Archive for the ‘Online Advertising’ Category

Majority of B2C Marketers Find Promoted Social Posts and Ads Effective

Wednesday, March 16th, 2016

SEO Consultants & PPC Management Agency / Liberty Interactive Marketing Blog

Key Takeaway:

If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like Facebook and LinkedIn is the ability to target very specific audiences. Also, the costs per customer are typically much lower than advertising on Google in most cases. (Stat Source: Content Marketing Institute with MarketingProfs)

Key Takeaway:

Negative reviews establish trust. It smells fishy when a company or organization has ALL 5-star reviews. In fact, Amazon recently cracked down on fake reviews on their site to try to give a more honest experience to customers. Most consumers are very aware of fake reviews, and as a result, look at a company with 100% perfect reviews with a suspicious eye. Bottom line – do what you can to communicate with people leaving bad reviews, but don’t lose sleep over those pesky negative reviews.  (Stat Source: PowerReviews study)

Key Takeaway:

There are many options to choose from when deciding how to make your website mobile-friendly. You can have a mobile responsive website, a desktop version and a mobile version, or any number of other configurations to make your website look good on mobile. The point is that it needs to look good and be user-friendly on mobile devices. How you do that is up to you and thankfully Google does not rank one mobile configuration as better than another. So go forth and go mobile if you haven’t already! (Stat Source: MarketingLand)

Key Takeaway:

This is down from 52% a quarter earlier and marks the first time this segment has fallen below a majority share. We’ve been advising marketers to focus on mobile everything for the past couple of years now, and the stats are now lining up with our predictions. (Stat Source: FreeWheel)

Key Takeaway:

People get offended easily. Anyone and everyone can flag any post on Facebook as violating the social media platform’s policies. But that doesn’t mean Facebook automatically removes every flagged post. In fact they have a dedicated team of trained specialists to help determine issues like hate speech vs free speech, as well as a slew of other factors. (Stat Source: Facebook)

If one or more of your promoted posts or social ads gets disapproved for violating policy, you’ll have to determine the specific reason and then adjust your advertising as necessary. If you just don’t have the time to worry about these types of issues, consider hiring a PPC management agency to manage the day-to-day activities and optimize your advertising accounts so you get the best results. Contact us today.

Search Advertising Spending was up about 17% in Q3 2015 Compared to Q3 2014

Wednesday, January 20th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry and put your money towards the venues that drive the largest amount of revenue for you. (Stat Source: Adobe)

Key Takeaway:

Bloomberg News just announced this information on Monday, stating the reason behind the decision was to be able to test different methods to make money from its nearly 1 billion customers. Essentially they are permitting businesses to communicate with WhatsApp users instead of displaying third-party ads. Similarly, you should not be afraid to test different ways to make money from your products and service offerings. (Stat Source: Bloomberg News)

Key Takeaway:

That works out to about 41 million US households that have Amazon Prime, or approximately 38% of all US households. Prime users get free 2-day shipping and tons of other benefits like streaming video content, e-books, photo storage and music, all for $99 per year. (Stat Source: Cowen & Co.)

This data is important to the retailer because research shows that Amazon Prime users shop more on Amazon than non-users. They also help Amazon break ground in new product categories. What type of research and data can you uncover about your most engaged customers or audiences that can help you develop a smarter marketing plan? If you’re not sure how to mine the data you need, contact us and let us know how we can help.

Key Takeaway:

Everyone who works in the digital marketing space is busy, but taking the time to write a longer blog post can pay off. Just make sure that it’s well-written and serves a real purpose like, for example, helping to answer a frequently asked question about your industry, product or service. (Stat Source: HubSpot)

Key Takeaway:

Compare this to just 19% of agencies expecting an increase in spend in traditional media / marketing from clients and you can see that the mobile marketing space is still once of the fastest growing. Additionally, 71% of agencies expect an increase in social media budget and 91% of agencies expect an increase in digital marketing. (Stat Source: RSW / US)

What channels do you plan on increasing spend in this year? Do you have a strategy you feel confident about? If not, give us a call at  (818) 806-3868 or fill out our contact form – we can figure it out together.

Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Wednesday, November 11th, 2015

PPC management agency los angeles - Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Key Takeaway:

What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the third quarter ended September 30, 2015. It reported, among financial data, that the daily active users were 1.01 billion on average for September 2015, an increase of 17% year-over-year. (Stat Source: Facebook)

Key Takeaway:

The holiday season is looking bright in the world of retail. CMOs are confident in sales predictions and consumers are less stressed about job stability and income compared to recent years past. (Stat Source: BDO USA survey)

Key Takeaway:

Compare that to 67% of marketers and agencies who feel they are good at measuring paid search ROI. Yes, once again, paid search comes in as the best channel to track and analyze dollars spent as it directly ties into revenue and overall sales. (Stat Source: SEMPO)

Need to boost your website sales? We can help you set up and/or optimize your paid search accounts – contact us today.

Key Takeaway:

If you’re desperately searching for data to get into the minds of your customers, there are plenty of resources out there where you can find surveys and studies of your target demographic. However, the best way to get into the minds of your customers is to create your own custom survey or research panel and distribute among your real, true customers, not just people kind of like your customers. (Stat Source: Nielson report)

Key Takeaway:

This stat is probably surprising to most non-teens. Especially given the fact that they “spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media,” according to Common Sense Media.

So what are teens doing if not spending time on social sites? Listening to music and watching TV. The main point here is that nothing about your target audience should be assumed. You need data to back up your marketing goals and initiatives.

