inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

July 22nd, 2015 by Jessica Dines

Sites that aren’t mobile-friendly are seeing up to a 10% dip in organic traffic. Click To Tweet Key Takeaway: Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message Read the full post…

Posted in Customer Experience

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1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement

July 15th, 2015 by Jessica Dines

1 in 7 A/B test campaigns produce a statistically significant improvement. Click To Tweet Key Takeaway: The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. Read the full post…

Posted in Online Advertising, Optimization

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72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic

July 8th, 2015 by Jessica Dines

72% of marketing professionals say relevant content creation is the most effective SEO tactic. Click To Tweet Key Takeaway: The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce content they want to consume. A common error that marketing managers’ make is producing content that Read the full post…

Posted in Customer Experience

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50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search

July 1st, 2015 by Jessica Dines

Check out this week’s top 5 digital marketing stats and key takeaways! 50% of mobile users are most likely to visit a store within a day after conducting a local search. Click To Tweet Key Takeaway: If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re Read the full post…

Posted in Customer Experience, Optimization

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US Online Ad Revenues Up 16% in Q1

June 24th, 2015 by Jessica Dines

Online ad revenues grew by 16% year-over-year in Q1, matching 2014’s growth rate. Click To Tweet Key Takeaway: This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want Read the full post…

Posted in Online Advertising

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

June 17th, 2015 by Jessica Dines

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals. Remarketing w/ Google Analytics drove a 10X higher conversion rate than traditional display ads. Click To Tweet Key Takeaway: Marketo and Read the full post…

Posted in Online Advertising, Optimization, SEO, Social Networking, Media, Marketing (SMM/SMO), Video Marketing