Archive for the ‘Customer Experience’ Category

By 2019 Mobile Will Account for 72% of US Digital Ad Spend

Wednesday, June 3rd, 2015

PPC management agency

Key Takeaway:

Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)

Key Takeaway:

This means they will probably come up with some pretty amazing features for the buy button. Pinterest could end up dominating social media commerce. Are you ready for that? The best piece of advice we can give you is to start reading up on their advertising policies. Promoted pins can’t really look like advertising in the traditional sense of the word, so you need to put on your creative hat. (Stat Source: Inbound Hub)

Key Takeaway:

So if your open rates are terrible, this could be the reason why. Make sure your emails are optimized for mobile devices. It is not just something that can help a little bit. It essentially makes or breaks your email campaigns. (Stat Source: Search Engine Journal)

Key Takeaway:

Shipping cost is the most common reason for visitors to abandon a purchase. So offer your customers free shipping and make sure this is clearly stated on your site. This should increase conversions AND the size of each order. (Stat Source: Crazy Egg)

Key Takeaway:

There are now 300 million monthly users on the social media platform. If you’re not utilizing Instagram, you’re simply ignoring 300 million people who could be engaging with your company / brand. The top 5 brands on Instagram are: Nike, Starbucks, Adidas, GoPro, and Zara. For more fun tidbits, check out this KissMetrics infographic. (Stat Source: Instagram)

Wondering how these stats relate to your business? Shoot us an email and let’s chat about your online marketing goals.

68% of Online Shopping Carts are Abandoned

Wednesday, April 8th, 2015

Check out this week’s top 5 digital marketing stats. #TWT5

PPC management agency

Key Takeaway:

That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment process and create marketing campaigns to try and convert those people into customers. For example, you could set up a triggered email campaign with a 10% off coupon for everyone who abandoned ship – and make the coupon expire in 24 hours to provide a sense of urgency. (Stat Source: Nextopia)

Key Takeaway:

In case you’ve been living under a rock for the past week, Periscope is a live video streaming app that was recently acquired by Twitter. It’s making waves in the tech world along with its closest rival, Meerkat. Along with 51,000 tweets, Periscope also received nearly 111,000 mentions over the past month according to Twitter analytics tool Topsy. (Stat Source: The Daily Dot)

Key Takeaway:

When it comes to your email marketing, take some time to make sure your HTML version is easy to scan and read, and that your calls-to-action stand out from the rest of the email content. HTML allows you to add color, bold font and other features, so make sure you are using these features to your advantage. (Stat Source: Search Engine Journal)

Key Takeaway:

If Pinterest is one of your marketing platforms, make sure you create pins that look best on smartphones. This typically means you should be creating vertical photos. It’s also essential that you write clear pin descriptions, especially if they are in one of the most popular categories on Pinterest, which are Home & Garden, Beauty & Fitness and Food & Drink. (Stat Source: ShareThis)

Key Takeaway:

Not only will people stop buying from the company, 55% will tell their friends and family about the bad experience as well. Keep these stats in mind when dealing with any part of your business that impacts your customers and potential customers. Do everything in your power to provide a stellar customer experience. (Stat Source: Economist Intelligence Unit)

If you have any questions on how these stats relate to your business, shoot us an email and we’ll be happy to help.

#TWT5 Digital Marketing Stats & Takeaways: Email Marketing ROI and More

Wednesday, March 11th, 2015

PPC management agency Los Angeles

Key Takeaway:

Despite all the statistics about how much time people spend on smartphones, most marketers are falling behind when it comes to mobile marketing. Take a look at your customer stats, specifically, how many of them are coming to your website from mobile devices, and try to match your media budget accordingly. (Stat Source: Internet Retailer)

Key Takeaway:

If you’ve been on the fence about whether or not to give email a try, this statistic should persuade you. Don’t let email scare you, there are many email marketing service providers that make it super easy to create and send emails for all types of businesses. If you need help with creative and execution, turn to your in-house marketing team or reach out to an agency. (Stat Source: Vertical Response)

Key Takeaway:

If consumers don’t see your company mentioned on the first page of search results when deciding which product or service to purchase, chances are they are going to buy from one of your competitors. Focus on increasing your efforts in SEO and paid search to help boost your company’s results. (Stat Source: Bing Ads Blog)

Key Takeaway:

This stat really shouldn’t surprise anyone. Everyone knows iPhone and iPads dominate the mobile space. This means that you need to ensure the user experience is flawless on these devices. (Stat Source: Custora Blog)

Key Takeaway:

With so many updates, many advertisers find it difficult to keep track of all the changes. It’s all too easy to get into the auto-pilot mentality with paid search, but this could be costing you big bucks in missed opportunities. Make sure you have at least one person on your team who is responsible for staying up to date on all the Adwords updates and changes. (Stat Source: Adwords Blog)

Feel free to send us a message if you have any questions or comments!