Need help mining your online data to make the most of your digital marketing? Drop us a line today.

15% of Queries Submitted Have Never Been Seen Before by Google’s Search Engine

Wednesday, September 2nd, 2015

PPC management agency - Liberty Interactive Marketing

Key Takeaway:

This is exactly why you need to be regularly reviewing your search query reports in Google Adwords and Bing. Uncovering these hidden gems can boost the overall performance of your PPC campaigns and get your creative juices flowing for the SEO, content and social side of things. Just be careful to not clutter up your paid search accounts with unnecessary terms. It’s a delicate dance. (Stat Source: Cnet)

Key Takeaway:

While this can be a great way to find a legitimate SEO and/or PPC management agency, you also want to be sure that you do your research and find an agency based on your specific goals and initiatives. (Stat Source: Clutch)

Key Takeaway:

Consumers use Facebook differently during the holiday season than during the rest of the year. It’s important to keep this in mind when crafting your holiday marketing strategy. For example, during non-holiday season, the most popular day to shop on Facebook is Thursday. But during holiday season, Saturdays and Sundays are the most popular. This is because people are shopping for friends and family during the holiday season and shopping for themselves during the rest of the year. (Stat Source: Nanigans)

Key Takeaway:

If your campaigns are seeing an average CTR of 2%, does that mean they are performing well? Not necessarily, considering this statistic is the average across ALL the people advertising on the network. You want your account performing above average, don’t you? If you feel frustrated with your PPC account performance, reach out to us at (818) 806-3868 and let us know your struggles. (Stat Source: Google)

Key Takeaway:

Companies are ready and willing to boost their mobile marketing budgets in the next couple of years. What percentage of your marketing budget are you willing to dedicate to mobile? Make sure you base this number off of real data. Look at how much traffic your website is getting from mobile users. It’s typically anywhere from 20 – 75% and varies greatly from business to business. (Stat Source: Duke University’s Fuqua School of Business)

Need help reaching your digital marketing goals? Shoot us an email and let’s chat about your business.

About 18% of the US Internet Population is Blocking Ads

Wednesday, August 12th, 2015

ppc management agency

Key Takeaway:

$21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has quickly grown to become a serious issue for companies paying for online advertisements. (Stat Source: Adobe and PageFair)

Key Takeaway:

If you’re planning to increase marketing budgets, make sure you know which avenues you want to increase spending and where you may want to cut back. You’ll need to dig into all your stats to see which channels have proven the most successful over time. (Stat Source: CMO Council / Ebiquity)

Key Takeaway:

Knowing who your audience influencers are can help you understand your audience and craft marketing campaigns suited to their interests and lifestyles. Figuring out who influences your audience is no easy task. Need help figuring out how to get it done? Contact us and we’ll be happy to help. (Stat Source: Hotwire PR)

Key Takeaway:

How do you engage your customers? If you can develop a way to truly engage, you’ll turn average customers into brand ambassadors; people who will want to spread the word about your brand just because they love it! (Stat Source: Brand Keys)

Key Takeaway:

Don’t shy away from using personal information to create better online experiences. (Stat Source: MyBuys)

Curious how these stats relate to your business? Drop us a line today and let’s chat about your online marketing goals.

1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement

Wednesday, July 15th, 2015

ppc management agency

Key Takeaway:

The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of marketers simply do not perform enough A/B test campaigns to see significant improvements to their campaigns. You know the sales expression “Always Be Closing”? Well for digital marketers the expression should be “Always Be Testing.” (Stat Source: KISSmetrics)

Key Takeaway:

Marketers know that social media is an essential component to any digital marketing campaign. However, it’s great to have this statistic in mind when you are planning how much of your campaigns are going to be dedicated to social media. Some marketers make the mistake of spending too much time on social, and some spend too little. Also remember this stat is not a one-size fits all metric. It’s all about finding what works for your organization in terms of how much you dedicate to social media marketing. If you’re not sure how to figure out that sweet spot, start with analyzing your social engagement data to see what frequency gets the best response overall. (Stat Source: Globalwebindex)

Key Takeaway:

What are you currently doing to engage your visitors, really? If you’re just putting call to action buttons on your web pages, that’s not enough. You need to think bigger. You need to get creative and design an experience for your visitors that they find truly enjoyable and useful. One way to do this, and improve your bounce rate as a result, is to create interactive content; meaning your content requires participation from your web visitors. Think about things like quizzes, polls, and games. (Stat Source: RocketFuel)

Key Takeaway:

Notice how everyone is asking you for your email address lately? From the cashier at the retail stores where you shop, to the non-profit organizations and other campaigners that set up shop outside of store-fronts. It’s no secret anymore that email is great way drive action from your visitors. Since everyone is in on the secret, the email marketing space is highly competitive now. Also, people are becoming increasingly reluctant to provide their email address to every company that asks. The bottom line here is that in order to create successful email campaigns, you need to determine what your audience values and ask for email address in the right way. You then need to combine your social and content marketing tactics with your email marketing for the best results. (Stat Source: Express Pigeon)

Key Takeaway:

Are you losing sales because you are providing a bad mobile experience? Perhaps. But you will most definitely lose sales in the future if you continue to provide a poor mobile experience. This means advertising, marketing and general website design and functionality all need to work well on mobile. Don’t ignore mobile conversions! Make sure you have mobile PPC ads for all ad groups and that landing pages work flawlessly on mobile devices. (Stat Source: Search Engine Land)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.