Archive for the ‘Optimization’ Category

Google Controls 87.1% of US Mobile Search Query Volume

Wednesday, April 22nd, 2015

Check out this week’s top five digital marketing stats! #TWT5

Liberty Interactive Marketing - PPC Management Agency

Key Takeaway:

This is an even higher percentage than what they control in desktop search, which is 67.6%. What does this mean for you as a marketer? It means that when they make announcements about mobile search, like their Mobilegeddon announcement that was made yesterday, you better listen and follow their advice. (Stat Source: StatCounter)

Key Takeaway:

This statistic comes from a fascinating new survey that was designed to answer the question “Why do Millennials use Facebook and Twitter?” As it turns out, more than 90% of this generation uses Facebook, while fewer than 4 in 10 use Twitter. Surprised?

Millennials say they primarily use Facebook to keep up with friends. Their main use for Twitter is to see what’s trending in the social media world. These are extremely valuable insights to keep in mind when crafting your online marketing campaigns. (Stat Source: Media Insight Project)

Key Takeaway:

Not only is this method considered one of the most effective, but it’s also one of the easiest to execute. When you’re performing A/B testing on your landing pages, just make sure you always test one element per test. If you change 2 or 3 elements at a time, you’ll have no idea what led to your increase or decrease in conversion rate. (Stat Source: Ascend2)

Text is an important component of all content marketing strategies. However, don’t forget about pictures. Infographics are one of the most popular forms of visual aid and can really help you capture the majority of people’s attention. (Stat Source: Zero Gravity)

Key Takeaway:

If you’re marketing to teens, don’t pour all your money into those smaller social sites you think they spend all their time on, like snapchat and reddit. Yes they use these sites, but the big dogs still steal the majority of their time. After YouTube, 63.7% of teens use Facebook, followed by 56.4% that use Instagram. (Stat Source: NuVoodoo)

Need help navigating the ever-changing world of online search? Get in touch with us today.

Angry Social Media Posts Have More Impact Than Joyful Posts

Wednesday, April 15th, 2015

Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5

digital marketing agency

Key Takeaway:

We’re not advising you create an angry social media campaign! Clearly social media has changed the way people communicate and interact with other people and with businesses. If you use your basic offline social skills and habits in your social media efforts, you should be able to maintain a healthy social presence and good relationship with your key audiences. Bottom-line – Always keep your social posts friendly, polite and professional. (Stat Source: Beijing University)

Key Takeaway:

The more options you give customers on how they want to hear from your brand, they more likely they will enjoy your content. Simple as that. Give your email subscribers options! Not only should you ask how often they want to hear from you, ask them what format of email they prefer, and even what topics they want to hear about. The more you know about them the more you can do your best to delight them! (Stat Source: Experian Marketing Services)

Key Takeaway:

Reduce the number of form-fields on your landing pages. Yes, this means you are capturing less information to start, but getting more conversions in the end. You can always come up with creative ways to get more information about your audiences at a later time. (Stat Source: HubSpot)

Key Takeaway:

Most online stores today feature English as the primary language. But if you’re selling a product to international audiences, it’s important to keep in mind that English is not perfectly understood everywhere in the world. Bottom line for international brands – it’s essential to provide multi-language support through your online store, especially for the most popular languages, including Spanish, French, and Chinese. (Stat Source: Multichannel Merchant)

Key Takeaway:

This stat is significant right now because of the upcoming Google announcement on April 21, when the company is going to announce a big change to their search algorithm. We suspect it’s mainly going to be about mobile-friendly websites gaining more visibility than non-mobile friendly sites.

Hopefully your website already has at least some mobile-friendly features to it. To take it a step further, you should take a look at the images on your website. That huge image on your desktop site is mostly useless for people accessing your site on mobile or tablet.

So what should you do? Consider if the image is really even necessary for mobile users. If it is, make a smaller version for your mobile users. But be careful, there is a correct and incorrect way to do this. If you’re not sure, get help from a digital marketing agency. (Stat Source: HTTP Archive)

If you have any questions or comments about how these statistics relate to your business, shoot us an email and we will be happy to help!

68% of Online Shopping Carts are Abandoned

Wednesday, April 8th, 2015

Check out this week’s top 5 digital marketing stats. #TWT5

PPC management agency

Key Takeaway:

That works out to approximately $4 trillion worth of merchandise that will be abandoned in online shopping carts in 2015. If you’re an online retailer, consider this stat as an opportunity to revitalize your payment process and create marketing campaigns to try and convert those people into customers. For example, you could set up a triggered email campaign with a 10% off coupon for everyone who abandoned ship – and make the coupon expire in 24 hours to provide a sense of urgency. (Stat Source: Nextopia)

Key Takeaway:

In case you’ve been living under a rock for the past week, Periscope is a live video streaming app that was recently acquired by Twitter. It’s making waves in the tech world along with its closest rival, Meerkat. Along with 51,000 tweets, Periscope also received nearly 111,000 mentions over the past month according to Twitter analytics tool Topsy. (Stat Source: The Daily Dot)

Key Takeaway:

When it comes to your email marketing, take some time to make sure your HTML version is easy to scan and read, and that your calls-to-action stand out from the rest of the email content. HTML allows you to add color, bold font and other features, so make sure you are using these features to your advantage. (Stat Source: Search Engine Journal)

Key Takeaway:

If Pinterest is one of your marketing platforms, make sure you create pins that look best on smartphones. This typically means you should be creating vertical photos. It’s also essential that you write clear pin descriptions, especially if they are in one of the most popular categories on Pinterest, which are Home & Garden, Beauty & Fitness and Food & Drink. (Stat Source: ShareThis)

Key Takeaway:

Not only will people stop buying from the company, 55% will tell their friends and family about the bad experience as well. Keep these stats in mind when dealing with any part of your business that impacts your customers and potential customers. Do everything in your power to provide a stellar customer experience. (Stat Source: Economist Intelligence Unit)

If you have any questions on how these stats relate to your business, shoot us an email and we’ll be happy to help.

