Archive for the ‘Pay-Per-Click’ Category

Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads

Wednesday, July 13th, 2016

ppc management agency

Key Takeaway:

Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are most definitely going to be applied across both mobile and desktop, with the text simply wrapping automatically based on device.

This is possibly one of the biggest changes Google has made to its advertising platform in many years. As for the timeline, Google only says it will be available “later this year.” Get more details about this on the Google blog.

Key Takeaway:

This extension has started to roll out as of last week, and will continue becoming available to all advertisers throughout the summer. It will display on mobile and tablet devices and will have a sliding functionality for users. So, make sure you are ready whenever it becomes available to you. Note that Google does not specify exact dates of when these new features will become available to everyone.

Key Takeaway:

That’s a lot of people.

At $99 per year for Prime membership, Amazon must be raking in the profits, right?

While that is true, Amazon certainly makes profit, what’s interesting is that, without Prime, Amazon would still be in the red. Yep! You read that right. Amazon would still be losing money if it weren’t for Prime subscription revenue.

If you’re struggling to make a profit with your business, don’t lose hope! Get innovative, like Amazon did. Contact us about your digital marketing frustrations and we’ll help you out.

Key Takeaway:

These featured Amazon stats are in honor of the company’s annual Amazon Prime Day, which was yesterday, June 12, 2016.

In case you don’t know much about Amazon Prime day, it is “a one-day only global shopping event exclusively for Prime members.” This year (2016) is only its second year running, but 2015 was a BIG year. In fact, according to Amazon…

Key Takeaway:

Study the business and marketing strategies of big companies like Amazon, but also your direct and indirect competitors, to see what other organizations are doing. It’s always good to know where you stand among the pack so that you can break out as a leader.

We help our clients identify and research their competitors to uncover how they match up and where specific improvements can be made in digital marketing.

Drop us a line today and let us know your marketing woes – Let’s figure out what you need, together.

(Stat Sources: Amazon, Google, Consumer Intelligence Research Partners LLC)

79% of Publishers Rely on Paid Distribution for Branded Content

Wednesday, June 22nd, 2016

search engine marketing agency / Liberty Interactive Marketing

Key Takeaway:

When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an experience that is highly targeted and not too annoying or intrusive. It’s the ultimate goal to create an experience where you have no hang-ups about interacting with a paid ad. (Stat Source: Polar)

Key Takeaway:

Pinterest can be an excellent channel for selling consumer goods, health, beauty, and home products. People who are engaging with content on Pinterest have money to spend and are on the site looking for very specific items or solutions. (Stat Source: Pinterest)

Key Takeaway:

That’s why we’re here! We have proven success in internet marketing with specific wins in each channel including website strategy, search engine optimization, email marketing, search marketing, online advertising, content and social media marketing.  (Stat Source: Code Computer Love)

Key Takeaway:

Location data is the hot topic in the digital marketing industry right now. The reason? Because this data, when accurate, does a lot of the ‘heavy lifting’ for marketers in terms of figuring out buyer habits. But when it’s not accurate, marketers waste precious dollars and time crafting strategies that fall flat. The solution? Make sure you always have more than one data-tracking system in place to cross-reference data points and troubleshoot potential errors. (Stat Source: Thinknear)

Key Takeaway:

The ability for all kinds of companies to expand into international territories is becoming more of a reality with each passing day. By cutting down on third-party distribution, store-fronts, and other unnecessary costs, more companies can sell their products and services for reasonable and attractive prices to people all over the world. (Stat Source: Entrepreneur)

Need help with your digital marketing? Contact us today and let us know what’s keeping you up at night.
(818) 806-3868.

 

Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America

Wednesday, May 25th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from mobile phones. (Stat Source: Merkle Digital Marketing Report)

So if you’re not seeing 50% of traffic coming from mobile, there’s no need to freak. But if you see issues with your mobile stats, like conversion tracking or CTR, you need to get to the bottom of them quickly. Not sure how to remedy the situation? Contact us today and let us know what’s going on.

Key Takeaway:

News like this makes you think. As digital marketers, a big bulk of our day is spent making clients look good on Google. But the company is not invincible. What would happen to SEO consultants and PPC management agencies, and the clients they represent, if Google’s search engine and paid search platform slowly (or quickly) became defunct? (Stat Source: BBC News)

If this were to happen, the most likely scenario is that other companies would rise up and take their place. Whether it would be many companies fighting to compete, or just one or two super-giants is up for debate.

Key Takeaway:

In comparison, 88% of US adults are familiar with the term social media, and 73% know of the term public relations. But when it comes to the real nuts and bolts of digital marketing, the regular population is a bit in the dark. Fewer than one in three of US adults knew of the terms earned media and native advertising. (Stat Source: The Harris Poll)

This is good news for digital marketers. It means people are engaging with our marketing and advertising campaigns online and not noticing that it’s marketing or advertising.

