Archive for the ‘Optimization’ Category

Verizon Acquires Yahoo for $4.83 Billion – The Next Big Dog in Digital Media?

Wednesday, July 27th, 2016

ppc management agency

Key Takeaway:

Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is determined to turn around their recently slumping numbers in their core offering by becoming a digital media big dog. This means they will be attempting to compete with Facebook and Google in the digital space.

And just in case you’re wondering what assets, specifically, Verizon found valuable about Yahoo, it’s their email, News, Sports and Finance properties according to their investors call on Tuesday.

Key Takeaway:

There are absolutely TONS of marketing technologies out there. As a marketer and/or business owner, you probably see emails in your inbox every single day for the latest and greatest marketing technology that will simplify your life and quadruple your bottom line… or so they say. It can be tempting to get swept up in the buzz and try them all. (Stat Source: DataXu)

Our advice? Stick with the tried and true methods first, like Google Adwords and Facebook advertising, then slowly branch out from there if you need to, once you’ve determined what works for you on those established ad platforms.

Key Takeaway:

If you have pop-up ads featured on your website, or your pop-up ad is featured on any website, consider switching to another ad format to get more engagement. (Stat Source: HubSpot)

If you’re curious about the other forms of advertising people widely dislike, they are:

  • Ads on mobile phones – 70% dislike
  • Online video ads before content loads (like on YouTube) – 57% dislike
  • Online banner ads – 43%
  • Facebook ads – 40%

Key Takeaway:

Yesterday’s announcement of this partnership does not mean Amazon can start drone deliveries quite yet, but it’s a big step in the right direction. Amazon’s goal is to “safely deliver parcels in 30 minutes to customers in the UK and elsewhere around the world.” The company is also testing drones in the Netherlands and Canada. It’s not allowed to test in the United States because of strict regulations by the FAA.

If you’re in the business of shipping your products, it’s important you have clear policies and systems in place that your customers can understand. Basically if you focus on meeting their delivery expectations in terms of the amount of time and the cost to ship, you’re off to a good start.

Key Takeaway:

Make sure your website loads as quickly as possible so you don’t lose out on sales! (Stat Source: Qubit)

If you don’t know how fast your website loads, or how to make it load faster, contact us today and we’ll help you out.

Call us at (818) 806-3868 and let us know your marketing woes – we’ll figure it out together.

Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads

Wednesday, July 13th, 2016

ppc management agency

Key Takeaway:

Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are most definitely going to be applied across both mobile and desktop, with the text simply wrapping automatically based on device.

This is possibly one of the biggest changes Google has made to its advertising platform in many years. As for the timeline, Google only says it will be available “later this year.” Get more details about this on the Google blog.

Key Takeaway:

This extension has started to roll out as of last week, and will continue becoming available to all advertisers throughout the summer. It will display on mobile and tablet devices and will have a sliding functionality for users. So, make sure you are ready whenever it becomes available to you. Note that Google does not specify exact dates of when these new features will become available to everyone.

Key Takeaway:

That’s a lot of people.

At $99 per year for Prime membership, Amazon must be raking in the profits, right?

While that is true, Amazon certainly makes profit, what’s interesting is that, without Prime, Amazon would still be in the red. Yep! You read that right. Amazon would still be losing money if it weren’t for Prime subscription revenue.

If you’re struggling to make a profit with your business, don’t lose hope! Get innovative, like Amazon did. Contact us about your digital marketing frustrations and we’ll help you out.

Key Takeaway:

These featured Amazon stats are in honor of the company’s annual Amazon Prime Day, which was yesterday, June 12, 2016.

In case you don’t know much about Amazon Prime day, it is “a one-day only global shopping event exclusively for Prime members.” This year (2016) is only its second year running, but 2015 was a BIG year. In fact, according to Amazon…

Key Takeaway:

Study the business and marketing strategies of big companies like Amazon, but also your direct and indirect competitors, to see what other organizations are doing. It’s always good to know where you stand among the pack so that you can break out as a leader.

We help our clients identify and research their competitors to uncover how they match up and where specific improvements can be made in digital marketing.

Drop us a line today and let us know your marketing woes – Let’s figure out what you need, together.

(Stat Sources: Amazon, Google, Consumer Intelligence Research Partners LLC)

Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber

Wednesday, June 29th, 2016

 

ppc management agency

Key Takeaway:

Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will listen to what they have to say.  (Stat Source: Acumen)

Key Takeaway:

The United Kingdom has voted to leave the European Union… also now known as Brexit. How is this going to affect your business? It’s important to think about how these large worldly events may impact your own business goals. A little adjustment in marketing strategy may be the difference between success and failure. (Stat Source: Payvision)

Key Takeaway:

This is precisely why LinkedIn has just announced it will officially start auctioning off its desktop-only display ads. This change will make it easier for brands to buy those banners and will make it more cost-effective for the social network to sell them. (Stat Source: LinkedIn)

Key Takeaway:

Digital advertising has its fair share of challenges that marketers need to overcome when executing ad campaigns. According to IAB’s Improving Digital Advertising Experiences with Liquid Creativity report, the top three challenges / biggest problems with digital advertising cited by marketers were ad clutter, creativity and user experience. (Stat Source: IAB)

If you know your online advertising campaigns need help but don’t quite know where to start, contact us today and let us know what’s keep you up at night.

Key Takeaway:

Take a REAL vacation! Ok, so we know this isn’t specific to digital marketing, but in the spirit of summer, we thought we’d gently remind all of you hard-working professionals out there to take your vacations. If you need more convincing, 92% of US workers work 40 hours or more per week, and there have been numerous studies that show how vacation time boosts creativity, can reduce your risk of disease and strengthen your heart, as well as enhances your overall work performance. (Stat Source: U.S. Travel Association)

So, use all your vacation time! That’s what it’s there for. You’ll come back relaxed and with fresh business ideas to bring to the table.

