Archive for the ‘Customer Experience’ Category

Instagram Just Rolled Out An Algorithm-Based Feed Similar To Facebook’s News Feed

Wednesday, March 23rd, 2016

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Key Takeaway:

This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before the update, photos were shown in reverse chronological order. Now, the algorithm “places the photos and videos it thinks users will find most appealing regardless of when those posts were originally shared.” (Stat Source: Instagram)

Depending on how active your brand is on Instagram, this could mean significant repercussions for your bottom line. Based on the figures, many big brands have increased their presence on the channel in the past year. In fact…

Key Takeaway:

The reason brands are posting on Instagram is simple. Consumers are engaging with the brands. (Stat Source: Simply Measured)

In fact, the study shows that, among the 100 large companies that were surveyed…

Key Takeaway:

We predict that Instagram advertising will soon become similar to Facebook advertising, and advise you to keep up to date with the latest announcements coming from Instagram regarding these changes. This will keep you ahead of your competitors.

Key Takeaway:

The whole ad blocking topic has been buzzing for about a year or so now. At first, advertisers freaked; a fairly natural reaction to such news. But it ultimately resulted in the opportunity to open up a conversation between consumer and advertiser to figure out how to improve the advertising experience. (Stat Source: Association of National Advertisers)

It is our duty as marketers and advertisers to try to create an experience for the consumer that is valuable to them, and conveys the spirit of the brand while at the same time meeting the overall defined goals and objectives.

Key Takeaway:

If you don’t yet use Shopify to sell your products online, they help companies sell products on platforms like Facebook, Twitter and Pinterest. However, the company announced yesterday that it is expanding its offering to allow merchants on its platform to sell on the niche networks Ebates, Houzz and Wanelo. (Stat Source: Internet Retailer)

But there’s more: Shopify is now also allowing developers to begin building new sales channels for Shopify for the many apps, platforms and marketplaces where your customers spend their time.

If you need help getting started with integrating and managing Facebook advertising with Shopify, contact us today and tell us your marketing woes – we’re here to help you figure it out together.

90% of Consumers Engage with a Second Screen while Watching TV

Wednesday, October 7th, 2015

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Key Takeaway:

Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least attempt to connect with the consumer on this second-screen that’s right in their hand. Think tablets and mobile devices. Don’t just throw your hashtag or twitter handle up on the screen either; that’s downright lazy. There are tons of ways to get creative with this. For more on this, check out Google’s article: Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands. (Stat Source: Google)

Key Takeaway:

Price drops and promotions are about the only two times consumers want to hear from retailers via email or advertising. So if you’re a retailer emailing your customer base with something else, you better have backed it up with sound statistical data to prove you are pleasing your customers rather than pissing them off. (Stat Source: Marketing Charts)

Key Takeaway:

This statistic makes sense and should not surprise anyone. Take a look at how much time is spent in each area involved in digital marketing. If your team is spending too much time gathering data and not enough time on strategy and planning, you may need to improve the efficiency of some processes. This may mean investing in updated technology or implementing additional training. (Stat Source: Econsultancy / Oracle Marketing Cloud)

Key Takeaway:

Once your website is hacked, it can be extremely difficult to get it ranking back in the SERPs. It is absolutely crucial to, first, take measures to prevent your site from getting hacked, and second, to take the proper steps to get your site reconsidered by Google and the other main search engines. (Stat Source: Google Search Quality Team)

Key Takeaway:

Do you know how many times people visit your site before completing any type of action? If not, why not? The data is there, and incredibly useful. If you’re struggling trying to figure out how to get this data from your website, we can help. Just call us at (818) 806-3868 or shoot us an email and we will respond within 24 hours. (Stat Source: Rand Fishkin)

Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

Wednesday, July 22nd, 2015

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Key Takeaway:

Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from there. Not sure how to figure out which pages to optimize first? Shoot us a message – we’re happy to help you out. (Stat Source: Adobe Digital Index)

Key Takeaway:

Do these stats match up with your email list? You are most likely sending to a ton of Gmail users, so it’s important to focus your email marketing efforts on this email provider. With the new way that Gmail is organized into multiple tabs, you should try to get your emails into the Primary Tab, rather than the Promotions Tab. The easiest way to do this? Engage your subscribers, maintain high open and click rates, and finally, simply ask your wonderful subscribers to move your messages to the Primary inbox! (Stat Source: MailChimp)

Key Takeaway:

Google Shopping ads are very different from classic PPC ads. You have to set up a merchant center and regularly upload and check product feeds to make sure all of your products are approved to advertise on Google Shopping. While they take time and effort, they are worth it in terms of ROI.
Side note – Google just announced a new service where you can purchase products directly from Google, rather than from a third-party site. Looks like they are attempting to directly compete with online retail giant Amazon. (Stat Source: Google Shopping)

Most people are still more comfortable buying online products on desktops rather than mobile devices. However, there are plenty of ways you can improve the shopping experience on mobile devices for your customers. The number one thing people care about is security, so make sure your site clearly states the security measures it has in place to keep customer data safe and secure. (Stat Source: Google Analytics)

If you care about data, you should set up a phone number that is only used on your PPC accounts. That way, you know how many phone calls your PPC ads are driving. (Stat Source: Google AdWords)

Want some tips on how to improve your digital marketing efforts? Contact us today and let’s chat about your business!

