Archive for the ‘Ecommerce’ Category

U.S. Digital Ad Market Expected to Grow 16% in 2017, Exceeding $83 billion

Wednesday, March 22nd, 2017

PPC management agency Liberty Interactive Marketing

Key Takeaway:

This means competition will grow, too, so as an advertiser it is critical to regularly review your advertising strategy, platforms and targeting to ensure you’re staying ahead of your competitors. Don’t hesitate to reach out to the support specialists on each platform and ask questions if you don’t understand how a particular advertising feature works.

Key Takeaway:

Everyone knows Google is the advertising giant, but don’t assume that means you must be advertising on the platform. In fact there are some industries where Google AdWords is so saturated (such as law firms and business schools) that it may make sense for you to focus more of your energy on SEO and other marketing tactics.

Key Takeaway:

Facebook has grown into an incredible advertising platform and this growth doesn’t seem to be slowing anytime soon. But many advertisers become frustrated with display advertising on any platform. After all, display ads are not like search ads – they are not served to people actively searching for something. They are displayed on social platforms and news sites in the hopes that they will entice people enough to click and stray from their intended activity. That’s why display ads typically see much lower click and conversion rates compared to search ads. Check out these creative display ad ideas if you need some inspiration.

Key Takeaway:

How do you determine how much advertising money to spend on a particular platform and as a whole? The answer is different for every organization depending on your product or service and the audience you are trying to reach. If you haven’t yet grasped the advanced features of Facebook advertising in 2017, it’s time you start digging in lest you fall behind other advertisers in your space.

Key Takeaway:

Twitter can be useful for some marketing tactics such as social promotion, trending research, and connecting with influencers. However their advertising platform clearly isn’t working well enough for some businesses. (Stat Sources: eMarketer and ClickZ)

What does your digital advertising strategy and budget look like this year? Are you happy with your advertising performance so far in 2017? Get in touch with us today if you need help with your digital marketing and let’s figure out what you need together.

Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year

Wednesday, January 18th, 2017

Liberty Interactive Marketing

Key Takeaway:

Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional offers and paid search ads to drive more potential customers to your website for this special holiday. (Stat Source: Bing)

Key Takeaway:

Sponsored posts and banner ads get less attention than organic posts from friends and pages. However, it’s about finding the right balance of social media activity to support your brand. (Stat Source: MarketingCharts)

This highlights the importance of first, creating a great product or service that people naturally want to tell their friends about. It can also be a game-changer if you can authentically connect with influencers in your space. Get them thrilled about your product, and they’ll tell their large base of fans.

Key Takeaway:

Social platforms struggle with a low level of consumer trust across the board, not just when buying products, but also reading news articles, and even down to the friends that request to connect. (Stat Source: MarketingCharts)

So the more you can do to establish trust, the better. Some tips include making sure you’re showing up in paid search and organically when people search your brand name or products on Google, Bing and elsewhere.

Key Takeaway:

Among other age groups, voice-enabled search is also growing in popularity, with 38% of Millennials, 27% of Gen Xers, and 15% of Boomers using it. (Stat Source: Accenture)

This means that changes are starting to happen in search engine optimization and the way search engines display results for voice queries. Try optimizing for voice search your top pages accessed by people on mobile. For example, optimizing for a full question rather than a shorter keyword phrase, may start to become more effective as voice search grows.

Key Takeaway:

Were you one of the retailers that failed to meet customer demands over the holidays? Or were you one of those that won additional business this year because your competitors fell short in their online ecommerce process? (Stat Source: JDA/Centiro)

Next year, make sure you learn from your 2016 holiday season and make adjustments to improve the user experience and purchase process.

Need help with your digital marketing? Contact us today.

2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015

Wednesday, January 11th, 2017

Liberty Interactive Marketing

Key Takeaway:

Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)

As we’ve mentioned in previous posts, ad revenue from digital ads is expected to surpass that of TV ads by 2020, with some predicting it will surpass TV in sooner than that.

Key Takeaway:

60% of people said it was very important that a mobile ad have a minimal level of disruption to their current activity to create a positive mobile ad experience, compared to just 42% who said it was very important that the ad be relevant to their interests. So don’t get too caught up as a marketer thinking that relevance is always the most important factor in creating a good mobile ad experience. (Stat Source: Forrester Consulting)

Key Takeaway:

An additional 43% of ads provoked no emotional response. (Stat Source: Neustar) Make sure you spend the time that is needed on producing high quality ads. Focus on optimism and making an emotional connection with people.

Key Takeaway:

With this increase, it is also expected that more traditional forms of digital ads like search and display ads will see slightly slower growth. It should be noted however that video and mobile ad spend is also expected to grow in 2017. (Stat Source: AdMedia Partners)

The bottom line here? It is imperative that you familiarize yourself with how to run successful Facebook and Instagram advertising if you want to stay ahead of your competitors in the digital space.

Key Takeaway:

In general the survey also indicates that desktop ad campaign are better for reaching a wide audience whereas mobile ad campaigns are better at reaching a narrower audience. (Stat Source: Nielson)

It’s important that you have realistic expectations for your ad campaigns. It’s not possible to have every single impression reach the right person at the right time. But with the right mix of optimization, creative and targeting, you can get great results from your ad campaigns.