This Week’s Top 5 Online Marketing Stats & Key Takeaways: Ecommerce, Mobile, YouTube Shopping

Wednesday, August 6th, 2014

Digital Marketing Statistics | Digital Marketing Company Los Angeles

Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few years. The fact the more than one-third of online shoppers in 2014 came from mobile and tablet devices compared to just 3.4% in 2010 is truly amazing! (Custora Pulse Report)

Key Takeaway:

Use your marketing analytics software to dig deep and uncover ways you can improve the mobile shopping experience for your customers. Utilize user behavior tracking tools like Crazy Egg* to discover how customers are using the mobile version of your site and how it is rendering across mobile devices. You may find your navigation is to cumbersome for mobile users or that your cart is not responding correctly across all mobile devices.

Wishpond conducted research on inbound and automated marketing as part of a slide deck presentation, and found that 50% of qualified leads are not ready to purchase immediately. (Wishpond)

Key Takeaway:

This statistic should be top-of-mind when you’re developing your marketing plans for your business. Think of ways you can help your potential customer rather than always thinking about how you can sell to them. Offer content and services that provide real value to your customer.

For example, Capital One recently launched Credit Tracker, a free online service and mobile app that lets cardholders view their credit score, the factors affecting it and the consequences of their future credit behaviors. I happen to be a Capital One customer, and love this free feature they launched just to help me. Think about how you can offer something similar to your potential and current customers. (Disclaimer: I’m not being paid in any way, shape or form by Capital One for these statements.)

According to BIA/Kelsey’s Consumer Commerce Monitor™ study, more than 10% of US consumers use YouTube for local shopping. BIA/Kelsey defines local shopping as any stage of the purchase funnel, from awareness through research, to transacting for products or services locally (within a 25-mile radius of your primary residence). The firm’s definition of local products and services includes items such as groceries, restaurants, drugstore items, gasoline and other high-frequency purchases. (BIA Kelsey)

Key Takeaway:

Video marketing, along with mobile, are two areas seeing the most growth and success in 2014. So if you’re going to increase budgets and resources in any specific area of your marketing, let it be video and mobile. Create some YouTube videos this year showcasing your unique products and services and use social channels to promote them across your network.

Email marketing can drive serious revenue, as this statistic from B2H Marketing Group makes clear. (B2H Marketing Group)

Key Takeaway:

If you thought email marketing was a thing of the past, think again. Yes, email marketing has been around longer than mobile and social, but it’s still an excellent way to build trust, offer valuable content, and establish brand personality.

The Digital Marketing Bureau recently compiled some social media research, and discovered that there are approximately 216,000 photos posted to Instagram every minute. (The Digital Marketing Bureau)

Key Takeaway:

People on Instagram are constantly looking at their feeds. This is a great channel for brands to get their content seen by people who care about their products. Make sure you focus on creating truly beautiful images, engaging with your audience and directing traffic back to your website. Oh, and make sure your audience is here.

*This post contains affiliate links. We promote only the tools we use and believe in.

Meet Customer Needs Through These Website Navigation Examples and Questions

Saturday, July 5th, 2014

Your website navigation plays a critical role in keeping visitors on your site. When you look at statistics like bounce rate, consider your navigation as playing a key part in this number. After all, visitors are quick to give up and leave your site if they can’t find what they are looking for within a couple of seconds.

In a recent HubSpot survey, 76% of respondents said the most important factor in a website’s design is the ability to find information easily.

Think of the last time you landed on a site and couldn’t find the company address, phone number or other piece of information critical to forward movement. Did you leave the site? Go to a competitor? Did your frustration create a small tarnish on your impression of that company? If you said yes to any of these, look at your company from your customer’s perspective and start to identify these pain points. A good starting place is the navigation and how information is prioritized.

Before moving on to our website navigation examples, we want to provide you with a few key questions to ask about yourself about your site’s navigation.

Ask Questions and Answer Questions About Your Own Site Navigation

  • Who are the main (priority) audiences coming to our site? And from where?
  • What are the main questions they have about our company or products? How and where are we providing that information?
  • What are the different stages in their purchase process? How is our content meeting those stages and moving them to the next?

Navigation comes in all forms (not just the main navigation bar) but in supporting content and contextual links, graphics/images throughout each page of your site.

Let’s take a look at a couple of website navigation examples to review what works and what doesn’t.

