Archive for the ‘Optimization’ Category

Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America

Wednesday, May 25th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from mobile phones. (Stat Source: Merkle Digital Marketing Report)

So if you’re not seeing 50% of traffic coming from mobile, there’s no need to freak. But if you see issues with your mobile stats, like conversion tracking or CTR, you need to get to the bottom of them quickly. Not sure how to remedy the situation? Contact us today and let us know what’s going on.

Key Takeaway:

News like this makes you think. As digital marketers, a big bulk of our day is spent making clients look good on Google. But the company is not invincible. What would happen to SEO consultants and PPC management agencies, and the clients they represent, if Google’s search engine and paid search platform slowly (or quickly) became defunct? (Stat Source: BBC News)

If this were to happen, the most likely scenario is that other companies would rise up and take their place. Whether it would be many companies fighting to compete, or just one or two super-giants is up for debate.

Key Takeaway:

In comparison, 88% of US adults are familiar with the term social media, and 73% know of the term public relations. But when it comes to the real nuts and bolts of digital marketing, the regular population is a bit in the dark. Fewer than one in three of US adults knew of the terms earned media and native advertising. (Stat Source: The Harris Poll)

This is good news for digital marketers. It means people are engaging with our marketing and advertising campaigns online and not noticing that it’s marketing or advertising.

Key Takeaway:

First they liked Facebook best, then Twitter, Instagram and now Snapchat wins. Teens typically don’t like to hang with non-teens which is why they all jump ship when their parents and other adults join social media platforms. Can you blame them? (Stat Source: Piper Jaffray teen survey reported by FORTUNE)

If teens are part of your customer base or target audience, then consider a way to incorporate snapchat into your marketing.

Key Takeaway:

If that stat doesn’t scare you, it should. This same survey found that the top three most important elements of a good mobile experience are convenience, security and speed. So if you need to improve your mobile experience focus on those elements first. (Stat Source: Sitecore)

Need help with your SEO, paid search or mobile marketing initiatives? Drop us a line today and let’s figure out what you need, together.

Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015

Wednesday, May 18th, 2016

Contact us today by filling out this short form or calling (818) 806-3868 if you need a team of SEO consultants or a PPC management agency to help you with your digital marketing.

Key Takeaway:

Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things you could be doing to improve the mobile shopping experience for your customers. (Stat Source: comScore)

Key Takeaway:

Don’t forget to plan well in advance, even for the “smaller” holidays like Mother’s Day, Father’s Day and Graduation season. Consumers spend big bucks during these times too. In fact, the NRF survey says the average consumer spent $172 this Mother’s Day, which included a combination of jewelry, dining out, gift cards, and flowers. Get your piece of the pie by making sure all your teams and departments have strategy, budgets and creative planned and approved well ahead of time. (Stat Source: NRF)

Key Takeaway:

This key demographic is essential to understand if you’re in the financial services industry. Millennials have a general distrust for banks and other financial institutions, and are very willing to try smaller or newer financial companies due to their lack of satisfaction with the status quo. (Stat Source: MarketingCharts)

Key Takeaway:

Another factor included on the survey was ‘using the mobile-friendly version of the website’, which came in as the second most important to the mobile shoppers, followed by ‘having the product descriptions’. The factor that shoppers cared least about was ‘availability of an app for that specific retailer’, with just 10% of respondents saying it was important. (Stat Source: Nielsen)

Key Takeaway:

This stat is based on US Market Share of visits, and is only browser-based, meaning it does not include in-app visits. (Stat Source: Hitwise)

Surprised to see Reddit on the list? Never heard of Reddit before? Contact us today by filling out this short form or calling (818) 806-3868 if you need a team of SEO consultants or a PPC management agency to help you with your digital marketing.

60% of People on Instagram Say They Discover New Products on the Platform

Wednesday, May 11th, 2016

PPC management agency

Key Takeaway:

Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram will now have Dynamic Ads available to advertisers on it’s platform.

Key Takeaway:

While a mobile-friendly website is definitely important to your online presence, you may also want to think about developing a mobile app for your loyal customers. The way your app works will completely depend on the type of business and products or services you offer.

Key Takeaway:

This is expected just to continue to increase in the 2016 holiday season. What’s also big is using your smart phone to enhance the in-store experience, so if you have not yet thought about a strategy for this type of marketing then it’s time to start brainstorming.

Key Takeaway:

It’s really time for business owners, not just their marketing directors, to understand the power of Facebook advertising. The amount of deep targeting you can achieve for literal pennies is pretty amazing. However, just like Google, Facebook gets more competitive each day so it’s important to stay on you’re A-game.

Key Takeaway:

If your business is centered in the travel industry then this stat is for you! A final advertising tip – check out your device, location and language targeting in Google Adwords to make sure everything is aligned for mobile and being targeted to the people in the languages and locations that make the most sense for your product or service.

