Archive for the ‘Optimization’ Category

25% of Adults Would Give Up Chocolate for a Month to Get Personalized Content

Wednesday, May 20th, 2015

PPC Management Agency Los Angeles

Key Takeaway:

People are sick of seeing content that is irrelevant to their lifestyle and does nothing to address their needs. It’s a pretty simple concept; give people personalized information at the right time and you will make them extremely happy. Unfortunately, many marketers are missing the message, leading us to our next statistic. (Stat Source: Janrain)

Key Takeaway:

While more than half of marketers believe personalization is important, a whopping 27% do not! This is downright strange, especially when there are so many reports and studies that prove personalization increases conversions. Think of online elements of your business that you can begin personalizing today; things like landing page offers, email copy, website search results, and more. (Stat Source: Econsultancy)

Key Takeaway:

Use this information to your advantage; create a series of YouTube videos tailored to the modern mom.

Here is a bit of background on this stat: In honor of Mother’s Day just a few weeks ago, Google decided to survey a bunch of moms to see how YouTube supports her in her day-to-day life. They surveyed 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online. The top 3 reasons why moms watch videos on YouTube are for entertainment, to find out something new, and to get ideas for DIY, arts and crafts, and recipes. (Stat Source: Google Shopping Blog)

Key Takeaway:

Do not just create a low-quality video with your phone or laptop. You need to make the best video possible in order to get the best conversion rate possible. Video is great because it lets you visually and verbally communicate with your audience. It’s easy to get started using video marketing; start with a screen recording video to get your feet wet and go from there. (Stat Source: EyeView)

Key Takeaway:

It is imperative that you learn how to successfully use this influential social network to benefit your business. Pinterest is a great way to not only drive traffic to your website but also earn more sales. Did you know that Pinterest has started rolling out promoted pins (their form of cost-per-click advertising) to many businesses? And beyond that, there are numerous ways to optimize your Pinterest profile and boards to ensure your target audience can find your content. (Stat Source: eMarketer)

Need help figuring out how you can make changes to improve your marketing efforts? Shoot us an email and let’s chat about your business.

28% of Marketers Have Reduced Traditional Advertising Budgets to Fund More Digital Marketing

Wednesday, May 13th, 2015

Check out this week’s top 5 digital marketing stats! #TWT5

digital marketing agency

Key Takeaway:

Don’t be afraid to adjust your marketing and advertising budgets throughout the year. If one channel isn’t working as well as you’d hoped, do some research to uncover why it’s underperforming. Then adjust your strategy as necessary to get the results you want. (Stat Source: Business 2 Community)

Key Takeaway:

With all the talk about mobile marketing and mobile search, you may be tempted to leave the PC-side of things on the back-burner. Don’t do it. All platforms should be given the attention they deserve to ensure a stellar user experience. (Stat Source: comScore)

Key Takeaway:

If you’re not in the TV biz, you may be thinking “Who cares?” – Well, you should! Think outside the box on this one. If you know your customer demographics well, you can identify which shows they watch, and use these shows to come up with some creative marketing.

For example, create a quiz to see which character they are most like in the show and tie it back to your product or service. Or simply schedule your social posts to publish during the shows so your target audience sees them. (Stat Source: ShareThis)

Key Takeaway:

All too often, the products that fail are the ones that do not satisfy buyer needs. Seems simple in theory, but figuring out buyer needs and pain points is no easy task. When you’re developing a new product or service, make sure you perform extensive buyer research before bringing it to market. If you need help, hire a design and innovation consulting firm. (Stat Source: Regalix)

Key Takeaway:

Eight billion dollars. That’s a number that most people have a hard time even comprehending. As a marketer, it’s up to you to determine how much money of your total budget to allocate to social media marketing. Make sure you’re choosing social channels that work for your business. If you need help, drop us a line and let’s have a conversation about your marketing. (Stat Source: Sarv)

74% of Consumers Say They are More Likely to Return to a Mobile-Friendly Site

Wednesday, May 6th, 2015

Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5

Digital Marketing Agency - Mobile-Friendly Websites

Key Takeaway:

This statistic is a big part of why Google started rolling out mobile-friendly website algorithm updates, fondly referred to as the big Mobilegeddon announcement by us search engine marketers. Despite the ‘big’ announcement on April 21, Google hasn’t penalized sites that are not 100% mobile friendly. Rather, they are just giving mobile-friendly web pages a little boost in mobile search results, but leaving everything else pretty much unharmed. (Stat Source: Google)

Key Takeaway:

Live streaming video is the hottest online technology right now. See how you can come up with creative ways to use live-streaming content to your advantage in your marketing campaigns.

