Archive for the ‘Optimization’ Category

56% of US Smartphone Owning Adults Have Abandoned a Mobile Transaction

Wednesday, August 26th, 2015

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Key Takeaway:

This statistic is down from 66% in 2013, but as you can see, many people are hesitant to purchase on mobile devices. It should be noted, however, that the top reason for abandoning a mobile transaction was purchase uncertainty (45%), meaning those surveyed simply were not sure about the product itself, and did not abandon ship due to security concerns. (Stat Source: Jumio Notes)

Key Takeaway:

At 36%, slow load time was the second-highest ranked reason for abandoning a mobile transaction, after purchase uncertainty. Difficulty with navigation was third, with 31% of people surveyed citing this reason. Finally, security concerns about payment and personal information come in at 27 and 26% respectively. Meaning, the number one thing you can do as a business owner to ensure people purchase products on mobile devices is making sure your site loads as fast as possible. (Stat Source: Jumio Notes)

Key Takeaway:

Over 330,000 households will soon be notified that their tax returns were vulnerable to hacker access. The IRS should have had a crisis plan in place when this security breach occurred. Learn from their mistakes. Create an action plan for your business that details what specific steps your company will take in the event of a major security breach. (Stat Source: CNN Money)

Key Takeaway:

Email marketing is an essential component to digital marketing. At the very least you are probably producing content on a regular basis. It’s easy to send this content directly to readers’ inboxes, and there’s practically no better way to encourage your readers to give you their email address. If you’re not encouraging your readers to share their email address with you, you’re missing out on opportunities. (Stat Source: Quinn Whissen)

Key Takeaway:

You need to make sure you have fully set up all of your details in Google My Business. This includes verifying your physical address, website and listing your business hours. In addition, you need to manage your Google+ Profile and Page, as well as monitor and encourage customer reviews. (Stat Source: Google Think Insights)

Need help? Write us a note or give us a call at (818) 806-3868 and tell us how we can help you.

Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July

Wednesday, August 19th, 2015

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Key Takeaway:

Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million visits per month. What would happen to your business if you saw a 10% drop in organic traffic in two months? Why is it happening to Wikipedia? There are many theories out there. Some say Google has adjusted it’s algorithm to favor company websites over Wikipedia entries. (Stat Source: SimilarWeb)

What really seems to be going on here is that Google is limiting the need to click through to Wikipedia because it is instead giving searchers immediate answers to their queries, essentially ranking its own sites ahead of others.

Key Takeaway:

This started happening on August 6, and within 24-hours Google had made the change to every industry in every country across the globe. This has big implications for local businesses. Google made the change to make desktop and mobile search more consistent. Need help boosting your local results? Focus on getting positive reviews from customers to start.

Key Takeaway:

Domino’s worked with an agency to make the most out of their data. They used Google Analytics Premium and Google Tag Manager to create a unified platform that seamlessly integrates data sources and CRM data together. This gave them the analytics power they needed to advance their marketing strategies. Not only did they increase monthly revenue, they also saved 80% YoY in advertising costs. (Stat Source: Google Analytics Blog)

Key Takeaway:

This is in direct contrast to the brick and mortar retail world that has been struggling lately. As an example, Gap announced in June that it would be closing a quarter of its North American stores due to slumping sales. (Stat Source: Custora Blog)

If you’re in the retail business, ask yourself if you’re happy with your current e-commerce revenue. What are you struggling with in the world of e-commerce? Write it down. Not sure what you need to improve? Contact us and let us know, we can take a look and see what’s going on.

Key Takeaway:

We saw this happen in April of this year to start, but experts believe Google will be giving even more power to mobile-friendly websites over the next year. (Stat Source: MarketingCharts)

Call us at (818) 806-3868 if you want to chat about your online marketing goals.

About 18% of the US Internet Population is Blocking Ads

Wednesday, August 12th, 2015

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Key Takeaway:

$21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has quickly grown to become a serious issue for companies paying for online advertisements. (Stat Source: Adobe and PageFair)

Key Takeaway:

If you’re planning to increase marketing budgets, make sure you know which avenues you want to increase spending and where you may want to cut back. You’ll need to dig into all your stats to see which channels have proven the most successful over time. (Stat Source: CMO Council / Ebiquity)

Key Takeaway:

Knowing who your audience influencers are can help you understand your audience and craft marketing campaigns suited to their interests and lifestyles. Figuring out who influences your audience is no easy task. Need help figuring out how to get it done? Contact us and we’ll be happy to help. (Stat Source: Hotwire PR)

Key Takeaway:

How do you engage your customers? If you can develop a way to truly engage, you’ll turn average customers into brand ambassadors; people who will want to spread the word about your brand just because they love it! (Stat Source: Brand Keys)

Key Takeaway:

Don’t shy away from using personal information to create better online experiences. (Stat Source: MyBuys)

Curious how these stats relate to your business? Drop us a line today and let’s chat about your online marketing goals.