Need help with your digital marketing? Contact us today at (818) 806-3868 or fill out our contact form and we’ll be in touch.

79% of Publishers Rely on Paid Distribution for Branded Content

Wednesday, June 22nd, 2016

search engine marketing agency / Liberty Interactive Marketing

Key Takeaway:

When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an experience that is highly targeted and not too annoying or intrusive. It’s the ultimate goal to create an experience where you have no hang-ups about interacting with a paid ad. (Stat Source: Polar)

Key Takeaway:

Pinterest can be an excellent channel for selling consumer goods, health, beauty, and home products. People who are engaging with content on Pinterest have money to spend and are on the site looking for very specific items or solutions. (Stat Source: Pinterest)

Key Takeaway:

That’s why we’re here! We have proven success in internet marketing with specific wins in each channel including website strategy, search engine optimization, email marketing, search marketing, online advertising, content and social media marketing.  (Stat Source: Code Computer Love)

Key Takeaway:

Location data is the hot topic in the digital marketing industry right now. The reason? Because this data, when accurate, does a lot of the ‘heavy lifting’ for marketers in terms of figuring out buyer habits. But when it’s not accurate, marketers waste precious dollars and time crafting strategies that fall flat. The solution? Make sure you always have more than one data-tracking system in place to cross-reference data points and troubleshoot potential errors. (Stat Source: Thinknear)

Key Takeaway:

The ability for all kinds of companies to expand into international territories is becoming more of a reality with each passing day. By cutting down on third-party distribution, store-fronts, and other unnecessary costs, more companies can sell their products and services for reasonable and attractive prices to people all over the world. (Stat Source: Entrepreneur)

Need help with your digital marketing? Contact us today and let us know what’s keeping you up at night.
(818) 806-3868.

 

33% Of All Searches Include Local Intent

Wednesday, June 15th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

Make sure you include location information in your meta-descriptions and even your title tags on main webpages. This will help to drive click-through rates as shoppers realize you are in their area. Also, including your address on the footer of your website and, of course, the contact page are basics that should be covered. (Stat Source: Elite SEM)

Key Takeaway:

Search engines and people are impatient. In the world of mobile search, your website needs to load fast. It’s one of the factors that gives you a better chance of showing up favorably in the search engines. It is also is one of the top factors your website visitors consider in determining whether your site provides a good user experience.

If you want a full breakdown of this report, you can view it here. (Stat Source: Mobile Strategies 360)

As a tip, you should sit down, take out a desktop, a tablet, and a mobile device, pull up your website on each one, and spend time going through it to find and fix any mistakes before your customer does.

Key Takeaway:

If you’re in the ecommerce space, you are likely trying your hand at a variety of online marketing channels, like Facebook, LinkedIn, Pinterest, YouTube and Instagram. With so many channels and so little time, it’s all too common to rush through the process of setting up your campaigns. Don’t rush and don’t try to make your campaign from one platform fit into another one. Each advertising site is unique and should be treated as such, while still maintaining consistency with your branding. (Stat Source: Facebook)

Key Takeaway:

Apps are also beginning to show up more in the standard search engine results. This means if you have an app, you need to be optimizing it for search to help your audience base find it. (Stat Source: Facebook)

Key Takeaway:

Don’t think of mobile videos like your standard 30 – 60 second TV ads. You really have about 3 seconds to grab a viewer’s attention before they keep on scrolling. (Stat Source: Facebook)

Need help with your digital marketing? We are a search engine marketing agency located in Palm Beach Gardens, Florida. We listen. Tell us what’s keeping you up at night and we’ll create an SEO and PPC marketing strategy for success. 818.806.3868.

Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America

Wednesday, May 25th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from mobile phones. (Stat Source: Merkle Digital Marketing Report)

So if you’re not seeing 50% of traffic coming from mobile, there’s no need to freak. But if you see issues with your mobile stats, like conversion tracking or CTR, you need to get to the bottom of them quickly. Not sure how to remedy the situation? Contact us today and let us know what’s going on.

Key Takeaway:

News like this makes you think. As digital marketers, a big bulk of our day is spent making clients look good on Google. But the company is not invincible. What would happen to SEO consultants and PPC management agencies, and the clients they represent, if Google’s search engine and paid search platform slowly (or quickly) became defunct? (Stat Source: BBC News)

If this were to happen, the most likely scenario is that other companies would rise up and take their place. Whether it would be many companies fighting to compete, or just one or two super-giants is up for debate.

Key Takeaway:

In comparison, 88% of US adults are familiar with the term social media, and 73% know of the term public relations. But when it comes to the real nuts and bolts of digital marketing, the regular population is a bit in the dark. Fewer than one in three of US adults knew of the terms earned media and native advertising. (Stat Source: The Harris Poll)

This is good news for digital marketers. It means people are engaging with our marketing and advertising campaigns online and not noticing that it’s marketing or advertising.

Key Takeaway:

First they liked Facebook best, then Twitter, Instagram and now Snapchat wins. Teens typically don’t like to hang with non-teens which is why they all jump ship when their parents and other adults join social media platforms. Can you blame them? (Stat Source: Piper Jaffray teen survey reported by FORTUNE)

If teens are part of your customer base or target audience, then consider a way to incorporate snapchat into your marketing.

Key Takeaway:

If that stat doesn’t scare you, it should. This same survey found that the top three most important elements of a good mobile experience are convenience, security and speed. So if you need to improve your mobile experience focus on those elements first. (Stat Source: Sitecore)

Need help with your SEO, paid search or mobile marketing initiatives? Drop us a line today and let’s figure out what you need, together.