Archive for the ‘Local Search and Marketing’ Category

Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July

Wednesday, August 19th, 2015

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Key Takeaway:

Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million visits per month. What would happen to your business if you saw a 10% drop in organic traffic in two months? Why is it happening to Wikipedia? There are many theories out there. Some say Google has adjusted it’s algorithm to favor company websites over Wikipedia entries. (Stat Source: SimilarWeb)

What really seems to be going on here is that Google is limiting the need to click through to Wikipedia because it is instead giving searchers immediate answers to their queries, essentially ranking its own sites ahead of others.

Key Takeaway:

This started happening on August 6, and within 24-hours Google had made the change to every industry in every country across the globe. This has big implications for local businesses. Google made the change to make desktop and mobile search more consistent. Need help boosting your local results? Focus on getting positive reviews from customers to start.

Key Takeaway:

Domino’s worked with an agency to make the most out of their data. They used Google Analytics Premium and Google Tag Manager to create a unified platform that seamlessly integrates data sources and CRM data together. This gave them the analytics power they needed to advance their marketing strategies. Not only did they increase monthly revenue, they also saved 80% YoY in advertising costs. (Stat Source: Google Analytics Blog)

Key Takeaway:

This is in direct contrast to the brick and mortar retail world that has been struggling lately. As an example, Gap announced in June that it would be closing a quarter of its North American stores due to slumping sales. (Stat Source: Custora Blog)

If you’re in the retail business, ask yourself if you’re happy with your current e-commerce revenue. What are you struggling with in the world of e-commerce? Write it down. Not sure what you need to improve? Contact us and let us know, we can take a look and see what’s going on.

Key Takeaway:

We saw this happen in April of this year to start, but experts believe Google will be giving even more power to mobile-friendly websites over the next year. (Stat Source: MarketingCharts)

Call us at (818) 806-3868 if you want to chat about your online marketing goals.

Key Takeaways from this Week’s Top 5 Digital Marketing Stats

Thursday, March 6th, 2014

digital marketing stats

Instagram captures 15 times higher interaction rates than Facebook.

According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source:]


If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As a tip, you can easily insert Instagram custom tabs into your Facebook page now that Facebook owns Instagram. Many companies are experimenting with promoting Instagram campaigns on Facebook due to this higher engagement. For example, encouraging users to submit their own photos with the same Instagram filter (like sepia-tone or Lo-fi). This trend is likely to grow in the future if Instagram engagement remains strong for brands.

The average click-through-rate for Facebook Ads has jumped 275% since 2012.

Facebook has improved its targeting abilities since 2012 which is partly why CTR’s are on the rise. Another reason these ads are seeing more success is due to third-party Facebook ad tools. [Source: Wishpond]


If you’re not happy with the ROI of your Facebook Ads, take some time to sit down and analyze why your campaigns may not be performing well. Maybe your ads could benefit from additional creative copy, or it’s possible you could have some tracking issues that are preventing you from knowing the true stats of your ads. Don’t hesitate to reach out to other professionals to help streamline your Facebook ad campaigns.

Companies that blog 15 times per month get 5 times more traffic than companies that don’t blog.

[Source: Ektron]


Don’t let content marketing overwhelm you. Gather your team together every couple of weeks to brainstorm fresh content ideas. Then delegate responsibilities like managing the content calendar, writing and editing articles, and promoting across social media channels to different team members based on their skills and interests.

4 Out of 5 Yelp users visit before spending money, and 93% say that visiting Yelp leads to a local purchase.

According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit before spending money, and 93 percent say that visiting Yelp leads to a local purchase. [Source: MarketingLand]


Online Reputation Management is an important part of your overall digital marketing strategy. Whether you’re a local business with a presence on Yelp or a global brand with wide international reach, it’s inevitable that your customers and other key audiences will talk about you online. Creating a plan for ORM can help save time and stress when issues arise and keeps the pulse on emerging competitors and developing trends.

Daily we spend 9 minutes on email via a mobile device, that is 7.6% of the total 119 minutes we use our phone per day.

