Archive for the ‘Pay-Per-Click’ Category

100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook

Wednesday, November 16th, 2016

digital marketing agency

Key Takeaway:

While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.

Clearly, the two companies appear to be getting it right in their ability to collect and use data to target relevant ads to consumers. However, there has also been a rise in the consumer’s ability to use ad blocking programs to filter out unwanted advertisements. And while the amount of people doing this remains rather small, time will tell if consumers will demand changes to create a market with more consumer control.

(Stat Source: Digital Content Next)

Key Takeaway:

This would make it appear that the sky is falling and there is not much room for growth from any of the other companies. However, there are other companies that are offering different experiences and services altogether, like Amazon and Snapchat to name a few. These two are both very successful in their space and Snapchat may become a major player in the digital advertising industry in the next couple of years, their shoppable ads are currently performing well.

Key Takeaway:

If you’re curious on the exact number, the rest of the industry earned just over $9 billion in revenue in the first half of 2016. (Stat Source: Digital Content Next)

The fact that Google is making so much in revenue from their ad platform shows that their advertising works. The struggle for advertisers, of course, is figuring out how to manage costs and continually optimize ads to drive conversions.

So what about the other companies in the industry?

(Stat Source: Pivotal Research)

Key Takeaway:

If you’re a business owner planning your advertising budget for 2017, take a close look at how Facebook and Google advertising can contribute to your marketing goals and business objectives. Take a closer look at how other ad platforms fit into the grand scheme of marketing efforts whether supporting brand awareness or retargeting to stay top-of-mind to consumers and prospects.

Key Takeaway:

Remember that Twitter was once praised by practically everyone for its success. In recent years it’s become more of a platform for businesses, politicians and celebrities, and not so much a place where people are engaging with ads. If you’re focus is business-to-business relationships this may be a platform to explore and test for generating leads or driving traffic from these audiences.

Need help with your digital marketing? Contact us today.

59% of B2C Marketers Learn About Target Audiences Through Keyword Research

Wednesday, November 2nd, 2016

digital marketing

Key Takeaway:

The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)

In fact, the survey shows that 45% of Fortune 500 companies are actively using Instagram. What’s more, this is the 4th year in a row now that these companies have shown increases in the platform’s use. However, it’s interesting to note that of the top 200, about 50% were using blogs actively, as compared to just 29% of the bottom 200 companies. (Stat Source: University of Massachusetts Dartmouth Center for Marketing Research)

Key Takeaway:

It’s probably best to use Instagram AND your blog actively. Don’t have the time to do this all yourself? Contact us, and we can give you some ideas on how to streamline the process.

Key Takeaway:

Great content takes time to create, and even then, you have to make sure there are no technical hindrances to getting the content seen by your target audience. So now you can stop wondering why your latest press release didn’t “go viral.” While you may have had a gut feeling that these are the factors that play into shareable content, now you know for sure, thanks to AOL’s survey of 55,000 content interactions across 8 global markets.

Key Takeaway:

Finding the successful social media strategy for your business can be tough! It often takes trial and error, so be patient and flexible as you discover what works best for you. (Stat Source: Sprout Social)

Key Takeaway:

Your brand has value, be there when someone is looking for you. You’d be surprised how many companies we come across who are setting their brand names as negatives in their AdWords accounts, for example. Just remember, if your ads are not showing up when someone searches your brand name, your competitors may take advantage of that. In the same instance, don’t put all your eggs in one basket either. (Stat Source: Neilsen)

Need help with your digital marketing? Contact us today and let’s figure it out together.

91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing

Wednesday, August 31st, 2016

PPC Management Agency - Liberty Interactive Marketing

In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO.  (Stat Source: Clutch)

Key Takeaway:

These companies may think they are so big and well-known that they don’t need to focus on SEO and search marketing. But by ignoring these powerful digital marketing channels, they are missing ample opportunity to meet customer demand.

The most common reason these enterprise companies give for not prioritizing search is the challenge in proving ROI from search marketing.

Luckily for you, we know how to prove ROI from search marketing, and have been doing so for our clients for years.

Key Takeaway:

If you’re spending much more than that and not seeing profitable returns, you may want to scale back your social media budget and allocate that money to a more profitable channel, like paid search.

Key Takeaway:

A three percent increase in social media spending is nothing crazy, but does point to the continued success of these channels in driving brand awareness and interactions. (Stat Source: CMO Survey from Duke University’s Fuqua School of Business)

Just 1% of 25 – 29 year-olds use the channel, 2% of 30 – 34 year-olds use it, and 3% of 18 – 34 year-olds use it. The most used social channel is still Facebook, followed by Instagram, then YouTube. (Stat Source: Fluent)

Key Takeaway:

Think about where your target audience spends the majority of their time online, and focus your efforts on engaging with them in those channels.

Of those, about one-third click on the first organic result. About 11% click on the second organic search result. (Stat Source: Search Engine Watch)

Key Takeaway:

Dropping even one position in organic search can have detrimental consequences to your bottom line. Don’t get caught in a panic if this happens to you. Contact us and we can help figure out what you need, together.

