inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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PPC Management Agency Los Angeles

25% of Adults Would Give Up Chocolate for a Month to Get Personalized Content

May 20th, 2015 by Jessica Dines

25% of adults would give up chocolate for a month to get content tailored to their tastes. Click To Tweet Key Takeaway: People are sick of seeing content that is irrelevant to their lifestyle and does nothing to address their needs. It’s a pretty simple concept; give people personalized information at the right time and Read the full post…

Posted in SEO, Video Marketing

digital marketing agency

28% of Marketers Have Reduced Traditional Advertising Budgets to Fund More Digital Marketing

May 13th, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing stats! #TWT5 28% of marketers have reduced their traditional advertising budget to fund more digital marketing. Click To Tweet Key Takeaway: Don’t be afraid to adjust your marketing and advertising budgets throughout the year. If one channel isn’t working as well as you’d hoped, do some research Read the full post…

Posted in Optimization, Search Marketing

Digital Marketing Agency - Mobile-Friendly Websites

74% of Consumers Say They are More Likely to Return to a Mobile-Friendly Site

May 6th, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5 74% of Internet users say they are more likely to return to a mobile-friendly site. Click To Tweet Key Takeaway: This statistic is a big part of why Google started rolling out mobile-friendly website algorithm updates, fondly referred to as the big Read the full post…

Posted in Search Marketing

Liberty Interactive Marketing - PPC Management Agency

Google Controls 87.1% of US Mobile Search Query Volume

April 22nd, 2015 by Jessica Dines

Check out this week’s top five digital marketing stats! #TWT5 Google controls 87.1% of US mobile search query volume. Click To Tweet Key Takeaway: This is an even higher percentage than what they control in desktop search, which is 67.6%. What does this mean for you as a marketer? It means that when they make Read the full post…

Posted in Search Marketing

digital marketing agency

Angry Social Media Posts Have More Impact Than Joyful Posts

April 15th, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5 Angry posts on social media spread farther and have more impact than joyful posts. Click To Tweet Key Takeaway: We’re not advising you create an angry social media campaign! Clearly social media has changed the way people communicate and interact with other Read the full post…

Posted in Social Networking, Media, Marketing (SMM/SMO)

PPC management agency

68% of Online Shopping Carts are Abandoned

April 8th, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing stats. #TWT5 Almost 68% of online shopping carts are abandoned. Click To Tweet Key Takeaway: That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to Read the full post…

Posted in Customer Experience