Archive for the ‘Optimization’ Category

Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

Wednesday, July 22nd, 2015

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Key Takeaway:

Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy to help you out. (Stat Source: Adobe Digital Index)

Key Takeaway:

Do these stats match up with your email list? You are most likely sending to a ton of Gmail users, so it’s important to focus your email marketing efforts on this email provider. With the new way that Gmail is organized into multiple tabs, you should try to get your emails into the Primary Tab, rather than the Promotions Tab. The easiest way to do this? Engage your subscribers, maintain high open and click rates, and finally, simply ask your wonderful subscribers to move your messages to the Primary inbox! (Stat Source: MailChimp)

Key Takeaway:

Google Shopping ads are very different from classic PPC ads. You have to set up a merchant center and regularly upload and check product feeds to make sure all of your products are approved to advertise on Google Shopping. While they take time and effort, they are worth it in terms of ROI.
Side note – Google just announced a new service where you can purchase products directly from Google, rather than from a third-party site. Looks like they are attempting to directly compete with online retail giant Amazon. (Stat Source: Google Shopping)

Most people are still more comfortable buying online products on desktops rather than mobile devices. However, there are plenty of ways you can improve the shopping experience on mobile devices for your customers. The number one thing people care about is security, so make sure your site clearly states the security measures it has in place to keep customer data safe and secure. (Stat Source: Google Analytics)

If you care about data, you should set up a phone number that is only used on your PPC accounts. That way, you know how many phone calls your PPC ads are driving. (Stat Source: Google AdWords)

Want some tips on how to improve your digital marketing efforts? Contact us today and let’s chat about your business!

1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement

Wednesday, July 15th, 2015

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Key Takeaway:

The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to test and do not spend time coming up with elements to test based on user feedback. The vast majority of marketers simply do not perform enough A/B test campaigns to see significant improvements to their campaigns. You know the sales expression “Always Be Closing”? Well for digital marketers the expression should be “Always Be Testing.” (Stat Source: KISSmetrics)

Key Takeaway:

Marketers know that social media is an essential component to any digital marketing campaign. However, it’s great to have this statistic in mind when you are planning how much of your campaigns are going to be dedicated to social media. Some marketers make the mistake of spending too much time on social, and some spend too little. Also remember this stat is not a one-size fits all metric. It’s all about finding what works for your organization in terms of how much you dedicate to social media marketing. If you’re not sure how to figure out that sweet spot, start with analyzing your social engagement data to see what frequency gets the best response overall. (Stat Source: Globalwebindex)

Key Takeaway:

What are you currently doing to engage your visitors, really? If you’re just putting call to action buttons on your web pages, that’s not enough. You need to think bigger. You need to get creative and design an experience for your visitors that they find truly enjoyable and useful. One way to do this, and improve your bounce rate as a result, is to create interactive content; meaning your content requires participation from your web visitors. Think about things like quizzes, polls, and games. (Stat Source: RocketFuel)

Key Takeaway:

Notice how everyone is asking you for your email address lately? From the cashier at the retail stores where you shop, to the non-profit organizations and other campaigners that set up shop outside of store-fronts. It’s no secret anymore that email is great way drive action from your visitors. Since everyone is in on the secret, the email marketing space is highly competitive now. Also, people are becoming increasingly reluctant to provide their email address to every company that asks. The bottom line here is that in order to create successful email campaigns, you need to determine what your audience values and ask for email address in the right way. You then need to combine your social and content marketing tactics with your email marketing for the best results. (Stat Source: Express Pigeon)

Key Takeaway:

Are you losing sales because you are providing a bad mobile experience? Perhaps. But you will most definitely lose sales in the future if you continue to provide a poor mobile experience. This means advertising, marketing and general website design and functionality all need to work well on mobile. Don’t ignore mobile conversions! Make sure you have mobile PPC ads for all ad groups and that landing pages work flawlessly on mobile devices. (Stat Source: Search Engine Land)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.

72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic

Wednesday, July 8th, 2015

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Key Takeaway:

The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce content they want to consume. A common error that marketing managers’ make is producing content that the executives deem important, not the customer. (Stat Source: Marketing Charts)

Key Takeaway:

Newspaper ad revenues have been on the decline for the past decade. Are you still using this archaic form of advertising? It’s often hard to track ROI of print ads, and most folks we talk to admit they don’t see results from this form of advertising. Luckily there is the magical world of online advertising, where you can get serious bang for your buck and see all your data-points without doing any guess-work. (Stat Source: Marketing Charts)

Key Takeaway:

Do your IT and marketing departments work well together? Of course your marketing pros are looking at ways in which technology can help them develop a better customer experience. But your IT team has been working in the tech realm for ages. It’s natural for the IT team to feel frustrated when marketing folks bring in new technology without involving IT in the decision-making process. It’s important to think about all of these elements and how they affect your bottom-line. What can you do to improve the relationship between these two essential departments? (Stat Source: Marketing Charts)

Key Takeaway:

While face-to-face communication is seen as the most important to the CX channel, it’s important to note that social media communication is the runner-up. In fact, the younger generations often prefer communicating via social media rather than in person, so you will want to be sure you have customer service reps manning your social channels. (Stat Source: Marketing Charts)

Key Takeaway:

Creating a referral reward program is a great way to encourage your customers to spread the word about your products and services. Not sure how to efficiently execute this type of campaign? Get in touch with us today and we’ll be happy to help you out. (Stat Source: Marketing Charts)

