inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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SEO-Related Spending Will Be Worth $80 Billion By 2020

April 20th, 2016 by Jessica Dines

Forecast says SEO-related spending will be worth $80 billion by 2020. Click To Tweet Key Takeaway: SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve Read the full post…

Posted in Optimization, Search Engines

SEO consultants & PPC management agency - Liberty Interactive Marketing

Better Understanding Customers Is Top Priority For Marketers

April 13th, 2016 by Jessica Dines

The top priority for marketers’ this year is to better understand their customers. Click To Tweet Key Takeaway: It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Read the full post…

Posted in Customer Experience

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44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter

March 30th, 2016 by Jessica Dines

44% of US Consumers buy online and pick up in-store at least once every three months. Click To Tweet Key Takeaway: This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means Read the full post…

Posted in Customer Experience, Ecommerce, Email Marketing, Optimization

ppc management agency liberty interactive marketing

Instagram Just Rolled Out An Algorithm-Based Feed Similar To Facebook’s News Feed

March 23rd, 2016 by Jessica Dines

Last week Instagram rolled out an algorithm-based feed, similar to Facebook’s news feed. Click To Tweet Key Takeaway: This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before the update, photos were shown in reverse chronological order. Now, the algorithm “places the photos and Read the full post…

Posted in Customer Experience, Ecommerce

SEO Consultants & PPC Management Agency / Liberty Interactive Marketing Blog

Majority of B2C Marketers Find Promoted Social Posts and Ads Effective

March 16th, 2016 by Jessica Dines

The majority of B2C marketers find promoted social posts and ads effective. Click To Tweet Key Takeaway: If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising Read the full post…

Posted in Ecommerce, Online Advertising, Social Networking, Media, Marketing (SMM/SMO)

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CMOs in the US Expect to Increase 2016 Marketing Budgets by 6.9%

February 24th, 2016 by Jessica Dines

CMOs in the US expect their 2016 marketing budgets to increase by an average of 6.9%. Click To Tweet Key Takeaway: According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How do you make the decision to increase or decrease your marketing budget? While you’re most likely Read the full post…

Posted in Pay-Per-Click, Search Engines, Search Marketing