Archive for the ‘Optimization’ Category

Zuckerberg is First Male CEO in Silicon Valley to Take Two Months Paternity Leave

Wednesday, January 27th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

You can love him or hate him, but right now he is changing the image of what it means to be a devoted father and a working parent in a society that has historically valued profits and revenue above parental bonds. (Stat Source: Mashable)

Key Takeaway:

That’s more than 20 million people, if anyone’s counting. LinkedIn is a great way to tap into the knowledge of millions of professionals from thousands of different industries. If you’re just starting out with any professional project and need some advice, ask the LinkedIn community! (Stat Source: LinkedIn)

Key Takeaway:

One size does not fit all. You need to have the ability to send the right personalized message to the right subscriber at the right time. This means you need to know how to set up personalization and automation within your email marketing software. (Stat Source: Microsoft)

Key Takeaway:

Clearly, people understand the potential benefits of content marketing, but the people reaping real rewards from it are few and far between. Contact us if you need someone on your side to help you uncover what’s wrong and show you how to make it right. (Stat Source: Content Marketing Institute)

Key Takeaway:

The vast majority of this growth can be attributed to traffic from mobile devices – clicks on Product Listing Ads (PLA) from mobile devices increased 180% year-over-year for Q4. (Stat Source: Merkle | RKG)

If you’re not running Product Listing Ads in Google Adwords, and you sell consumer products, you’re missing out on major opportunity to reach new customers and ultimately increase your bottom line.

We help our clients succeed in all channels of Internet marketing, including online advertising, search engine optimization, email marketing, and social media marketing.

Let’s figure out what you need, together. Tell us your online marketing woes by filling out this short form or give us a quick call at (818) 806-3868.

Search Advertising Spending was up about 17% in Q3 2015 Compared to Q3 2014

Wednesday, January 20th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry and put your money towards the venues that drive the largest amount of revenue for you. (Stat Source: Adobe)

Key Takeaway:

Bloomberg News just announced this information on Monday, stating the reason behind the decision was to be able to test different methods to make money from its nearly 1 billion customers. Essentially they are permitting businesses to communicate with WhatsApp users instead of displaying third-party ads. Similarly, you should not be afraid to test different ways to make money from your products and service offerings. (Stat Source: Bloomberg News)

Key Takeaway:

That works out to about 41 million US households that have Amazon Prime, or approximately 38% of all US households. Prime users get free 2-day shipping and tons of other benefits like streaming video content, e-books, photo storage and music, all for $99 per year. (Stat Source: Cowen & Co.)

This data is important to the retailer because research shows that Amazon Prime users shop more on Amazon than non-users. They also help Amazon break ground in new product categories. What type of research and data can you uncover about your most engaged customers or audiences that can help you develop a smarter marketing plan? If you’re not sure how to mine the data you need, contact us and let us know how we can help.

Key Takeaway:

Everyone who works in the digital marketing space is busy, but taking the time to write a longer blog post can pay off. Just make sure that it’s well-written and serves a real purpose like, for example, helping to answer a frequently asked question about your industry, product or service. (Stat Source: HubSpot)

Key Takeaway:

Compare this to just 19% of agencies expecting an increase in spend in traditional media / marketing from clients and you can see that the mobile marketing space is still once of the fastest growing. Additionally, 71% of agencies expect an increase in social media budget and 91% of agencies expect an increase in digital marketing. (Stat Source: RSW / US)

What channels do you plan on increasing spend in this year? Do you have a strategy you feel confident about? If not, give us a call at  (818) 806-3868 or fill out our contact form – we can figure it out together.

