Archive for the ‘Customer Experience’ Category

33% Of All Searches Include Local Intent

Wednesday, June 15th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

Make sure you include location information in your meta-descriptions and even your title tags on main webpages. This will help to drive click-through rates as shoppers realize you are in their area. Also, including your address on the footer of your website and, of course, the contact page are basics that should be covered. (Stat Source: Elite SEM)

Key Takeaway:

Search engines and people are impatient. In the world of mobile search, your website needs to load fast. It’s one of the factors that gives you a better chance of showing up favorably in the search engines. It is also is one of the top factors your website visitors consider in determining whether your site provides a good user experience.

If you want a full breakdown of this report, you can view it here. (Stat Source: Mobile Strategies 360)

As a tip, you should sit down, take out a desktop, a tablet, and a mobile device, pull up your website on each one, and spend time going through it to find and fix any mistakes before your customer does.

Key Takeaway:

If you’re in the ecommerce space, you are likely trying your hand at a variety of online marketing channels, like Facebook, LinkedIn, Pinterest, YouTube and Instagram. With so many channels and so little time, it’s all too common to rush through the process of setting up your campaigns. Don’t rush and don’t try to make your campaign from one platform fit into another one. Each advertising site is unique and should be treated as such, while still maintaining consistency with your branding. (Stat Source: Facebook)

Key Takeaway:

Apps are also beginning to show up more in the standard search engine results. This means if you have an app, you need to be optimizing it for search to help your audience base find it. (Stat Source: Facebook)

Key Takeaway:

Don’t think of mobile videos like your standard 30 – 60 second TV ads. You really have about 3 seconds to grab a viewer’s attention before they keep on scrolling. (Stat Source: Facebook)

Need help with your digital marketing? We are a search engine marketing agency located in Palm Beach Gardens, Florida. We listen. Tell us what’s keeping you up at night and we’ll create an SEO and PPC marketing strategy for success. 818.806.3868.

Better Understanding Customers Is Top Priority For Marketers

Wednesday, April 13th, 2016

SEO consultants & PPC management agency - Liberty Interactive Marketing

Key Takeaway:

It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)

So what steps are you taking to better understand your customers? There are loads of options to collect this type of information, but not all methods are created equally. You can always get the quantitative data from Google Analytics and other programs, but what about the qualitative data? Don’t underestimate the power of customer surveys and even focus groups to uncover hidden friction points in the customer journey.

Key Takeaway:

As we’ve slowly seen TV ad spend go down year after year, it was only a matter of time before digital advertising beat out TV advertising in terms of global ad spend. The time is almost upon us. (Stat Source: Zenith Optimedia)

If you’re already advertising online, that means you are just going to be facing more competition in coming years. Watch out for your competitors, they may start trying to “beat” you in the online space for your own branded terms, and marketers who are not paying close attention may wake up one day in the near future to a rude awakening.

Key Takeaway:

We have been seeing this for some time now with our clients. If you are currently only advertising on a single platform, such as TV, adding digital advertising has the potential to increase your ROI by 19%. And if you add more platforms, this number only goes up. Based on the data, the use of 5 platforms leads to a lift of 35% over the use of just one platform. (Stat Source: The Advertising Research Foundation)

This leads us to another very important point of maintaining consistency in message and branding across all channels. To make this point, check out this next stat.

Key Takeaway:

Consistency is key. Do NOT use a bunch of dramatically different creative strategies. Stick to a solid theme for your campaigns. You want people to remember your advertising, who you are, and what you’re selling.

Key Takeaway:

On our earlier note, this would be a great qualitative question to ask your own customers to see where they stand on their preferred method of communication with your company. (Stat Source: Adestra)

Need help with your digital marketing? Contact us today.

44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter

Wednesday, March 30th, 2016

ppc management agency liberty interactive marketing

Key Takeaway:

This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means that as marketers, you should be focusing on making that experience flawless in terms of brand, function and design. (Stat Source: Retale)

Key Takeaway:

It’s interesting to note the differences in demographics among all of the social networks. In marketing, it’s common to get rushed for time and just blast out one message or campaign consistently across all social channels. DON’T fall victim to this. You need to tailor each message and campaign to the channel and to the people who spend the most time on that channel. (Stat Source: GfK MRI)

Key Takeaway:

This is compared with 32% of other shoppers, who said they have been checking out retailers’ emails more often in the past six months.  Is email making a come-back among millennials? (Stat Source: Epsilon)

Email often gets over-shadowed by social media these days, but maybe it’s time you revisit your email marketing campaigns and see what you can do to snazz-up your email offers and messages (even the template) to entice customers who may be looking at them more frequently recently.

Key Takeaway:

This goes right along with the BOPIS statistic. Try an experiment that goes something like this – what if you sat down your grandma in front of a desk, and showed her your website, your social channels, your store-front, and any other channels, with logos and brand-names removed. Would she be able to tell it all comes from the same company?

Making sure your brand’s voice and general style (colors, fonts, overall design) remain consistent across all channels is a great way to ensure the multichannel customer journey is an outstanding one. (Stat Source: Econsultancy)

Key Takeaway:

Chrome is the clear winner when it comes to browser preference among mobile users. Now that you know this, you can make sure your website, landing pages, and everything else looks great on Chrome on all the most popular mobile devices. (Stat Source: Adobe Digital Index)

Need help with your digital marketing? Contact us today.

