Archive for the ‘Customer Experience’ Category

Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

Wednesday, July 22nd, 2015

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Key Takeaway:

Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy to help you out. (Stat Source: Adobe Digital Index)

Key Takeaway:

Do these stats match up with your email list? You are most likely sending to a ton of Gmail users, so it’s important to focus your email marketing efforts on this email provider. With the new way that Gmail is organized into multiple tabs, you should try to get your emails into the Primary Tab, rather than the Promotions Tab. The easiest way to do this? Engage your subscribers, maintain high open and click rates, and finally, simply ask your wonderful subscribers to move your messages to the Primary inbox! (Stat Source: MailChimp)

Key Takeaway:

Google Shopping ads are very different from classic PPC ads. You have to set up a merchant center and regularly upload and check product feeds to make sure all of your products are approved to advertise on Google Shopping. While they take time and effort, they are worth it in terms of ROI.
Side note – Google just announced a new service where you can purchase products directly from Google, rather than from a third-party site. Looks like they are attempting to directly compete with online retail giant Amazon. (Stat Source: Google Shopping)

Most people are still more comfortable buying online products on desktops rather than mobile devices. However, there are plenty of ways you can improve the shopping experience on mobile devices for your customers. The number one thing people care about is security, so make sure your site clearly states the security measures it has in place to keep customer data safe and secure. (Stat Source: Google Analytics)

If you care about data, you should set up a phone number that is only used on your PPC accounts. That way, you know how many phone calls your PPC ads are driving. (Stat Source: Google AdWords)

Want some tips on how to improve your digital marketing efforts? Contact us today and let’s chat about your business!

72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic

Wednesday, July 8th, 2015

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Key Takeaway:

The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce content they want to consume. A common error that marketing managers’ make is producing content that the executives deem important, not the customer. (Stat Source: Marketing Charts)

Key Takeaway:

Newspaper ad revenues have been on the decline for the past decade. Are you still using this archaic form of advertising? It’s often hard to track ROI of print ads, and most folks we talk to admit they don’t see results from this form of advertising. Luckily there is the magical world of online advertising, where you can get serious bang for your buck and see all your data-points without doing any guess-work. (Stat Source: Marketing Charts)

Key Takeaway:

Do your IT and marketing departments work well together? Of course your marketing pros are looking at ways in which technology can help them develop a better customer experience. But your IT team has been working in the tech realm for ages. It’s natural for the IT team to feel frustrated when marketing folks bring in new technology without involving IT in the decision-making process. It’s important to think about all of these elements and how they affect your bottom-line. What can you do to improve the relationship between these two essential departments? (Stat Source: Marketing Charts)

Key Takeaway:

While face-to-face communication is seen as the most important to the CX channel, it’s important to note that social media communication is the runner-up. In fact, the younger generations often prefer communicating via social media rather than in person, so you will want to be sure you have customer service reps manning your social channels. (Stat Source: Marketing Charts)

Key Takeaway:

Creating a referral reward program is a great way to encourage your customers to spread the word about your products and services. Not sure how to efficiently execute this type of campaign? Get in touch with us today and we’ll be happy to help you out. (Stat Source: Marketing Charts)

50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search

Wednesday, July 1st, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

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Key Takeaway:

If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re probably missing out on a decent amount of traffic. In addition to targeting by your location, it’s also critical that your business name and address show up consistently across the web. (Stat Source: Google)

Key Takeaway:

Put together a testing plan to test small element changes but also don’t be afraid to make big changes that may just yield big results. Most people are uncomfortable with making big changes, but if you’ve got a proper test in place that is aligned with your advertising goals you’re on the right track. (Stat Source: WordStream)

Key Takeaway:

It is imperative that you know where your calls are coming from: paid search, organic search, display ads, mobile landing pages, or native social ads. The more you know about where your calls are coming from, the more information you have to improve your advertising campaigns. (Stat Source: BIA/Kelsey)

Key Takeaway:

The whole point of sharing content on social platforms is to engage with your customers. But if they’re not seeing your posts, then what? Another way to get your social content seen is to utilize location-tagging whenever possible. Instagram, Facebook and Twitter all have the ability for a user to share their location. (Stat Source: Convince and Convert)

Key Takeaway:

If you are able to use the Review Extensions feature in Google Adwords Ad Extensions, you should absolutely set it up and put it to good use. This feature lets you provide a positive review from third party sites such as Yelp, Google Places, and TripAdvisor. (Stat Source: Adwords)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.

