Archive for the ‘Online Advertising’ Category

About 18% of the US Internet Population is Blocking Ads

Wednesday, August 12th, 2015

ppc management agency

Key Takeaway:

$21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has quickly grown to become a serious issue for companies paying for online advertisements. (Stat Source: Adobe and PageFair)

Key Takeaway:

If you’re planning to increase marketing budgets, make sure you know which avenues you want to increase spending and where you may want to cut back. You’ll need to dig into all your stats to see which channels have proven the most successful over time. (Stat Source: CMO Council / Ebiquity)

Key Takeaway:

Knowing who your audience influencers are can help you understand your audience and craft marketing campaigns suited to their interests and lifestyles. Figuring out who influences your audience is no easy task. Need help figuring out how to get it done? Contact us and we’ll be happy to help. (Stat Source: Hotwire PR)

Key Takeaway:

How do you engage your customers? If you can develop a way to truly engage, you’ll turn average customers into brand ambassadors; people who will want to spread the word about your brand just because they love it! (Stat Source: Brand Keys)

Key Takeaway:

Don’t shy away from using personal information to create better online experiences. (Stat Source: MyBuys)

Curious how these stats relate to your business? Drop us a line today and let’s chat about your online marketing goals.

1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement

Wednesday, July 15th, 2015

ppc management agency

Key Takeaway:

The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of marketers simply do not perform enough A/B test campaigns to see significant improvements to their campaigns. You know the sales expression “Always Be Closing”? Well for digital marketers the expression should be “Always Be Testing.” (Stat Source: KISSmetrics)

Key Takeaway:

Marketers know that social media is an essential component to any digital marketing campaign. However, it’s great to have this statistic in mind when you are planning how much of your campaigns are going to be dedicated to social media. Some marketers make the mistake of spending too much time on social, and some spend too little. Also remember this stat is not a one-size fits all metric. It’s all about finding what works for your organization in terms of how much you dedicate to social media marketing. If you’re not sure how to figure out that sweet spot, start with analyzing your social engagement data to see what frequency gets the best response overall. (Stat Source: Globalwebindex)

Key Takeaway:

What are you currently doing to engage your visitors, really? If you’re just putting call to action buttons on your web pages, that’s not enough. You need to think bigger. You need to get creative and design an experience for your visitors that they find truly enjoyable and useful. One way to do this, and improve your bounce rate as a result, is to create interactive content; meaning your content requires participation from your web visitors. Think about things like quizzes, polls, and games. (Stat Source: RocketFuel)

Key Takeaway:

Notice how everyone is asking you for your email address lately? From the cashier at the retail stores where you shop, to the non-profit organizations and other campaigners that set up shop outside of store-fronts. It’s no secret anymore that email is great way drive action from your visitors. Since everyone is in on the secret, the email marketing space is highly competitive now. Also, people are becoming increasingly reluctant to provide their email address to every company that asks. The bottom line here is that in order to create successful email campaigns, you need to determine what your audience values and ask for email address in the right way. You then need to combine your social and content marketing tactics with your email marketing for the best results. (Stat Source: Express Pigeon)

Key Takeaway:

Are you losing sales because you are providing a bad mobile experience? Perhaps. But you will most definitely lose sales in the future if you continue to provide a poor mobile experience. This means advertising, marketing and general website design and functionality all need to work well on mobile. Don’t ignore mobile conversions! Make sure you have mobile PPC ads for all ad groups and that landing pages work flawlessly on mobile devices. (Stat Source: Search Engine Land)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.

US Online Ad Revenues Up 16% in Q1

Wednesday, June 24th, 2015

ppc management agency

Key Takeaway:

This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want it to be, it’s time to dig into your accounts and figure out how you can turn things around. (Stat Source: IAB and PwC)

Key Takeaway:

Free shipping is such a simple perk to offer your customers, why not try it out and see how it positively impacts your bottom line? If you’re not in the retail space, think of some other ways to delight your customers. You can even come up with a quick survey to directly ask your web visitors what types of offers they would be most interesting in receiving. That way you take the guess work out of the equation. (Stat Source: UPS / comScore)

Key Takeaway:

While the overwhelming majority of companies provide at least one social link on their homepage, this is a choice you need to make based on your company or brand. You may feel it’s not a good choice for your brand, just like the 25% of marketers surveyed who do not have social links on their homepage. Of the marketers that do put social links on the homepage, the majority have three links. (Stat Source: HubSpot)

Key Takeaway:

Google just made this announcement this week. Meaning if you’re an advertiser running ads on the Google Display Network in the U.S., your campaigns are now opted-in to show ads on Google Play Music. Basic banner ads and retargeted text ads are being served on the site, as well as TruView video ads and Lightbox ads. This new platform is great for advertisers who want to connect with consumers through the music they love. (Source: Google)

Key Takeaway:

Try testing different versions of your call to action to see what works best. Different language is good to test, but also consider elements like the shape and style of your CTA. Even a different color button can make a big impact. (Stat Source: Crazy Egg)

Have questions about how these stats relate to your business? Shoot us an email or call us at (818) 806-3868 and let’s chat about your online marketing goals!

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

Wednesday, June 17th, 2015

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.

google display network

Key Takeaway:

Marketo and Google recently released a case study which highlights how Marketo was able to use Google Analytics’ custom data fields to achieve better results from their online advertising efforts. Specifically, they set up ways to identify audiences in Analytics based on conversion stage or business vertical. From this data, they were able to quickly assign remarketing lists in order to serve more personalized remarketing ads to visitors. This resulted in 10x higher conversion rate. (Stat source: Think With Google)

Remarketing to all visitors is a start, but segmentation and list building of your audiences is how you stay top of mind and improve conversion. Utilize the data points you have available to you about your visitors, customers and website to improve your marketing and advertising efforts. Don’t just assume that all of your customers and visitors are part of the same audience. You may have a few distinct audiences for your business, and the better you understand each one the more opportunity you have to create a personalized experience for them.

