Archive for the ‘Pay-Per-Click’ Category

CMOs in the US Expect to Increase 2016 Marketing Budgets by 6.9%

Wednesday, February 24th, 2016

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Key Takeaway:

According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How do you make the decision to increase or decrease your marketing budget? While you’re most likely looking at data like ROI and engagement, it’s also important to see what channels are trending among your competitors to make sure your company and product is visible in those places as well. (Stat Source: Duke University)

Key Takeaway:

Online search budgets continue to increase every year, mainly because marketers see the value it provides and also because each year the space is becoming more competitive, meaning that costs can increase. However, if you partner with a PPC management agency like us, we help to manage those costs in the most efficient way possible, so that you earn the largest amount of new customers at a reasonable cost. (Stat Source: Duke University)

Key Takeaway:

The survey look at 15 categories, such as airlines, online retailers and computers, and asked customers the degree to which the brand met their expectations versus the ideal of 100%. Curious which search engine people trust most? Google, of course, got an A, at 90%. (Stat Source: Brand Keys)

Do you think your brand is meeting the expectation of your customers? What data are you using to come up with your answer? It’s essential to know this type of information. Thankfully if you have the know-how, most of this can be uncovered using tools such as Google Analytics. Not sure where to begin? Contact us and we can help set you up for success.

Key Takeaway:

Mobile apps are where it’s at. (Stat Source: Quixey)

Key Takeaway:

This theme in email marketing has remained strong over the past couple of years, so if you’re struggling to find that perfect send time, why not expirement with a bunch of times between Saturday and Monday to see what works best for your subscribers? (Stat Source: Experian Marketing Services)

Need help with your online marketing? Contact us and let us know how we can help!

Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015

Wednesday, February 17th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they have strict policies on what types of ads can run in Google. (Stat Source: Google Adwords)

Some advertisers get flagged for policy violations and may not know why or how to fix it. Can you relate? If you need help managing your Adwords account, contact us and let us know how we can make your life easier.

Key Takeaway:

If you are not harnessing the power of Google Ratings, it’s something you should look into in order to make the most of customer feedback in your PPC campaigns. (Stat Source: Google Adwords)

Key Takeaway:

TV ads in the modern age are being used to create intent. Unlike the big brands like Doritos and Nike who are merely trying to entertain you for sheer brand advertising purposes, lesser known brands are trying to make you interested enough to learn more about the product or service. The second-screen is an excellent way to get consumers to search about your brand and visit your website straight from your TV ads – but you must have an effective strategy to capture and engage consumers on that second screen. (Stat Source: Think With Google)

Key Takeaway:

Social media IS essential to building your brand and reaching customers, but so far it is just not driving nearly as much ecommerce revenue as other channels.

Want to know which channels bring in the largest amount of ecommerce orders? Of course you do. (Stat Source: Custora Ecommerce Pulse)

Key Takeaway:

Organic search and CPC (SEM) are the top two online marketing channels that drove the most ecommerce purchases this January. Year-over-year, organic remained at 22%, while CPC increased from 18% in 2015 to 20% in 2016. (Stat Source: Methodology)

So if you’re wasting all your time trying to drive all your ecommerce through Facebook, it’s time to rethink your strategy. Give us a call today at (818) 806-3868 and let us know your marketing struggles – we’re here to help you figure it out together.

Click Through Rate Increases 20% when a Paid Ad and an Organic Result Show on the Same Page

Wednesday, February 10th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

You’d be surprised how many C-level leaders believe that showing organically is good enough. They think, why pay for those PPC clicks if you are already visible in the SERPs organically? Well, here is a stat you can use to answer that question next time it’s asked. (Stat Source: Search Engine Watch)

Key Takeaway:

The number one activity performed on mobile phones among Millennials is texting, followed by making calls. Coming in as the third most popular activity is posting on social media. What’s more, respondents reveal that the ability to make phone calls is the single most useful function of their phone, and they admit to using their phone to call businesses more often than filling out a contact form or purchasing on their mobile devices. (Stat Source:  Invoca)

Bottom line – make sure your company phone number is prominently displayed on the web so people can call as quickly and easily as possible. Think beyond making sure your click-to-call functionality is working. For example, a tip for small business owners – put your phone number right in your title tag and/or meta-description so it comes up on the SERPs right away.

Key Takeaway:

That’s more than 800 million users, which is more than double the share from 2013, when mobile-only users represented just 24% of total monthly-active users. If your company is actively posting updates like videos, photos and other content, it’s important to keep in mind how enticing it will look to your fans on mobile devices. (Stat Source: Facebook)

Key Takeaway:

Marketers are clearly staying ahead of the trend by allocating the majority of Facebook ad budget towards mobile-specific ads. (Stat Source: Facebook)

Key Takeaway:

This research has been done for the past several years and it shows that ad fraud is going to be just as costly in 2016 as it was last year. It’s important to note that while most industries are going to be effected, there are some that see more fraudulent activity than others, such as video and programming industries. (Stat Source: the Association of National Advertisers)

Knowing how to track ad fraud is important. Don’t know how to spot it? Drop us a line today and tell us your marketing woes. We’re happy to help you figure it out together.

Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Wednesday, November 11th, 2015

PPC management agency los angeles - Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Key Takeaway:

What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the third quarter ended September 30, 2015. It reported, among financial data, that the daily active users were 1.01 billion on average for September 2015, an increase of 17% year-over-year. (Stat Source: Facebook)

Key Takeaway:

The holiday season is looking bright in the world of retail. CMOs are confident in sales predictions and consumers are less stressed about job stability and income compared to recent years past. (Stat Source: BDO USA survey)

Key Takeaway:

Compare that to 67% of marketers and agencies who feel they are good at measuring paid search ROI. Yes, once again, paid search comes in as the best channel to track and analyze dollars spent as it directly ties into revenue and overall sales. (Stat Source: SEMPO)

Need to boost your website sales? We can help you set up and/or optimize your paid search accounts – contact us today.

Key Takeaway:

If you’re desperately searching for data to get into the minds of your customers, there are plenty of resources out there where you can find surveys and studies of your target demographic. However, the best way to get into the minds of your customers is to create your own custom survey or research panel and distribute among your real, true customers, not just people kind of like your customers. (Stat Source: Nielson report)

Key Takeaway:

This stat is probably surprising to most non-teens. Especially given the fact that they “spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media,” according to Common Sense Media.

So what are teens doing if not spending time on social sites? Listening to music and watching TV. The main point here is that nothing about your target audience should be assumed. You need data to back up your marketing goals and initiatives.

Need help mining your online data to make the most of your digital marketing? Drop us a line today.

53% of Consumers Agree That There is Too Much Content Out There

Wednesday, November 4th, 2015

Picture of Times Square. How do you cut through the clutter? PPC management agency

Key Takeaway:

How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about your industry online? Create content that helps answer those questions and you’ll be off to a good start.

Second, your content needs to be well-written. If it’s a video, well-produced. Image? Well-designed. You get the idea. Better yet, create some interactive content, like a tool that helps them solve an issue. Finally, your content needs to be optimized for the search engines to give it the best chance to get seen. (Stat source: Adobe)

Key Takeaway:

These cost increases vary by industry. However, one thing is clear. More and more advertisers sign up for PPC every day, making it an increasingly competitive space. Your best bet for success is making sure you have someone handling your accounts who knows how to manage paid search, and know how to do it well, getting you maximum visibility and conversions while managing costs. Need help with your PPC management? Drop us a line today. (Stat source: IgnitionOne)

Key Takeaway:

US consumers are more aware of quality products now than even just a few years ago. And it’s not just quality they care about. More people are buying American products, too, in an effort to support American jobs. People are more than happy to pay a little extra for a product if they see it’s “Made in the USA.” The bottom-line here is that your business strategy needs to align with consumer beliefs. (Stat source: Trendera survey)

Key Takeaway:

This stat is probably scaring the pants off of email marketers everywhere. Especially when you see that this is a pretty big decrease in delivery rate year-over-year. In 2014, 87% of commercial emails were delivered, and this year it’s just 79%. Again, email marketing is becoming an increasingly competitive space, and you need to make sure you have someone managing your email marketing that knows the ins-and-outs of email deliverability, as well as list maintenance and growth. (Stat source: Return Path)

Key Takeaway:

What have you done in the last few months to improve your conversion rate? If the answer is nothing, you probably want to try testing a few elements of your campaigns to see what can be improved or optimized. To give you a few ideas, you can review your search query reports, test your landing pages, and test your ad creative. Just make sure you test and track accurately so that you have enough data to make a smart decision. (Stat source: Hanapin Marketing)

Looking for a PPC management agency or SEO consultants to help you with your online marketing? Contact us and tell us how we can help you. We will typically respond within 24 hours.

50% of Search Queries are 4 Words or Longer

Wednesday, October 28th, 2015

ppc management agency los angeles

Key Takeaway:

Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko Marketing)

Key Takeaway:

The second most widely used social platform among Fortune 500 is Glassdoor, followed by Twitter, Facebook and YouTube respectively. Furthermore, Twitter, Facebook and YouTube use dropped slightly from the previous year, following general trends across all industries with the big three. Finally, Instagram came in as the fastest growing social platform being used by big companies, growing from 9% to 33% using the platform year-over-year. (Stat Source: the University of Massachusetts)

Key Takeaway:

This is a very useful stat for B2C companies getting ready for the big Holiday shopping season. It’s also great to know that the majority of shoppers will use their phone while in-store to compare prices and do other research on the products they plan to purchase. In fact, Google says that 82% of smartphone users will consult their phone while in a store. (Stat Source: Google Search Team)

Key Takeaway:

It’s important to note that the data is based on the local time of the sender and includes US accounts only. This data is particularly interesting because of the insight into send time vs open time; just check out this chart. So if you want to see higher open rates from your email marketing messages, try mixing up your send time and seeing what works best for you. Spit-testing is a great way to ensure your analyzing useful data. (Stat Source: MailerMailer)

Key Takeaway:

A lot of company CEOs and marketing professionals are having the conversation about whether online paid media is still effective in 2015. The answer is YES, it absolutely is. We have helped clients boost their revenue tremendously simply by cleaning up and managing their paid search accounts. The people that ARE clicking paid search ads are typically towards the end of their purchase decision and ready to take action. Want to see more results from your paid search? Contact us today. (Stat Source: TechnologyAdvice and Unbounce)