing

The #1 activity on mobile devices is email, beating out phone calls. Click To Tweet Key Takeaway: Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the Read the full post…

Posted in Email Marketing, Online Advertising, Video Marketing

Digital Marketing Statistics | Digital Marketing Company Los Angeles

This Week’s Top 5 Online Marketing Stats & Key Takeaways: Ecommerce, Mobile, YouTube Shopping

August 6th, 2014 by Jessica Dines

Q1 2014: 36.9% of visits to online stores came from mobile (includes tablets). This was 3.4% in 2010Click To Tweet Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few years. The fact the more than one-third of online shoppers in 2014 came from mobile and tablet Read the full post…

Posted in Content Marketing, Customer Experience

digital marketing stats

This Week’s Digital Marketing Stats & Key Takeaways

July 9th, 2014 by Jessica Dines

38% of marketers said in May that they spend more than 30% of their budgets on social media.Click To Tweet According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a Read the full post…

Posted in Content Marketing, Optimization, Video Marketing