Archive for the ‘Email Marketing’ Category

44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter

Wednesday, March 30th, 2016

ppc management agency liberty interactive marketing

Key Takeaway:

This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means that as marketers, you should be focusing on making that experience flawless in terms of brand, function and design. (Stat Source: Retale)

Key Takeaway:

It’s interesting to note the differences in demographics among all of the social networks. In marketing, it’s common to get rushed for time and just blast out one message or campaign consistently across all social channels. DON’T fall victim to this. You need to tailor each message and campaign to the channel and to the people who spend the most time on that channel. (Stat Source: GfK MRI)

Key Takeaway:

This is compared with 32% of other shoppers, who said they have been checking out retailers’ emails more often in the past six months.  Is email making a come-back among millennials? (Stat Source: Epsilon)

Email often gets over-shadowed by social media these days, but maybe it’s time you revisit your email marketing campaigns and see what you can do to snazz-up your email offers and messages (even the template) to entice customers who may be looking at them more frequently recently.

Key Takeaway:

This goes right along with the BOPIS statistic. Try an experiment that goes something like this – what if you sat down your grandma in front of a desk, and showed her your website, your social channels, your store-front, and any other channels, with logos and brand-names removed. Would she be able to tell it all comes from the same company?

Making sure your brand’s voice and general style (colors, fonts, overall design) remain consistent across all channels is a great way to ensure the multichannel customer journey is an outstanding one. (Stat Source: Econsultancy)

Key Takeaway:

Chrome is the clear winner when it comes to browser preference among mobile users. Now that you know this, you can make sure your website, landing pages, and everything else looks great on Chrome on all the most popular mobile devices. (Stat Source: Adobe Digital Index)

Need help with your digital marketing? Contact us today.

Zuckerberg is First Male CEO in Silicon Valley to Take Two Months Paternity Leave

Wednesday, January 27th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

You can love him or hate him, but right now he is changing the image of what it means to be a devoted father and a working parent in a society that has historically valued profits and revenue above parental bonds. (Stat Source: Mashable)

Key Takeaway:

That’s more than 20 million people, if anyone’s counting. LinkedIn is a great way to tap into the knowledge of millions of professionals from thousands of different industries. If you’re just starting out with any professional project and need some advice, ask the LinkedIn community! (Stat Source: LinkedIn)

Key Takeaway:

One size does not fit all. You need to have the ability to send the right personalized message to the right subscriber at the right time. This means you need to know how to set up personalization and automation within your email marketing software. (Stat Source: Microsoft)

Key Takeaway:

Clearly, people understand the potential benefits of content marketing, but the people reaping real rewards from it are few and far between. Contact us if you need someone on your side to help you uncover what’s wrong and show you how to make it right. (Stat Source: Content Marketing Institute)

Key Takeaway:

The vast majority of this growth can be attributed to traffic from mobile devices – clicks on Product Listing Ads (PLA) from mobile devices increased 180% year-over-year for Q4. (Stat Source: Merkle | RKG)

If you’re not running Product Listing Ads in Google Adwords, and you sell consumer products, you’re missing out on major opportunity to reach new customers and ultimately increase your bottom line.

We help our clients succeed in all channels of Internet marketing, including online advertising, search engine optimization, email marketing, and social media marketing.

Let’s figure out what you need, together. Tell us your online marketing woes by filling out this short form or give us a quick call at (818) 806-3868.

