inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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Google Controls 87.1% of US Mobile Search Query Volume

April 22nd, 2015 by Jessica Dines

Check out this week’s top five digital marketing stats! #TWT5 [Tweet “Google controls 87.1% of US mobile search query volume.”] Key Takeaway: This is an even higher percentage than what they control in desktop search, which is 67.6%. What does this mean for you as a marketer? It means that when they make announcements about Read the full post…

Posted in Search Marketing

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Angry Social Media Posts Have More Impact Than Joyful Posts

April 15th, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5 [Tweet “Angry posts on social media spread farther and have more impact than joyful posts. “] Key Takeaway: We’re not advising you create an angry social media campaign! Clearly social media has changed the way people communicate and interact with other people Read the full post…

Posted in Social Networking, Media, Marketing (SMM/SMO)

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68% of Online Shopping Carts are Abandoned

April 8th, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing stats. #TWT5 [Tweet “Almost 68% of online shopping carts are abandoned. “] Key Takeaway: That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize Read the full post…

Posted in Customer Experience

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#TWT5 Digital Marketing Stats: 11% of Americans Believe HTML is a Sexually Transmitted Disease

March 25th, 2015 by Jessica Dines

[Tweet “11% of Americans believe coding language HTML is actually a sexually transmitted disease. “] Key Takeaway: Some people are not as comfortable with technology as you would like to believe. It’s easy to get into the mindset that everyone knows everything about the latest technology, but that’s simply not true. Keep this mind when Read the full post…

Posted in Content Marketing

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#TWT5 Youtube Now Second Largest Search Engine

March 18th, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing stats and key takeaways! [Tweet “YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined.”] Key Takeaway: Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have Read the full post…

Posted in Email Marketing, Pay-Per-Click, SEO, Social Networking, Media, Marketing (SMM/SMO), Video Marketing

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#TWT5 Digital Marketing Stats & Takeaways: Email Marketing ROI and More

March 11th, 2015 by Jessica Dines

[Tweet “25% of all media time is spent on mobile but only 11% of media budgets is dedicated to mobile. “] Key Takeaway: Despite all the statistics about how much time people spend on smartphones, most marketers are falling behind when it comes to mobile marketing. Take a look at your customer stats, specifically, how Read the full post…

Posted in Customer Experience