By 2019 Mobile Will Account for 72% of US Digital Ad Spend

Wednesday, June 3rd, 2015

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Key Takeaway:

Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)

Key Takeaway:

This means they will probably come up with some pretty amazing features for the buy button. Pinterest could end up dominating social media commerce. Are you ready for that? The best piece of advice we can give you is to start reading up on their advertising policies. Promoted pins can’t really look like advertising in the traditional sense of the word, so you need to put on your creative hat. (Stat Source: Inbound Hub)

Key Takeaway:

So if your open rates are terrible, this could be the reason why. Make sure your emails are optimized for mobile devices. It is not just something that can help a little bit. It essentially makes or breaks your email campaigns. (Stat Source: Search Engine Journal)

Key Takeaway:

Shipping cost is the most common reason for visitors to abandon a purchase. So offer your customers free shipping and make sure this is clearly stated on your site. This should increase conversions AND the size of each order. (Stat Source: Crazy Egg)

Key Takeaway:

There are now 300 million monthly users on the social media platform. If you’re not utilizing Instagram, you’re simply ignoring 300 million people who could be engaging with your company / brand. The top 5 brands on Instagram are: Nike, Starbucks, Adidas, GoPro, and Zara. For more fun tidbits, check out this KissMetrics infographic. (Stat Source: Instagram)

Wondering how these stats relate to your business? Shoot us an email and let’s chat about your online marketing goals.

68% of Online Shopping Carts are Abandoned

Wednesday, April 8th, 2015

Check out this week’s top 5 digital marketing stats. #TWT5

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Key Takeaway:

That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment process and create marketing campaigns to try and convert those people into customers. For example, you could set up a triggered email campaign with a 10% off coupon for everyone who abandoned ship – and make the coupon expire in 24 hours to provide a sense of urgency. (Stat Source: Nextopia)

Key Takeaway:

In case you’ve been living under a rock for the past week, Periscope is a live video streaming app that was recently acquired by Twitter. It’s making waves in the tech world along with its closest rival, Meerkat. Along with 51,000 tweets, Periscope also received nearly 111,000 mentions over the past month according to Twitter analytics tool Topsy. (Stat Source: The Daily Dot)

Key Takeaway:

When it comes to your email marketing, take some time to make sure your HTML version is easy to scan and read, and that your calls-to-action stand out from the rest of the email content. HTML allows you to add color, bold font and other features, so make sure you are using these features to your advantage. (Stat Source: Search Engine Journal)

Key Takeaway:

If Pinterest is one of your marketing platforms, make sure you create pins that look best on smartphones. This typically means you should be creating vertical photos. It’s also essential that you write clear pin descriptions, especially if they are in one of the most popular categories on Pinterest, which are Home & Garden, Beauty & Fitness and Food & Drink. (Stat Source: ShareThis)

Key Takeaway:

Not only will people stop buying from the company, 55% will tell their friends and family about the bad experience as well. Keep these stats in mind when dealing with any part of your business that impacts your customers and potential customers. Do everything in your power to provide a stellar customer experience. (Stat Source: Economist Intelligence Unit)

If you have any questions on how these stats relate to your business, shoot us an email and we’ll be happy to help.

#TWT5 Digital Marketing Stats & Takeaways: Email Marketing ROI and More

Wednesday, March 11th, 2015

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Key Takeaway:

Despite all the statistics about how much time people spend on smartphones, most marketers are falling behind when it comes to mobile marketing. Take a look at your customer stats, specifically, how many of them are coming to your website from mobile devices, and try to match your media budget accordingly. (Stat Source: Internet Retailer)

Key Takeaway:

If you’ve been on the fence about whether or not to give email a try, this statistic should persuade you. Don’t let email scare you, there are many email marketing service providers that make it super easy to create and send emails for all types of businesses. If you need help with creative and execution, turn to your in-house marketing team or reach out to an agency. (Stat Source: Vertical Response)

Key Takeaway:

If consumers don’t see your company mentioned on the first page of search results when deciding which product or service to purchase, chances are they are going to buy from one of your competitors. Focus on increasing your efforts in SEO and paid search to help boost your company’s results. (Stat Source: Bing Ads Blog)

Key Takeaway:

This stat really shouldn’t surprise anyone. Everyone knows iPhone and iPads dominate the mobile space. This means that you need to ensure the user experience is flawless on these devices. (Stat Source: Custora Blog)

Key Takeaway:

With so many updates, many advertisers find it difficult to keep track of all the changes. It’s all too easy to get into the auto-pilot mentality with paid search, but this could be costing you big bucks in missed opportunities. Make sure you have at least one person on your team who is responsible for staying up to date on all the Adwords updates and changes. (Stat Source: Adwords Blog)

Feel free to send us a message if you have any questions or comments!