Archive for the ‘Online Advertising’ Category

5 Ways To Improve Your Google Shopping Strategy This Holiday

Wednesday, August 10th, 2016

ppc management agency

Key Takeaway:

The majority of consumers don’t buy what they originally search for.

This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats Source: Crealytics)

Key Takeaway:

Make sure all of your titles and product descriptions are written as best as they can be in your Google merchant product feed.

Also, make sure your products are classified into the most specific category they can be. For example, if you are selling sweatpants, we advise that you would select product category number 5713 which is [Apparel & Accessories > Clothing > Sleepwear & Loungewear > Loungewear] rather than 208 which is just [Apparel & Accessories > Clothing > Sleepwear & Loungewear], or 204 which is simply [Apparel & Accessories > Clothing > Pants].

Finally, try to avoid thinking of your customers, and products in too narrow of a mindset. There are so many different ways for people to discover your products, and everyone is shopping with a slightly different goal and shopping style.

Key Takeaway:

Sometimes, people buy products from your competitors. That’s just a fact of life. That’s why it’s very important to know who your top competitors are in the online space, and what strategies they are using that you may not be, and vice versa.

Key Takeaway:

Many people think Google Shopping is the way to get all your products sold. But in reality, if you dig into your shopping stats you will likely find that a few of your most popular products are actually driving the majority of traffic and sales.

Key Takeaway:

If you’re bummed that your higher-end products aren’t getting as much traffic and conversions as you want on Google Shopping, don’t be! On a large scale, people tend to buy less expensive products online, so it makes sense that Google’s algorithms probably favor these products too. Thankfully, there are other ways to drive sales to your high-end products.

Contact us if you’d like some tips and guidance on your Google Shopping or other digital marketing initiatives. Let’s figure out what you need, together. Call us at (818) 806-3868.

Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber

Wednesday, June 29th, 2016

 

ppc management agency

Key Takeaway:

Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will listen to what they have to say.  (Stat Source: Acumen)

Key Takeaway:

The United Kingdom has voted to leave the European Union… also now known as Brexit. How is this going to affect your business? It’s important to think about how these large worldly events may impact your own business goals. A little adjustment in marketing strategy may be the difference between success and failure. (Stat Source: Payvision)

Key Takeaway:

This is precisely why LinkedIn has just announced it will officially start auctioning off its desktop-only display ads. This change will make it easier for brands to buy those banners and will make it more cost-effective for the social network to sell them. (Stat Source: LinkedIn)

Key Takeaway:

Digital advertising has its fair share of challenges that marketers need to overcome when executing ad campaigns. According to IAB’s Improving Digital Advertising Experiences with Liquid Creativity report, the top three challenges / biggest problems with digital advertising cited by marketers were ad clutter, creativity and user experience. (Stat Source: IAB)

If you know your online advertising campaigns need help but don’t quite know where to start, contact us today and let us know what’s keep you up at night.

Key Takeaway:

Take a REAL vacation! Ok, so we know this isn’t specific to digital marketing, but in the spirit of summer, we thought we’d gently remind all of you hard-working professionals out there to take your vacations. If you need more convincing, 92% of US workers work 40 hours or more per week, and there have been numerous studies that show how vacation time boosts creativity, can reduce your risk of disease and strengthen your heart, as well as enhances your overall work performance. (Stat Source: U.S. Travel Association)

So, use all your vacation time! That’s what it’s there for. You’ll come back relaxed and with fresh business ideas to bring to the table.

Need help with your digital marketing? Contact us today at (818) 806-3868 or fill out our contact form and we’ll be in touch.

79% of Publishers Rely on Paid Distribution for Branded Content

Wednesday, June 22nd, 2016

search engine marketing agency / Liberty Interactive Marketing

Key Takeaway:

When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an experience that is highly targeted and not too annoying or intrusive. It’s the ultimate goal to create an experience where you have no hang-ups about interacting with a paid ad. (Stat Source: Polar)

Key Takeaway:

Pinterest can be an excellent channel for selling consumer goods, health, beauty, and home products. People who are engaging with content on Pinterest have money to spend and are on the site looking for very specific items or solutions. (Stat Source: Pinterest)

Key Takeaway:

That’s why we’re here! We have proven success in internet marketing with specific wins in each channel including website strategy, search engine optimization, email marketing, search marketing, online advertising, content and social media marketing.  (Stat Source: Code Computer Love)

Key Takeaway:

Location data is the hot topic in the digital marketing industry right now. The reason? Because this data, when accurate, does a lot of the ‘heavy lifting’ for marketers in terms of figuring out buyer habits. But when it’s not accurate, marketers waste precious dollars and time crafting strategies that fall flat. The solution? Make sure you always have more than one data-tracking system in place to cross-reference data points and troubleshoot potential errors. (Stat Source: Thinknear)

Key Takeaway:

The ability for all kinds of companies to expand into international territories is becoming more of a reality with each passing day. By cutting down on third-party distribution, store-fronts, and other unnecessary costs, more companies can sell their products and services for reasonable and attractive prices to people all over the world. (Stat Source: Entrepreneur)

Need help with your digital marketing? Contact us today and let us know what’s keeping you up at night.
(818) 806-3868.

