Archive for the ‘Optimization’ Category

50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search

Wednesday, July 1st, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

ppc management agency

Key Takeaway:

If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re probably missing out on a decent amount of traffic. In addition to targeting by your location, it’s also critical that your business name and address show up consistently across the web. (Stat Source: Google)

Key Takeaway:

Put together a testing plan to test small element changes but also don’t be afraid to make big changes that may just yield big results. Most people are uncomfortable with making big changes, but if you’ve got a proper test in place that is aligned with your advertising goals you’re on the right track. (Stat Source: WordStream)

Key Takeaway:

It is imperative that you know where your calls are coming from: paid search, organic search, display ads, mobile landing pages, or native social ads. The more you know about where your calls are coming from, the more information you have to improve your advertising campaigns. (Stat Source: BIA/Kelsey)

Key Takeaway:

The whole point of sharing content on social platforms is to engage with your customers. But if they’re not seeing your posts, then what? Another way to get your social content seen is to utilize location-tagging whenever possible. Instagram, Facebook and Twitter all have the ability for a user to share their location. (Stat Source: Convince and Convert)

Key Takeaway:

If you are able to use the Review Extensions feature in Google Adwords Ad Extensions, you should absolutely set it up and put it to good use. This feature lets you provide a positive review from third party sites such as Yelp, Google Places, and TripAdvisor. (Stat Source: Adwords)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.

US Online Ad Revenues Up 16% in Q1

Wednesday, June 24th, 2015

ppc management agency

Key Takeaway:

This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want it to be, it’s time to dig into your accounts and figure out how you can turn things around. (Stat Source: IAB and PwC)

Key Takeaway:

Free shipping is such a simple perk to offer your customers, why not try it out and see how it positively impacts your bottom line? If you’re not in the retail space, think of some other ways to delight your customers. You can even come up with a quick survey to directly ask your web visitors what types of offers they would be most interesting in receiving. That way you take the guess work out of the equation. (Stat Source: UPS / comScore)

Key Takeaway:

While the overwhelming majority of companies provide at least one social link on their homepage, this is a choice you need to make based on your company or brand. You may feel it’s not a good choice for your brand, just like the 25% of marketers surveyed who do not have social links on their homepage. Of the marketers that do put social links on the homepage, the majority have three links. (Stat Source: HubSpot)

Key Takeaway:

Google just made this announcement this week. Meaning if you’re an advertiser running ads on the Google Display Network in the U.S., your campaigns are now opted-in to show ads on Google Play Music. Basic banner ads and retargeted text ads are being served on the site, as well as TruView video ads and Lightbox ads. This new platform is great for advertisers who want to connect with consumers through the music they love. (Source: Google)

Key Takeaway:

Try testing different versions of your call to action to see what works best. Different language is good to test, but also consider elements like the shape and style of your CTA. Even a different color button can make a big impact. (Stat Source: Crazy Egg)

Have questions about how these stats relate to your business? Shoot us an email or call us at (818) 806-3868 and let’s chat about your online marketing goals!

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

Wednesday, June 17th, 2015

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.

google display network

Key Takeaway:

Marketo and Google recently released a case study which highlights how Marketo was able to use Google Analytics’ custom data fields to achieve better results from their online advertising efforts. Specifically, they set up ways to identify audiences in Analytics based on conversion stage or business vertical. From this data, they were able to quickly assign remarketing lists in order to serve more personalized remarketing ads to visitors. This resulted in 10x higher conversion rate. (Stat source: Think With Google)

Remarketing to all visitors is a start, but segmentation and list building of your audiences is how you stay top of mind and improve conversion. Utilize the data points you have available to you about your visitors, customers and website to improve your marketing and advertising efforts. Don’t just assume that all of your customers and visitors are part of the same audience. You may have a few distinct audiences for your business, and the better you understand each one the more opportunity you have to create a personalized experience for them.

Key Takeaway:

The big news in the social media sphere this week is that the CEO of Twitter is stepping down. Along with this news, many were surprised to learn that Twitter has never turned a profit. Only time will tell if the social media giant will be able to turn things around and prove its value to investors and advertisers before it’s too late. (Stat Source: Chris Sacca)

How many customers have tried your product or service, never to return again? Make sure you’re doing your research to discover why customers did not return to your company again so that you can do your best to improve for the future.

Key Takeaway:

You may remember us talking about Twitch, a live-streaming gaming service that was recently acquired by Amazon. Well, in an attempt to better serve the gaming demographic, now Google is rolling out YouTube Gaming, a new application that “will act as a video hub that highlights live streams of people playing games as they battle aliens or try to score in a virtual soccer game.” (Stat Source: Internet Retailer)

Ask yourself, is there a way that your company or organization can better serve one of your major demographics?

Key Takeaway:

One key component to your company’s success is your employees. If your employees are not happy working for you, you will get high turn-over which makes it tough to grow. Our world is becoming increasingly digital, and many peoples’ jobs are able to be done from home on the computer. If you have star employees who want to work from home or from the office but on their own time schedule, let them! (Stat source: KPCB)

Key Takeaway:

It’s not all about the money. If you don’t have the extra cash to bump up your mobile bids, spend a little bit of time trying to increase your Quality Score. (Stat source: WordStream)

So there you have it, this week’s top 5 digital marketing stats and key takeaways – #TWT5!

