Archive for the ‘Content Marketing’ Category

59% of B2C Marketers Learn About Target Audiences Through Keyword Research

Wednesday, November 2nd, 2016

digital marketing

Key Takeaway:

The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)

In fact, the survey shows that 45% of Fortune 500 companies are actively using Instagram. What’s more, this is the 4th year in a row now that these companies have shown increases in the platform’s use. However, it’s interesting to note that of the top 200, about 50% were using blogs actively, as compared to just 29% of the bottom 200 companies. (Stat Source: University of Massachusetts Dartmouth Center for Marketing Research)

Key Takeaway:

It’s probably best to use Instagram AND your blog actively. Don’t have the time to do this all yourself? Contact us, and we can give you some ideas on how to streamline the process.

Key Takeaway:

Great content takes time to create, and even then, you have to make sure there are no technical hindrances to getting the content seen by your target audience. So now you can stop wondering why your latest press release didn’t “go viral.” While you may have had a gut feeling that these are the factors that play into shareable content, now you know for sure, thanks to AOL’s survey of 55,000 content interactions across 8 global markets.

Key Takeaway:

Finding the successful social media strategy for your business can be tough! It often takes trial and error, so be patient and flexible as you discover what works best for you. (Stat Source: Sprout Social)

Key Takeaway:

Your brand has value, be there when someone is looking for you. You’d be surprised how many companies we come across who are setting their brand names as negatives in their AdWords accounts, for example. Just remember, if your ads are not showing up when someone searches your brand name, your competitors may take advantage of that. In the same instance, don’t put all your eggs in one basket either. (Stat Source: Neilsen)

Need help with your digital marketing? Contact us today and let’s figure it out together.

Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America

Wednesday, May 25th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from mobile phones. (Stat Source: Merkle Digital Marketing Report)

So if you’re not seeing 50% of traffic coming from mobile, there’s no need to freak. But if you see issues with your mobile stats, like conversion tracking or CTR, you need to get to the bottom of them quickly. Not sure how to remedy the situation? Contact us today and let us know what’s going on.

Key Takeaway:

News like this makes you think. As digital marketers, a big bulk of our day is spent making clients look good on Google. But the company is not invincible. What would happen to SEO consultants and PPC management agencies, and the clients they represent, if Google’s search engine and paid search platform slowly (or quickly) became defunct? (Stat Source: BBC News)

If this were to happen, the most likely scenario is that other companies would rise up and take their place. Whether it would be many companies fighting to compete, or just one or two super-giants is up for debate.

Key Takeaway:

In comparison, 88% of US adults are familiar with the term social media, and 73% know of the term public relations. But when it comes to the real nuts and bolts of digital marketing, the regular population is a bit in the dark. Fewer than one in three of US adults knew of the terms earned media and native advertising. (Stat Source: The Harris Poll)

This is good news for digital marketers. It means people are engaging with our marketing and advertising campaigns online and not noticing that it’s marketing or advertising.

Key Takeaway:

First they liked Facebook best, then Twitter, Instagram and now Snapchat wins. Teens typically don’t like to hang with non-teens which is why they all jump ship when their parents and other adults join social media platforms. Can you blame them? (Stat Source: Piper Jaffray teen survey reported by FORTUNE)

If teens are part of your customer base or target audience, then consider a way to incorporate snapchat into your marketing.

Key Takeaway:

If that stat doesn’t scare you, it should. This same survey found that the top three most important elements of a good mobile experience are convenience, security and speed. So if you need to improve your mobile experience focus on those elements first. (Stat Source: Sitecore)

Need help with your SEO, paid search or mobile marketing initiatives? Drop us a line today and let’s figure out what you need, together.

Zuckerberg is First Male CEO in Silicon Valley to Take Two Months Paternity Leave

Wednesday, January 27th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

You can love him or hate him, but right now he is changing the image of what it means to be a devoted father and a working parent in a society that has historically valued profits and revenue above parental bonds. (Stat Source: Mashable)

Key Takeaway:

That’s more than 20 million people, if anyone’s counting. LinkedIn is a great way to tap into the knowledge of millions of professionals from thousands of different industries. If you’re just starting out with any professional project and need some advice, ask the LinkedIn community! (Stat Source: LinkedIn)

Key Takeaway:

One size does not fit all. You need to have the ability to send the right personalized message to the right subscriber at the right time. This means you need to know how to set up personalization and automation within your email marketing software. (Stat Source: Microsoft)

Key Takeaway:

Clearly, people understand the potential benefits of content marketing, but the people reaping real rewards from it are few and far between. Contact us if you need someone on your side to help you uncover what’s wrong and show you how to make it right. (Stat Source: Content Marketing Institute)

Key Takeaway:

The vast majority of this growth can be attributed to traffic from mobile devices – clicks on Product Listing Ads (PLA) from mobile devices increased 180% year-over-year for Q4. (Stat Source: Merkle | RKG)

If you’re not running Product Listing Ads in Google Adwords, and you sell consumer products, you’re missing out on major opportunity to reach new customers and ultimately increase your bottom line.

We help our clients succeed in all channels of Internet marketing, including online advertising, search engine optimization, email marketing, and social media marketing.

Let’s figure out what you need, together. Tell us your online marketing woes by filling out this short form or give us a quick call at (818) 806-3868.

53% of Consumers Agree That There is Too Much Content Out There

Wednesday, November 4th, 2015

Picture of Times Square. How do you cut through the clutter? PPC management agency

Key Takeaway:

How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about your industry online? Create content that helps answer those questions and you’ll be off to a good start.