Bad Website Navigation Example

website navigation examples

Argren.net sells all kinds of products from ice makers to cars and everything in between. Almost every single piece of text and image on the homepage directs visitors to another page which is as poorly designed as the homepage. There is no organization whatsoever in the use of on-screen elements such as navigation, text and pictures. This website experience is like Alice falling down the rabbit hole – scary and unsettling.

If you want more examples of poor customer experiences, check out our post: Shocking Amazon Cart Fail: Learning from Big Brand Customer Experience.

Good Website Navigation Example

website navigation examples

WPengine.com is a fantastic example of a site with clear and effective navigation. The top nav has links to all the main pages about the company, and the right side nav includes real testimonials from customers talking about the different features they enjoy about the product.

You’ll find the social buttons in the top right as well as a search feature where visitors can search by keywords. Additionally, you can see options to chat with someone at the company in the lower right. They even spell out what you can expect when you scroll down the page. Finally, the navigation is responsive to the screen resolution, so if you make your window smaller (or are viewing on a difference device) it adapts to keep a clean, organized look.

Here are a few key tips to creating clear website navigation schemas for your visitors:

  • Keep the structure of your primary navigation simple and near the top of your page.
  • Include navigation in the footer of your site.
  • Use breadcrumbs on every page (except for the homepage) so people are aware of their navigation trail.
  • Include a Search box near the top of your site so visitors can search by keywords.
  • Don’t offer too many navigation options on a page.
  • Keep your navigation to no more than three levels deep.
  • Include links within your page copy and make it clear where those links go to.
  • Avoid use of complicated JavaScript and Flash for your navigation.

In summary, you want to keep your website navigation as clear and simple as possible so that visitors don’t have to think about how to get around your site.










How to Lower Bounce Rate To Improve Customer Experience

Thursday, June 26th, 2014

If you’re reading this post, chances are you’re already highly aware of your website’s performance metrics and data. People at your company most likely turn to you with marketing questions and task you with projects like deciphering online marketing data to upper management.

In this post, we’re going to look at how to lower bounce rate to improve overall user experience.

how to lower bounce rate

Update, Enhance or Improve Your Design

Poor design is being tolerated less and less by savvy web users. Make sure all of your on-page elements are designed and laid out in such a way that it drives your user towards a particular action or goal. Look at your website navigation, color themes and use of white space. For more on this, read our recent articles on website navigation and tips for great website design.

Avoid Pop-Ups

In general, pop-ups do not perform well. There are always exceptions to the rule, but for the most part, pop-ups are generally avoided by the top ecommerce websites out there today. The reason is that pop-ups tend to annoy people and disrupt the overall user experience.

Open External Links in New Windows

This is one that is commonly overlooked by many companies. If you’re linking to third-party content on any webpage on your site, make sure you have it open in a new window. Otherwise, you’ll redirect the user off your site and they probably will not return. All you need to do is add target=“_blank” into the link code.

Increase Your Speed

How quickly your website loads plays an important role in overall user experience and ultimately bounce rate. It shouldn’t take more than a couple of seconds for the user to be able to interact with your site. Anything longer and you’ll likely notice a higher-than-average bounce rate, because people simply don’t have the time to sit and wait for a website to load. They will go elsewhere to find the content they were looking for. You can check sites load time here. How your site loads is a key factor influencing factor in search engine visibility so talk with your SEO and IT team about this.

Device-Dynamic

We’ve said it before and we’ll say it again – your website NEEDS to adapt to mobile and tablet devices if you want to provide the best user experience. If your site is not device dynamic yet, make the changes now and you’re almost guaranteed to see your bounce rate decrease.

Be Clear and Set Expectations

Your content should be well-written and free of industry jargon. Additionally, let your visitors know exactly what they can expect from you. For example, on your contact page, tell them how long it typically takes you to respond to emails and phone calls. If you’re giving them something like a whitepaper or tutorial, tell them exactly where they can find/download all the materials.

Include Calls-to-Action

Every page on your site should include at least one call-to-action based on your goals. Whether you want them to request a quote, download a how-to guide or sign up for a webinar, you need to guide the visitor towards this action with compelling content and end with your call-to-action.

Offer Search Functionality

It’s best to have a search box prominently placed on your website. This will give your visitors an opportunity to search for the content they are looking for if they can’t easily find it with your standard navigation.

Helpful 404 Page

Of course you don’t want any visitor to reach this page, but sometimes it’s inevitable and you should plan accordingly. By being proactive, you are attempting to turn a negative experience into a positive one. On the page, tell visitors the content can’t be found on that page. Then provide links back the homepage and other key sections of your site. Be sure to use friendly language and keep the design consistent with the rest of your site. You may even want to try a little bit of humor to spice things up. Check out this post for 404 page inspiration.