Need help with your digital marketing? Contact us today.

SEO-Related Spending Will Be Worth $80 Billion By 2020

Wednesday, April 20th, 2016

work with SEO consultants to get the job done

Key Takeaway:

SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve even thought about SEO on your site. If you don’t have the time to do it in-house, work with SEO consultants to get the job done. (Stat Source: Borrell Associates)

Key Takeaway:

Google Adwords has never been a “set it and forget it” platform, and that statement is true now more than ever. Look, there’s just no two-ways to slice it, Google Adwords is getting more competitive with each passing day. You have to be on your A-game if you want to see your ads perform well here. Not sure where you stand among your competitors? Learn how to track your impression share. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

You have more of a chance of reaching people on desktop with Bing ads, where they get 19% of paid search clicks, and Google gets 78%. This means that you should be very conservative if you are setting any type of increased mobile bid adjustment in Bing ads. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

Facebook is still the dominant social network in terms of driving traffic to sites. If you’re not seeing this with your site, try running Facebook advertising to get more targeted traffic. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

This should scare you. If you don’t have conversion tracking set up, how the heck do you know how your campaigns are performing? (Stat Source: Kissmetrics)

If you know your AdWords account does not have conversion tracking, yet you’re still running campaigns, what’s your goal? If you don’t know the answer to that question, you need help with PPC management. Contact us today.

Better Understanding Customers Is Top Priority For Marketers

Wednesday, April 13th, 2016

SEO consultants & PPC management agency - Liberty Interactive Marketing

Key Takeaway:

It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)

So what steps are you taking to better understand your customers? There are loads of options to collect this type of information, but not all methods are created equally. You can always get the quantitative data from Google Analytics and other programs, but what about the qualitative data? Don’t underestimate the power of customer surveys and even focus groups to uncover hidden friction points in the customer journey.

Key Takeaway:

As we’ve slowly seen TV ad spend go down year after year, it was only a matter of time before digital advertising beat out TV advertising in terms of global ad spend. The time is almost upon us. (Stat Source: Zenith Optimedia)

If you’re already advertising online, that means you are just going to be facing more competition in coming years. Watch out for your competitors, they may start trying to “beat” you in the online space for your own branded terms, and marketers who are not paying close attention may wake up one day in the near future to a rude awakening.

Key Takeaway:

We have been seeing this for some time now with our clients. If you are currently only advertising on a single platform, such as TV, adding digital advertising has the potential to increase your ROI by 19%. And if you add more platforms, this number only goes up. Based on the data, the use of 5 platforms leads to a lift of 35% over the use of just one platform. (Stat Source: The Advertising Research Foundation)

This leads us to another very important point of maintaining consistency in message and branding across all channels. To make this point, check out this next stat.

Key Takeaway:

Consistency is key. Do NOT use a bunch of dramatically different creative strategies. Stick to a solid theme for your campaigns. You want people to remember your advertising, who you are, and what you’re selling.

Key Takeaway:

On our earlier note, this would be a great qualitative question to ask your own customers to see where they stand on their preferred method of communication with your company. (Stat Source: Adestra)

Need help with your digital marketing? Contact us today.

44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter

Wednesday, March 30th, 2016

ppc management agency liberty interactive marketing

Key Takeaway:

This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means that as marketers, you should be focusing on making that experience flawless in terms of brand, function and design. (Stat Source: Retale)

Key Takeaway:

It’s interesting to note the differences in demographics among all of the social networks. In marketing, it’s common to get rushed for time and just blast out one message or campaign consistently across all social channels. DON’T fall victim to this. You need to tailor each message and campaign to the channel and to the people who spend the most time on that channel. (Stat Source: GfK MRI)

Key Takeaway:

This is compared with 32% of other shoppers, who said they have been checking out retailers’ emails more often in the past six months.  Is email making a come-back among millennials? (Stat Source: Epsilon)

Email often gets over-shadowed by social media these days, but maybe it’s time you revisit your email marketing campaigns and see what you can do to snazz-up your email offers and messages (even the template) to entice customers who may be looking at them more frequently recently.

Key Takeaway:

This goes right along with the BOPIS statistic. Try an experiment that goes something like this – what if you sat down your grandma in front of a desk, and showed her your website, your social channels, your store-front, and any other channels, with logos and brand-names removed. Would she be able to tell it all comes from the same company?

Making sure your brand’s voice and general style (colors, fonts, overall design) remain consistent across all channels is a great way to ensure the multichannel customer journey is an outstanding one. (Stat Source: Econsultancy)

Key Takeaway:

Chrome is the clear winner when it comes to browser preference among mobile users. Now that you know this, you can make sure your website, landing pages, and everything else looks great on Chrome on all the most popular mobile devices. (Stat Source: Adobe Digital Index)

Need help with your digital marketing? Contact us today.