50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search

Wednesday, July 1st, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

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Key Takeaway:

If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re probably missing out on a decent amount of traffic. In addition to targeting by your location, it’s also critical that your business name and address show up consistently across the web. (Stat Source: Google)

Key Takeaway:

Put together a testing plan to test small element changes but also don’t be afraid to make big changes that may just yield big results. Most people are uncomfortable with making big changes, but if you’ve got a proper test in place that is aligned with your advertising goals you’re on the right track. (Stat Source: WordStream)

Key Takeaway:

It is imperative that you know where your calls are coming from: paid search, organic search, display ads, mobile landing pages, or native social ads. The more you know about where your calls are coming from, the more information you have to improve your advertising campaigns. (Stat Source: BIA/Kelsey)

Key Takeaway:

The whole point of sharing content on social platforms is to engage with your customers. But if they’re not seeing your posts, then what? Another way to get your social content seen is to utilize location-tagging whenever possible. Instagram, Facebook and Twitter all have the ability for a user to share their location. (Stat Source: Convince and Convert)

Key Takeaway:

If you are able to use the Review Extensions feature in Google Adwords Ad Extensions, you should absolutely set it up and put it to good use. This feature lets you provide a positive review from third party sites such as Yelp, Google Places, and TripAdvisor. (Stat Source: Adwords)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.

US Online Ad Revenues Up 16% in Q1

Wednesday, June 24th, 2015

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Key Takeaway:

This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for 20 consecutive quarters, since Q1 2010. If your online ad revenue is not where you want it to be, it’s time to dig into your accounts and figure out how you can turn things around. (Stat Source: IAB and PwC)

Key Takeaway:

Free shipping is such a simple perk to offer your customers, why not try it out and see how it positively impacts your bottom line? If you’re not in the retail space, think of some other ways to delight your customers. You can even come up with a quick survey to directly ask your web visitors what types of offers they would be most interesting in receiving. That way you take the guess work out of the equation. (Stat Source: UPS / comScore)

Key Takeaway:

While the overwhelming majority of companies provide at least one social link on their homepage, this is a choice you need to make based on your company or brand. You may feel it’s not a good choice for your brand, just like the 25% of marketers surveyed who do not have social links on their homepage. Of the marketers that do put social links on the homepage, the majority have three links. (Stat Source: HubSpot)

Key Takeaway:

Google just made this announcement this week. Meaning if you’re an advertiser running ads on the Google Display Network in the U.S., your campaigns are now opted-in to show ads on Google Play Music. Basic banner ads and retargeted text ads are being served on the site, as well as TruView video ads and Lightbox ads. This new platform is great for advertisers who want to connect with consumers through the music they love. (Source: Google)

Key Takeaway:

Try testing different versions of your call to action to see what works best. Different language is good to test, but also consider elements like the shape and style of your CTA. Even a different color button can make a big impact. (Stat Source: Crazy Egg)

Have questions about how these stats relate to your business? Shoot us an email or call us at (818) 806-3868 and let’s chat about your online marketing goals!

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

Wednesday, June 17th, 2015

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.

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Key Takeaway:

Marketo and Google recently released a case study which highlights how Marketo was able to use Google Analytics’ custom data fields to achieve better results from their online advertising efforts. Specifically, they set up ways to identify audiences in Analytics based on conversion stage or business vertical. From this data, they were able to quickly assign remarketing lists in order to serve more personalized remarketing ads to visitors. This resulted in 10x higher conversion rate. (Stat source: Think With Google)

Remarketing to all visitors is a start, but segmentation and list building of your audiences is how you stay top of mind and improve conversion. Utilize the data points you have available to you about your visitors, customers and website to improve your marketing and advertising efforts. Don’t just assume that all of your customers and visitors are part of the same audience. You may have a few distinct audiences for your business, and the better you understand each one the more opportunity you have to create a personalized experience for them.

Key Takeaway:

The big news in the social media sphere this week is that the CEO of Twitter is stepping down. Along with this news, many were surprised to learn that Twitter has never turned a profit. Only time will tell if the social media giant will be able to turn things around and prove its value to investors and advertisers before it’s too late. (Stat Source: Chris Sacca)

How many customers have tried your product or service, never to return again? Make sure you’re doing your research to discover why customers did not return to your company again so that you can do your best to improve for the future.

Key Takeaway:

You may remember us talking about Twitch, a live-streaming gaming service that was recently acquired by Amazon. Well, in an attempt to better serve the gaming demographic, now Google is rolling out YouTube Gaming, a new application that “will act as a video hub that highlights live streams of people playing games as they battle aliens or try to score in a virtual soccer game.” (Stat Source: Internet Retailer)

Ask yourself, is there a way that your company or organization can better serve one of your major demographics?

Key Takeaway:

One key component to your company’s success is your employees. If your employees are not happy working for you, you will get high turn-over which makes it tough to grow. Our world is becoming increasingly digital, and many peoples’ jobs are able to be done from home on the computer. If you have star employees who want to work from home or from the office but on their own time schedule, let them! (Stat source: KPCB)

Key Takeaway:

It’s not all about the money. If you don’t have the extra cash to bump up your mobile bids, spend a little bit of time trying to increase your Quality Score. (Stat source: WordStream)

So there you have it, this week’s top 5 digital marketing stats and key takeaways – #TWT5!

If you’d like to chat about how to improve your online marketing campaigns, contact us today.