Archive for the ‘Optimization’ Category

Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year

Wednesday, January 18th, 2017

Liberty Interactive Marketing

Key Takeaway:

Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special holiday. (Stat Source: Bing)

Key Takeaway:

Sponsored posts and banner ads get less attention than organic posts from friends and pages. However, it’s about finding the right balance of social media activity to support your brand. (Stat Source: MarketingCharts)

This highlights the importance of first, creating a great product or service that people naturally want to tell their friends about. It can also be a game-changer if you can authentically connect with influencers in your space. Get them thrilled about your product, and they’ll tell their large base of fans.

Key Takeaway:

Social platforms struggle with a low level of consumer trust across the board, not just when buying products, but also reading news articles, and even down to the friends that request to connect. (Stat Source: MarketingCharts)

So the more you can do to establish trust, the better. Some tips include making sure you’re showing up in paid search and organically when people search your brand name or products on Google, Bing and elsewhere.

Key Takeaway:

Among other age groups, voice-enabled search is also growing in popularity, with 38% of Millennials, 27% of Gen Xers, and 15% of Boomers using it. (Stat Source: Accenture)

This means that changes are starting to happen in search engine optimization and the way search engines display results for voice queries. Try optimizing for voice search your top pages accessed by people on mobile. For example, optimizing for a full question rather than a shorter keyword phrase, may start to become more effective as voice search grows.

Key Takeaway:

Were you one of the retailers that failed to meet customer demands over the holidays? Or were you one of those that won additional business this year because your competitors fell short in their online ecommerce process? (Stat Source: JDA/Centiro)

Next year, make sure you learn from your 2016 holiday season and make adjustments to improve the user experience and purchase process.

Need help with your digital marketing? Contact us today.

2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015

Wednesday, January 11th, 2017

Liberty Interactive Marketing

Key Takeaway:

Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)

As we’ve mentioned in previous posts, ad revenue from digital ads is expected to surpass that of TV ads by 2020, with some predicting it will surpass TV in sooner than that.

Key Takeaway:

60% of people said it was very important that a mobile ad have a minimal level of disruption to their current activity to create a positive mobile ad experience, compared to just 42% who said it was very important that the ad be relevant to their interests. So don’t get too caught up as a marketer thinking that relevance is always the most important factor in creating a good mobile ad experience. (Stat Source: Forrester Consulting)

Key Takeaway:

An additional 43% of ads provoked no emotional response. (Stat Source: Neustar) Make sure you spend the time that is needed on producing high quality ads. Focus on optimism and making an emotional connection with people.

Key Takeaway:

With this increase, it is also expected that more traditional forms of digital ads like search and display ads will see slightly slower growth. It should be noted however that video and mobile ad spend is also expected to grow in 2017. (Stat Source: AdMedia Partners)

The bottom line here? It is imperative that you familiarize yourself with how to run successful Facebook and Instagram advertising if you want to stay ahead of your competitors in the digital space.

Key Takeaway:

In general the survey also indicates that desktop ad campaign are better for reaching a wide audience whereas mobile ad campaigns are better at reaching a narrower audience. (Stat Source: Nielson)

It’s important that you have realistic expectations for your ad campaigns. It’s not possible to have every single impression reach the right person at the right time. But with the right mix of optimization, creative and targeting, you can get great results from your ad campaigns.

Need help with your digital marketing? Contact us today and let us know your marketing woes. Let’s figure out what you need together.

Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend

Wednesday, December 14th, 2016

PPC Management Agency & SEO Consultants - Liberty Interactive Marketing

Key Takeaway:

Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to your mobile advertising budgets, strategy and other planning. Also make sure you’re adjusting your budgets to account for mobile traffic. Hint: your budgets shouldn’t look the same as they did in past months or years. You need to look at the data and see what percentage of your traffic is coming from mobile and plan accordingly. (Stat Source: Zenith Media)

Key Takeaway:

These busy professionals demand a mobile user experience that is top-notch. They don’t have time to waste on inefficient mobile content. If your load times are slow and your bounce-rates are high, or there’s anything else hindering the mobile experience of your site, it’s high time you get to the bottom of it and get it fixed before you miss out on any more valuable traffic. It would also be wise to come up with an SEO and PPC strategy to boost your visibility on mobile if you haven’t done so already. (Stat Source: Quartz Annual Global Executives Study)

That brings us to what’s up next in the Quartz survey; what do executives think of advertisements?

Key Takeaway:

Display ads were the second most engaging of all ad-types based on the survey. The most engaging ads were articles produced by brands, with 33% of those surveyed saying they last interacted with this type of advertisement.

The important thing to understand is the deeper meaning behind your customers’ habits. Not every visitor to your website or customer is the same, so the more you can do to appreciate the differences between audiences, the better you can reach and engage with them online.

Key Takeaway:

This makes how-to videos the most common marketing videos among SMBs, followed by product / service overview videos, which were used by 43% of businesses surveyed. (Stat Source: Magisto). Don’t forget to optimize your videos for search engines. There are many features on YouTube that make it fairly simple to get started even if you’re not a pro at SEO.

(Stat Source: BIA/Kelsey)

Key Takeaway:

At the very least you should be making sure your Facebook page is current and you post content regularly and check your messages, as customers are reaching out on Facebook for customer service issues at an increasing rate. If you’re spending money advertising on Facebook but not taking the time to manage and optimize your campaigns, it’s time you start now.