Key Takeaway:

The big news in the social media sphere this week is that the CEO of Twitter is stepping down. Along with this news, many were surprised to learn that Twitter has never turned a profit. Only time will tell if the social media giant will be able to turn things around and prove its value to investors and advertisers before it’s too late. (Stat Source: Chris Sacca)

How many customers have tried your product or service, never to return again? Make sure you’re doing your research to discover why customers did not return to your company again so that you can do your best to improve for the future.

Key Takeaway:

You may remember us talking about Twitch, a live-streaming gaming service that was recently acquired by Amazon. Well, in an attempt to better serve the gaming demographic, now Google is rolling out YouTube Gaming, a new application that “will act as a video hub that highlights live streams of people playing games as they battle aliens or try to score in a virtual soccer game.” (Stat Source: Internet Retailer)

Ask yourself, is there a way that your company or organization can better serve one of your major demographics?

Key Takeaway:

One key component to your company’s success is your employees. If your employees are not happy working for you, you will get high turn-over which makes it tough to grow. Our world is becoming increasingly digital, and many peoples’ jobs are able to be done from home on the computer. If you have star employees who want to work from home or from the office but on their own time schedule, let them! (Stat source: KPCB)

Key Takeaway:

It’s not all about the money. If you don’t have the extra cash to bump up your mobile bids, spend a little bit of time trying to increase your Quality Score. (Stat source: WordStream)

So there you have it, this week’s top 5 digital marketing stats and key takeaways – #TWT5!

If you’d like to chat about how to improve your online marketing campaigns, contact us today.

#TWT5 Digital Marketing Stats & Takeaways: Video Marketing, Online Advertising, Social & Content

Wednesday, March 4th, 2015

internet marketing strategies

Key Takeaway:

If you have a product or service that need a little bit more than images and descriptions to convey the value of it to your potential customers, consider creating a video marketing campaign.

This statistic is based off of a recent case study of a large-scale children’s toy retailer called Step2 that sells high-price items like play kitchens and houses. The company used product videos to showcase the features of each product as well as people using them, and found that viewers are 174% more likely to convert. (Stat Source: Marketing Sherpa)

Key Takeaway:

Social media, traditional media and other promotional strategies all have their value in an organization’s overall marketing plan, but when it comes to increasing sales in particular, there is massive opportunity in online advertising.

This statistic is based off of a survey of executives from the Inc. 500 list. They were asked which of several promotional strategies they believe has the most potential to help increase sales. After online advertising, 17% of respondents felt business directory listings helped increase sales, followed by social media platforms at 13%. (Stat Source: Center for Marketing Research at the University of Massachusetts Dartmouth)

Key Takeaway:

LinkedIn is a great social platform for many companies and organizations, however it’s important to take the time to perform research and dig into the data to understand which social media platforms best fit the needs of your business. (Stat Source: Center for Marketing Research at the University of Massachusetts Dartmouth)

Key Takeaway:

Is your company ramping up your content marketing game? If not, your competitors likely are. Don’t fall behind. Make sure you understand not just how you can make content marketing work for your bottom line but also how you can use it to boost your SEO initiatives and grow your social presence. If you’re not sure you have the resources or expertise to do this in-house, get help from a digital marketing agency.

This stat came from the Marketing Budgets 2015 Report. (Stat Source: Econsultancy)

Key Takeaway:

It’s a safe bet that about half of your website visitors are coming from mobile as well (and if you have Google Analytics on your site you can see exactly how many visitors you’re getting from mobile). Make sure your site does not have any mobile usability issues. Beyond that, ideally you should have a fully optimized, mobile-friendly website. Not only will this provide a better user experience overall but it also has a good chance of giving you a slight ranking boost. (Stat Source: Google)

So there you have it, this week’s top 5 digital marketing stats and key takeaways! #TWT5

This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing

Thursday, September 4th, 2014

digital marketing stats

Key Takeaway:

Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your customers. If you don’t make it easy for them, that is what they will begin to feel about your brand. While some will delete and others will unsubscribe, some will also ignore so to make everyone happy (including your performance) make your emails render and respond appropriately across all devices. (Stat Source: Adobe)

Helpful info: 5 ecommerce email marketing examples to boost your bottom line.

Key Takeaway:

Don’t underestimate the power of retargeting advertising campaigns. Make sure display ads are well designed and are easily recognizable as your brand – keep them message simple and know who you are talking to on a retarget. You want people to instantly recognize your brand in order for retargeting to work. (Stat Source: Criteo)

Key Takeaway:

If you have yet to build out a YouTube channel for your company, it’s about time you start thinking about it. Don’t worry about the number of subscribers you have; instead, focus on producing quality videos and you’ll build your views and audience naturally. Genuity, a strong value proposition and helpful information on your products and services wins out. (Stat Source: Internet Retailer)

Key Takeaway:

As the walls go up on audience, your PPC campaigns and online media are becoming just as important as your social and SEO efforts – in fact, they work together. Use the right PPC and online media channels to target your audience personas based on your marketing and business goals – these may include Google Adwords and Bing, or it may be Facebook and Yelp ads. Every business is different so it’s important to tailor your online media and PPC campaigns to your unique products and service offerings. (Stat Source: Social Media Today)

Key Takeaway:

Bottom line people are viewing your website on mobile devices. If they can’t easily read your site, people are likely just to leave and browse another site that is mobile friendly. At this point it’s basically unacceptable in the eyes of your website visitors to not have a mobile version of your website. (Stat Source: Marketing Land)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.