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Wednesday, August 24th, 2016

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Key Takeaway:

Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need to make sure you have a team who knows what they are doing. If you need help – Contact us.

Another 35% think negatively of the industry. This is based on a Gallup survey of consumer ratings of US industries and sectors. All the industries were then given net scores. For example, the restaurant industry is the top favorite with a score of +59. With the advertising industry in a tie for favorable and unfavorable views, it received a net-score of zero. The federal government came in as the “worst” industry with a net-score of -27.

Key Takeaway:

You simply cannot please everyone with your advertising messages. So focus on your true customer-base and target audience; people who connect with your brand / message / offerings, and try not to worry too much about the rest.

Key Takeaway:

Keep in mind that you do not have the undivided attention of the consumer when they are shopping for products online. So you need to make your products stand out, not fall in with the rest of the clutter out there. (Stat Source: DigitasLBi)

Key Takeaway:

The second most-common on-site SEO problem is missing alt attributes, with 45% of site missing them. This is based on an analysis of 100,000 websites and 450 million webpages by SEMrush. Other issues include duplicate title tags and broken internal links, with 35% of websites facing these issues.

Key Takeaway:

Usually it’s around this time of year that decision-makers start thinking about budgets for next year. It’s safe to say, based on the above stat, that many agencies find digital video advertising to be profitable and worth the investment. (Stat Source: TMB Survey)

So if you haven’t tried advertising with video yet in the online space, why not give it shot? You may be happily surprised. Google AdWords makes it easy for you to run a video ad campaign.

Got questions on how to make this information work for your business? Contact us today and we’ll help guide you in the right direction.

Back-To-School Spending Expected To Reach $75.8 Billion, Up 11% From Last Year

Wednesday, August 17th, 2016

ppc management agency

Key Takeaway:

Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your customers if you haven’t done so already! (Stat Source: National Retail Federation)

And while we are on the subject of back-to-school deals, here’s another stat.

Key Takeaway:

Advertise your deals online. It can be as simple as a Google Search Network text ad that let’s your potential customers know about the deal you’re offering this season. (Stat Source: Synchrony Financial)

This is double the share of email (24%), which is the 2nd preferred method. As for other ways to get in touch, just a small fraction of people say that texting (3%) and social media (2%) is their preferred method of reaching customer service. (Stat Source: The Northridge Group)

Key Takeaway:

Don’t ignore your phone support. Sure, we’re a digital marketing agency, and as such we help clients boost their online presence. However, part of digital marketing is getting a good, high-level view of how your business works as a whole: looking at all of your processes and technologies, and using the data to help you fine-tune your strategy to reach your business goals and objectives.

Beyond just deleting an app, “85% of mobile media users across 8 countries report having taken some type of app-related action as a result of concerns over their privacy and security.” (Stat Source: Mobile Ecosystem Forum)

Key Takeaway:

Privacy counts. If you take the time to make an app, make sure you invest the time to make it secure, too, and make sure your customers know what you’ve done to ensure their privacy.

This is well below last year’s success rate of 79%. Emails in other countries are getting through at a higher-rate, with Australia topping the list at 90% of emails delivered to the inbox. (Stat Source: Return Path Analysis)

Key Takeaway:

Scrub your email lists. Make sure you are following email marketing best practices of TODAY, not a few years ago. These things change all the time and you need to be on top of your game if you expect great results.

Need help with your digital marketing? Contact us today.

5 Ways To Improve Your Google Shopping Strategy This Holiday

Wednesday, August 10th, 2016

ppc management agency

Key Takeaway:

The majority of consumers don’t buy what they originally search for.

This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats Source: Crealytics)

Key Takeaway:

Make sure all of your titles and product descriptions are written as best as they can be in your Google merchant product feed.

Also, make sure your products are classified into the most specific category they can be. For example, if you are selling sweatpants, we advise that you would select product category number 5713 which is [Apparel & Accessories > Clothing > Sleepwear & Loungewear > Loungewear] rather than 208 which is just [Apparel & Accessories > Clothing > Sleepwear & Loungewear], or 204 which is simply [Apparel & Accessories > Clothing > Pants].

Finally, try to avoid thinking of your customers, and products in too narrow of a mindset. There are so many different ways for people to discover your products, and everyone is shopping with a slightly different goal and shopping style.

Key Takeaway:

Sometimes, people buy products from your competitors. That’s just a fact of life. That’s why it’s very important to know who your top competitors are in the online space, and what strategies they are using that you may not be, and vice versa.

Key Takeaway:

Many people think Google Shopping is the way to get all your products sold. But in reality, if you dig into your shopping stats you will likely find that a few of your most popular products are actually driving the majority of traffic and sales.

Key Takeaway:

If you’re bummed that your higher-end products aren’t getting as much traffic and conversions as you want on Google Shopping, don’t be! On a large scale, people tend to buy less expensive products online, so it makes sense that Google’s algorithms probably favor these products too. Thankfully, there are other ways to drive sales to your high-end products.

Contact us if you’d like some tips and guidance on your Google Shopping or other digital marketing initiatives. Let’s figure out what you need, together. Call us at (818) 806-3868.