inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

August 24th, 2016 by Jessica Dines

45% of marketers think email and content marketing are the most effective lead-gen tactics. Click To Tweet Key Takeaway: Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need Read the full post…

Posted in Optimization, Pay-Per-Click, Search Engines, SEO

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Back-To-School Spending Expected To Reach $75.8 Billion, Up 11% From Last Year

August 17th, 2016 by Jessica Dines

Back-to-School spending is expected to reach $75.8 billion, up 11% from last year. Click To Tweet Key Takeaway: Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your customers if you haven’t done so already! (Stat Source: National Retail Federation) And while we are Read the full post…

Posted in Ecommerce, Pay-Per-Click

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5 Ways To Improve Your Google Shopping Strategy This Holiday

August 10th, 2016 by Jessica Dines

Only 34% of products purchased via Google Shopping match the product ad that was clicked. Click To Tweet Key Takeaway: The majority of consumers don’t buy what they originally search for. This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up Read the full post…

Posted in Ecommerce, Online Advertising, Optimization, Pay-Per-Click, Search Engines

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Verizon Acquires Yahoo for $4.83 Billion – The Next Big Dog in Digital Media?

July 27th, 2016 by Jessica Dines

Verizon acquired Yahoo for $4.83 billion. CEO says goal is to become big dog in digital media. Click To Tweet Key Takeaway: Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is determined to turn around their recently slumping numbers in their core offering by becoming a digital Read the full post…

Posted in Search Marketing

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Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads

July 13th, 2016 by Jessica Dines

Google AdWords is about to give advertisers 2x more space with Expanded Text Ads. Click To Tweet Key Takeaway: Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are Read the full post…

Posted in Ecommerce, Optimization, Pay-Per-Click

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Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber

June 29th, 2016 by Jessica Dines

  Over 60% of people would try a brand or product that’s been recommended by a YouTuber. Click To Tweet Key Takeaway: Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will Read the full post…

Posted in Online Advertising