Archive for the ‘Optimization’ Category

4 In 5 Consumers Use Search Engines To Find Products, Services, Or Experiences Nearby

Wednesday, September 28th, 2016

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Key Takeaway:

That means if you have an incorrect address, phone number or website listed on local search results, you could be missing out big time on sales from new customers. The first step you can take if you notice something is amiss with your local visibility is check your Google My Business account for accurate information. (Stat Source: Google)

Key Takeaway:

Since “Retailers” is a big category, we found some more specific stats regarding this one:

78% of fast food chains, 75% of casual dining brands, 77% of big box retailers, 59% of specialty stores, and 58% of grocery stores have mobile apps. (Stat Source: Bloomberg)

Think of a mobile app like a convenient bookmark for people to access your website. Mobile apps are easy to make and can offer extra perks to loyal customers such as loyalty rewards and extra sales promotions.

Key Takeaway:

Don’t just think that mobile searches occur when people are out and about. As this stat shows, many people are using mobile to search right at home, when they are watching TV on their couch, for example. Think about how you could use that data to leverage your online presence. (Stat Source: Nielsen)

Key Takeaway:

Make sure your brand is visible on mobile in organic search, paid search and social channels. It’s too common for marketing managers to look at their mobile advertising and marketing statistics and make rash decisions like reducing mobile budget due to low conversions and high costs. But keep in mind that mobile is simply used in a different way than desktops. Just because people may convert less on mobile does not mean you should cut funds to this device. (Stat Source: Google)

Key Takeaway:

Many people, especially those in the 18-34 demographic, don’t pay for cable TV anymore because there are so many other options out there. Younger people typically prefer on-demand TV content like Netflix, Hulu, and YouTube. So if you are in charge of marketing to this demographic, and you haven’t yet utilized YouTube, you should give it a shot!

Need help with your digital marketing? Contact us today.

91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing

Wednesday, August 31st, 2016

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In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO.  (Stat Source: Clutch)

Key Takeaway:

These companies may think they are so big and well-known that they don’t need to focus on SEO and search marketing. But by ignoring these powerful digital marketing channels, they are missing ample opportunity to meet customer demand.

The most common reason these enterprise companies give for not prioritizing search is the challenge in proving ROI from search marketing.

Luckily for you, we know how to prove ROI from search marketing, and have been doing so for our clients for years.

Key Takeaway:

If you’re spending much more than that and not seeing profitable returns, you may want to scale back your social media budget and allocate that money to a more profitable channel, like paid search.

Key Takeaway:

A three percent increase in social media spending is nothing crazy, but does point to the continued success of these channels in driving brand awareness and interactions. (Stat Source: CMO Survey from Duke University’s Fuqua School of Business)

Just 1% of 25 – 29 year-olds use the channel, 2% of 30 – 34 year-olds use it, and 3% of 18 – 34 year-olds use it. The most used social channel is still Facebook, followed by Instagram, then YouTube. (Stat Source: Fluent)

Key Takeaway:

Think about where your target audience spends the majority of their time online, and focus your efforts on engaging with them in those channels.

Of those, about one-third click on the first organic result. About 11% click on the second organic search result. (Stat Source: Search Engine Watch)

Key Takeaway:

Dropping even one position in organic search can have detrimental consequences to your bottom line. Don’t get caught in a panic if this happens to you. Contact us and we can help figure out what you need, together.

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Wednesday, August 24th, 2016

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Key Takeaway:

Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need to make sure you have a team who knows what they are doing. If you need help – Contact us.

Another 35% think negatively of the industry. This is based on a Gallup survey of consumer ratings of US industries and sectors. All the industries were then given net scores. For example, the restaurant industry is the top favorite with a score of +59. With the advertising industry in a tie for favorable and unfavorable views, it received a net-score of zero. The federal government came in as the “worst” industry with a net-score of -27.

Key Takeaway:

You simply cannot please everyone with your advertising messages. So focus on your true customer-base and target audience; people who connect with your brand / message / offerings, and try not to worry too much about the rest.

Key Takeaway:

Keep in mind that you do not have the undivided attention of the consumer when they are shopping for products online. So you need to make your products stand out, not fall in with the rest of the clutter out there. (Stat Source: DigitasLBi)

Key Takeaway:

The second most-common on-site SEO problem is missing alt attributes, with 45% of site missing them. This is based on an analysis of 100,000 websites and 450 million webpages by SEMrush. Other issues include duplicate title tags and broken internal links, with 35% of websites facing these issues.

Key Takeaway:

Usually it’s around this time of year that decision-makers start thinking about budgets for next year. It’s safe to say, based on the above stat, that many agencies find digital video advertising to be profitable and worth the investment. (Stat Source: TMB Survey)

So if you haven’t tried advertising with video yet in the online space, why not give it shot? You may be happily surprised. Google AdWords makes it easy for you to run a video ad campaign.

Got questions on how to make this information work for your business? Contact us today and we’ll help guide you in the right direction.

Back-To-School Spending Expected To Reach $75.8 Billion, Up 11% From Last Year

Wednesday, August 17th, 2016

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Key Takeaway:

Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your customers if you haven’t done so already! (Stat Source: National Retail Federation)

And while we are on the subject of back-to-school deals, here’s another stat.

