Archive for the ‘Optimization’ Category

#TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More

Wednesday, February 25th, 2015

Here are this week’s top 5 digital marketing stats!

PPC marketing agency

Key Takeaway:

Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and social media in particular, is capturing more and more of our time each day. It’s important to not only identify your target audience across social sites but also to determine which sites they spend most of their time on, and then figuring out how to authentically engage with them on these platforms. (Stat Source: We Are Social)

Key Takeaway:

This means that optimizing HTML webpages alone is not enough to engage mobile users. Make sure your search marketing team, whether they are in-house or an agency, have the required skills and resources needed for app optimization. This is particularly true if you’re marketing to teens and young adults, as they are the largest group using apps compared to mobile browsers. (Stat Source: SEOmoz Blog)

Key Takeaway:

It’s clear that mobile is not the future, it is the present. In order to get the most out of PPC advertising on mobile devices, a clickable phone number is a must. Along with the phone number, you should make sure your landing page has a superfast load time. In fact, research shows that 57 percent of mobile users will leave if the page does not load within a few seconds. Finally, all of your content needs to be concise. (Stat Source: Search Engine Journal)

Key Takeaway:

There are actually many ways you can discover more about your target audience utilizing tools such as Google Analytics and performing more in-depth audience and competitor research. Additionally, each paid search platform has multiple ways for marketers to target their audience; you just have to have the know-how to execute a variety of campaigns that are tailored to each of your audiences. If you’re struggling with targeting your key audience in paid search marketing, let us know and we’ll give you some tips to help you out. (Stat Source: Forrester)

Key Takeaway:

When three influencers share a piece of content, statistics show it doubled the total number of shares; five influencers quadrupled it. This information is based on a study of over 100 million articles. So the key takeaway here is that you need to have a plan in place for targeting your influencers. If you don’t know who your influencers are, we can help you identify them, simply contact us. (Stat Source: BuzzSumo)

So there you have it. Got a question? Ask us. Comments? Share them below. Got nothing? Then get back to work!

#TWT5 Digital Marketing Stats & Key Takeaways: Inbound Marketing, Click-to-Call Advertising, & More

Wednesday, February 18th, 2015

Check out the freshest marketing statistics we’ve compiled just for you.

PPC Management Agency

Key Takeaway:

The days of pushing your message onto consumers are over. Rather than dumping your budget into traditional outbound methods of direct mail, tradeshows and telemarketing, you should be focusing on inbound marketing, which includes SEO, blogging, and social media. It’s much easier to attract prospects to your marketing messages rather than forcing them onto prospects through outbound marketing. (Stat Source: Search Engine Journal)

Key Takeaway:

The great thing about most social media sites now is, not only are you building brand awareness through your social presence, but you also have ample opportunity to experiment with social advertising platforms. Plus, there is advanced ability to target your key audience through social advertising as well. (Stat Source: Content Marketing Institute)

Key Takeaway:

It’s imperative that you make it as easy as possible for people to contact you no matter which device they are using to look at your products or services. It may seem silly, but most people believe it takes too much time to copy a phone number from a website in order to call up the company. If they can’t click to call, they will probably get distracted and you’ll lose that potential customer. You may also want to consider creating instant chat features on your website too. (Stat Source: Marchex)

Key Takeaway:

Practically every mobile marketing statistic out there continues to increase year after year. Yelp is especially important for local businesses, as many people are searching for businesses on their phones from their Yelp apps while they are out and about. If you’re not on Yelp, you’re potential customers will have a harder time finding your business. (Stat Source: Yelp)

Key Takeaway:

That’s a BIG number. That means only 11.5% of websites use fixed widths. By the way, these stats are based on Alexa’s top 100 sites, in case you were curious. Additionally, 40% of the responsive websites have a max-width between 900 and 1000 pixels, while 26% go above 1800px. The bottom line here is that you just need to make sure your website looks great across all devices. (Stat Source: Code It Down)

If you have any questions about how you can improve your online marketing, feel free to drop us a line!

#TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing

Wednesday, January 28th, 2015

We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.