Forbes Gets 42% of Readers to Switch Off Ad Blockers

Wednesday, January 13th, 2016

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Key Takeaway:

Ad blockers are bad news for marketers. Their growing popularity is scaring many companies that depend on ads as part of their business model, such as Forbes.com. So what did Forbes do to try and overcome this challenge? They asked approximately 2 million of their subscribers if they would turn off their ad blocking software in exchange for fewer ads displayed on the site. Just under one million people, or 42% of the audience, agreed to turn off ad blockers. (Stat Source: Forbes)

Key Takeaway:

Understand that the people who land on your website do so from a wide variety of paths and devices. For example, a person who comes directly to your site on their laptop after hearing about it from a friend may add something to their cart, then leave the site. Then, while checking Facebook on their phone later that day they see a remarketing display ad showing the exact product they added to their cart, and click back to the site to look at it again, browse more products and ends up signing up for special offer emails.  The point is, don’t get stuck thinking about each device or marketing tactic in a silo. They are all fluid and your marketing strategy should reflect that. (Stat Source: Campaign Monitor)

Key Takeaway:

Video is one of the best forms of content on the web because it offers viewers a much richer, engaging and in-depth experience than most types of text and image-based web content. So it makes perfect sense that companies utilizing video on their set get more traffic than those that do not. Plus, did you know that YouTube is the second largest search engine after Google? (Stat Source: Aberdeen)

Key Takeaway:

Customers have learned the power of taking to social media with their complaints. If you run a large company and have enough employee-power, you should have someone in charge of handling social media complaints and requests in real time. It’s called “social care” and one in three social media users now prefer this method of communicating with companies rather than by phone. (Stat Source: Echo Managed Services)

Key Takeaway:

At the most recent Consumer Electronics Show, wearables were clearly the biggest trend present. This stat clearly supports the notion that wearables are here to stay at least for the foreseeable future. If you’re thinking this has nothing to do with you or your business, think again. The wearables trend ties directly into the mobile health industry. Did you know 34% of all U.S. adults have downloaded at least one app meant to support healthy living? People are clearly concerned with getting healthy in 2016. Use this to your advantage with your 2016 marketing initiatives. (Stat Source: Ragan’s)

Need help figuring out how to leverage your digital data to make happy customers and increase your bottom line? Give us a call at (818) 806-3868 or drop us a line today.

47% of Mobile Shoppers Prefer to Use an App Over a Browser for Convenience and Speed

Wednesday, December 16th, 2015

ppc management agency, Liberty Interactive Marketing

Key Takeaway:

Are your holiday business goals not being met? Take a look at how many people are browsing your site on mobile devices. If the data shows it’s more than 10% it may be worth developing a mobile app, particularly if you have an ecommerce website. (Stat Source: PayPal)

Key Takeaway:

Facebook continues to give us this type of data and roll out new features to connect everyone around the world. If you’re interested in seeing the top 10 most talked-about global topics on Facebook, you can do so here – Facebook 2015 Year in Review. (Stat Source: Facebook Newsroom)

Key Takeaway:

No pain, no gain, right? In reality, creating relevant content does not have to be difficult. You just have to know who your customers are, and you need the proper data tracking in place to see what queries and topics are most relevant to your audience.

Keep in mind, when creating content, you want to create some pieces geared towards gaining new visitors, and other pieces of content to nurture your repeat visitors and customers. (Stat Source: Ascend2 and its Research Partners)

If you’re struggling with your content marketing strategy, contact us today and we’ll help you streamline your process and get better results.

Key Takeaway:

Think of how you can improve your mobile shopping experience for your customers. For example, you could create an online shopping feature similar to the last minute impulse items customers pick up on their way to check out of a store, with a message like, “Don’t forget the stocking stuffers!” (Stat Source: Tech Crunch)

Key Takeaway:

LinkedIn offers a unique platform for companies and business owners to produce articles (“posts”) right on LinkedIn. We recommend that you create unique content for this channel, don’t just repurpose a blog post on your website. You can take a recent topic from your blog, but give it a new spin for LinkedIn readers who may not be as familiar with your brand. (Stat Source: Official LinkedIn Blog)

Is your digital marketing strategy ready for 2016? Get in touch with us today at (818) 806-3868 if you want help with your search engine marketing.