If you’d like to chat about how to improve your online marketing campaigns, contact us today.

Webmasters Have 7 Seconds to Capture Users’ Attention Before They Click Away

Wednesday, June 10th, 2015

PPC management agency

Key Takeaway:

Your site has to make a good first impression on your visitors. You MUST have responsive design on your site in order to make the best impression across all platforms. Beyond design, you also need to make sure your site loads quickly. Be intentional, be purposeful. (Stat Source: Venn Digital)

Key Takeaway:

Create a stellar online customer experience from the very start to ensure your new customers turn into repeat customers. (Stat Source: Custora E-Commerce Pulse Report)

Key Takeaway:

It’s up to you to decide if using trendy subject lines is right for your business. This open rate isn’t bad but it could be better. You might get better engagement by NOT following the trends. The only way to know for sure is to run tests on your subject lines and other email elements. (Stat Source: MailChimp)

Key Takeaway:

The Google Display Network is the biggest digital ad network in the world, it’s a great opportunity for brand awareness. Your strategy on this network will vary greatly than on Adwords. We can audit your search marketing and display campaigns and provide recommendations for improvement or how to get started using display. (Stat Source: Unbounce)

Key Takeaway:

Your content needs to stand out so that it does not get lost in the never-ending sea of posts. Make sure you use unique and captivating images with each blog post or piece of content. Most importantly, does your messaging and content appeal to your audience on Facebook? Hone this portion and your content will be shared too. (Stat Source: Domo)

So there you have it, those are this week’s top five digital marketing stats and key takeaways! Contact us if you have questions or want to discuss how to improve your online marketing initiatives.

By 2019 Mobile Will Account for 72% of US Digital Ad Spend

Wednesday, June 3rd, 2015

PPC management agency

Key Takeaway:

Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)

Key Takeaway:

This means they will probably come up with some pretty amazing features for the buy button. Pinterest could end up dominating social media commerce. Are you ready for that? The best piece of advice we can give you is to start reading up on their advertising policies. Promoted pins can’t really look like advertising in the traditional sense of the word, so you need to put on your creative hat. (Stat Source: Inbound Hub)

Key Takeaway:

So if your open rates are terrible, this could be the reason why. Make sure your emails are optimized for mobile devices. It is not just something that can help a little bit. It essentially makes or breaks your email campaigns. (Stat Source: Search Engine Journal)

Key Takeaway:

Shipping cost is the most common reason for visitors to abandon a purchase. So offer your customers free shipping and make sure this is clearly stated on your site. This should increase conversions AND the size of each order. (Stat Source: Crazy Egg)

Key Takeaway:

There are now 300 million monthly users on the social media platform. If you’re not utilizing Instagram, you’re simply ignoring 300 million people who could be engaging with your company / brand. The top 5 brands on Instagram are: Nike, Starbucks, Adidas, GoPro, and Zara. For more fun tidbits, check out this KissMetrics infographic. (Stat Source: Instagram)

Wondering how these stats relate to your business? Shoot us an email and let’s chat about your online marketing goals.

A One-Second Delay in Page-Load Time Leads to an 11% Drop in Page Views and 7% Drop in Conversions

Wednesday, May 27th, 2015

Search Engine Marketing Agency West Palm Beach Florida

Key Takeaway:

You need to optimize your website to load as quickly as possible. Your business depends on it. We know there are a lot of things to keep track of in this crazy world of search engine marketing. You’ve more than likely spent the last several weeks / months stressing about Google’s latest mobile-friendly algorithm update. Hopefully you’ve already invested the time to make your site mobile-friendly, and now you can move on to tackling site speed. (Stat Source: The Aberdeen Group)

Key Takeaway:

Do not set your social media marketing on auto-pilot just because you think you have found the formula to success for your social media marketing campaigns. You should always be testing your campaigns to see how you can improve them. After all, there are new competitors coming onto these every day, and your existing competitors are likely ramping up their efforts too. Don’t let your social campaigns go stagnant! (Stat Source: Social Media Examiner)

Key Takeaway:

It’s absolutely essential to give your website design the time it deserves. Don’t let your own personal preferences on design negatively impact your website design. Trust your design and SEO partners to guide you in creating a highly functional, beautiful and trustworthy site. (Stat Source: Social Triggers Blog)

Key Takeaway:

If your business depends on leads, your top priority should be making it as easy as possible for your mobile visitors to call you. This stat is based on a Google study of 3,000 mobile searchers to see what happens if they can’t directly call the company. (Stat Source: Quick Sprout)

Key Takeaway:

Make sure you have the budget and resources to cover your content marketing campaigns for the next few years. Keep in mind that your competitors are likely upping their game in the content marketing world, so you need to stay on top of yours to avoid the risk of falling behind. (Stat Source: PulsePoint)

If you have any questions, shoot us an email and let’s chat about your online marketing challenges and goals.