inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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Click Through Rate Increases 20% when a Paid Ad and an Organic Result Show on the Same Page

February 10th, 2016 by Jessica Dines

CTR increases 20% when a paid ad and an organic result show on the same page. Click To Tweet Key Takeaway: You’d be surprised how many C-level leaders believe that showing organically is good enough. They think, why pay for those PPC clicks if you are already visible in the SERPs organically? Well, here is Read the full post…

Posted in Optimization, Pay-Per-Click

ppc management agency - Liberty Interactive Marketing

Zuckerberg is First Male CEO in Silicon Valley to Take Two Months Paternity Leave

January 27th, 2016 by Jessica Dines

Zuckerberg is the 1st male CEO of his stature in Silicon Valley to take 2 months of paternity leave. Click To Tweet Key Takeaway: You can love him or hate him, but right now he is changing the image of what it means to be a devoted father and a working parent in a society Read the full post…

Posted in Content Marketing, Ecommerce, Email Marketing

ppc management agency - Liberty Interactive Marketing

Search Advertising Spending was up about 17% in Q3 2015 Compared to Q3 2014

January 20th, 2016 by Jessica Dines

Search Advertising Spend Increased 17% in Q3 2015 Compared to Q3 2014. Click To Tweet Key Takeaway: Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry and put your money towards the venues that drive the largest amount of revenue for you. Read the full post…

Posted in Online Advertising

PPC management agency

Forbes Gets 42% of Readers to Switch Off Ad Blockers

January 13th, 2016 by Jessica Dines

Forbes gets 42% of readers to switch off ad blockers. Click To Tweet Key Takeaway: Ad blockers are bad news for marketers. Their growing popularity is scaring many companies that depend on ads as part of their business model, such as Forbes.com. So what did Forbes do to try and overcome this challenge? They asked Read the full post…

Posted in Ecommerce

47% of Mobile Shoppers Prefer to Use an App Over a Browser for Convenience and Speed

December 16th, 2015 by Jessica Dines

47% of mobile shoppers prefer to use an app over a browser for convenience and speed. Click To Tweet Key Takeaway: Are your holiday business goals not being met? Take a look at how many people are browsing your site on mobile devices. If the data shows it’s more than 10% it may be worth Read the full post…

Posted in Optimization

Online Sales From Black Friday 2015 Are Up 16.1% From Last Year

December 2nd, 2015 by Jessica Dines

Online sales in the US were up 16.1% on Black Friday 2015 compared to Black Friday 2014. Click To Tweet Key Takeaway: Brands took advantage of the growing consumer trend of staying OUT of shopping malls and stores on Black Friday, by offering massive deals online too.  The increase in online sales was mainly driven by email marketing Read the full post…

Posted in Ecommerce