PPC Management Agency

Key Takeaway:

Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t work or last. However it’s clear from this statistic, which came from a Salesforce survey of 5,000 marketers across major brand categories that these naysayers must be on the decline. (Stat Source: Salesforce)

Key Takeaway:

Customers are smart and don’t have time to waste. They do their research, read reviews, and check out social media feedback before making most purchases. For businesses, this means it’s imperative to be where the customer is at the right time. Your inbound marketing needs to nurture the customer through the journey to purchase. And just in case you think inbound marketing is all about fresh SEO content, let’s get one thing clear right here: paid search is an important strategic element of the customer’s journey too. (Stat Source: SiriusDecisions)

Key Takeaway:

Most business owners now understand that search is going mobile in a big way. This stat should offer further proof for any nonbelievers still out there. At the very least you should check how your landing pages render on tablets and smartphones and make sure you have click-to-call features enabled on your website and ads. We’re happy to answer any questions you may have on mobile advertising to help your ads stand out from the crowd, just shoot us an email. (Stat Source: Marin Software)

Key Takeaway:

Are your email marketing campaigns running on auto-pilot? Don’t underestimate the power of email marketing just because there’s so much talk about other mediums like social and blogging. Do a thorough review of your current email marketing strategy and see if there is anything you can do to improve it, and ultimately improve your ROI at the same time. (Stat Source: Marketing Zen)

Related: 4 Steps to Building an Email List for Your Ecommerce Business

Key Takeaway:

SEO is still topping the charts for generating leads and creating new business. Every day you can find new articles by some marketing “pro” trying to claim that SEO is dead, but that’s simply not true. Organic search still beats out social media, TV ads and news stories as the top way customers find information. Which means businesses MUST put their time, money and other resources where the search is. (Stat Source: Forrester Research Survey)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.

This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing

Thursday, September 4th, 2014

digital marketing stats

Key Takeaway:

Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your customers. If you don’t make it easy for them, that is what they will begin to feel about your brand. While some will delete and others will unsubscribe, some will also ignore so to make everyone happy (including your performance) make your emails render and respond appropriately across all devices. (Stat Source: Adobe)

Helpful info: 5 ecommerce email marketing examples to boost your bottom line.

Key Takeaway:

Don’t underestimate the power of retargeting advertising campaigns. Make sure display ads are well designed and are easily recognizable as your brand – keep them message simple and know who you are talking to on a retarget. You want people to instantly recognize your brand in order for retargeting to work. (Stat Source: Criteo)

Key Takeaway:

If you have yet to build out a YouTube channel for your company, it’s about time you start thinking about it. Don’t worry about the number of subscribers you have; instead, focus on producing quality videos and you’ll build your views and audience naturally. Genuity, a strong value proposition and helpful information on your products and services wins out. (Stat Source: Internet Retailer)

Key Takeaway:

As the walls go up on audience, your PPC campaigns and online media are becoming just as important as your social and SEO efforts – in fact, they work together. Use the right PPC and online media channels to target your audience personas based on your marketing and business goals – these may include Google Adwords and Bing, or it may be Facebook and Yelp ads. Every business is different so it’s important to tailor your online media and PPC campaigns to your unique products and service offerings. (Stat Source: Social Media Today)

Key Takeaway:

Bottom line people are viewing your website on mobile devices. If they can’t easily read your site, people are likely just to leave and browse another site that is mobile friendly. At this point it’s basically unacceptable in the eyes of your website visitors to not have a mobile version of your website. (Stat Source: Marketing Land)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.










This Week’s Top 5 Online Marketing Stats & Key Takeaways: Ecommerce, Mobile, YouTube Shopping

Wednesday, August 6th, 2014

Digital Marketing Statistics | Digital Marketing Company Los Angeles

Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few years. The fact the more than one-third of online shoppers in 2014 came from mobile and tablet devices compared to just 3.4% in 2010 is truly amazing! (Custora Pulse Report)

Key Takeaway:

Use your marketing analytics software to dig deep and uncover ways you can improve the mobile shopping experience for your customers. Utilize user behavior tracking tools like Crazy Egg* to discover how customers are using the mobile version of your site and how it is rendering across mobile devices. You may find your navigation is to cumbersome for mobile users or that your cart is not responding correctly across all mobile devices.

Wishpond conducted research on inbound and automated marketing as part of a slide deck presentation, and found that 50% of qualified leads are not ready to purchase immediately. (Wishpond)

Key Takeaway:

This statistic should be top-of-mind when you’re developing your marketing plans for your business. Think of ways you can help your potential customer rather than always thinking about how you can sell to them. Offer content and services that provide real value to your customer.

