inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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PPC management agency Liberty Interactive Marketing

U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion

March 22nd, 2017 by Jessica Dines

The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion. Click To Tweet Key Takeaway: This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to Read the full post…

Posted in Ecommerce, Online Advertising, Pay-Per-Click

PPC management agency Liberty Interactive Marketing

40% of Businesses Have Not Optimized Their Websites and Digital Marketing for Mobile

March 8th, 2017 by Jessica Dines

40% of businesses have not optimized their websites and digital marketing for mobile. Click To Tweet Key Takeaway: If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We have seen on average at least 50% of traffic to any website is coming from mobile Read the full post…

Posted in Online Advertising, Optimization, Pay-Per-Click, SEO

Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns

Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns

February 15th, 2017 by Jessica Dines

Pinterest just announced it will be launching search ads including keyword and shopping campaigns. Click To Tweet Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches Read the full post…

Posted in Online Advertising, Optimization, Pay-Per-Click

ppc management agency

Voice Search, Here We Come! Amazon To Launch Paid Search On Alexa

January 25th, 2017 by Jessica Dines

Voice search is on trend this year and with the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities voice search offers.

Posted in Pay-Per-Click

Liberty Interactive Marketing

Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year

January 18th, 2017 by Jessica Dines

Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year. Click To Tweet Key Takeaway: Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special Read the full post…

Posted in Ecommerce

Liberty Interactive Marketing

2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015

January 11th, 2017 by Jessica Dines

2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015 Click To Tweet Key Takeaway: Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit) As we’ve mentioned in previous posts, ad revenue from Read the full post…

Posted in Ecommerce, Online Advertising