#TWT5 Youtube Now Second Largest Search Engine

Wednesday, March 18th, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

Digital Marketing stats | PPC Management Agency

Key Takeaway:

Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have a YouTube presence for your company, it’s about time you start. Just make sure that your strategy matches with your end goals. (Stat Source: Social Media Today)

Key Takeaway:

As a digital marketing specialist, this statistic jumped out at me because honestly I expected it to be a much higher percentage. It’s typically considered best practices to remove main website navigation on your PPC landing pages. This is because you want the visitors of that page to make one single action, and you want to do everything in your power to drive them take that action. So navigation buttons are just distractions and ways for visitors to easily leave your landing page and forget all about your juicy offer on the page. (Stat Source: MarketingSherpa)

Key Takeaway:

I constantly hear people saying statements like “email is dead” and “no one reads emails anymore” which is why I love this stat. Email is not dead. Email marketing can be a solid component to your online marketing strategy, it just shouldn’t be the only way you market to your audiences. Great email campaigns that run with a solid SEO and PPC strategy can prove very successful for many businesses. (Stat Source: HubSpot)

Key Takeaway:

I’m going to let you in on a little secret: Google’s keyword planner tool is not very helpful when conducting keyword research for your business. It almost feels like they are trying to make it difficult for you to uncover terms people are actually using. It’s best to use it for reference but also use other tools and research methods to uncover the terms people are actually using to find the types of products and services you offer. (Stat Source: Webbiquity)

Key Takeaway:

For years, business owners doubted the power of social media, but this stat makes it clear that the majority of businesses should be using social sites to their advantage. Social media is about authentically connecting with your audiences and building trust. (Stat Source: Top Rank Online Marketing)

So there you have it! We hope you learned something new today. If you have any questions about how these stats relate to your business, shoot us an email!

#TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing

Wednesday, January 28th, 2015

We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.

PPC Management Agency

Key Takeaway:

Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t work or last. However it’s clear from this statistic, which came from a Salesforce survey of 5,000 marketers across major brand categories that these naysayers must be on the decline. (Stat Source: Salesforce)

Key Takeaway:

Customers are smart and don’t have time to waste. They do their research, read reviews, and check out social media feedback before making most purchases. For businesses, this means it’s imperative to be where the customer is at the right time. Your inbound marketing needs to nurture the customer through the journey to purchase. And just in case you think inbound marketing is all about fresh SEO content, let’s get one thing clear right here: paid search is an important strategic element of the customer’s journey too. (Stat Source: SiriusDecisions)

Key Takeaway:

Most business owners now understand that search is going mobile in a big way. This stat should offer further proof for any nonbelievers still out there. At the very least you should check how your landing pages render on tablets and smartphones and make sure you have click-to-call features enabled on your website and ads. We’re happy to answer any questions you may have on mobile advertising to help your ads stand out from the crowd, just shoot us an email. (Stat Source: Marin Software)

Key Takeaway:

Are your email marketing campaigns running on auto-pilot? Don’t underestimate the power of email marketing just because there’s so much talk about other mediums like social and blogging. Do a thorough review of your current email marketing strategy and see if there is anything you can do to improve it, and ultimately improve your ROI at the same time. (Stat Source: Marketing Zen)

Related: 4 Steps to Building an Email List for Your Ecommerce Business

Key Takeaway:

SEO is still topping the charts for generating leads and creating new business. Every day you can find new articles by some marketing “pro” trying to claim that SEO is dead, but that’s simply not true. Organic search still beats out social media, TV ads and news stories as the top way customers find information. Which means businesses MUST put their time, money and other resources where the search is. (Stat Source: Forrester Research Survey)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.

This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing

Thursday, September 4th, 2014

digital marketing stats

Key Takeaway:

Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your customers. If you don’t make it easy for them, that is what they will begin to feel about your brand. While some will delete and others will unsubscribe, some will also ignore so to make everyone happy (including your performance) make your emails render and respond appropriately across all devices. (Stat Source: Adobe)

Helpful info: 5 ecommerce email marketing examples to boost your bottom line.

