Archive for the ‘Pay-Per-Click’ Category

Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Wednesday, November 11th, 2015

PPC management agency los angeles - Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Key Takeaway:

What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it for a minute. In case you missed the news, Facebook also just announced details on its financial results for the third quarter ended September 30, 2015. It reported, among financial data, that the daily active users were 1.01 billion on average for September 2015, an increase of 17% year-over-year. (Stat Source: Facebook)

Key Takeaway:

The holiday season is looking bright in the world of retail. CMOs are confident in sales predictions and consumers are less stressed about job stability and income compared to recent years past. (Stat Source: BDO USA survey)

Key Takeaway:

Compare that to 67% of marketers and agencies who feel they are good at measuring paid search ROI. Yes, once again, paid search comes in as the best channel to track and analyze dollars spent as it directly ties into revenue and overall sales. (Stat Source: SEMPO)

Need to boost your website sales? We can help you set up and/or optimize your paid search accounts – contact us today.

Key Takeaway:

If you’re desperately searching for data to get into the minds of your customers, there are plenty of resources out there where you can find surveys and studies of your target demographic. However, the best way to get into the minds of your customers is to create your own custom survey or research panel and distribute among your real, true customers, not just people kind of like your customers. (Stat Source: Nielson report)

Key Takeaway:

This stat is probably surprising to most non-teens. Especially given the fact that they “spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media,” according to Common Sense Media.

So what are teens doing if not spending time on social sites? Listening to music and watching TV. The main point here is that nothing about your target audience should be assumed. You need data to back up your marketing goals and initiatives.

Need help mining your online data to make the most of your digital marketing? Drop us a line today.

53% of Consumers Agree That There is Too Much Content Out There

Wednesday, November 4th, 2015

Picture of Times Square. How do you cut through the clutter? PPC management agency

Key Takeaway:

How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about your industry online? Create content that helps answer those questions and you’ll be off to a good start.

Second, your content needs to be well-written. If it’s a video, well-produced. Image? Well-designed. You get the idea. Better yet, create some interactive content, like a tool that helps them solve an issue. Finally, your content needs to be optimized for the search engines to give it the best chance to get seen. (Stat source: Adobe)

Key Takeaway:

These cost increases vary by industry. However, one thing is clear. More and more advertisers sign up for PPC every day, making it an increasingly competitive space. Your best bet for success is making sure you have someone handling your accounts who knows how to manage paid search, and know how to do it well, getting you maximum visibility and conversions while managing costs. Need help with your PPC management? Drop us a line today. (Stat source: IgnitionOne)

Key Takeaway:

US consumers are more aware of quality products now than even just a few years ago. And it’s not just quality they care about. More people are buying American products, too, in an effort to support American jobs. People are more than happy to pay a little extra for a product if they see it’s “Made in the USA.” The bottom-line here is that your business strategy needs to align with consumer beliefs. (Stat source: Trendera survey)

Key Takeaway:

This stat is probably scaring the pants off of email marketers everywhere. Especially when you see that this is a pretty big decrease in delivery rate year-over-year. In 2014, 87% of commercial emails were delivered, and this year it’s just 79%. Again, email marketing is becoming an increasingly competitive space, and you need to make sure you have someone managing your email marketing that knows the ins-and-outs of email deliverability, as well as list maintenance and growth. (Stat source: Return Path)

Key Takeaway:

What have you done in the last few months to improve your conversion rate? If the answer is nothing, you probably want to try testing a few elements of your campaigns to see what can be improved or optimized. To give you a few ideas, you can review your search query reports, test your landing pages, and test your ad creative. Just make sure you test and track accurately so that you have enough data to make a smart decision. (Stat source: Hanapin Marketing)

Looking for a PPC management agency or SEO consultants to help you with your online marketing? Contact us and tell us how we can help you. We will typically respond within 24 hours.

50% of Search Queries are 4 Words or Longer

Wednesday, October 28th, 2015

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Key Takeaway:

Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko Marketing)

Key Takeaway:

The second most widely used social platform among Fortune 500 is Glassdoor, followed by Twitter, Facebook and YouTube respectively. Furthermore, Twitter, Facebook and YouTube use dropped slightly from the previous year, following general trends across all industries with the big three. Finally, Instagram came in as the fastest growing social platform being used by big companies, growing from 9% to 33% using the platform year-over-year. (Stat Source: the University of Massachusetts)

Key Takeaway:

This is a very useful stat for B2C companies getting ready for the big Holiday shopping season. It’s also great to know that the majority of shoppers will use their phone while in-store to compare prices and do other research on the products they plan to purchase. In fact, Google says that 82% of smartphone users will consult their phone while in a store. (Stat Source: Google Search Team)

Key Takeaway:

It’s important to note that the data is based on the local time of the sender and includes US accounts only. This data is particularly interesting because of the insight into send time vs open time; just check out this chart. So if you want to see higher open rates from your email marketing messages, try mixing up your send time and seeing what works best for you. Spit-testing is a great way to ensure your analyzing useful data. (Stat Source: MailerMailer)

Key Takeaway:

A lot of company CEOs and marketing professionals are having the conversation about whether online paid media is still effective in 2015. The answer is YES, it absolutely is. We have helped clients boost their revenue tremendously simply by cleaning up and managing their paid search accounts. The people that ARE clicking paid search ads are typically towards the end of their purchase decision and ready to take action. Want to see more results from your paid search? Contact us today. (Stat Source: TechnologyAdvice and Unbounce)

