Archive for the ‘Local Search and Marketing’ Category

Conversions Fall by 20% for Every Extra Second It Takes Your Website to Load on Smartphones

Wednesday, May 10th, 2017

Get in touch with an SEO agency if you need help figuring out what is slowing down your site.

Key Takeaway:

There are a number of ways to identify what specifically on your site is slowing down load time. Once you identify the cause, you can take the actions needed to speed up your site to improve overall user experience and drive more conversions.

It’s important not to ignore slow load time, especially since the research shows that conversions fall by 7% on smartphones if your website is just 100th of a second slower than peak load time. If you don’t know how to identify what’s slowing your site down, an SEO agency can help figure out what’s going on.

Key Takeaway:

You already know your customers are on the GDN, browsing the web for a variety of reasons. Reaching them at the right time is the goal, and now Google AdWords is giving advertisers one more way to do just that. At the end of April they rolled out Smart display campaigns that are designed to make it easier for advertisers to reach customers across the vast GDN. These campaigns differ from the traditional display campaigns in that they use Google’s machine learning to automate the optimization process.

Not everyone can take advantage of Smart display campaigns however. You must have “at least 50 conversions on the Display Network or at least 100 conversions on the Search Network in the last 30 days,” according to Google.

Key Takeaway:

Google Home takes up the other big portion of the market at about 24% with smaller brands accounting for the remaining 6% of the market.
(Stat Source: eMarketer)

If you’re a marketer looking to stay ahead of the game, here’s a quick tip. Check for search terms driving traffic to your site including the wake words for these digital assistant devices. For google home, the phrase is “OK Google”, and for Amazon’s Echo, the wake words are “Alexa” as well as “Amazon”, “Echo” or “Computer”. You can even add keywords to your PPC campaigns that include these wake words plus your product or brand name.

Key Takeaway:

Tracking mobile e-commerce revenue had its set of challenges at first for many advertisers, but now that the space has developed and grown very quickly in the past few years, it’s become easier to track exactly what customers are doing including purchasing on mobile devices. (Stat Source: Outerbox)

Not only that, the ability to track and analyze user behavior across all of their devices has also developed significantly recently, giving brands the power to really learn valuable insights about how their marketing and advertising campaigns are truly performing.

In the next 12 months in particular, it would be wise to keep an eye on how much of your e-commerce revenue is shifting from desktop to mobile, and make sure you’re doing what you can to make it as easy as possible for your customers to make purchases with confidence no matter which device they are using. Finally, make sure you are advertising on both mobile and desktop devices with a budget that is in-line with user behavior.

Have you seen your conversion rates drop in recent months? Or worse, are you not tracking conversions on your website?

We’re here to help you achieve the results you want. Get in touch with us today.

Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July

Wednesday, August 19th, 2015

PPC management agency

Key Takeaway:

Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million visits per month. What would happen to your business if you saw a 10% drop in organic traffic in two months? Why is it happening to Wikipedia? There are many theories out there. Some say Google has adjusted it’s algorithm to favor company websites over Wikipedia entries. (Stat Source: SimilarWeb)

What really seems to be going on here is that Google is limiting the need to click through to Wikipedia because it is instead giving searchers immediate answers to their queries, essentially ranking its own sites ahead of others.

Key Takeaway:

This started happening on August 6, and within 24-hours Google had made the change to every industry in every country across the globe. This has big implications for local businesses. Google made the change to make desktop and mobile search more consistent. Need help boosting your local results? Focus on getting positive reviews from customers to start.

Key Takeaway:

Domino’s worked with an agency to make the most out of their data. They used Google Analytics Premium and Google Tag Manager to create a unified platform that seamlessly integrates data sources and CRM data together. This gave them the analytics power they needed to advance their marketing strategies. Not only did they increase monthly revenue, they also saved 80% YoY in advertising costs. (Stat Source: Google Analytics Blog)

Key Takeaway:

This is in direct contrast to the brick and mortar retail world that has been struggling lately. As an example, Gap announced in June that it would be closing a quarter of its North American stores due to slumping sales. (Stat Source: Custora Blog)

If you’re in the retail business, ask yourself if you’re happy with your current e-commerce revenue. What are you struggling with in the world of e-commerce? Write it down. Not sure what you need to improve? Contact us and let us know, we can take a look and see what’s going on.