Key Takeaway:

Don’t underestimate the power of retargeting advertising campaigns. Make sure display ads are well designed and are easily recognizable as your brand – keep them message simple and know who you are talking to on a retarget. You want people to instantly recognize your brand in order for retargeting to work. (Stat Source: Criteo)

Key Takeaway:

If you have yet to build out a YouTube channel for your company, it’s about time you start thinking about it. Don’t worry about the number of subscribers you have; instead, focus on producing quality videos and you’ll build your views and audience naturally. Genuity, a strong value proposition and helpful information on your products and services wins out. (Stat Source: Internet Retailer)

Key Takeaway:

As the walls go up on audience, your PPC campaigns and online media are becoming just as important as your social and SEO efforts – in fact, they work together. Use the right PPC and online media channels to target your audience personas based on your marketing and business goals – these may include Google Adwords and Bing, or it may be Facebook and Yelp ads. Every business is different so it’s important to tailor your online media and PPC campaigns to your unique products and service offerings. (Stat Source: Social Media Today)

Key Takeaway:

Bottom line people are viewing your website on mobile devices. If they can’t easily read your site, people are likely just to leave and browse another site that is mobile friendly. At this point it’s basically unacceptable in the eyes of your website visitors to not have a mobile version of your website. (Stat Source: Marketing Land)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.










5 Do’s For Running Successful Email Marketing Campaigns

Tuesday, June 3rd, 2014

Running successful email marketing campaigns is one of the key components to a strong inbound marketing plan. Not only is email marketing incredibly affordable compared to print media and advertising, it gives you a chance to connect directly with people who are interested in your business and industry.

successful email marketing campaigns

So what is the “secret recipe” to creating successful email marketing campaigns? The truth is there is no secret recipe. Every business is different. What works for you may not work for the next company. That being said, there are some basic rules you can follow to set yourself up for success. Here are some basic “Do’s and Don’ts” to follow.

DO:

– Make sure you are growing your email list organically

– Include valuable, creative content in your emails

– Figure out the best frequency for your subscribers

– Analyze metrics

DON’T:

– Buy email lists from 3rd parties

– Be 100% self-promotional

– Send too few or too many emails

– Ignore statistics and reports

Find further insight and guidance below on each of these top points.

DO: Make sure you are growing your email list organically.

I’m personally shocked that I still hear business owners and marketing executives tell their marketing managers to buy email lists from third parties. This has been and always will be a big no-no!

Instead, you need to focus your efforts on getting people to want to subscribe to your mailing list. It’s not that difficult to do. If you need some more help, check out our article on how to build your email list for ecommerce businesses as well as our article on 10 ways to build targeted email lists with minimal resources.

DO: Include valuable, creative content in your emails.

The more you know about your customers and email subscribers, the easier it will be for you to come up with valuable email content. This is the most critical component of running successful email marketing campaigns. After all, if you’re not providing valuable information to your reader, you’re wasting their time and they will make that clear by not opening your emails and eventually unsubscribing from your list or marking you as spam.

TIP: Create a preference center for your subscribers where they can select their interests. For example, if you run an ecommerce website focused on healthy eating, you could provide options for selecting what type of products maybe of interest such as organic, digestive or stress reduction. Then also give options so your subscribers can choose which lifestyle categories they want to receive emails about, and so on.

DO: Figure out the best frequency for your subscribers.

One of the quickest ways to piss off your valuable subscribers is to bombard them with daily emails that they were not expecting. Daily deal companies (Think Groupon) are one of the few exceptions in the email marketing world, since people who sign up for these emails clearly understand they will be receiving info daily.

Again, there’s no magic formula for determining the perfect email frequency. However, you could ask your subscribers in your preference center how often they want to hear from you. Another way to determine this factor is by testing different frequencies and analyzing the numbers. You should also give people who are unsubscribing from your mailing list an opportunity to briefly explain why they are leaving. This can provide insight into the frequency you should be implementing.

DO: Analyze metrics.

If you have a high open rate with a weak click-through rate, you should focus more on writing compelling copy. If your open rate sucks, you need to write better subject lines and make sure you’re following best practices with regards to deliverability.

The great thing about digital marketing is we no longer have to guess why a marketing campaign is failing or succeeding. It’s all in the numbers. Most email service providers offer advanced analytics and reports that you can easily view and download to see how each email and the campaign as a whole is performing.

Follow these basic Do’s and Don’ts and you’ll be well on your way to creating successful email marketing campaigns.