inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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Global ad spending on video will increase by 23% this year to $27.2 billion.

Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion

July 26th, 2017 by Jessica Dines

Global ad spending on video will increase by 23% this year to $27.2 billion. Click To Tweet Key Takeaway: Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google Read the full post…

Posted in Customer Experience, Ecommerce

Only 42% of businesses claim that their Facebook marketing is effective

Only 42% of Businesses Claim that their Facebook Marketing is Effective

June 14th, 2017 by Jessica Dines

Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it’s time to find a new strategy and determine what is working and what isn’t.

Posted in Ecommerce, Pay-Per-Click, Search Engines

53% of all visits are abandoned if a mobile page takes longer than 3 seconds to load.

53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load

May 24th, 2017 by Jessica Dines

53% of all visits are abandoned if a mobile page takes longer than 3 seconds to load. Click To Tweet Key Takeaway: When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply Read the full post…

Posted in Online Advertising, Search Engines, Search Marketing

Digital ad spend just surpassed TV ad spend for the first time in the US.

Spending on Digital Advertising Just Surpassed Television for the First Time

May 17th, 2017 by Jessica Dines

Spending on digital advertising as a whole just surpassed television for the first time. Click To Tweet Key Takeaway: $72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age) Large and small companies alike are shifting away Read the full post…

Posted in Ecommerce, Online Advertising, Optimization, Pay-Per-Click, Search Engines, Search Marketing

Get in touch with an SEO agency if you need help figuring out what is slowing down your site.

Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones

May 10th, 2017 by Jessica Dines

Conversions fall by 20% for every extra second that it takes your website to load on smartphones. Click To Tweet Key Takeaway: There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site Read the full post…

Posted in Ecommerce, Local Search and Marketing, Online Advertising, Optimization

PPC management agency Liberty Interactive Marketing

U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion

March 22nd, 2017 by Jessica Dines

The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion. Click To Tweet Key Takeaway: This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to Read the full post…

Posted in Ecommerce, Online Advertising, Pay-Per-Click