#TWT5 Digital Marketing Stats: 11% of Americans Believe HTML is a Sexually Transmitted Disease

Wednesday, March 25th, 2015

PPC Management Agency

Key Takeaway:

Some people are not as comfortable with technology as you would like to believe. It’s easy to get into the mindset that everyone knows everything about the latest technology, but that’s simply not true. Keep this mind when you are developing new products and services and speaking with customers, colleagues and bosses. (Stat Source: Vouchercloud.net)

Key Takeaway:

Instagram is not just a place for teenagers. Get your company on Instagram if you’re not already there, and start posting content once a week to get your feet wet. Make sure your account has consistency in the content it posts. For example, stick with one photo filter, font, and color-theme for all your posts, keep you profile public and use hashtags and comments to connect with Instagram users. (Stat Source: Pew Research Center)

Key Takeaway:

Don’t focus too much on your businesses critical reviews. While it’s natural for us to do so as humans, why not focus on the positive? Take the time to thank your happy customers. Send them a quick private message or public comment. It’s a great way to connect with your customers and elevate your customer service. (Stat Source: Yelp)

Key Takeaway:

The best thing you can do this year is to invest in content marketing. Yes it’s time consuming to maintain a blog and coming up with new ideas can be challenging, but the rewards outweigh those friction points if executed well. If you need help with content marketing reach out to a digital marketing agency to get the assistance you need. (Stat Source: Content Marketing Institute)

Key Takeaway:

Visual content seems to generate more backlinks than other forms of content these days. This helps increase search engine rankings and overall website visitors. Take a look at your visual content, is it hitting the mark? Don’t just think photos, what about using videos, screenshots, infographics and data visualization? Finally, avoid overused stock photos and don’t use boring or irrelevant images. For more on this, check out our post: 3 Ways to Improve your Visual Marketing. (Stat Source: Quick Sprout)

If you have any questions on these statistics and how they relate to your business, feel free to shoot us an email!

#TWT5 Youtube Now Second Largest Search Engine

Wednesday, March 18th, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

Digital Marketing stats | PPC Management Agency

Key Takeaway:

Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have a YouTube presence for your company, it’s about time you start. Just make sure that your strategy matches with your end goals. (Stat Source: Social Media Today)

Key Takeaway:

As a digital marketing specialist, this statistic jumped out at me because honestly I expected it to be a much higher percentage. It’s typically considered best practices to remove main website navigation on your PPC landing pages. This is because you want the visitors of that page to make one single action, and you want to do everything in your power to drive them take that action. So navigation buttons are just distractions and ways for visitors to easily leave your landing page and forget all about your juicy offer on the page. (Stat Source: MarketingSherpa)

Key Takeaway:

I constantly hear people saying statements like “email is dead” and “no one reads emails anymore” which is why I love this stat. Email is not dead. Email marketing can be a solid component to your online marketing strategy, it just shouldn’t be the only way you market to your audiences. Great email campaigns that run with a solid SEO and PPC strategy can prove very successful for many businesses. (Stat Source: HubSpot)

Key Takeaway:

I’m going to let you in on a little secret: Google’s keyword planner tool is not very helpful when conducting keyword research for your business. It almost feels like they are trying to make it difficult for you to uncover terms people are actually using. It’s best to use it for reference but also use other tools and research methods to uncover the terms people are actually using to find the types of products and services you offer. (Stat Source: Webbiquity)

Key Takeaway:

For years, business owners doubted the power of social media, but this stat makes it clear that the majority of businesses should be using social sites to their advantage. Social media is about authentically connecting with your audiences and building trust. (Stat Source: Top Rank Online Marketing)

So there you have it! We hope you learned something new today. If you have any questions about how these stats relate to your business, shoot us an email!

#TWT5 Digital Marketing Stats & Takeaways: Email Marketing ROI and More

Wednesday, March 11th, 2015

PPC management agency Los Angeles

Key Takeaway:

Despite all the statistics about how much time people spend on smartphones, most marketers are falling behind when it comes to mobile marketing. Take a look at your customer stats, specifically, how many of them are coming to your website from mobile devices, and try to match your media budget accordingly. (Stat Source: Internet Retailer)

Key Takeaway:

If you’ve been on the fence about whether or not to give email a try, this statistic should persuade you. Don’t let email scare you, there are many email marketing service providers that make it super easy to create and send emails for all types of businesses. If you need help with creative and execution, turn to your in-house marketing team or reach out to an agency. (Stat Source: Vertical Response)

Key Takeaway:

If consumers don’t see your company mentioned on the first page of search results when deciding which product or service to purchase, chances are they are going to buy from one of your competitors. Focus on increasing your efforts in SEO and paid search to help boost your company’s results. (Stat Source: Bing Ads Blog)

Key Takeaway:

This stat really shouldn’t surprise anyone. Everyone knows iPhone and iPads dominate the mobile space. This means that you need to ensure the user experience is flawless on these devices. (Stat Source: Custora Blog)

Key Takeaway:

With so many updates, many advertisers find it difficult to keep track of all the changes. It’s all too easy to get into the auto-pilot mentality with paid search, but this could be costing you big bucks in missed opportunities. Make sure you have at least one person on your team who is responsible for staying up to date on all the Adwords updates and changes. (Stat Source: Adwords Blog)

Feel free to send us a message if you have any questions or comments!