47% of U.S. Jobs are Susceptible to Machine Automation

Wednesday, August 5th, 2015

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Key Takeaway:

Did you know that there are machines that can write content? Yes, you read that right. The Associated Press and Forbes both use platforms to write financial articles like earning reports. But don’t worry, this doesn’t mean content marketers will lose their jobs to machines because original research and analysis is still valued above just the data. (Stat Source: 2013 Oxford Martin School study)

Key Takeaway:

Do you know how many of your first-time customers become repeat customers? This type of data is very important to digital marketers. But if you don’t know what to do with this data, it’s meaningless. Why not craft a customer loyalty marketing campaign to try and get those first-timer customers to come back for more? (Stat Source: Custora)

Key Takeaway:

It’s interesting to see that the 25% discount level performs better than average in terms of open-rates. In comparison, 50% off terms used in subject lines perform below-average in terms of open rates but then perform better than average in terms of click-through rates. If you don’t use email marketing heavily for your business, think of ways you can set up advanced segments in Google Analytics to uncover data that is valuable to your online goals. Not sure where to start? Give us a call or shoot us an email and we can give you some tips on how to uncover those hidden golden nuggets of important customer data. (Stat Source: Adestra)

Key Takeaway:

Content marketing is one of those more challenging components of digital marketing, but that’s not to say it “doesn’t work” as this statistic clearly shows. If your content marketing is not driving revenue, you need to spend time re-working your strategy. (Stat Source: PQ Media)

Key Takeaway:

The majority of senior marketers say that their demand generation strategies are only moderately effective. There seems challenges with insufficient targeting as well as coming up with innovative ways to engage prospective, high-quality leads or customers. (Stat Source: The CMO Council and Netline)

Questions or comments about these digital marketing stats and how they relate to your business? Drop us a line and let’s discuss it!

Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

Wednesday, July 22nd, 2015

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Key Takeaway:

Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy to help you out. (Stat Source: Adobe Digital Index)

Key Takeaway:

Do these stats match up with your email list? You are most likely sending to a ton of Gmail users, so it’s important to focus your email marketing efforts on this email provider. With the new way that Gmail is organized into multiple tabs, you should try to get your emails into the Primary Tab, rather than the Promotions Tab. The easiest way to do this? Engage your subscribers, maintain high open and click rates, and finally, simply ask your wonderful subscribers to move your messages to the Primary inbox! (Stat Source: MailChimp)

Key Takeaway:

Google Shopping ads are very different from classic PPC ads. You have to set up a merchant center and regularly upload and check product feeds to make sure all of your products are approved to advertise on Google Shopping. While they take time and effort, they are worth it in terms of ROI.
Side note – Google just announced a new service where you can purchase products directly from Google, rather than from a third-party site. Looks like they are attempting to directly compete with online retail giant Amazon. (Stat Source: Google Shopping)

Most people are still more comfortable buying online products on desktops rather than mobile devices. However, there are plenty of ways you can improve the shopping experience on mobile devices for your customers. The number one thing people care about is security, so make sure your site clearly states the security measures it has in place to keep customer data safe and secure. (Stat Source: Google Analytics)

If you care about data, you should set up a phone number that is only used on your PPC accounts. That way, you know how many phone calls your PPC ads are driving. (Stat Source: Google AdWords)

Want some tips on how to improve your digital marketing efforts? Contact us today and let’s chat about your business!

1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement

Wednesday, July 15th, 2015

ppc management agency

Key Takeaway:

The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of marketers simply do not perform enough A/B test campaigns to see significant improvements to their campaigns. You know the sales expression “Always Be Closing”? Well for digital marketers the expression should be “Always Be Testing.” (Stat Source: KISSmetrics)

Key Takeaway:

Marketers know that social media is an essential component to any digital marketing campaign. However, it’s great to have this statistic in mind when you are planning how much of your campaigns are going to be dedicated to social media. Some marketers make the mistake of spending too much time on social, and some spend too little. Also remember this stat is not a one-size fits all metric. It’s all about finding what works for your organization in terms of how much you dedicate to social media marketing. If you’re not sure how to figure out that sweet spot, start with analyzing your social engagement data to see what frequency gets the best response overall. (Stat Source: Globalwebindex)

Key Takeaway:

What are you currently doing to engage your visitors, really? If you’re just putting call to action buttons on your web pages, that’s not enough. You need to think bigger. You need to get creative and design an experience for your visitors that they find truly enjoyable and useful. One way to do this, and improve your bounce rate as a result, is to create interactive content; meaning your content requires participation from your web visitors. Think about things like quizzes, polls, and games. (Stat Source: RocketFuel)

Key Takeaway:

Notice how everyone is asking you for your email address lately? From the cashier at the retail stores where you shop, to the non-profit organizations and other campaigners that set up shop outside of store-fronts. It’s no secret anymore that email is great way drive action from your visitors. Since everyone is in on the secret, the email marketing space is highly competitive now. Also, people are becoming increasingly reluctant to provide their email address to every company that asks. The bottom line here is that in order to create successful email campaigns, you need to determine what your audience values and ask for email address in the right way. You then need to combine your social and content marketing tactics with your email marketing for the best results. (Stat Source: Express Pigeon)

Key Takeaway:

Are you losing sales because you are providing a bad mobile experience? Perhaps. But you will most definitely lose sales in the future if you continue to provide a poor mobile experience. This means advertising, marketing and general website design and functionality all need to work well on mobile. Don’t ignore mobile conversions! Make sure you have mobile PPC ads for all ad groups and that landing pages work flawlessly on mobile devices. (Stat Source: Search Engine Land)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.