For example, Capital One recently launched Credit Tracker, a free online service and mobile app that lets cardholders view their credit score, the factors affecting it and the consequences of their future credit behaviors. I happen to be a Capital One customer, and love this free feature they launched just to help me. Think about how you can offer something similar to your potential and current customers. (Disclaimer: I’m not being paid in any way, shape or form by Capital One for these statements.)

According to BIA/Kelsey’s Consumer Commerce Monitor™ study, more than 10% of US consumers use YouTube for local shopping. BIA/Kelsey defines local shopping as any stage of the purchase funnel, from awareness through research, to transacting for products or services locally (within a 25-mile radius of your primary residence). The firm’s definition of local products and services includes items such as groceries, restaurants, drugstore items, gasoline and other high-frequency purchases. (BIA Kelsey)

Key Takeaway:

Video marketing, along with mobile, are two areas seeing the most growth and success in 2014. So if you’re going to increase budgets and resources in any specific area of your marketing, let it be video and mobile. Create some YouTube videos this year showcasing your unique products and services and use social channels to promote them across your network.

Email marketing can drive serious revenue, as this statistic from B2H Marketing Group makes clear. (B2H Marketing Group)

Key Takeaway:

If you thought email marketing was a thing of the past, think again. Yes, email marketing has been around longer than mobile and social, but it’s still an excellent way to build trust, offer valuable content, and establish brand personality.

The Digital Marketing Bureau recently compiled some social media research, and discovered that there are approximately 216,000 photos posted to Instagram every minute. (The Digital Marketing Bureau)

Key Takeaway:

People on Instagram are constantly looking at their feeds. This is a great channel for brands to get their content seen by people who care about their products. Make sure you focus on creating truly beautiful images, engaging with your audience and directing traffic back to your website. Oh, and make sure your audience is here.

*This post contains affiliate links. We promote only the tools we use and believe in.

This Week’s Digital Marketing Stats & Key Takeaways

Wednesday, July 9th, 2014

digital marketing stats

According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a survey of Ad Age readers published in September, only 29% of marketers said spending on social was more than 30%. (AdAge)

Takeaway:

It doesn’t matter whether you’re spending 1% or 51% of your budget on social media. What matters most is that you’ve created a strong social media marketing strategy that reflects your brand’s values and your business goals then mapped a measurement plan for success. Start here before diving in head first.

If you’ve been watching the World Cup you’ve likely seen the Nike campaign (view it on Twitter) in action. Mark Fidelman from Forbes got the above stats directly from Nike. Along with these mind-blowing numbers, Nike reports that the campaign has generated more than 6 billion campaign impressions in 35 countries covering television, cinema, digital/mobile, gaming, print and outdoor. At least one-third of those impressions were on mobile devices. (Read the article on Forbes)

Takeaway:

We talked about World Cup marketing in one of our other recent weekly marketing stats blog posts, but it’s worth mentioning again. This Nike campaign will probably be studied in future college classrooms to teach others how to create a branded experience around sporting events. What creative brand campaigns have you seen that tie into the storyline of a major world event?

This exceeds traditional media for the first time, states a recent forecast compiled by eMarketer. The forecast is based on a wide range of third party data including other firms’ media spending forecasts. They predict total media spending in the US will see its largest increase in a decade reaching $180.1 billion. (eMarketer)

Takeaway:

What revenue are you leaving on the table by not exploring mobile advertising opportunities? At the very least, start transitioning your owned online properties (like website, emails, microsites, landing pages, blogs) to be mobile friendly. Don’t underestimate your customers, even older demographic audiences are utilizing tablets quite heavily.

There are a ton of statistics about how many hours of video are on YouTube, and how many videos the average person watches per day. But when looking at video and how it plays into marketing and ROI specifically, this is one stat that just can’t be ignored. (Filemobile)

Takeaway:

Video marketing is powerful. You should absolutely create video content to incorporate into your overall marketing strategy. Utilize tools like TubeMogul to identify audience interest, then build a strategy based on providing a strong value proposition and strong customer experience.

The Content Marketing Association is constantly conducting research on how consumers engage with content from brands. They found recently that 57% of consumers read content marketing articles at least once a month. (The CMA)

Takeaway:

Your content marketing should be an interactive vehicle that provides value to the consumer as well as your brand. Keep in mind that there are many different types of content, with different roles to support different goals.