[Source: EmailMonday]


It’s time to ensure your mobile email marketing campaign is flawless. If you’re struggling with your email marketing campaigns now that mobile is dominating the market, get help from a pro. You don’t want to miss out on business just because your promotional emails aren’t displaying properly on mobile devices.

Get more mind-blowing digital marketing sound bites and stats by following us on Instagram.

Groupon Gift Cards Launched for the Holidays – Get ‘Em Here

Wednesday, December 14th, 2011

We think Groupon has done some pretty stupid things, but we also think they’ve done some pretty smart things too. For instance, this year they are offering Groupon Gift Cards which we believe is an absolutely brilliant idea and we are not ashamed to say buy them from us.

Purchase is available now:
Click on the banner below or follow this link to purchase Groupon Gift Cards.

Great gifts up to 90% off

6 Ways To Get Your Google Places Page to Rank Higher

Monday, February 28th, 2011

Whether it’s your own company or a client’s business, having a Google Places page is key to visibility within Google. In 2009, Google was in the deal room with Yelp to purchase the local review site but the deal fell through. A few months ago, Google revealed their own “Yelp-like” product, Hotpot. Google is making a big push into the local market with plenty of attention going to location-based applications (such as Foursquare, Facebook Places) it is important that you are maximizing on your own visibility within the most popular search engine especially now that Google is placing more of an emphasis on local results and blending them with organic search results.

We recently had a chance to hear local search guru, David Mihm discuss the ins and outs of local search that are useful for organizations of any size.

Here are 6 Ways To Get Your Google Places Page to Rank Higher:

  1. Claim your listing if you haven’t. How can you tell if it is claimed? Complete a search in Google Maps, that is the easiest and quickest way to locate your listing. Look in the upper right corner about a quarter of the way down the page (see image below). If your place exists and is not claimed, go through the steps to claim and verify it – then read the rest of this post ;).
    verifying your listing in google
  2. Reviews are more important thank you think(we’ll keep hitting you over the head with this one over and over). Reviews are one of the key factors that can help your ranking in search engine results pages (SERPs) as well as the local listing results that show up within the SERP.

    Tip: Put together a strategy to get a steady flow of reviews coming in monthly rather than a bunch all at once and then nothing at all. Google likes to see consistency. One way to do this is through your social media outlets. Another thing to do is if you use Groupon or any coupon sites try to capture the emails of those who purchased and follow up with them to have them write a review of their experience. Of course we’d all like positive reviews, but as long as you have a good product and good service you should receive good reviews.

  3. When claiming your business make sure your title is representative of your business– do not stuff it with keywords. You want to use descriptive words. You might be able to get away with one or two keywords depending on your company, but remember the algorithm Google uses for local results is not the same as the one used for organic results.
  4. YouTube video’s may help your rank so if you have them add them to your local listing. Also fill it with images. Tip: To optimize your videos add a caption file to your videos, title and description.
  5. Use the maximum number of description categories available (currently 4), use one default category and then create custom categories for the remaining fields. When creating a custom category try using the statement “my business is a [fill in the blank]” as your format. Do not put any geographical terms in as a category- that’s a big no-no.
  6. Multiple branches and/or specialty divisions with the same address should have individual pages. If your business is a large business with multiple branches or specialties all at the same address and there are more areas than categories, don’t worry you can list them separately. For example, if your business is a hospital with different specialty areas – each one of those specialties can have its own Google Places page as long as each area has a different phone number they can and should be created and listed individually.

A big thanks to David Mihm for his support and sharing this great information with us.

Local Series: Getting Your Business Listing Setup in Search Engines (Part 2)

Thursday, December 9th, 2010

If you missed Part 1 of Getting Your Business Listing Setup in Search Engines start there first.

The verification process can sometimes be the most challenging part of setting up your local business listing in search engines. The process can be easy and at the same time difficult for numerous reasons. Below we share with you the various ways to verify your account and what we have often experienced when setting up listings on behalf of our clients during the verification process.