 

Majority of B2C Marketers Find Promoted Social Posts and Ads Effective

Wednesday, March 16th, 2016

SEO Consultants & PPC Management Agency / Liberty Interactive Marketing Blog

Key Takeaway:

If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like Facebook and LinkedIn is the ability to target very specific audiences. Also, the costs per customer are typically much lower than advertising on Google in most cases. (Stat Source: Content Marketing Institute with MarketingProfs)

Key Takeaway:

Negative reviews establish trust. It smells fishy when a company or organization has ALL 5-star reviews. In fact, Amazon recently cracked down on fake reviews on their site to try to give a more honest experience to customers. Most consumers are very aware of fake reviews, and as a result, look at a company with 100% perfect reviews with a suspicious eye. Bottom line – do what you can to communicate with people leaving bad reviews, but don’t lose sleep over those pesky negative reviews.  (Stat Source: PowerReviews study)

Key Takeaway:

There are many options to choose from when deciding how to make your website mobile-friendly. You can have a mobile responsive website, a desktop version and a mobile version, or any number of other configurations to make your website look good on mobile. The point is that it needs to look good and be user-friendly on mobile devices. How you do that is up to you and thankfully Google does not rank one mobile configuration as better than another. So go forth and go mobile if you haven’t already! (Stat Source: MarketingLand)

Key Takeaway:

This is down from 52% a quarter earlier and marks the first time this segment has fallen below a majority share. We’ve been advising marketers to focus on mobile everything for the past couple of years now, and the stats are now lining up with our predictions. (Stat Source: FreeWheel)

Key Takeaway:

People get offended easily. Anyone and everyone can flag any post on Facebook as violating the social media platform’s policies. But that doesn’t mean Facebook automatically removes every flagged post. In fact they have a dedicated team of trained specialists to help determine issues like hate speech vs free speech, as well as a slew of other factors. (Stat Source: Facebook)

If one or more of your promoted posts or social ads gets disapproved for violating policy, you’ll have to determine the specific reason and then adjust your advertising as necessary. If you just don’t have the time to worry about these types of issues, consider hiring a PPC management agency to manage the day-to-day activities and optimize your advertising accounts so you get the best results. Contact us today.

Search Advertising Spending was up about 17% in Q3 2015 Compared to Q3 2014

Wednesday, January 20th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry and put your money towards the venues that drive the largest amount of revenue for you. (Stat Source: Adobe)

Key Takeaway:

Bloomberg News just announced this information on Monday, stating the reason behind the decision was to be able to test different methods to make money from its nearly 1 billion customers. Essentially they are permitting businesses to communicate with WhatsApp users instead of displaying third-party ads. Similarly, you should not be afraid to test different ways to make money from your products and service offerings. (Stat Source: Bloomberg News)

Key Takeaway:

That works out to about 41 million US households that have Amazon Prime, or approximately 38% of all US households. Prime users get free 2-day shipping and tons of other benefits like streaming video content, e-books, photo storage and music, all for $99 per year. (Stat Source: Cowen & Co.)

This data is important to the retailer because research shows that Amazon Prime users shop more on Amazon than non-users. They also help Amazon break ground in new product categories. What type of research and data can you uncover about your most engaged customers or audiences that can help you develop a smarter marketing plan? If you’re not sure how to mine the data you need, contact us and let us know how we can help.

Key Takeaway:

Everyone who works in the digital marketing space is busy, but taking the time to write a longer blog post can pay off. Just make sure that it’s well-written and serves a real purpose like, for example, helping to answer a frequently asked question about your industry, product or service. (Stat Source: HubSpot)

Key Takeaway:

Compare this to just 19% of agencies expecting an increase in spend in traditional media / marketing from clients and you can see that the mobile marketing space is still once of the fastest growing. Additionally, 71% of agencies expect an increase in social media budget and 91% of agencies expect an increase in digital marketing. (Stat Source: RSW / US)

What channels do you plan on increasing spend in this year? Do you have a strategy you feel confident about? If not, give us a call at  (818) 806-3868 or fill out our contact form – we can figure it out together.

Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Wednesday, November 11th, 2015

PPC management agency los angeles - Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Key Takeaway:

What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the third quarter ended September 30, 2015. It reported, among financial data, that the daily active users were 1.01 billion on average for September 2015, an increase of 17% year-over-year. (Stat Source: Facebook)

Key Takeaway:

The holiday season is looking bright in the world of retail. CMOs are confident in sales predictions and consumers are less stressed about job stability and income compared to recent years past. (Stat Source: BDO USA survey)

Key Takeaway:

Compare that to 67% of marketers and agencies who feel they are good at measuring paid search ROI. Yes, once again, paid search comes in as the best channel to track and analyze dollars spent as it directly ties into revenue and overall sales. (Stat Source: SEMPO)

Need to boost your website sales? We can help you set up and/or optimize your paid search accounts – contact us today.

Key Takeaway:

If you’re desperately searching for data to get into the minds of your customers, there are plenty of resources out there where you can find surveys and studies of your target demographic. However, the best way to get into the minds of your customers is to create your own custom survey or research panel and distribute among your real, true customers, not just people kind of like your customers. (Stat Source: Nielson report)

Key Takeaway:

This stat is probably surprising to most non-teens. Especially given the fact that they “spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media,” according to Common Sense Media.

So what are teens doing if not spending time on social sites? Listening to music and watching TV. The main point here is that nothing about your target audience should be assumed. You need data to back up your marketing goals and initiatives.

Need help mining your online data to make the most of your digital marketing? Drop us a line today.