Instagram Just Rolled Out An Algorithm-Based Feed Similar To Facebook’s News Feed

Wednesday, March 23rd, 2016

ppc management agency liberty interactive marketing

Key Takeaway:

This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before the update, photos were shown in reverse chronological order. Now, the algorithm “places the photos and videos it thinks users will find most appealing regardless of when those posts were originally shared.” (Stat Source: Instagram)

Depending on how active your brand is on Instagram, this could mean significant repercussions for your bottom line. Based on the figures, many big brands have increased their presence on the channel in the past year. In fact…

Key Takeaway:

The reason brands are posting on Instagram is simple. Consumers are engaging with the brands. (Stat Source: Simply Measured)

In fact, the study shows that, among the 100 large companies that were surveyed…

Key Takeaway:

We predict that Instagram advertising will soon become similar to Facebook advertising, and advise you to keep up to date with the latest announcements coming from Instagram regarding these changes. This will keep you ahead of your competitors.

Key Takeaway:

The whole ad blocking topic has been buzzing for about a year or so now. At first, advertisers freaked; a fairly natural reaction to such news. But it ultimately resulted in the opportunity to open up a conversation between consumer and advertiser to figure out how to improve the advertising experience. (Stat Source: Association of National Advertisers)

It is our duty as marketers and advertisers to try to create an experience for the consumer that is valuable to them, and conveys the spirit of the brand while at the same time meeting the overall defined goals and objectives.

Key Takeaway:

If you don’t yet use Shopify to sell your products online, they help companies sell products on platforms like Facebook, Twitter and Pinterest. However, the company announced yesterday that it is expanding its offering to allow merchants on its platform to sell on the niche networks Ebates, Houzz and Wanelo. (Stat Source: Internet Retailer)

But there’s more: Shopify is now also allowing developers to begin building new sales channels for Shopify for the many apps, platforms and marketplaces where your customers spend their time.

If you need help getting started with integrating and managing Facebook advertising with Shopify, contact us today and tell us your marketing woes – we’re here to help you figure it out together.

90% of Consumers Engage with a Second Screen while Watching TV

Wednesday, October 7th, 2015

SEO Consultants Los Angeles

Key Takeaway:

Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least attempt to connect with the consumer on this second-screen that’s right in their hand. Think tablets and mobile devices. Don’t just throw your hashtag or twitter handle up on the screen either; that’s downright lazy. There are tons of ways to get creative with this. For more on this, check out Google’s article: Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands. (Stat Source: Google)

Key Takeaway:

Price drops and promotions are about the only two times consumers want to hear from retailers via email or advertising. So if you’re a retailer emailing your customer base with something else, you better have backed it up with sound statistical data to prove you are pleasing your customers rather than pissing them off. (Stat Source: Marketing Charts)

Key Takeaway:

This statistic makes sense and should not surprise anyone. Take a look at how much time is spent in each area involved in digital marketing. If your team is spending too much time gathering data and not enough time on strategy and planning, you may need to improve the efficiency of some processes. This may mean investing in updated technology or implementing additional training. (Stat Source: Econsultancy / Oracle Marketing Cloud)

Key Takeaway:

Once your website is hacked, it can be extremely difficult to get it ranking back in the SERPs. It is absolutely crucial to, first, take measures to prevent your site from getting hacked, and second, to take the proper steps to get your site reconsidered by Google and the other main search engines. (Stat Source: Google Search Quality Team)

Key Takeaway:

Do you know how many times people visit your site before completing any type of action? If not, why not? The data is there, and incredibly useful. If you’re struggling trying to figure out how to get this data from your website, we can help. Just call us at (818) 806-3868 or shoot us an email and we will respond within 24 hours. (Stat Source: Rand Fishkin)

Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

Wednesday, July 22nd, 2015

PPC management agency los angeles

Key Takeaway:

Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy to help you out. (Stat Source: Adobe Digital Index)

Key Takeaway:

Do these stats match up with your email list? You are most likely sending to a ton of Gmail users, so it’s important to focus your email marketing efforts on this email provider. With the new way that Gmail is organized into multiple tabs, you should try to get your emails into the Primary Tab, rather than the Promotions Tab. The easiest way to do this? Engage your subscribers, maintain high open and click rates, and finally, simply ask your wonderful subscribers to move your messages to the Primary inbox! (Stat Source: MailChimp)

Key Takeaway:

Google Shopping ads are very different from classic PPC ads. You have to set up a merchant center and regularly upload and check product feeds to make sure all of your products are approved to advertise on Google Shopping. While they take time and effort, they are worth it in terms of ROI.
Side note – Google just announced a new service where you can purchase products directly from Google, rather than from a third-party site. Looks like they are attempting to directly compete with online retail giant Amazon. (Stat Source: Google Shopping)

Most people are still more comfortable buying online products on desktops rather than mobile devices. However, there are plenty of ways you can improve the shopping experience on mobile devices for your customers. The number one thing people care about is security, so make sure your site clearly states the security measures it has in place to keep customer data safe and secure. (Stat Source: Google Analytics)

If you care about data, you should set up a phone number that is only used on your PPC accounts. That way, you know how many phone calls your PPC ads are driving. (Stat Source: Google AdWords)

Want some tips on how to improve your digital marketing efforts? Contact us today and let’s chat about your business!