Need help with your digital marketing? Contact us today and let us know your marketing woes. Let’s figure out what you need together.

Online Sales are Forecast to Top $96 Billion This Holiday Season

Wednesday, November 30th, 2016

Online Sales are Forecast to Top $96 Billion This Holiday Season

Key Takeaway:

This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte)

Make sure the user experience is flawless both on desktop and mobile devices, especially if you have an ecommerce business. You’d be surprised what’s slowing your website down or causing issues for the end-user.

Not sure where to begin? We provide deep technical site assessments for our clients to uncover those issues. Contact us today.

Key Takeaway:

People are interacting with your brand online way before they decide to step foot in your store. (Stat Source: Deloitte)

Take the time to develop your brand strategy. Be consistent. Stay top-of-mind with remarketing campaigns. Do everything you can to set yourself apart from your competitors as well as offer competitive pricing and offers to get those customers through the door this holiday season.

Key Takeaway:

This is according to an analysis of 450 million online sessions conducted. (Stat Source: NetElixir)

We’re not talking 30% of people looking for deals, or comparing prices, even though that is also happening all the time on mobile devices. A full 30% of online purchases are happening on smartphones. That’s not a small number. The bottom line is that a mobile-responsive website is simply not cutting anymore. Especially if you’re in ecommerce, you need a mobile site that can handle the entire buyer journey.

Key Takeaway:

So don’t get discouraged if you see your search ads performing at much higher rates and wonder why your display ads aren’t matching. (Stat Source: Sizmek)

It’s important to understand and search and display advertising each work in entirely different ways, and therefore have different benchmark statistics.

Key Takeaway:

Initial forecasts predicted this would happen in 2019, but statistics show an even more aggressive online advertising trend which pushed the timeline up two years. (Stat Source: PwC)

Let’s figure out what you need, together. Tell us your online marketing woes and we will get back to you with how we can help.

One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

Wednesday, November 23rd, 2016

search engine marketing agency

Key Takeaway:

This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)

If you haven’t adjusted your paid search budgets to spend a decent chunk on mobile specific campaigns, it’s about time you make the switch. On top of that, it would be wise to make sure that everything from landing pages all the way through to the purchase provides the user with a good experience overall. Meaning, they can easily navigate and even purchase on mobile without hitting snags like slow load times or errors. Ensuring a great mobile experience on your website will naturally help with organic search, too.

Key Takeaway:

As we hit peak holiday travel season, consumers are booking flights, hotels and cars like they’re going out of style.

An interesting point of data in this study is that most consumers noticed travel ads more at the beginning of their research decision than at the end, 66% as compared to 19%. (Stat Source: Expedia Media Solutions)

And since one would presume they are actually seeing the same amount of ads throughout their process, this data likely means they are simply more open, and influenced by, ads that they see in the beginning of their research as compared to the end.

Key Takeaway:

Don’t ignore your content and SEO strategies through the holiday season. Remember it typically takes a mix of digital marketing tactics that are different for every business, to maximize profits and reach your unique business goals. (Stat Source: Yahoo Advertising)

Key Takeaway:

Make sure you have new customer incentives that provide real value to both you and the customer, something as simple as ‘enter your email for 10-15% off’ is a great way to capture email addresses which can then be used in your advertising targeting. Also, it’s important to highlight what makes you different from your competitors. (Stat Source: RJ Metrics)

(Stat Source: AdGooroo)

Key Takeaway:

That means you should have your Cyber Monday paid search strategy created and implemented by now! Don’t miss out on potential revenue by procrastinating and not having your advertising in place before the holiday season begins.

Need help with your digital marketing? Contact us today.

Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing

Wednesday, October 12th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea as to where consumers are spending their time.

Key Takeaway:

This is because search and social marketing are vastly different, and therefore have different costs and performance metrics associated with each. If you’re a new brand and looking to drum up awareness, social and display marketing will likely get you there. Search marketing is best for trying to reach that potential customer who is ready to purchase or convert right now.

Key Takeaway:

In a lot of marketers’ minds, Facebook advertising is similar to what Google Adwords was in its beginning days – an incredible way to target your audience for ridiculously low costs compared to other forms of advertising. We simply wouldn’t be spending the money if the value wasn’t there.

This also means that if you’re not seeing success with Facebook advertising, you’re likely missing something with the way your campaigns are set up. Contact us if this is the case and we can help you figure out how to turn things around.

Key Takeaway:

Google search advertising is highly competitive for most markets, so it’s up to you to figure out how to get the most out of your advertising dollars. Whether that means day-parting your ads, focusing only on mobile, or a combinations of other tactics, depends on the ins-and-outs of your business.

Key Takeaway:

Digital marketing and advertising changes very quickly, practically on a daily basis. If you don’t have the time to keep up with your advertising, it’s best to give it to an agency who will give your campaigns the love they deserve.

All of the stats in this week’s blog post come from the 2016 Holiday Advertising Survey Report from Kenshoo and OrionCKB.

Contact us today if you need help with your digital marketing and we can figure it out together.