Online Sales From Black Friday 2015 Are Up 16.1% From Last Year

Wednesday, December 2nd, 2015

PPC management agency - Contact Liberty Interactive Marketing

Key Takeaway:

Brands took advantage of the growing consumer trend of staying OUT of shopping malls and stores on Black Friday, by offering massive deals online too.  The increase in online sales was mainly driven by email marketing and mobile shopping. (Stat Source: Custora E-Commerce Pulse)

Key Takeaway:

Back in May 2014, the European Union ruled that citizens are allowed to request certain URLs to be removed from search results. Since then, the search giant has received 350,000 removal requests from EU citizens. The majority of requests came from France and Germany.

To give you an example of how these requests work, one request came in from a person who asked to have URLs removed which had information about said person winning a contest as a minor. Since they were a minor at the time, Google honored the request and removed the URL.

In another example, a journalist requested some URLs be removed that contained embarrassing content about him. This request was not approved. (Stat Source: Google)

Key Takeaway:

This means that you may be wasting the majority of your budget on keywords that don’t ever convert. To remedy this, considering pausing keywords that don’t convert and have a low CTR. Also, you want to make sure you are utilizing negative keywords. (Stat Source: KISSmetrics)

Key Takeaway:

Well this is just downright scary. It’s up to marketing managers and directors to convey the importance of omni-channel marketing to their CMOs. Get them to see that everything in the offline and online space can work together in harmony to drive more sales and give customers an experience that will keep them coming back for more. If you need help, drop us a line today. We’re happy to answer any questions! (Stat Source: The CMO Club)

Key Takeaway:

This holiday, Target had two main goals. To start marketing earlier and to be more social. On average, Target offered discounts between 35-40 percent this year, keeping in line with top competitors Amazon and Walmart. (Stat Source: Internet Retailer)

Looking for a PPC management agency that can help you boost your bottom line? Contact us today.

11% of Holiday Shoppers Do Most of Their Shopping on Black Friday

Wednesday, November 25th, 2015

Black Friday - ppc management agency, Liberty Interactive Marketing

Key Takeaway:

Have you implemented enough tantalizing promo offers to persuade people to buy your products on the biggest shopping day of the year? If you’re worried you haven’t, there’s still time to whip together some last-minute Black Friday ideas.

For example, why not email your customers an irresistible offer they can’t refuse. If you can’t offer deep discounts like some of the bigger brands, at least throw in extra incentives like discounted express shipping, free shipping, free gift wrapping, etc. (Stat Source: Vennli)

Key Takeaway:

Has procrastination gotten the best of you this year? Hopefully the Cyber Monday marketing plans started months ago at your company, but if you’re scrambling, here are some things to keep in mind. Offer smart discounts, like $10 off any $50 purchase. Most of the time, the consumer will spend more than $50, making the discount much less. You could also consider offering a free $25 gift card with every $100 purchase, for example. (Stat Source: NRF)

Key Takeaway:

Think about the little things you can do to connect with your customers over Thanksgiving weekend. Maybe temporarily redesign your website to add some holiday cheer. Also, make meaningful connections on social media. Ask your customers to share recipes of favorite dishes or family pictures or memories from the holiday. (Stat Source: NRF)

Key Takeaway:

Whether you like Thanksgiving or Christmas more, the point here is that people love the holidays. Don’t just make it all about the material things and bottom-line revenue. Maybe make a video where each of your employees says why Thanksgiving / Christmas is their favorite holiday, so people can get to know your company in a different light. (Stat Source: The Harris Poll)

Key Takeaway:

This ties in nicely with the previous stat. The holiday season means big money for retailers. True. But don’t get so consumed with your profit margins that you forget to stop and reflect on what really matters to you, your family, your employees and your customers. (Stat Source: Vennli)

Want help with your 2016 digital marketing plans? Shoot us an email today.