inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

Need help with your digital marketing? Contact us today.

ppc management agency

50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search

July 1st, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing stats and key takeaways! 50% of mobile users are most likely to visit a store within a day after conducting a local search. Click To Tweet Key Takeaway: If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re Read the full post…

Posted in Customer Experience, Optimization

ppc management agency

US Online Ad Revenues Up 16% in Q1

June 24th, 2015 by Jessica Dines

Online ad revenues grew by 16% year-over-year in Q1, matching 2014’s growth rate. Click To Tweet Key Takeaway: This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want Read the full post…

Posted in Online Advertising

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

June 17th, 2015 by Jessica Dines

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals. Remarketing w/ Google Analytics drove a 10X higher conversion rate than traditional display ads. Click To Tweet Key Takeaway: Marketo and Read the full post…

Posted in Online Advertising, Optimization, SEO, Social Networking, Media, Marketing (SMM/SMO), Video Marketing

PPC management agency

Webmasters Have 7 Seconds to Capture Users’ Attention Before They Click Away

June 10th, 2015 by Jessica Dines

Webmasters have a 7 second window to capture users’ attention before they click away. Click To Tweet Key Takeaway: Your site has to make a good first impression on your visitors. You MUST have responsive design on your site in order to make the best impression across all platforms. Beyond design, you also need to Read the full post…

Posted in Ecommerce, Optimization

PPC management agency

By 2019 Mobile Will Account for 72% of US Digital Ad Spend

June 3rd, 2015 by Jessica Dines

By 2019 mobile will account for 72% of US digital ad spend. Click To Tweet Key Takeaway: Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Read the full post…

Posted in Customer Experience, SEO, Social Networking, Media, Marketing (SMM/SMO)

Search Engine Marketing Agency West Palm Beach Florida

A One-Second Delay in Page-Load Time Leads to an 11% Drop in Page Views and 7% Drop in Conversions

May 27th, 2015 by Jessica Dines

A one-second delay in page-load time leads to an 11% drop in page views and 7% drop in conversions. Click To Tweet Key Takeaway: You need to optimize your website to load as quickly as possible. Your business depends on it. We know there are a lot of things to keep track of in this Read the full post…

Posted in Search Marketing