72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic

Wednesday, July 8th, 2015

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Key Takeaway:

The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce content they want to consume. A common error that marketing managers’ make is producing content that the executives deem important, not the customer. (Stat Source: Marketing Charts)

Key Takeaway:

Newspaper ad revenues have been on the decline for the past decade. Are you still using this archaic form of advertising? It’s often hard to track ROI of print ads, and most folks we talk to admit they don’t see results from this form of advertising. Luckily there is the magical world of online advertising, where you can get serious bang for your buck and see all your data-points without doing any guess-work. (Stat Source: Marketing Charts)

Key Takeaway:

Do your IT and marketing departments work well together? Of course your marketing pros are looking at ways in which technology can help them develop a better customer experience. But your IT team has been working in the tech realm for ages. It’s natural for the IT team to feel frustrated when marketing folks bring in new technology without involving IT in the decision-making process. It’s important to think about all of these elements and how they affect your bottom-line. What can you do to improve the relationship between these two essential departments? (Stat Source: Marketing Charts)

Key Takeaway:

While face-to-face communication is seen as the most important to the CX channel, it’s important to note that social media communication is the runner-up. In fact, the younger generations often prefer communicating via social media rather than in person, so you will want to be sure you have customer service reps manning your social channels. (Stat Source: Marketing Charts)

Key Takeaway:

Creating a referral reward program is a great way to encourage your customers to spread the word about your products and services. Not sure how to efficiently execute this type of campaign? Get in touch with us today and we’ll be happy to help you out. (Stat Source: Marketing Charts)

50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search

Wednesday, July 1st, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

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Key Takeaway:

If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re probably missing out on a decent amount of traffic. In addition to targeting by your location, it’s also critical that your business name and address show up consistently across the web. (Stat Source: Google)

Key Takeaway:

Put together a testing plan to test small element changes but also don’t be afraid to make big changes that may just yield big results. Most people are uncomfortable with making big changes, but if you’ve got a proper test in place that is aligned with your advertising goals you’re on the right track. (Stat Source: WordStream)

Key Takeaway:

It is imperative that you know where your calls are coming from: paid search, organic search, display ads, mobile landing pages, or native social ads. The more you know about where your calls are coming from, the more information you have to improve your advertising campaigns. (Stat Source: BIA/Kelsey)

Key Takeaway:

The whole point of sharing content on social platforms is to engage with your customers. But if they’re not seeing your posts, then what? Another way to get your social content seen is to utilize location-tagging whenever possible. Instagram, Facebook and Twitter all have the ability for a user to share their location. (Stat Source: Convince and Convert)

Key Takeaway:

If you are able to use the Review Extensions feature in Google Adwords Ad Extensions, you should absolutely set it up and put it to good use. This feature lets you provide a positive review from third party sites such as Yelp, Google Places, and TripAdvisor. (Stat Source: Adwords)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.

By 2019 Mobile Will Account for 72% of US Digital Ad Spend

Wednesday, June 3rd, 2015

PPC management agency

Key Takeaway:

Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)

Key Takeaway:

This means they will probably come up with some pretty amazing features for the buy button. Pinterest could end up dominating social media commerce. Are you ready for that? The best piece of advice we can give you is to start reading up on their advertising policies. Promoted pins can’t really look like advertising in the traditional sense of the word, so you need to put on your creative hat. (Stat Source: Inbound Hub)

Key Takeaway:

So if your open rates are terrible, this could be the reason why. Make sure your emails are optimized for mobile devices. It is not just something that can help a little bit. It essentially makes or breaks your email campaigns. (Stat Source: Search Engine Journal)

Key Takeaway:

Shipping cost is the most common reason for visitors to abandon a purchase. So offer your customers free shipping and make sure this is clearly stated on your site. This should increase conversions AND the size of each order. (Stat Source: Crazy Egg)

Key Takeaway:

There are now 300 million monthly users on the social media platform. If you’re not utilizing Instagram, you’re simply ignoring 300 million people who could be engaging with your company / brand. The top 5 brands on Instagram are: Nike, Starbucks, Adidas, GoPro, and Zara. For more fun tidbits, check out this KissMetrics infographic. (Stat Source: Instagram)

Wondering how these stats relate to your business? Shoot us an email and let’s chat about your online marketing goals.