Key Takeaway:

Advertise your deals online. It can be as simple as a Google Search Network text ad that let’s your potential customers know about the deal you’re offering this season. (Stat Source: Synchrony Financial)

This is double the share of email (24%), which is the 2nd preferred method. As for other ways to get in touch, just a small fraction of people say that texting (3%) and social media (2%) is their preferred method of reaching customer service. (Stat Source: The Northridge Group)

Key Takeaway:

Don’t ignore your phone support. Sure, we’re a digital marketing agency, and as such we help clients boost their online presence. However, part of digital marketing is getting a good, high-level view of how your business works as a whole: looking at all of your processes and technologies, and using the data to help you fine-tune your strategy to reach your business goals and objectives.

Beyond just deleting an app, “85% of mobile media users across 8 countries report having taken some type of app-related action as a result of concerns over their privacy and security.” (Stat Source: Mobile Ecosystem Forum)

Key Takeaway:

Privacy counts. If you take the time to make an app, make sure you invest the time to make it secure, too, and make sure your customers know what you’ve done to ensure their privacy.

This is well below last year’s success rate of 79%. Emails in other countries are getting through at a higher-rate, with Australia topping the list at 90% of emails delivered to the inbox. (Stat Source: Return Path Analysis)

Key Takeaway:

Scrub your email lists. Make sure you are following email marketing best practices of TODAY, not a few years ago. These things change all the time and you need to be on top of your game if you expect great results.

Need help with your digital marketing? Contact us today.

5 Ways To Improve Your Google Shopping Strategy This Holiday

Wednesday, August 10th, 2016

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Key Takeaway:

The majority of consumers don’t buy what they originally search for.

This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats Source: Crealytics)

Key Takeaway:

Make sure all of your titles and product descriptions are written as best as they can be in your Google merchant product feed.

Also, make sure your products are classified into the most specific category they can be. For example, if you are selling sweatpants, we advise that you would select product category number 5713 which is [Apparel & Accessories > Clothing > Sleepwear & Loungewear > Loungewear] rather than 208 which is just [Apparel & Accessories > Clothing > Sleepwear & Loungewear], or 204 which is simply [Apparel & Accessories > Clothing > Pants].

Finally, try to avoid thinking of your customers, and products in too narrow of a mindset. There are so many different ways for people to discover your products, and everyone is shopping with a slightly different goal and shopping style.

Key Takeaway:

Sometimes, people buy products from your competitors. That’s just a fact of life. That’s why it’s very important to know who your top competitors are in the online space, and what strategies they are using that you may not be, and vice versa.

Key Takeaway:

Many people think Google Shopping is the way to get all your products sold. But in reality, if you dig into your shopping stats you will likely find that a few of your most popular products are actually driving the majority of traffic and sales.

Key Takeaway:

If you’re bummed that your higher-end products aren’t getting as much traffic and conversions as you want on Google Shopping, don’t be! On a large scale, people tend to buy less expensive products online, so it makes sense that Google’s algorithms probably favor these products too. Thankfully, there are other ways to drive sales to your high-end products.

Contact us if you’d like some tips and guidance on your Google Shopping or other digital marketing initiatives. Let’s figure out what you need, together. Call us at (818) 806-3868.

Verizon Acquires Yahoo for $4.83 Billion – The Next Big Dog in Digital Media?

Wednesday, July 27th, 2016

ppc management agency

Key Takeaway:

Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is determined to turn around their recently slumping numbers in their core offering by becoming a digital media big dog. This means they will be attempting to compete with Facebook and Google in the digital space.

And just in case you’re wondering what assets, specifically, Verizon found valuable about Yahoo, it’s their email, News, Sports and Finance properties according to their investors call on Tuesday.

Key Takeaway:

There are absolutely TONS of marketing technologies out there. As a marketer and/or business owner, you probably see emails in your inbox every single day for the latest and greatest marketing technology that will simplify your life and quadruple your bottom line… or so they say. It can be tempting to get swept up in the buzz and try them all. (Stat Source: DataXu)

Our advice? Stick with the tried and true methods first, like Google Adwords and Facebook advertising, then slowly branch out from there if you need to, once you’ve determined what works for you on those established ad platforms.

Key Takeaway:

If you have pop-up ads featured on your website, or your pop-up ad is featured on any website, consider switching to another ad format to get more engagement. (Stat Source: HubSpot)

If you’re curious about the other forms of advertising people widely dislike, they are:

  • Ads on mobile phones – 70% dislike
  • Online video ads before content loads (like on YouTube) – 57% dislike
  • Online banner ads – 43%
  • Facebook ads – 40%

Key Takeaway:

Yesterday’s announcement of this partnership does not mean Amazon can start drone deliveries quite yet, but it’s a big step in the right direction. Amazon’s goal is to “safely deliver parcels in 30 minutes to customers in the UK and elsewhere around the world.” The company is also testing drones in the Netherlands and Canada. It’s not allowed to test in the United States because of strict regulations by the FAA.

If you’re in the business of shipping your products, it’s important you have clear policies and systems in place that your customers can understand. Basically if you focus on meeting their delivery expectations in terms of the amount of time and the cost to ship, you’re off to a good start.

Key Takeaway:

Make sure your website loads as quickly as possible so you don’t lose out on sales! (Stat Source: Qubit)

If you don’t know how fast your website loads, or how to make it load faster, contact us today and we’ll help you out.

Call us at (818) 806-3868 and let us know your marketing woes – we’ll figure it out together.