GOOGLE (aka Google Places, this listing will also show up in Google Maps)

Creating a listing: We recommend you use a general email account with your company domain name. For example, You do not need a gmail account to setup your listing on Google Places. Google prefers you use an email address with the company domain in it as further verification and legitimacy of your listing.

Easy way: phone call. Google will typically place a call within minutes that will give you a PIN number. The PIN number will need to be entered during setup, this is the key step to get your listing verified. We have experienced both never receiving a call and a PIN number left on voicemail. The good news is Google will let you request a PIN again. If this does not work you will ultimately be left without the call option and going the route of the slow way – postcard verification.

Slow way: postcard. You’ll need to keep an eye out for the postcard, it will be small and look like junk mail so be paranoid. This postcard will contain your PIN number. It can take up to 2 weeks to receive the postcard so make sure you have kept your login information handy and in a safe place.

View a 45-minute video on How-To set up your business on Google.

BING (aka Bing Business Listing Center)

Easy way: phone call. This process is exactly like Google’s except that Bing provides you with the PIN number and you enter it over the phone when they call you (versus receiving the PIN over the phone and entering it online).

Slow way: a letter or postcard will be sent. It takes almost two weeks to receive the letter. It is typically dated just a couple days after you’ve submitted your local listing.

YAHOO! (aka Yahoo! Local Listings)

Yahoo! sends an email confirmation as verification of your listing. Keep in mind this email will be sent to the person who is listed as the contact in the contact information you filled in, which should also be a general email address for your company.*

*Keep in mind that Yahoo! is no longer a search engine. Currently they are still maintaining their local listings and offer a basic and an enhanced listing (you pay for it).

Local Series: Getting Your Business Listing Setup in Search Engines (Part 1)

Tuesday, November 23rd, 2010

With attention surrounding geo-location services (like Foursquare, Gowalla, Groupon) and significant enhancements in local business listings in search engines (Google Places, bing). We wanted to focus on creating a “Local” blog post series featuring helpful ways for businesses to garner further visibility online utilizing these offerings as well as what to be aware of when participating. We’ll focus on local business listings and a few free marketing ideas for you to take advantage of. So, let’s begin.

Setting Up Your Local Business Listing on Search Engines
When doing local search it’s best to start with the big three. While Yahoo!’s search results have now been replaced with bing’s search engine results, many things are still in tact – this includes business listings for local search. For the most part all three search engines (SE) ask for the same information for a business.

We’ve compiled a quick list to help you prepare for setting up a local search account for your organization:

Basic Information:
– Business name
– Address
– Telephone number (some SE’s allow multiple phone numbers)
– Toll free number (if applies)
– Web site (some SE’s allow multiple websites)
– Email (some SE’s allow multiple emails)
– Fax

Background Information
There are a good amount of sections that can be filled out; you want to fill in as much information as you can. Google recently made some big enhancement to how local search results from Google Places appears in their search results and it is highly recommended to fill in as much information as possible to help your results. Make sure to put in everything you can think of that represents your company.

This includes:
– Description (Google limit is 200 characters)
– Image (logo or any images, great way to incorporate Flickr if client has images there)
– Video (great way to incorporate YouTube if client has videos there)
– Hours (if apply)
– Payment methods (if apply)
– Brands carried or sold by client. Great way to insert keywords that are specific to your client’s products and or services.
– Specialties. Great way to insert keywords that are specific to your client’s products and or services.
– Slogan or tagline.
– Other requests are for professional associations, languages spoken, parking, and more.

Category Details
There are categories to select that best represent your business. You want to ensure that you select the best choice categories as these may help with your visibility within organic search results. Some of the categories can be hidden and you may have to browse to find what is most appropriate to make sure you aren’t missing any. Some SE’s allow more category entries than others. Try to fill in as many categories as you can, this too will be affected by Google Places search results.

At this point you will want to review all of the choices you have made and all of the information you have entered. Make sure to double and triple check everything as editing in the future may not be as easy as you think. Once you have thoroughly checked all of your information and are happy with your location search entry, proceed to the verification process.

Stay tuned for next week’s post on the details of the verification process and detailed requirements.