Archive for the ‘Customer Experience’ Category

Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion

Wednesday, July 26th, 2017

Global ad spending on video will increase by 23% this year to $27.2 billion.

Key Takeaway:

Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having the option for your video to appear before or next to related videos or in search results. As with Google Display ads, you can target your audience based on interest, age, gender, location, and more. (Stat Source: Zenith)

Key Takeaway:

We have reached the point in online shopping where your ecommerce website MUST work properly on smartphones, or you simply won’t be as successful as your competitors. (Stat Source: UPS Pulse of the Online Shopper study)

As a tip, make sure you test the checkout process on all major phones and browsers. Don’t leave Android users out in the cold just because you believe everyone uses iPhones. Also, your product images need to be of high quality, but not so large in size that they are slowing down your website load time.

Key Takeaway:

Amazon does offer digital advertising for businesses on their platform. Also, Google AdWords text ads can show up on the page when people search for products on Amazon. Both of these methods are a good way of gaining visibility on Amazon, if you are not selling products directly on the site as a Seller. (Stat Source: UPS Pulse of the Online Shopper study)

Key Takeaway:

According to Google, this new feature is offered in English and is going to be rolled out to all Google Analytics users over the next few weeks. This should make it easier for lots of marketers to gain additional insights and more quickly find the data they are looking for in the robust platform.

Key Takeaway:

This study found that “young consumers get annoyed by ads that interrupt their social media experience – but they are cool with advertisers that respect their online space.” (Stat Source: Defy Media & AdWeek)

So, if you want to be cool with the younger crowd, avoid intrusive ads all together. In fact, we think it’s safe to say that it would be wise to avoid those types of ads with all audiences. Advertisements should never be annoying. They should be hitting the right people at the right time and providing value.

Need help with your digital marketing and advertising? Contact us today.

Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend

Wednesday, December 14th, 2016

PPC Management Agency & SEO Consultants - Liberty Interactive Marketing

Key Takeaway:

Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to your mobile advertising budgets, strategy and other planning. Also make sure you’re adjusting your budgets to account for mobile traffic. Hint: your budgets shouldn’t look the same as they did in past months or years. You need to look at the data and see what percentage of your traffic is coming from mobile and plan accordingly. (Stat Source: Zenith Media)

Key Takeaway:

These busy professionals demand a mobile user experience that is top-notch. They don’t have time to waste on inefficient mobile content. If your load times are slow and your bounce-rates are high, or there’s anything else hindering the mobile experience of your site, it’s high time you get to the bottom of it and get it fixed before you miss out on any more valuable traffic. It would also be wise to come up with an SEO and PPC strategy to boost your visibility on mobile if you haven’t done so already. (Stat Source: Quartz Annual Global Executives Study)

That brings us to what’s up next in the Quartz survey; what do executives think of advertisements?

Key Takeaway:

Display ads were the second most engaging of all ad-types based on the survey. The most engaging ads were articles produced by brands, with 33% of those surveyed saying they last interacted with this type of advertisement.

The important thing to understand is the deeper meaning behind your customers’ habits. Not every visitor to your website or customer is the same, so the more you can do to appreciate the differences between audiences, the better you can reach and engage with them online.

Key Takeaway:

This makes how-to videos the most common marketing videos among SMBs, followed by product / service overview videos, which were used by 43% of businesses surveyed. (Stat Source: Magisto). Don’t forget to optimize your videos for search engines. There are many features on YouTube that make it fairly simple to get started even if you’re not a pro at SEO.

(Stat Source: BIA/Kelsey)

Key Takeaway:

At the very least you should be making sure your Facebook page is current and you post content regularly and check your messages, as customers are reaching out on Facebook for customer service issues at an increasing rate. If you’re spending money advertising on Facebook but not taking the time to manage and optimize your campaigns, it’s time you start now.

If you need help or don’t have time to manage your digital marketing yourself or with your internal team, contact us and we can chat about your online marketing woes, and figure out what you need together.

One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

Wednesday, November 23rd, 2016

search engine marketing agency

Key Takeaway:

This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)

If you haven’t adjusted your paid search budgets to spend a decent chunk on mobile specific campaigns, it’s about time you make the switch. On top of that, it would be wise to make sure that everything from landing pages all the way through to the purchase provides the user with a good experience overall. Meaning, they can easily navigate and even purchase on mobile without hitting snags like slow load times or errors. Ensuring a great mobile experience on your website will naturally help with organic search, too.

Key Takeaway:

As we hit peak holiday travel season, consumers are booking flights, hotels and cars like they’re going out of style.

An interesting point of data in this study is that most consumers noticed travel ads more at the beginning of their research decision than at the end, 66% as compared to 19%. (Stat Source: Expedia Media Solutions)

And since one would presume they are actually seeing the same amount of ads throughout their process, this data likely means they are simply more open, and influenced by, ads that they see in the beginning of their research as compared to the end.

Key Takeaway:

Don’t ignore your content and SEO strategies through the holiday season. Remember it typically takes a mix of digital marketing tactics that are different for every business, to maximize profits and reach your unique business goals. (Stat Source: Yahoo Advertising)

Key Takeaway:

Make sure you have new customer incentives that provide real value to both you and the customer, something as simple as ‘enter your email for 10-15% off’ is a great way to capture email addresses which can then be used in your advertising targeting. Also, it’s important to highlight what makes you different from your competitors. (Stat Source: RJ Metrics)

(Stat Source: AdGooroo)

Key Takeaway:

That means you should have your Cyber Monday paid search strategy created and implemented by now! Don’t miss out on potential revenue by procrastinating and not having your advertising in place before the holiday season begins.

