inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing

October 12th, 2016 by Jessica Dines

Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing. Click To Tweet Key Takeaway: Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea Read the full post…

Posted in Ecommerce, Optimization

How-to Get Star Reviews on Your Paid Search Ads

How To Get Star Reviews On Your Paid Search Ads

October 6th, 2016 by Jessica Dines

Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here to tell you exactly how to get it done. First things first, we want to clarify that we are talking about the star ratings that display along Read the full post…

Posted in Search Marketing

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4 In 5 Consumers Use Search Engines To Find Products, Services, Or Experiences Nearby

September 28th, 2016 by Jessica Dines

4 in 5 consumers use search engines to find products, services, or experiences nearby. Click To Tweet Key Takeaway: That means if you have an incorrect address, phone number or website listed on local search results, you could be missing out big time on sales from new customers. The first step you can take if Read the full post…

Posted in Ecommerce, Optimization

PPC Management Agency - Liberty Interactive Marketing

91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing

August 31st, 2016 by Jessica Dines

91% of enterprise companies do not prioritize SEO and search marketing. Click To Tweet In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO.  (Stat Source: Clutch) Key Takeaway: These companies may think they are so big and Read the full post…

Posted in Pay-Per-Click, Search Engines, Search Marketing, SEO

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

August 24th, 2016 by Jessica Dines

45% of marketers think email and content marketing are the most effective lead-gen tactics. Click To Tweet Key Takeaway: Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need Read the full post…

Posted in Optimization, Pay-Per-Click, Search Engines, SEO

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Back-To-School Spending Expected To Reach $75.8 Billion, Up 11% From Last Year

August 17th, 2016 by Jessica Dines

Back-to-School spending is expected to reach $75.8 billion, up 11% from last year. Click To Tweet Key Takeaway: Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your customers if you haven’t done so already! (Stat Source: National Retail Federation) And while we are Read the full post…

Posted in Ecommerce, Pay-Per-Click