Archive for the ‘Pay-Per-Click’ Category

Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America

Wednesday, May 25th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from mobile phones. (Stat Source: Merkle Digital Marketing Report)

So if you’re not seeing 50% of traffic coming from mobile, there’s no need to freak. But if you see issues with your mobile stats, like conversion tracking or CTR, you need to get to the bottom of them quickly. Not sure how to remedy the situation? Contact us today and let us know what’s going on.

Key Takeaway:

News like this makes you think. As digital marketers, a big bulk of our day is spent making clients look good on Google. But the company is not invincible. What would happen to SEO consultants and PPC management agencies, and the clients they represent, if Google’s search engine and paid search platform slowly (or quickly) became defunct? (Stat Source: BBC News)

If this were to happen, the most likely scenario is that other companies would rise up and take their place. Whether it would be many companies fighting to compete, or just one or two super-giants is up for debate.

Key Takeaway:

In comparison, 88% of US adults are familiar with the term social media, and 73% know of the term public relations. But when it comes to the real nuts and bolts of digital marketing, the regular population is a bit in the dark. Fewer than one in three of US adults knew of the terms earned media and native advertising. (Stat Source: The Harris Poll)

This is good news for digital marketers. It means people are engaging with our marketing and advertising campaigns online and not noticing that it’s marketing or advertising.

Key Takeaway:

First they liked Facebook best, then Twitter, Instagram and now Snapchat wins. Teens typically don’t like to hang with non-teens which is why they all jump ship when their parents and other adults join social media platforms. Can you blame them? (Stat Source: Piper Jaffray teen survey reported by FORTUNE)

If teens are part of your customer base or target audience, then consider a way to incorporate snapchat into your marketing.

Key Takeaway:

If that stat doesn’t scare you, it should. This same survey found that the top three most important elements of a good mobile experience are convenience, security and speed. So if you need to improve your mobile experience focus on those elements first. (Stat Source: Sitecore)

Need help with your SEO, paid search or mobile marketing initiatives? Drop us a line today and let’s figure out what you need, together.

60% of People on Instagram Say They Discover New Products on the Platform

Wednesday, May 11th, 2016

PPC management agency

Key Takeaway:

Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram will now have Dynamic Ads available to advertisers on it’s platform.

Key Takeaway:

While a mobile-friendly website is definitely important to your online presence, you may also want to think about developing a mobile app for your loyal customers. The way your app works will completely depend on the type of business and products or services you offer.

Key Takeaway:

This is expected just to continue to increase in the 2016 holiday season. What’s also big is using your smart phone to enhance the in-store experience, so if you have not yet thought about a strategy for this type of marketing then it’s time to start brainstorming.

Key Takeaway:

It’s really time for business owners, not just their marketing directors, to understand the power of Facebook advertising. The amount of deep targeting you can achieve for literal pennies is pretty amazing. However, just like Google, Facebook gets more competitive each day so it’s important to stay on you’re A-game.

Key Takeaway:

If your business is centered in the travel industry then this stat is for you! A final advertising tip – check out your device, location and language targeting in Google Adwords to make sure everything is aligned for mobile and being targeted to the people in the languages and locations that make the most sense for your product or service.

Need help with your digital marketing? Contact us today.

CMOs in the US Expect to Increase 2016 Marketing Budgets by 6.9%

Wednesday, February 24th, 2016

ppc management agency

Key Takeaway:

According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How do you make the decision to increase or decrease your marketing budget? While you’re most likely looking at data like ROI and engagement, it’s also important to see what channels are trending among your competitors to make sure your company and product is visible in those places as well. (Stat Source: Duke University)

Key Takeaway:

Online search budgets continue to increase every year, mainly because marketers see the value it provides and also because each year the space is becoming more competitive, meaning that costs can increase. However, if you partner with a PPC management agency like us, we help to manage those costs in the most efficient way possible, so that you earn the largest amount of new customers at a reasonable cost. (Stat Source: Duke University)

Key Takeaway:

The survey look at 15 categories, such as airlines, online retailers and computers, and asked customers the degree to which the brand met their expectations versus the ideal of 100%. Curious which search engine people trust most? Google, of course, got an A, at 90%. (Stat Source: Brand Keys)

Do you think your brand is meeting the expectation of your customers? What data are you using to come up with your answer? It’s essential to know this type of information. Thankfully if you have the know-how, most of this can be uncovered using tools such as Google Analytics. Not sure where to begin? Contact us and we can help set you up for success.

Key Takeaway:

Mobile apps are where it’s at. (Stat Source: Quixey)

Key Takeaway:

This theme in email marketing has remained strong over the past couple of years, so if you’re struggling to find that perfect send time, why not expirement with a bunch of times between Saturday and Monday to see what works best for your subscribers? (Stat Source: Experian Marketing Services)

Need help with your online marketing? Contact us and let us know how we can help!

Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015

Wednesday, February 17th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they have strict policies on what types of ads can run in Google. (Stat Source: Google Adwords)

Some advertisers get flagged for policy violations and may not know why or how to fix it. Can you relate? If you need help managing your Adwords account, contact us and let us know how we can make your life easier.

Key Takeaway:

If you are not harnessing the power of Google Ratings, it’s something you should look into in order to make the most of customer feedback in your PPC campaigns. (Stat Source: Google Adwords)

Key Takeaway:

TV ads in the modern age are being used to create intent. Unlike the big brands like Doritos and Nike who are merely trying to entertain you for sheer brand advertising purposes, lesser known brands are trying to make you interested enough to learn more about the product or service. The second-screen is an excellent way to get consumers to search about your brand and visit your website straight from your TV ads – but you must have an effective strategy to capture and engage consumers on that second screen. (Stat Source: Think With Google)

Key Takeaway:

Social media IS essential to building your brand and reaching customers, but so far it is just not driving nearly as much ecommerce revenue as other channels.

Want to know which channels bring in the largest amount of ecommerce orders? Of course you do. (Stat Source: Custora Ecommerce Pulse)

Key Takeaway:

Organic search and CPC (SEM) are the top two online marketing channels that drove the most ecommerce purchases this January. Year-over-year, organic remained at 22%, while CPC increased from 18% in 2015 to 20% in 2016. (Stat Source: Methodology)

So if you’re wasting all your time trying to drive all your ecommerce through Facebook, it’s time to rethink your strategy. Give us a call today at (818) 806-3868 and let us know your marketing struggles – we’re here to help you figure it out together.

Click Through Rate Increases 20% when a Paid Ad and an Organic Result Show on the Same Page

Wednesday, February 10th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

You’d be surprised how many C-level leaders believe that showing organically is good enough. They think, why pay for those PPC clicks if you are already visible in the SERPs organically? Well, here is a stat you can use to answer that question next time it’s asked. (Stat Source: Search Engine Watch)

Key Takeaway:

The number one activity performed on mobile phones among Millennials is texting, followed by making calls. Coming in as the third most popular activity is posting on social media. What’s more, respondents reveal that the ability to make phone calls is the single most useful function of their phone, and they admit to using their phone to call businesses more often than filling out a contact form or purchasing on their mobile devices. (Stat Source:  Invoca)

Bottom line – make sure your company phone number is prominently displayed on the web so people can call as quickly and easily as possible. Think beyond making sure your click-to-call functionality is working. For example, a tip for small business owners – put your phone number right in your title tag and/or meta-description so it comes up on the SERPs right away.

Key Takeaway:

That’s more than 800 million users, which is more than double the share from 2013, when mobile-only users represented just 24% of total monthly-active users. If your company is actively posting updates like videos, photos and other content, it’s important to keep in mind how enticing it will look to your fans on mobile devices. (Stat Source: Facebook)

Key Takeaway:

Marketers are clearly staying ahead of the trend by allocating the majority of Facebook ad budget towards mobile-specific ads. (Stat Source: Facebook)

Key Takeaway:

This research has been done for the past several years and it shows that ad fraud is going to be just as costly in 2016 as it was last year. It’s important to note that while most industries are going to be effected, there are some that see more fraudulent activity than others, such as video and programming industries. (Stat Source: the Association of National Advertisers)

Knowing how to track ad fraud is important. Don’t know how to spot it? Drop us a line today and tell us your marketing woes. We’re happy to help you figure it out together.

Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Wednesday, November 11th, 2015

PPC management agency los angeles - Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Key Takeaway:

What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the third quarter ended September 30, 2015. It reported, among financial data, that the daily active users were 1.01 billion on average for September 2015, an increase of 17% year-over-year. (Stat Source: Facebook)

Key Takeaway:

The holiday season is looking bright in the world of retail. CMOs are confident in sales predictions and consumers are less stressed about job stability and income compared to recent years past. (Stat Source: BDO USA survey)

Key Takeaway:

Compare that to 67% of marketers and agencies who feel they are good at measuring paid search ROI. Yes, once again, paid search comes in as the best channel to track and analyze dollars spent as it directly ties into revenue and overall sales. (Stat Source: SEMPO)

Need to boost your website sales? We can help you set up and/or optimize your paid search accounts – contact us today.

Key Takeaway:

If you’re desperately searching for data to get into the minds of your customers, there are plenty of resources out there where you can find surveys and studies of your target demographic. However, the best way to get into the minds of your customers is to create your own custom survey or research panel and distribute among your real, true customers, not just people kind of like your customers. (Stat Source: Nielson report)

Key Takeaway:

This stat is probably surprising to most non-teens. Especially given the fact that they “spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media,” according to Common Sense Media.

So what are teens doing if not spending time on social sites? Listening to music and watching TV. The main point here is that nothing about your target audience should be assumed. You need data to back up your marketing goals and initiatives.

Need help mining your online data to make the most of your digital marketing? Drop us a line today.