If you need help or don’t have time to manage your digital marketing yourself or with your internal team, contact us and we can chat about your online marketing woes, and figure out what you need together.

Online Sales are Forecast to Top $96 Billion This Holiday Season

Wednesday, November 30th, 2016

Online Sales are Forecast to Top $96 Billion This Holiday Season

Key Takeaway:

This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte)

Make sure the user experience is flawless both on desktop and mobile devices, especially if you have an ecommerce business. You’d be surprised what’s slowing your website down or causing issues for the end-user.

Not sure where to begin? We provide deep technical site assessments for our clients to uncover those issues. Contact us today.

Key Takeaway:

People are interacting with your brand online way before they decide to step foot in your store. (Stat Source: Deloitte)

Take the time to develop your brand strategy. Be consistent. Stay top-of-mind with remarketing campaigns. Do everything you can to set yourself apart from your competitors as well as offer competitive pricing and offers to get those customers through the door this holiday season.

Key Takeaway:

This is according to an analysis of 450 million online sessions conducted. (Stat Source: NetElixir)

We’re not talking 30% of people looking for deals, or comparing prices, even though that is also happening all the time on mobile devices. A full 30% of online purchases are happening on smartphones. That’s not a small number. The bottom line is that a mobile-responsive website is simply not cutting anymore. Especially if you’re in ecommerce, you need a mobile site that can handle the entire buyer journey.

Key Takeaway:

So don’t get discouraged if you see your search ads performing at much higher rates and wonder why your display ads aren’t matching. (Stat Source: Sizmek)

It’s important to understand and search and display advertising each work in entirely different ways, and therefore have different benchmark statistics.

Key Takeaway:

Initial forecasts predicted this would happen in 2019, but statistics show an even more aggressive online advertising trend which pushed the timeline up two years. (Stat Source: PwC)

Let’s figure out what you need, together. Tell us your online marketing woes and we will get back to you with how we can help.

One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

Wednesday, November 23rd, 2016

search engine marketing agency

Key Takeaway:

This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)

If you haven’t adjusted your paid search budgets to spend a decent chunk on mobile specific campaigns, it’s about time you make the switch. On top of that, it would be wise to make sure that everything from landing pages all the way through to the purchase provides the user with a good experience overall. Meaning, they can easily navigate and even purchase on mobile without hitting snags like slow load times or errors. Ensuring a great mobile experience on your website will naturally help with organic search, too.

Key Takeaway:

As we hit peak holiday travel season, consumers are booking flights, hotels and cars like they’re going out of style.

An interesting point of data in this study is that most consumers noticed travel ads more at the beginning of their research decision than at the end, 66% as compared to 19%. (Stat Source: Expedia Media Solutions)

And since one would presume they are actually seeing the same amount of ads throughout their process, this data likely means they are simply more open, and influenced by, ads that they see in the beginning of their research as compared to the end.

Key Takeaway:

Don’t ignore your content and SEO strategies through the holiday season. Remember it typically takes a mix of digital marketing tactics that are different for every business, to maximize profits and reach your unique business goals. (Stat Source: Yahoo Advertising)

Key Takeaway:

Make sure you have new customer incentives that provide real value to both you and the customer, something as simple as ‘enter your email for 10-15% off’ is a great way to capture email addresses which can then be used in your advertising targeting. Also, it’s important to highlight what makes you different from your competitors. (Stat Source: RJ Metrics)

(Stat Source: AdGooroo)

Key Takeaway:

That means you should have your Cyber Monday paid search strategy created and implemented by now! Don’t miss out on potential revenue by procrastinating and not having your advertising in place before the holiday season begins.

Need help with your digital marketing? Contact us today.

100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook

Wednesday, November 16th, 2016

digital marketing agency

Key Takeaway:

While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.

Clearly, the two companies appear to be getting it right in their ability to collect and use data to target relevant ads to consumers. However, there has also been a rise in the consumer’s ability to use ad blocking programs to filter out unwanted advertisements. And while the amount of people doing this remains rather small, time will tell if consumers will demand changes to create a market with more consumer control.

(Stat Source: Digital Content Next)

Key Takeaway:

This would make it appear that the sky is falling and there is not much room for growth from any of the other companies. However, there are other companies that are offering different experiences and services altogether, like Amazon and Snapchat to name a few. These two are both very successful in their space and Snapchat may become a major player in the digital advertising industry in the next couple of years, their shoppable ads are currently performing well.

Key Takeaway:

If you’re curious on the exact number, the rest of the industry earned just over $9 billion in revenue in the first half of 2016. (Stat Source: Digital Content Next)

The fact that Google is making so much in revenue from their ad platform shows that their advertising works. The struggle for advertisers, of course, is figuring out how to manage costs and continually optimize ads to drive conversions.

So what about the other companies in the industry?

(Stat Source: Pivotal Research)

Key Takeaway:

If you’re a business owner planning your advertising budget for 2017, take a close look at how Facebook and Google advertising can contribute to your marketing goals and business objectives. Take a closer look at how other ad platforms fit into the grand scheme of marketing efforts whether supporting brand awareness or retargeting to stay top-of-mind to consumers and prospects.

Key Takeaway:

Remember that Twitter was once praised by practically everyone for its success. In recent years it’s become more of a platform for businesses, politicians and celebrities, and not so much a place where people are engaging with ads. If you’re focus is business-to-business relationships this may be a platform to explore and test for generating leads or driving traffic from these audiences.

Need help with your digital marketing? Contact us today.