Archive for the ‘Optimization’ Category

Online Sales are Forecast to Top $96 Billion This Holiday Season

Wednesday, November 30th, 2016

Online Sales are Forecast to Top $96 Billion This Holiday Season

Key Takeaway:

This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte)

Make sure the user experience is flawless both on desktop and mobile devices, especially if you have an ecommerce business. You’d be surprised what’s slowing your website down or causing issues for the end-user.

Not sure where to begin? We provide deep technical site assessments for our clients to uncover those issues. Contact us today.

Key Takeaway:

People are interacting with your brand online way before they decide to step foot in your store. (Stat Source: Deloitte)

Take the time to develop your brand strategy. Be consistent. Stay top-of-mind with remarketing campaigns. Do everything you can to set yourself apart from your competitors as well as offer competitive pricing and offers to get those customers through the door this holiday season.

Key Takeaway:

This is according to an analysis of 450 million online sessions conducted. (Stat Source: NetElixir)

We’re not talking 30% of people looking for deals, or comparing prices, even though that is also happening all the time on mobile devices. A full 30% of online purchases are happening on smartphones. That’s not a small number. The bottom line is that a mobile-responsive website is simply not cutting anymore. Especially if you’re in ecommerce, you need a mobile site that can handle the entire buyer journey.

Key Takeaway:

So don’t get discouraged if you see your search ads performing at much higher rates and wonder why your display ads aren’t matching. (Stat Source: Sizmek)

It’s important to understand and search and display advertising each work in entirely different ways, and therefore have different benchmark statistics.

Key Takeaway:

Initial forecasts predicted this would happen in 2019, but statistics show an even more aggressive online advertising trend which pushed the timeline up two years. (Stat Source: PwC)

Let’s figure out what you need, together. Tell us your online marketing woes and we will get back to you with how we can help.

One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

Wednesday, November 23rd, 2016

search engine marketing agency

Key Takeaway:

This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)

If you haven’t adjusted your paid search budgets to spend a decent chunk on mobile specific campaigns, it’s about time you make the switch. On top of that, it would be wise to make sure that everything from landing pages all the way through to the purchase provides the user with a good experience overall. Meaning, they can easily navigate and even purchase on mobile without hitting snags like slow load times or errors. Ensuring a great mobile experience on your website will naturally help with organic search, too.

Key Takeaway:

As we hit peak holiday travel season, consumers are booking flights, hotels and cars like they’re going out of style.

An interesting point of data in this study is that most consumers noticed travel ads more at the beginning of their research decision than at the end, 66% as compared to 19%. (Stat Source: Expedia Media Solutions)

And since one would presume they are actually seeing the same amount of ads throughout their process, this data likely means they are simply more open, and influenced by, ads that they see in the beginning of their research as compared to the end.

Key Takeaway:

Don’t ignore your content and SEO strategies through the holiday season. Remember it typically takes a mix of digital marketing tactics that are different for every business, to maximize profits and reach your unique business goals. (Stat Source: Yahoo Advertising)

Key Takeaway:

Make sure you have new customer incentives that provide real value to both you and the customer, something as simple as ‘enter your email for 10-15% off’ is a great way to capture email addresses which can then be used in your advertising targeting. Also, it’s important to highlight what makes you different from your competitors. (Stat Source: RJ Metrics)

(Stat Source: AdGooroo)

Key Takeaway:

That means you should have your Cyber Monday paid search strategy created and implemented by now! Don’t miss out on potential revenue by procrastinating and not having your advertising in place before the holiday season begins.

Need help with your digital marketing? Contact us today.

100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook

Wednesday, November 16th, 2016

digital marketing agency

Key Takeaway:

While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.

Clearly, the two companies appear to be getting it right in their ability to collect and use data to target relevant ads to consumers. However, there has also been a rise in the consumer’s ability to use ad blocking programs to filter out unwanted advertisements. And while the amount of people doing this remains rather small, time will tell if consumers will demand changes to create a market with more consumer control.

(Stat Source: Digital Content Next)

Key Takeaway:

This would make it appear that the sky is falling and there is not much room for growth from any of the other companies. However, there are other companies that are offering different experiences and services altogether, like Amazon and Snapchat to name a few. These two are both very successful in their space and Snapchat may become a major player in the digital advertising industry in the next couple of years, their shoppable ads are currently performing well.

Key Takeaway:

If you’re curious on the exact number, the rest of the industry earned just over $9 billion in revenue in the first half of 2016. (Stat Source: Digital Content Next)

The fact that Google is making so much in revenue from their ad platform shows that their advertising works. The struggle for advertisers, of course, is figuring out how to manage costs and continually optimize ads to drive conversions.

So what about the other companies in the industry?

(Stat Source: Pivotal Research)

Key Takeaway:

If you’re a business owner planning your advertising budget for 2017, take a close look at how Facebook and Google advertising can contribute to your marketing goals and business objectives. Take a closer look at how other ad platforms fit into the grand scheme of marketing efforts whether supporting brand awareness or retargeting to stay top-of-mind to consumers and prospects.