Twitch.tv is known in the gaming world as the place gamers go to watch other gamers play. It was recently acquired by Amazon. So it is definitely a niche product, but there are other, more general live stream platforms you can use, such as YouTube, Livestream, and Ustream.tv. Don’t forget Periscope which is convenient to use with Twitter. If you are in a niche industry, try to find a niche live stream service, like Picarto.tv for artists and graphic designers, or Livecoding.tv for programmers. (Stat Source: MOZ)

Key Takeaway:

What was once meaningless just a few years ago is now part of everyday Internet culture and mainstream vocabulary. The #TBT hashtag really started taking root around April 2012, when it began surpassing mentions of “Throwback Thursday.”

Using popular trends such as this is a great way to illustrate the culture of your brand to your customers. Utilize trending topics and hashtags in your social media posts and find unique ways to tie your brand into the message to get more eyeballs on your company. (Stat Source: The Twitter Blog)

Key Takeaway:

Customer reviews are extremely valuable. They can make or break products. The idea of deceptive or fake reviews is disturbing to business owners, and rightfully so. Many fear that competitors will write negative reviews posing as real customers to try and sabotage the business. However, marketing researchers at the Kellogg School of Management have recently discovered a unique type of deceptive review – written by a company’s best customers.

These customers posted reviews on the website of a prominent apparel company. In a nutshell, research found that the customers did not purchase or use the product they reviewed. However, they felt like they were so familiar with the brand and its products (they have on average each purchased over 100 items from the retailer) that they view themselves as “self-appointed brand managers.” They think it is their duty to guide the company to be better.

It is your job as a business owner to monitor online reviews of your products and services and do the best that you can to keep them legitimate. (Stat Source: KelloggInsight)

Key Takeaway:

Gmail is now the top email service, above Hotmail, Yahoo and everyone else. So when you’re checking your email marketing templates to see how they render on the top platforms and devices, you better make sure that they look good on Gmail and iPhones. And if you’re a rock star, you’ll make sure they look good on the other top platforms and mobile devices as well. (Stat Source: Google)

Google Controls 87.1% of US Mobile Search Query Volume

Wednesday, April 22nd, 2015

Check out this week’s top five digital marketing stats! #TWT5

Liberty Interactive Marketing - PPC Management Agency

Key Takeaway:

This is an even higher percentage than what they control in desktop search, which is 67.6%. What does this mean for you as a marketer? It means that when they make announcements about mobile search, like their Mobilegeddon announcement that was made yesterday, you better listen and follow their advice. (Stat Source: StatCounter)

Key Takeaway:

This statistic comes from a fascinating new survey that was designed to answer the question “Why do Millennials use Facebook and Twitter?” As it turns out, more than 90% of this generation uses Facebook, while fewer than 4 in 10 use Twitter. Surprised?

Millennials say they primarily use Facebook to keep up with friends. Their main use for Twitter is to see what’s trending in the social media world. These are extremely valuable insights to keep in mind when crafting your online marketing campaigns. (Stat Source: Media Insight Project)

Key Takeaway:

Not only is this method considered one of the most effective, but it’s also one of the easiest to execute. When you’re performing A/B testing on your landing pages, just make sure you always test one element per test. If you change 2 or 3 elements at a time, you’ll have no idea what led to your increase or decrease in conversion rate. (Stat Source: Ascend2)

Text is an important component of all content marketing strategies. However, don’t forget about pictures. Infographics are one of the most popular forms of visual aid and can really help you capture the majority of people’s attention. (Stat Source: Zero Gravity)

Key Takeaway:

If you’re marketing to teens, don’t pour all your money into those smaller social sites you think they spend all their time on, like snapchat and reddit. Yes they use these sites, but the big dogs still steal the majority of their time. After YouTube, 63.7% of teens use Facebook, followed by 56.4% that use Instagram. (Stat Source: NuVoodoo)

Need help navigating the ever-changing world of online search? Get in touch with us today.

