inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America

May 25th, 2016 by Jessica Dines

Mobile devices accounted for the majority (53%) of Q1 paid search clicks in North America. Click To Tweet Key Takeaway: This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share Read the full post…

Posted in Content Marketing, Ecommerce, Pay-Per-Click

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Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015

May 18th, 2016 by Jessica Dines

Mobile accounted for about 1 in every 6 retail dollars spent online during Q4 2015. Click To Tweet Key Takeaway: Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are Read the full post…

Posted in Search Marketing, SEO, Social Networking, Media, Marketing (SMM/SMO)

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60% of People on Instagram Say They Discover New Products on the Platform

May 11th, 2016 by Jessica Dines

60% of people on Instagram say they discover new products on the platform. Click To Tweet Key Takeaway: Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just Read the full post…

Posted in Pay-Per-Click, Social Networking, Media, Marketing (SMM/SMO)

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SEO-Related Spending Will Be Worth $80 Billion By 2020

April 20th, 2016 by Jessica Dines

Forecast says SEO-related spending will be worth $80 billion by 2020. Click To Tweet Key Takeaway: SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve Read the full post…

Posted in Optimization, Search Engines

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Better Understanding Customers Is Top Priority For Marketers

April 13th, 2016 by Jessica Dines

The top priority for marketers’ this year is to better understand their customers. Click To Tweet Key Takeaway: It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Read the full post…

Posted in Customer Experience

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44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter

March 30th, 2016 by Jessica Dines

44% of US Consumers buy online and pick up in-store at least once every three months. Click To Tweet Key Takeaway: This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means Read the full post…

Posted in Customer Experience, Ecommerce, Email Marketing, Optimization