inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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digital marketing stats

This Week’s Digital Marketing Stats & Key Takeaways

July 9th, 2014 by Jessica Dines

38% of marketers said in May that they spend more than 30% of their budgets on social media.Click To Tweet According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a Read the full post…

Posted in Content Marketing, Optimization, Video Marketing

website optimization tips

Top 10 Tips for Optimizing Your Website

July 7th, 2014 by Jessica Dines

Optimization is an ongoing effort. The Internet is in a constant change of state and you should be too. It can be a challenge to keep up on the latest tactics and best practices for SEO and as such we’ve put together these top 10 website optimization tips to take a little weight off. 1. Read the full post…

Posted in Optimization, Search Engines, SEO

website navigation examples

Meet Customer Needs Through These Website Navigation Examples and Questions

July 5th, 2014 by Jessica Dines

Your website navigation plays a critical role in keeping visitors on your site. When you look at statistics like bounce rate, consider your navigation as playing a key part in this number. After all, visitors are quick to give up and leave your site if they can’t find what they are looking for within a Read the full post…

Posted in Customer Experience, Ecommerce

on page search engine optimization

Are You Targeting the Right Keywords in Your On-Page SEO?

July 3rd, 2014 by Liberty Interactive Marketing

When was the last time you updated or reviewed your on-page search engine optimization efforts? Reviewing your on-page SEO on a regular basis is imperative to staying current with search habits and nomenclature of prospective customers. If you’re targeting the wrong keywords, this can generate unqualified audiences to your site resulting in high traffic and Read the full post…

Posted in SEO

internet marketing stats

Key Takeaways from this Week’s Top 5 Digital Marketing Stats

July 2nd, 2014 by Liberty Tsighis

61% of companies are increasing budgets for digital marketing services and technology in 2014Click To Tweet According to the Measurement and Analytics report published by Econsultancy and Lynchpin, budgets for digital analytics technology and consultancy services are rising, with 61% of companies increasing budgets for analytics technology, up from 35% in 2013. The report is Read the full post…

Posted in Optimization

increase website conversions

5 Easy Ways to Increase Website Conversions

July 1st, 2014 by Mike Swan

Most would agree that the main goal of most business websites is to generate leads and sales. It’s the whole point of driving traffic to your site and spending all that time and energy trying to engage your visitors. When a visitor leaves your site without providing any information, you’ve lost the opportunity to nurture Read the full post…

Posted in Optimization, Search Marketing