Angry Social Media Posts Have More Impact Than Joyful Posts

Wednesday, April 15th, 2015

Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5

digital marketing agency

Key Takeaway:

We’re not advising you create an angry social media campaign! Clearly social media has changed the way people communicate and interact with other people and with businesses. If you use your basic offline social skills and habits in your social media efforts, you should be able to maintain a healthy social presence and good relationship with your key audiences. Bottom-line – Always keep your social posts friendly, polite and professional. (Stat Source: Beijing University)

Key Takeaway:

The more options you give customers on how they want to hear from your brand, they more likely they will enjoy your content. Simple as that. Give your email subscribers options! Not only should you ask how often they want to hear from you, ask them what format of email they prefer, and even what topics they want to hear about. The more you know about them the more you can do your best to delight them! (Stat Source: Experian Marketing Services)

Key Takeaway:

Reduce the number of form-fields on your landing pages. Yes, this means you are capturing less information to start, but getting more conversions in the end. You can always come up with creative ways to get more information about your audiences at a later time. (Stat Source: HubSpot)

Key Takeaway:

Most online stores today feature English as the primary language. But if you’re selling a product to international audiences, it’s important to keep in mind that English is not perfectly understood everywhere in the world. Bottom line for international brands – it’s essential to provide multi-language support through your online store, especially for the most popular languages, including Spanish, French, and Chinese. (Stat Source: Multichannel Merchant)

Key Takeaway:

This stat is significant right now because of the upcoming Google announcement on April 21, when the company is going to announce a big change to their search algorithm. We suspect it’s mainly going to be about mobile-friendly websites gaining more visibility than non-mobile friendly sites.

Hopefully your website already has at least some mobile-friendly features to it. To take it a step further, you should take a look at the images on your website. That huge image on your desktop site is mostly useless for people accessing your site on mobile or tablet.

So what should you do? Consider if the image is really even necessary for mobile users. If it is, make a smaller version for your mobile users. But be careful, there is a correct and incorrect way to do this. If you’re not sure, get help from a digital marketing agency. (Stat Source: HTTP Archive)

If you have any questions or comments about how these statistics relate to your business, shoot us an email and we will be happy to help!

68% of Online Shopping Carts are Abandoned

Wednesday, April 8th, 2015

Check out this week’s top 5 digital marketing stats. #TWT5

PPC management agency

Key Takeaway:

That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment process and create marketing campaigns to try and convert those people into customers. For example, you could set up a triggered email campaign with a 10% off coupon for everyone who abandoned ship – and make the coupon expire in 24 hours to provide a sense of urgency. (Stat Source: Nextopia)

Key Takeaway:

In case you’ve been living under a rock for the past week, Periscope is a live video streaming app that was recently acquired by Twitter. It’s making waves in the tech world along with its closest rival, Meerkat. Along with 51,000 tweets, Periscope also received nearly 111,000 mentions over the past month according to Twitter analytics tool Topsy. (Stat Source: The Daily Dot)

Key Takeaway:

When it comes to your email marketing, take some time to make sure your HTML version is easy to scan and read, and that your calls-to-action stand out from the rest of the email content. HTML allows you to add color, bold font and other features, so make sure you are using these features to your advantage. (Stat Source: Search Engine Journal)

Key Takeaway:

If Pinterest is one of your marketing platforms, make sure you create pins that look best on smartphones. This typically means you should be creating vertical photos. It’s also essential that you write clear pin descriptions, especially if they are in one of the most popular categories on Pinterest, which are Home & Garden, Beauty & Fitness and Food & Drink. (Stat Source: ShareThis)

Key Takeaway:

Not only will people stop buying from the company, 55% will tell their friends and family about the bad experience as well. Keep these stats in mind when dealing with any part of your business that impacts your customers and potential customers. Do everything in your power to provide a stellar customer experience. (Stat Source: Economist Intelligence Unit)

If you have any questions on how these stats relate to your business, shoot us an email and we’ll be happy to help.