Key Takeaway:

Remember that Twitter was once praised by practically everyone for its success. In recent years it’s become more of a platform for businesses, politicians and celebrities, and not so much a place where people are engaging with ads. If you’re focus is business-to-business relationships this may be a platform to explore and test for generating leads or driving traffic from these audiences.

Need help with your digital marketing? Contact us today.

59% of B2C Marketers Learn About Target Audiences Through Keyword Research

Wednesday, November 2nd, 2016

digital marketing

Key Takeaway:

The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)

In fact, the survey shows that 45% of Fortune 500 companies are actively using Instagram. What’s more, this is the 4th year in a row now that these companies have shown increases in the platform’s use. However, it’s interesting to note that of the top 200, about 50% were using blogs actively, as compared to just 29% of the bottom 200 companies. (Stat Source: University of Massachusetts Dartmouth Center for Marketing Research)

Key Takeaway:

It’s probably best to use Instagram AND your blog actively. Don’t have the time to do this all yourself? Contact us, and we can give you some ideas on how to streamline the process.

Key Takeaway:

Great content takes time to create, and even then, you have to make sure there are no technical hindrances to getting the content seen by your target audience. So now you can stop wondering why your latest press release didn’t “go viral.” While you may have had a gut feeling that these are the factors that play into shareable content, now you know for sure, thanks to AOL’s survey of 55,000 content interactions across 8 global markets.

Key Takeaway:

Finding the successful social media strategy for your business can be tough! It often takes trial and error, so be patient and flexible as you discover what works best for you. (Stat Source: Sprout Social)

Key Takeaway:

Your brand has value, be there when someone is looking for you. You’d be surprised how many companies we come across who are setting their brand names as negatives in their AdWords accounts, for example. Just remember, if your ads are not showing up when someone searches your brand name, your competitors may take advantage of that. In the same instance, don’t put all your eggs in one basket either. (Stat Source: Neilsen)

Need help with your digital marketing? Contact us today and let’s figure it out together.

Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing

Wednesday, October 12th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea as to where consumers are spending their time.

Key Takeaway:

This is because search and social marketing are vastly different, and therefore have different costs and performance metrics associated with each. If you’re a new brand and looking to drum up awareness, social and display marketing will likely get you there. Search marketing is best for trying to reach that potential customer who is ready to purchase or convert right now.

Key Takeaway:

In a lot of marketers’ minds, Facebook advertising is similar to what Google Adwords was in its beginning days – an incredible way to target your audience for ridiculously low costs compared to other forms of advertising. We simply wouldn’t be spending the money if the value wasn’t there.

This also means that if you’re not seeing success with Facebook advertising, you’re likely missing something with the way your campaigns are set up. Contact us if this is the case and we can help you figure out how to turn things around.

Key Takeaway:

Google search advertising is highly competitive for most markets, so it’s up to you to figure out how to get the most out of your advertising dollars. Whether that means day-parting your ads, focusing only on mobile, or a combinations of other tactics, depends on the ins-and-outs of your business.

Key Takeaway:

Digital marketing and advertising changes very quickly, practically on a daily basis. If you don’t have the time to keep up with your advertising, it’s best to give it to an agency who will give your campaigns the love they deserve.

All of the stats in this week’s blog post come from the 2016 Holiday Advertising Survey Report from Kenshoo and OrionCKB.

Contact us today if you need help with your digital marketing and we can figure it out together.

How To Get Star Reviews On Your Paid Search Ads

Thursday, October 6th, 2016

Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here to tell you exactly how to get it done.

First things first, we want to clarify that we are talking about the star ratings that display along with PPC ads:


Here are five services you can use to get star reviews on your paid search ads.


What they offer: Feefo takes the work out of getting customer reviews for your products. They invite your customers to leave feedback about their purchases. Then they publish that feedback on the merchant website (in this case, Google). They also have an integration feature that can put the reviews on your own website to help with conversions and reputation.

What’s the benefit: Your star ratings will show up on Google, which demonstrates trust to the consumer. You can also share the reviews on social platform to allow new consumers to engage with your brand.

Expected results: Increased website visits, sales, and positive brand reputation, plus the ability to monitor the customer experience across your business.




What they offer: They make it easy for people to see your star ratings in three different parts of Google’s services: search optimization, shopping, and seller ratings.

What’s the benefit: The star ratings help you stand out from your competitors.

Expected results: Higher conversion rates.



Trust Pilot

What they offer: The ability to leverage your customer reviews to build your rep, drive traffic, increase conversions and improve service.

What’s the benefit: Their services can help build hype for new product launches and best-selling products.

Expected results: Increase search engine ranking and stand out from your competitors.



Reseller Ratings

What they offer: This company has three major services – product reviews, brand reviews, and product Q&A.

What’s the benefit: Generate and leverage reviews across the web, not just on Google but also on Facebook, Microsoft adCenter, Bing Shopping, and within your own site.

Expected results: When using their product review service, you can increase conversion rate by as much as 100%, according to Reseller Ratings. With their brand review service, you can expect an increase in CTR and a decrease in overall costs. With their product Q&A, you can “easily and efficiently add Q&A support to your product pages. Increase your product page conversion rates and lower your customer service costs.”



For more information, read through the Google Adwords Support article on the topic which also include the full list of recognized review sites you can use to boost your paid search performance.