Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)
As we’ve mentioned in previous posts, ad revenue from digital ads is expected to surpass that of TV ads by 2020, with some predicting it will surpass TV in sooner than that.
60% of people said it was very important that a mobile ad have a minimal level of disruption to their current activity to create a positive mobile ad experience, compared to just 42% who said it was very important that the ad be relevant to their interests. So don’t get too caught up as a marketer thinking that relevance is always the most important factor in creating a good mobile ad experience. (Stat Source: Forrester Consulting)
An additional 43% of ads provoked no emotional response. (Stat Source: Neustar) Make sure you spend the time that is needed on producing high quality ads. Focus on optimism and making an emotional connection with people.
With this increase, it is also expected that more traditional forms of digital ads like search and display ads will see slightly slower growth. It should be noted however that video and mobile ad spend is also expected to grow in 2017. (Stat Source: AdMedia Partners)
The bottom line here? It is imperative that you familiarize yourself with how to run successful Facebook and Instagram advertising if you want to stay ahead of your competitors in the digital space.
In general the survey also indicates that desktop ad campaign are better for reaching a wide audience whereas mobile ad campaigns are better at reaching a narrower audience. (Stat Source: Nielson)
It’s important that you have realistic expectations for your ad campaigns. It’s not possible to have every single impression reach the right person at the right time. But with the right mix of optimization, creative and targeting, you can get great results from your ad campaigns.
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