#TWT5 Youtube Now Second Largest Search Engine

Wednesday, March 18th, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

Digital Marketing stats | PPC Management Agency

Key Takeaway:

Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have a YouTube presence for your company, it’s about time you start. Just make sure that your strategy matches with your end goals. (Stat Source: Social Media Today)

Key Takeaway:

As a digital marketing specialist, this statistic jumped out at me because honestly I expected it to be a much higher percentage. It’s typically considered best practices to remove main website navigation on your PPC landing pages. This is because you want the visitors of that page to make one single action, and you want to do everything in your power to drive them take that action. So navigation buttons are just distractions and ways for visitors to easily leave your landing page and forget all about your juicy offer on the page. (Stat Source: MarketingSherpa)

Key Takeaway:

I constantly hear people saying statements like “email is dead” and “no one reads emails anymore” which is why I love this stat. Email is not dead. Email marketing can be a solid component to your online marketing strategy, it just shouldn’t be the only way you market to your audiences. Great email campaigns that run with a solid SEO and PPC strategy can prove very successful for many businesses. (Stat Source: HubSpot)

Key Takeaway:

I’m going to let you in on a little secret: Google’s keyword planner tool is not very helpful when conducting keyword research for your business. It almost feels like they are trying to make it difficult for you to uncover terms people are actually using. It’s best to use it for reference but also use other tools and research methods to uncover the terms people are actually using to find the types of products and services you offer. (Stat Source: Webbiquity)

Key Takeaway:

For years, business owners doubted the power of social media, but this stat makes it clear that the majority of businesses should be using social sites to their advantage. Social media is about authentically connecting with your audiences and building trust. (Stat Source: Top Rank Online Marketing)

So there you have it! We hope you learned something new today. If you have any questions about how these stats relate to your business, shoot us an email!

#TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More

Wednesday, February 25th, 2015

Here are this week’s top 5 digital marketing stats!

PPC marketing agency

Key Takeaway:

Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and social media in particular, is capturing more and more of our time each day. It’s important to not only identify your target audience across social sites but also to determine which sites they spend most of their time on, and then figuring out how to authentically engage with them on these platforms. (Stat Source: We Are Social)

Key Takeaway:

This means that optimizing HTML webpages alone is not enough to engage mobile users. Make sure your search marketing team, whether they are in-house or an agency, have the required skills and resources needed for app optimization. This is particularly true if you’re marketing to teens and young adults, as they are the largest group using apps compared to mobile browsers. (Stat Source: SEOmoz Blog)

Key Takeaway:

It’s clear that mobile is not the future, it is the present. In order to get the most out of PPC advertising on mobile devices, a clickable phone number is a must. Along with the phone number, you should make sure your landing page has a superfast load time. In fact, research shows that 57 percent of mobile users will leave if the page does not load within a few seconds. Finally, all of your content needs to be concise. (Stat Source: Search Engine Journal)

Key Takeaway:

There are actually many ways you can discover more about your target audience utilizing tools such as Google Analytics and performing more in-depth audience and competitor research. Additionally, each paid search platform has multiple ways for marketers to target their audience; you just have to have the know-how to execute a variety of campaigns that are tailored to each of your audiences. If you’re struggling with targeting your key audience in paid search marketing, let us know and we’ll give you some tips to help you out. (Stat Source: Forrester)

Key Takeaway:

When three influencers share a piece of content, statistics show it doubled the total number of shares; five influencers quadrupled it. This information is based on a study of over 100 million articles. So the key takeaway here is that you need to have a plan in place for targeting your influencers. If you don’t know who your influencers are, we can help you identify them, simply contact us. (Stat Source: BuzzSumo)

So there you have it. Got a question? Ask us. Comments? Share them below. Got nothing? Then get back to work!

#TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing

Wednesday, January 28th, 2015

We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.

PPC Management Agency

Key Takeaway:

Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t work or last. However it’s clear from this statistic, which came from a Salesforce survey of 5,000 marketers across major brand categories that these naysayers must be on the decline. (Stat Source: Salesforce)

Key Takeaway:

Customers are smart and don’t have time to waste. They do their research, read reviews, and check out social media feedback before making most purchases. For businesses, this means it’s imperative to be where the customer is at the right time. Your inbound marketing needs to nurture the customer through the journey to purchase. And just in case you think inbound marketing is all about fresh SEO content, let’s get one thing clear right here: paid search is an important strategic element of the customer’s journey too. (Stat Source: SiriusDecisions)

Key Takeaway:

Most business owners now understand that search is going mobile in a big way. This stat should offer further proof for any nonbelievers still out there. At the very least you should check how your landing pages render on tablets and smartphones and make sure you have click-to-call features enabled on your website and ads. We’re happy to answer any questions you may have on mobile advertising to help your ads stand out from the crowd, just shoot us an email. (Stat Source: Marin Software)

Key Takeaway:

Are your email marketing campaigns running on auto-pilot? Don’t underestimate the power of email marketing just because there’s so much talk about other mediums like social and blogging. Do a thorough review of your current email marketing strategy and see if there is anything you can do to improve it, and ultimately improve your ROI at the same time. (Stat Source: Marketing Zen)

Related: 4 Steps to Building an Email List for Your Ecommerce Business

Key Takeaway:

SEO is still topping the charts for generating leads and creating new business. Every day you can find new articles by some marketing “pro” trying to claim that SEO is dead, but that’s simply not true. Organic search still beats out social media, TV ads and news stories as the top way customers find information. Which means businesses MUST put their time, money and other resources where the search is. (Stat Source: Forrester Research Survey)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.