Need help with your digital marketing? Contact us today.

33% Of All Searches Include Local Intent

Wednesday, June 15th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

Make sure you include location information in your meta-descriptions and even your title tags on main webpages. This will help to drive click-through rates as shoppers realize you are in their area. Also, including your address on the footer of your website and, of course, the contact page are basics that should be covered. (Stat Source: Elite SEM)

Key Takeaway:

Search engines and people are impatient. In the world of mobile search, your website needs to load fast. It’s one of the factors that gives you a better chance of showing up favorably in the search engines. It is also is one of the top factors your website visitors consider in determining whether your site provides a good user experience.

If you want a full breakdown of this report, you can view it here. (Stat Source: Mobile Strategies 360)

As a tip, you should sit down, take out a desktop, a tablet, and a mobile device, pull up your website on each one, and spend time going through it to find and fix any mistakes before your customer does.

Key Takeaway:

If you’re in the ecommerce space, you are likely trying your hand at a variety of online marketing channels, like Facebook, LinkedIn, Pinterest, YouTube and Instagram. With so many channels and so little time, it’s all too common to rush through the process of setting up your campaigns. Don’t rush and don’t try to make your campaign from one platform fit into another one. Each advertising site is unique and should be treated as such, while still maintaining consistency with your branding. (Stat Source: Facebook)

Key Takeaway:

Apps are also beginning to show up more in the standard search engine results. This means if you have an app, you need to be optimizing it for search to help your audience base find it. (Stat Source: Facebook)

Key Takeaway:

Don’t think of mobile videos like your standard 30 – 60 second TV ads. You really have about 3 seconds to grab a viewer’s attention before they keep on scrolling. (Stat Source: Facebook)

Need help with your digital marketing? We are a search engine marketing agency located in Palm Beach Gardens, Florida. We listen. Tell us what’s keeping you up at night and we’ll create an SEO and PPC marketing strategy for success. 818.806.3868.

Better Understanding Customers Is Top Priority For Marketers

Wednesday, April 13th, 2016

SEO consultants & PPC management agency - Liberty Interactive Marketing

Key Takeaway:

It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)

So what steps are you taking to better understand your customers? There are loads of options to collect this type of information, but not all methods are created equally. You can always get the quantitative data from Google Analytics and other programs, but what about the qualitative data? Don’t underestimate the power of customer surveys and even focus groups to uncover hidden friction points in the customer journey.

Key Takeaway:

As we’ve slowly seen TV ad spend go down year after year, it was only a matter of time before digital advertising beat out TV advertising in terms of global ad spend. The time is almost upon us. (Stat Source: Zenith Optimedia)

If you’re already advertising online, that means you are just going to be facing more competition in coming years. Watch out for your competitors, they may start trying to “beat” you in the online space for your own branded terms, and marketers who are not paying close attention may wake up one day in the near future to a rude awakening.

Key Takeaway:

We have been seeing this for some time now with our clients. If you are currently only advertising on a single platform, such as TV, adding digital advertising has the potential to increase your ROI by 19%. And if you add more platforms, this number only goes up. Based on the data, the use of 5 platforms leads to a lift of 35% over the use of just one platform. (Stat Source: The Advertising Research Foundation)

This leads us to another very important point of maintaining consistency in message and branding across all channels. To make this point, check out this next stat.

Key Takeaway:

Consistency is key. Do NOT use a bunch of dramatically different creative strategies. Stick to a solid theme for your campaigns. You want people to remember your advertising, who you are, and what you’re selling.

Key Takeaway:

On our earlier note, this would be a great qualitative question to ask your own customers to see where they stand on their preferred method of communication with your company. (Stat Source: Adestra)

Need help with your digital marketing? Contact us today.

44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter

Wednesday, March 30th, 2016

ppc management agency liberty interactive marketing

Key Takeaway:

This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means that as marketers, you should be focusing on making that experience flawless in terms of brand, function and design. (Stat Source: Retale)

Key Takeaway:

It’s interesting to note the differences in demographics among all of the social networks. In marketing, it’s common to get rushed for time and just blast out one message or campaign consistently across all social channels. DON’T fall victim to this. You need to tailor each message and campaign to the channel and to the people who spend the most time on that channel. (Stat Source: GfK MRI)

Key Takeaway:

This is compared with 32% of other shoppers, who said they have been checking out retailers’ emails more often in the past six months.  Is email making a come-back among millennials? (Stat Source: Epsilon)

Email often gets over-shadowed by social media these days, but maybe it’s time you revisit your email marketing campaigns and see what you can do to snazz-up your email offers and messages (even the template) to entice customers who may be looking at them more frequently recently.

Key Takeaway:

This goes right along with the BOPIS statistic. Try an experiment that goes something like this – what if you sat down your grandma in front of a desk, and showed her your website, your social channels, your store-front, and any other channels, with logos and brand-names removed. Would she be able to tell it all comes from the same company?

Making sure your brand’s voice and general style (colors, fonts, overall design) remain consistent across all channels is a great way to ensure the multichannel customer journey is an outstanding one. (Stat Source: Econsultancy)

Key Takeaway:

Chrome is the clear winner when it comes to browser preference among mobile users. Now that you know this, you can make sure your website, landing pages, and everything else looks great on Chrome on all the most popular mobile devices. (Stat Source: Adobe Digital Index)

Need help with your digital marketing? Contact us today.