Key Takeaway:

We saw this happen in April of this year to start, but experts believe Google will be giving even more power to mobile-friendly websites over the next year. (Stat Source: MarketingCharts)

Call us at (818) 806-3868 if you want to chat about your online marketing goals.

Key Takeaways from this Week’s Top 5 Digital Marketing Stats

Thursday, March 6th, 2014

digital marketing stats

Instagram captures 15 times higher interaction rates than Facebook.

According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]

Takeaway:

If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As a tip, you can easily insert Instagram custom tabs into your Facebook page now that Facebook owns Instagram. Many companies are experimenting with promoting Instagram campaigns on Facebook due to this higher engagement. For example, encouraging users to submit their own photos with the same Instagram filter (like sepia-tone or Lo-fi). This trend is likely to grow in the future if Instagram engagement remains strong for brands.

The average click-through-rate for Facebook Ads has jumped 275% since 2012.

Facebook has improved its targeting abilities since 2012 which is partly why CTR’s are on the rise. Another reason these ads are seeing more success is due to third-party Facebook ad tools. [Source: Wishpond]

Takeaway:

If you’re not happy with the ROI of your Facebook Ads, take some time to sit down and analyze why your campaigns may not be performing well. Maybe your ads could benefit from additional creative copy, or it’s possible you could have some tracking issues that are preventing you from knowing the true stats of your ads. Don’t hesitate to reach out to other professionals to help streamline your Facebook ad campaigns.

Companies that blog 15 times per month get 5 times more traffic than companies that don’t blog.

[Source: Ektron]

Takeaway:

Don’t let content marketing overwhelm you. Gather your team together every couple of weeks to brainstorm fresh content ideas. Then delegate responsibilities like managing the content calendar, writing and editing articles, and promoting across social media channels to different team members based on their skills and interests.

4 Out of 5 Yelp users visit Yelp.com before spending money, and 93% say that visiting Yelp leads to a local purchase.

According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. [Source: MarketingLand]

Takeaway:

Online Reputation Management is an important part of your overall digital marketing strategy. Whether you’re a local business with a presence on Yelp or a global brand with wide international reach, it’s inevitable that your customers and other key audiences will talk about you online. Creating a plan for ORM can help save time and stress when issues arise and keeps the pulse on emerging competitors and developing trends.

Daily we spend 9 minutes on email via a mobile device, that is 7.6% of the total 119 minutes we use our phone per day.

[Source: EmailMonday]

Takeaway:

It’s time to ensure your mobile email marketing campaign is flawless. If you’re struggling with your email marketing campaigns now that mobile is dominating the market, get help from a pro. You don’t want to miss out on business just because your promotional emails aren’t displaying properly on mobile devices.

Get more mind-blowing digital marketing sound bites and stats by following us on Instagram.

Groupon Gift Cards Launched for the Holidays – Get ‘Em Here

Wednesday, December 14th, 2011

We think Groupon has done some pretty stupid things, but we also think they’ve done some pretty smart things too. For instance, this year they are offering Groupon Gift Cards which we believe is an absolutely brilliant idea and we are not ashamed to say buy them from us.

Purchase is available now:
Click on the banner below or follow this link to purchase Groupon Gift Cards.


Great gifts up to 90% off

6 Ways To Get Your Google Places Page to Rank Higher

Monday, February 28th, 2011

Whether it’s your own company or a client’s business, having a Google Places page is key to visibility within Google. In 2009, Google was in the deal room with Yelp to purchase the local review site but the deal fell through. A few months ago, Google revealed their own “Yelp-like” product, Hotpot. Google is making a big push into the local market with plenty of attention going to location-based applications (such as Foursquare, Facebook Places) it is important that you are maximizing on your own visibility within the most popular search engine especially now that Google is placing more of an emphasis on local results and blending them with organic search results.

We recently had a chance to hear local search guru, David Mihm discuss the ins and outs of local search that are useful for organizations of any size.