Second, your content needs to be well-written. If it’s a video, well-produced. Image? Well-designed. You get the idea. Better yet, create some interactive content, like a tool that helps them solve an issue. Finally, your content needs to be optimized for the search engines to give it the best chance to get seen. (Stat source: Adobe)

Key Takeaway:

These cost increases vary by industry. However, one thing is clear. More and more advertisers sign up for PPC every day, making it an increasingly competitive space. Your best bet for success is making sure you have someone handling your accounts who knows how to manage paid search, and know how to do it well, getting you maximum visibility and conversions while managing costs. Need help with your PPC management? Drop us a line today. (Stat source: IgnitionOne)

Key Takeaway:

US consumers are more aware of quality products now than even just a few years ago. And it’s not just quality they care about. More people are buying American products, too, in an effort to support American jobs. People are more than happy to pay a little extra for a product if they see it’s “Made in the USA.” The bottom-line here is that your business strategy needs to align with consumer beliefs. (Stat source: Trendera survey)

Key Takeaway:

This stat is probably scaring the pants off of email marketers everywhere. Especially when you see that this is a pretty big decrease in delivery rate year-over-year. In 2014, 87% of commercial emails were delivered, and this year it’s just 79%. Again, email marketing is becoming an increasingly competitive space, and you need to make sure you have someone managing your email marketing that knows the ins-and-outs of email deliverability, as well as list maintenance and growth. (Stat source: Return Path)

Key Takeaway:

What have you done in the last few months to improve your conversion rate? If the answer is nothing, you probably want to try testing a few elements of your campaigns to see what can be improved or optimized. To give you a few ideas, you can review your search query reports, test your landing pages, and test your ad creative. Just make sure you test and track accurately so that you have enough data to make a smart decision. (Stat source: Hanapin Marketing)

Looking for a PPC management agency or SEO consultants to help you with your online marketing? Contact us and tell us how we can help you. We will typically respond within 24 hours.

47% of U.S. Jobs are Susceptible to Machine Automation

Wednesday, August 5th, 2015

ppc management agency los angeles

Key Takeaway:

Did you know that there are machines that can write content? Yes, you read that right. The Associated Press and Forbes both use platforms to write financial articles like earning reports. But don’t worry, this doesn’t mean content marketers will lose their jobs to machines because original research and analysis is still valued above just the data. (Stat Source: 2013 Oxford Martin School study)

Key Takeaway:

Do you know how many of your first-time customers become repeat customers? This type of data is very important to digital marketers. But if you don’t know what to do with this data, it’s meaningless. Why not craft a customer loyalty marketing campaign to try and get those first-timer customers to come back for more? (Stat Source: Custora)

Key Takeaway:

It’s interesting to see that the 25% discount level performs better than average in terms of open-rates. In comparison, 50% off terms used in subject lines perform below-average in terms of open rates but then perform better than average in terms of click-through rates. If you don’t use email marketing heavily for your business, think of ways you can set up advanced segments in Google Analytics to uncover data that is valuable to your online goals. Not sure where to start? Give us a call or shoot us an email and we can give you some tips on how to uncover those hidden golden nuggets of important customer data. (Stat Source: Adestra)

Key Takeaway:

Content marketing is one of those more challenging components of digital marketing, but that’s not to say it “doesn’t work” as this statistic clearly shows. If your content marketing is not driving revenue, you need to spend time re-working your strategy. (Stat Source: PQ Media)

Key Takeaway:

The majority of senior marketers say that their demand generation strategies are only moderately effective. There seems challenges with insufficient targeting as well as coming up with innovative ways to engage prospective, high-quality leads or customers. (Stat Source: The CMO Council and Netline)

Questions or comments about these digital marketing stats and how they relate to your business? Drop us a line and let’s discuss it!

#TWT5 Digital Marketing Stats: 11% of Americans Believe HTML is a Sexually Transmitted Disease

Wednesday, March 25th, 2015

PPC Management Agency

Key Takeaway:

Some people are not as comfortable with technology as you would like to believe. It’s easy to get into the mindset that everyone knows everything about the latest technology, but that’s simply not true. Keep this mind when you are developing new products and services and speaking with customers, colleagues and bosses. (Stat Source: Vouchercloud.net)

Key Takeaway:

Instagram is not just a place for teenagers. Get your company on Instagram if you’re not already there, and start posting content once a week to get your feet wet. Make sure your account has consistency in the content it posts. For example, stick with one photo filter, font, and color-theme for all your posts, keep you profile public and use hashtags and comments to connect with Instagram users. (Stat Source: Pew Research Center)

Key Takeaway:

Don’t focus too much on your businesses critical reviews. While it’s natural for us to do so as humans, why not focus on the positive? Take the time to thank your happy customers. Send them a quick private message or public comment. It’s a great way to connect with your customers and elevate your customer service. (Stat Source: Yelp)

Key Takeaway:

The best thing you can do this year is to invest in content marketing. Yes it’s time consuming to maintain a blog and coming up with new ideas can be challenging, but the rewards outweigh those friction points if executed well. If you need help with content marketing reach out to a digital marketing agency to get the assistance you need. (Stat Source: Content Marketing Institute)

Key Takeaway:

Visual content seems to generate more backlinks than other forms of content these days. This helps increase search engine rankings and overall website visitors. Take a look at your visual content, is it hitting the mark? Don’t just think photos, what about using videos, screenshots, infographics and data visualization? Finally, avoid overused stock photos and don’t use boring or irrelevant images. For more on this, check out our post: 3 Ways to Improve your Visual Marketing. (Stat Source: Quick Sprout)

If you have any questions on these statistics and how they relate to your business, feel free to shoot us an email!