Key Takeaway:

First they liked Facebook best, then Twitter, Instagram and now Snapchat wins. Teens typically don’t like to hang with non-teens which is why they all jump ship when their parents and other adults join social media platforms. Can you blame them? (Stat Source: Piper Jaffray teen survey reported by FORTUNE)

If teens are part of your customer base or target audience, then consider a way to incorporate snapchat into your marketing.

Key Takeaway:

If that stat doesn’t scare you, it should. This same survey found that the top three most important elements of a good mobile experience are convenience, security and speed. So if you need to improve your mobile experience focus on those elements first. (Stat Source: Sitecore)

Need help with your SEO, paid search or mobile marketing initiatives? Drop us a line today and let’s figure out what you need, together.

60% of People on Instagram Say They Discover New Products on the Platform

Wednesday, May 11th, 2016

PPC management agency

Key Takeaway:

Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram will now have Dynamic Ads available to advertisers on it’s platform.

Key Takeaway:

While a mobile-friendly website is definitely important to your online presence, you may also want to think about developing a mobile app for your loyal customers. The way your app works will completely depend on the type of business and products or services you offer.

Key Takeaway:

This is expected just to continue to increase in the 2016 holiday season. What’s also big is using your smart phone to enhance the in-store experience, so if you have not yet thought about a strategy for this type of marketing then it’s time to start brainstorming.

Key Takeaway:

It’s really time for business owners, not just their marketing directors, to understand the power of Facebook advertising. The amount of deep targeting you can achieve for literal pennies is pretty amazing. However, just like Google, Facebook gets more competitive each day so it’s important to stay on you’re A-game.

Key Takeaway:

If your business is centered in the travel industry then this stat is for you! A final advertising tip – check out your device, location and language targeting in Google Adwords to make sure everything is aligned for mobile and being targeted to the people in the languages and locations that make the most sense for your product or service.

Need help with your digital marketing? Contact us today.

CMOs in the US Expect to Increase 2016 Marketing Budgets by 6.9%

Wednesday, February 24th, 2016

ppc management agency

Key Takeaway:

According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How do you make the decision to increase or decrease your marketing budget? While you’re most likely looking at data like ROI and engagement, it’s also important to see what channels are trending among your competitors to make sure your company and product is visible in those places as well. (Stat Source: Duke University)

Key Takeaway:

Online search budgets continue to increase every year, mainly because marketers see the value it provides and also because each year the space is becoming more competitive, meaning that costs can increase. However, if you partner with a PPC management agency like us, we help to manage those costs in the most efficient way possible, so that you earn the largest amount of new customers at a reasonable cost. (Stat Source: Duke University)

Key Takeaway:

The survey look at 15 categories, such as airlines, online retailers and computers, and asked customers the degree to which the brand met their expectations versus the ideal of 100%. Curious which search engine people trust most? Google, of course, got an A, at 90%. (Stat Source: Brand Keys)

Do you think your brand is meeting the expectation of your customers? What data are you using to come up with your answer? It’s essential to know this type of information. Thankfully if you have the know-how, most of this can be uncovered using tools such as Google Analytics. Not sure where to begin? Contact us and we can help set you up for success.

Key Takeaway:

Mobile apps are where it’s at. (Stat Source: Quixey)

Key Takeaway:

This theme in email marketing has remained strong over the past couple of years, so if you’re struggling to find that perfect send time, why not expirement with a bunch of times between Saturday and Monday to see what works best for your subscribers? (Stat Source: Experian Marketing Services)

Need help with your online marketing? Contact us and let us know how we can help!

Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015

Wednesday, February 17th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they have strict policies on what types of ads can run in Google. (Stat Source: Google Adwords)

Some advertisers get flagged for policy violations and may not know why or how to fix it. Can you relate? If you need help managing your Adwords account, contact us and let us know how we can make your life easier.

Key Takeaway:

If you are not harnessing the power of Google Ratings, it’s something you should look into in order to make the most of customer feedback in your PPC campaigns. (Stat Source: Google Adwords)

Key Takeaway:

TV ads in the modern age are being used to create intent. Unlike the big brands like Doritos and Nike who are merely trying to entertain you for sheer brand advertising purposes, lesser known brands are trying to make you interested enough to learn more about the product or service. The second-screen is an excellent way to get consumers to search about your brand and visit your website straight from your TV ads – but you must have an effective strategy to capture and engage consumers on that second screen. (Stat Source: Think With Google)

Key Takeaway:

Social media IS essential to building your brand and reaching customers, but so far it is just not driving nearly as much ecommerce revenue as other channels.

Want to know which channels bring in the largest amount of ecommerce orders? Of course you do. (Stat Source: Custora Ecommerce Pulse)

Key Takeaway:

Organic search and CPC (SEM) are the top two online marketing channels that drove the most ecommerce purchases this January. Year-over-year, organic remained at 22%, while CPC increased from 18% in 2015 to 20% in 2016. (Stat Source: Methodology)

So if you’re wasting all your time trying to drive all your ecommerce through Facebook, it’s time to rethink your strategy. Give us a call today at (818) 806-3868 and let us know your marketing struggles – we’re here to help you figure it out together.