Here are 6 Ways To Get Your Google Places Page to Rank Higher:

  1. Claim your listing if you haven’t. How can you tell if it is claimed? Complete a search in Google Maps, that is the easiest and quickest way to locate your listing. Look in the upper right corner about a quarter of the way down the page (see image below). If your place exists and is not claimed, go through the steps to claim and verify it – then read the rest of this post ;).
    verifying your listing in google
  2. Reviews are more important thank you think(we’ll keep hitting you over the head with this one over and over). Reviews are one of the key factors that can help your ranking in search engine results pages (SERPs) as well as the local listing results that show up within the SERP.

    Tip: Put together a strategy to get a steady flow of reviews coming in monthly rather than a bunch all at once and then nothing at all. Google likes to see consistency. One way to do this is through your social media outlets. Another thing to do is if you use Groupon or any coupon sites try to capture the emails of those who purchased and follow up with them to have them write a review of their experience. Of course we’d all like positive reviews, but as long as you have a good product and good service you should receive good reviews.

  3. When claiming your business make sure your title is representative of your business– do not stuff it with keywords. You want to use descriptive words. You might be able to get away with one or two keywords depending on your company, but remember the algorithm Google uses for local results is not the same as the one used for organic results.
  4. YouTube video’s may help your rank so if you have them add them to your local listing. Also fill it with images. Tip: To optimize your videos add a caption file to your videos, title and description.
  5. Use the maximum number of description categories available (currently 4), use one default category and then create custom categories for the remaining fields. When creating a custom category try using the statement “my business is a [fill in the blank]” as your format. Do not put any geographical terms in as a category- that’s a big no-no.
  6. Multiple branches and/or specialty divisions with the same address should have individual pages. If your business is a large business with multiple branches or specialties all at the same address and there are more areas than categories, don’t worry you can list them separately. For example, if your business is a hospital with different specialty areas – each one of those specialties can have its own Google Places page as long as each area has a different phone number they can and should be created and listed individually.

A big thanks to David Mihm for his support and sharing this great information with us.

Local Series: Getting Your Business Listing Setup in Search Engines (Part 2)

Thursday, December 9th, 2010

If you missed Part 1 of Getting Your Business Listing Setup in Search Engines start there first.

The verification process can sometimes be the most challenging part of setting up your local business listing in search engines. The process can be easy and at the same time difficult for numerous reasons. Below we share with you the various ways to verify your account and what we have often experienced when setting up listings on behalf of our clients during the verification process.

GOOGLE (aka Google Places, this listing will also show up in Google Maps)
www.google.com/local/add/businessCenter

Creating a listing: We recommend you use a general email account with your company domain name. For example, marketing@companyname.com. You do not need a gmail account to setup your listing on Google Places. Google prefers you use an email address with the company domain in it as further verification and legitimacy of your listing.

Easy way: phone call. Google will typically place a call within minutes that will give you a PIN number. The PIN number will need to be entered during setup, this is the key step to get your listing verified. We have experienced both never receiving a call and a PIN number left on voicemail. The good news is Google will let you request a PIN again. If this does not work you will ultimately be left without the call option and going the route of the slow way – postcard verification.

Slow way: postcard. You’ll need to keep an eye out for the postcard, it will be small and look like junk mail so be paranoid. This postcard will contain your PIN number. It can take up to 2 weeks to receive the postcard so make sure you have kept your login information handy and in a safe place.


View a 45-minute video on How-To set up your business on Google.

BING (aka Bing Business Listing Center)
https://ssl.bing.com/listings/ListingCenter.aspx

Easy way: phone call. This process is exactly like Google’s except that Bing provides you with the PIN number and you enter it over the phone when they call you (versus receiving the PIN over the phone and entering it online).

Slow way: a letter or postcard will be sent. It takes almost two weeks to receive the letter. It is typically dated just a couple days after you’ve submitted your local listing.

YAHOO! (aka Yahoo! Local Listings)
http://listings.local.yahoo.com/

Yahoo! sends an email confirmation as verification of your listing. Keep in mind this email will be sent to the person who is listed as the contact in the contact information you filled in, which should also be a general email address for your company.*

*Keep in mind that Yahoo! is no longer a search engine. Currently they are still maintaining their local listings and offer a basic and an enhanced listing (you pay for it).