Archive for the ‘Online Advertising’ Category

100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook

Wednesday, November 16th, 2016

digital marketing agency

Key Takeaway:

While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.

Clearly, the two companies appear to be getting it right in their ability to collect and use data to target relevant ads to consumers. However, there has also been a rise in the consumer’s ability to use ad blocking programs to filter out unwanted advertisements. And while the amount of people doing this remains rather small, time will tell if consumers will demand changes to create a market with more consumer control.

(Stat Source: Digital Content Next)

Key Takeaway:

This would make it appear that the sky is falling and there is not much room for growth from any of the other companies. However, there are other companies that are offering different experiences and services altogether, like Amazon and Snapchat to name a few. These two are both very successful in their space and Snapchat may become a major player in the digital advertising industry in the next couple of years, their shoppable ads are currently performing well.

Key Takeaway:

If you’re curious on the exact number, the rest of the industry earned just over $9 billion in revenue in the first half of 2016. (Stat Source: Digital Content Next)

The fact that Google is making so much in revenue from their ad platform shows that their advertising works. The struggle for advertisers, of course, is figuring out how to manage costs and continually optimize ads to drive conversions.

So what about the other companies in the industry?

(Stat Source: Pivotal Research)

Key Takeaway:

If you’re a business owner planning your advertising budget for 2017, take a close look at how Facebook and Google advertising can contribute to your marketing goals and business objectives. Take a closer look at how other ad platforms fit into the grand scheme of marketing efforts whether supporting brand awareness or retargeting to stay top-of-mind to consumers and prospects.

Key Takeaway:

Remember that Twitter was once praised by practically everyone for its success. In recent years it’s become more of a platform for businesses, politicians and celebrities, and not so much a place where people are engaging with ads. If you’re focus is business-to-business relationships this may be a platform to explore and test for generating leads or driving traffic from these audiences.

Need help with your digital marketing? Contact us today.

59% of B2C Marketers Learn About Target Audiences Through Keyword Research

Wednesday, November 2nd, 2016

digital marketing

Key Takeaway:

The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)

In fact, the survey shows that 45% of Fortune 500 companies are actively using Instagram. What’s more, this is the 4th year in a row now that these companies have shown increases in the platform’s use. However, it’s interesting to note that of the top 200, about 50% were using blogs actively, as compared to just 29% of the bottom 200 companies. (Stat Source: University of Massachusetts Dartmouth Center for Marketing Research)

Key Takeaway:

It’s probably best to use Instagram AND your blog actively. Don’t have the time to do this all yourself? Contact us, and we can give you some ideas on how to streamline the process.

Key Takeaway:

Great content takes time to create, and even then, you have to make sure there are no technical hindrances to getting the content seen by your target audience. So now you can stop wondering why your latest press release didn’t “go viral.” While you may have had a gut feeling that these are the factors that play into shareable content, now you know for sure, thanks to AOL’s survey of 55,000 content interactions across 8 global markets.

Key Takeaway:

Finding the successful social media strategy for your business can be tough! It often takes trial and error, so be patient and flexible as you discover what works best for you. (Stat Source: Sprout Social)

Key Takeaway:

Your brand has value, be there when someone is looking for you. You’d be surprised how many companies we come across who are setting their brand names as negatives in their AdWords accounts, for example. Just remember, if your ads are not showing up when someone searches your brand name, your competitors may take advantage of that. In the same instance, don’t put all your eggs in one basket either. (Stat Source: Neilsen)

Need help with your digital marketing? Contact us today and let’s figure it out together.

5 Ways To Improve Your Google Shopping Strategy This Holiday

Wednesday, August 10th, 2016

ppc management agency

Key Takeaway:

The majority of consumers don’t buy what they originally search for.

This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats Source: Crealytics)

Key Takeaway:

Make sure all of your titles and product descriptions are written as best as they can be in your Google merchant product feed.

Also, make sure your products are classified into the most specific category they can be. For example, if you are selling sweatpants, we advise that you would select product category number 5713 which is [Apparel & Accessories > Clothing > Sleepwear & Loungewear > Loungewear] rather than 208 which is just [Apparel & Accessories > Clothing > Sleepwear & Loungewear], or 204 which is simply [Apparel & Accessories > Clothing > Pants].

Finally, try to avoid thinking of your customers, and products in too narrow of a mindset. There are so many different ways for people to discover your products, and everyone is shopping with a slightly different goal and shopping style.

Key Takeaway:

Sometimes, people buy products from your competitors. That’s just a fact of life. That’s why it’s very important to know who your top competitors are in the online space, and what strategies they are using that you may not be, and vice versa.

Key Takeaway:

Many people think Google Shopping is the way to get all your products sold. But in reality, if you dig into your shopping stats you will likely find that a few of your most popular products are actually driving the majority of traffic and sales.

Key Takeaway:

If you’re bummed that your higher-end products aren’t getting as much traffic and conversions as you want on Google Shopping, don’t be! On a large scale, people tend to buy less expensive products online, so it makes sense that Google’s algorithms probably favor these products too. Thankfully, there are other ways to drive sales to your high-end products.

Contact us if you’d like some tips and guidance on your Google Shopping or other digital marketing initiatives. Let’s figure out what you need, together. Call us at (818) 806-3868.

Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber

Wednesday, June 29th, 2016

 

ppc management agency

Key Takeaway:

Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will listen to what they have to say.  (Stat Source: Acumen)

Key Takeaway:

The United Kingdom has voted to leave the European Union… also now known as Brexit. How is this going to affect your business? It’s important to think about how these large worldly events may impact your own business goals. A little adjustment in marketing strategy may be the difference between success and failure. (Stat Source: Payvision)

Key Takeaway:

This is precisely why LinkedIn has just announced it will officially start auctioning off its desktop-only display ads. This change will make it easier for brands to buy those banners and will make it more cost-effective for the social network to sell them. (Stat Source: LinkedIn)

Key Takeaway:

Digital advertising has its fair share of challenges that marketers need to overcome when executing ad campaigns. According to IAB’s Improving Digital Advertising Experiences with Liquid Creativity report, the top three challenges / biggest problems with digital advertising cited by marketers were ad clutter, creativity and user experience. (Stat Source: IAB)

If you know your online advertising campaigns need help but don’t quite know where to start, contact us today and let us know what’s keep you up at night.

Key Takeaway:

Take a REAL vacation! Ok, so we know this isn’t specific to digital marketing, but in the spirit of summer, we thought we’d gently remind all of you hard-working professionals out there to take your vacations. If you need more convincing, 92% of US workers work 40 hours or more per week, and there have been numerous studies that show how vacation time boosts creativity, can reduce your risk of disease and strengthen your heart, as well as enhances your overall work performance. (Stat Source: U.S. Travel Association)

So, use all your vacation time! That’s what it’s there for. You’ll come back relaxed and with fresh business ideas to bring to the table.

Need help with your digital marketing? Contact us today at (818) 806-3868 or fill out our contact form and we’ll be in touch.

79% of Publishers Rely on Paid Distribution for Branded Content

Wednesday, June 22nd, 2016

search engine marketing agency / Liberty Interactive Marketing

Key Takeaway:

When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an experience that is highly targeted and not too annoying or intrusive. It’s the ultimate goal to create an experience where you have no hang-ups about interacting with a paid ad. (Stat Source: Polar)

Key Takeaway:

Pinterest can be an excellent channel for selling consumer goods, health, beauty, and home products. People who are engaging with content on Pinterest have money to spend and are on the site looking for very specific items or solutions. (Stat Source: Pinterest)

Key Takeaway:

That’s why we’re here! We have proven success in internet marketing with specific wins in each channel including website strategy, search engine optimization, email marketing, search marketing, online advertising, content and social media marketing.  (Stat Source: Code Computer Love)

Key Takeaway:

Location data is the hot topic in the digital marketing industry right now. The reason? Because this data, when accurate, does a lot of the ‘heavy lifting’ for marketers in terms of figuring out buyer habits. But when it’s not accurate, marketers waste precious dollars and time crafting strategies that fall flat. The solution? Make sure you always have more than one data-tracking system in place to cross-reference data points and troubleshoot potential errors. (Stat Source: Thinknear)

Key Takeaway:

The ability for all kinds of companies to expand into international territories is becoming more of a reality with each passing day. By cutting down on third-party distribution, store-fronts, and other unnecessary costs, more companies can sell their products and services for reasonable and attractive prices to people all over the world. (Stat Source: Entrepreneur)

Need help with your digital marketing? Contact us today and let us know what’s keeping you up at night.
(818) 806-3868.

 

Majority of B2C Marketers Find Promoted Social Posts and Ads Effective

Wednesday, March 16th, 2016

SEO Consultants & PPC Management Agency / Liberty Interactive Marketing Blog

Key Takeaway:

If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like Facebook and LinkedIn is the ability to target very specific audiences. Also, the costs per customer are typically much lower than advertising on Google in most cases. (Stat Source: Content Marketing Institute with MarketingProfs)

Key Takeaway:

Negative reviews establish trust. It smells fishy when a company or organization has ALL 5-star reviews. In fact, Amazon recently cracked down on fake reviews on their site to try to give a more honest experience to customers. Most consumers are very aware of fake reviews, and as a result, look at a company with 100% perfect reviews with a suspicious eye. Bottom line – do what you can to communicate with people leaving bad reviews, but don’t lose sleep over those pesky negative reviews.  (Stat Source: PowerReviews study)

Key Takeaway:

There are many options to choose from when deciding how to make your website mobile-friendly. You can have a mobile responsive website, a desktop version and a mobile version, or any number of other configurations to make your website look good on mobile. The point is that it needs to look good and be user-friendly on mobile devices. How you do that is up to you and thankfully Google does not rank one mobile configuration as better than another. So go forth and go mobile if you haven’t already! (Stat Source: MarketingLand)

Key Takeaway:

This is down from 52% a quarter earlier and marks the first time this segment has fallen below a majority share. We’ve been advising marketers to focus on mobile everything for the past couple of years now, and the stats are now lining up with our predictions. (Stat Source: FreeWheel)

Key Takeaway:

People get offended easily. Anyone and everyone can flag any post on Facebook as violating the social media platform’s policies. But that doesn’t mean Facebook automatically removes every flagged post. In fact they have a dedicated team of trained specialists to help determine issues like hate speech vs free speech, as well as a slew of other factors. (Stat Source: Facebook)

If one or more of your promoted posts or social ads gets disapproved for violating policy, you’ll have to determine the specific reason and then adjust your advertising as necessary. If you just don’t have the time to worry about these types of issues, consider hiring a PPC management agency to manage the day-to-day activities and optimize your advertising accounts so you get the best results. Contact us today.