inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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#TWT5 Digital Marketing Stats: 11% of Americans Believe HTML is a Sexually Transmitted Disease

March 25th, 2015 by Jessica Dines

11% of Americans believe coding language HTML is actually a sexually transmitted disease. Click To Tweet Key Takeaway: Some people are not as comfortable with technology as you would like to believe. It’s easy to get into the mindset that everyone knows everything about the latest technology, but that’s simply not true. Keep this mind Read the full post…

Posted in Content Marketing

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#TWT5 Youtube Now Second Largest Search Engine

March 18th, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing stats and key takeaways! YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined.Click To Tweet Key Takeaway: Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet Read the full post…

Posted in Email Marketing, Pay-Per-Click, SEO, Social Networking, Media, Marketing (SMM/SMO), Video Marketing

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#TWT5 Digital Marketing Stats & Takeaways: Email Marketing ROI and More

March 11th, 2015 by Jessica Dines

25% of all media time is spent on mobile but only 11% of media budgets is dedicated to mobile. Click To Tweet Key Takeaway: Despite all the statistics about how much time people spend on smartphones, most marketers are falling behind when it comes to mobile marketing. Take a look at your customer stats, specifically, Read the full post…

Posted in Customer Experience

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#TWT5 Digital Marketing Stats & Takeaways: Video Marketing, Online Advertising, Social & Content

March 4th, 2015 by Jessica Dines

Consumers who view product videos are 174% more likely to convert than non-viewers.Click To Tweet Key Takeaway: If you have a product or service that need a little bit more than images and descriptions to convey the value of it to your potential customers, consider creating a video marketing campaign. This statistic is based off Read the full post…

Posted in Content Marketing, Online Advertising, Video Marketing

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#TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More

February 25th, 2015 by Jessica Dines

Here are this week’s top 5 digital marketing stats! Internet users in the US spend 1.67 hours per day on average on social media sites. Click To Tweet Key Takeaway: Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that Read the full post…

Posted in Content Marketing, Pay-Per-Click

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#TWT5 Digital Marketing Stats & Key Takeaways: Inbound Marketing, Click-to-Call Advertising, & More

February 18th, 2015 by Jessica Dines

Check out the freshest marketing statistics we’ve compiled just for you. Inbound leads cost 60% less than outbound leads. Click To Tweet Key Takeaway: The days of pushing your message onto consumers are over. Rather than dumping your budget into traditional outbound methods of direct mail, tradeshows and telemarketing, you should be focusing on inbound Read the full post…

Posted in SEO