inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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56% of US Smartphone Owning Adults Have Abandoned a Mobile Transaction

August 26th, 2015 by Jessica Dines

56% of US smartphone owning adults have abandoned a mobile transaction. Click To Tweet Key Takeaway: This statistic is down from 66% in 2013, but as you can see, many people are hesitant to purchase on mobile devices. It should be noted, however, that the top reason for abandoning a mobile transaction was purchase uncertainty Read the full post…

Posted in Search Marketing

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Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July

August 19th, 2015 by Jessica Dines

Wikipedia’s organic search traffic from Google dropped 11% from May to July. Click To Tweet Key Takeaway: Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million visits per month. What would happen to your business if you saw a 10% drop in Read the full post…

Posted in Local Search and Marketing

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About 18% of the US Internet Population is Blocking Ads

August 12th, 2015 by Jessica Dines

About 18% of the US internet population is blocking ads. Click To Tweet Key Takeaway: $21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has quickly grown to become a serious issue for companies paying for online advertisements. (Stat Source: Adobe Read the full post…

Posted in Online Advertising

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47% of U.S. Jobs are Susceptible to Machine Automation

August 5th, 2015 by Jessica Dines

47% of U.S. jobs are susceptible to machine automation. Click To Tweet Key Takeaway: Did you know that there are machines that can write content? Yes, you read that right. The Associated Press and Forbes both use platforms to write financial articles like earning reports. But don’t worry, this doesn’t mean content marketers will lose Read the full post…

Posted in Content Marketing

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Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

July 22nd, 2015 by Jessica Dines

Sites that aren’t mobile-friendly are seeing up to a 10% dip in organic traffic. Click To Tweet Key Takeaway: Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message Read the full post…

Posted in Customer Experience

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1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement

July 15th, 2015 by Jessica Dines

1 in 7 A/B test campaigns produce a statistically significant improvement. Click To Tweet Key Takeaway: The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. Read the full post…

Posted in Online Advertising, Optimization