Archive for the ‘Pay-Per-Click’ Category

Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns

Wednesday, February 15th, 2017

Pinterest Will Be Launching Search Ads Including Keyword and Shopping Campaigns

Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches per month, and the majority of images on the site are for products and services that people want.

This is a great opportunity to create more awareness for your brand. Here’s why:

Oh, and did we mention?

Along with Search Ads on Pinterest, marketers will be offered new targeting and reporting options. Many marketers are eager for the potential that lies in the targeting settings, since the nature of the website makes it easy to gain insights on what users are passionate about and interested in based on their data.

As with Google and Facebook advertising, the key to success will be in figuring out how to stand out from the vast amount of content on the network:

Key Takeaway:

It’s important to always be testing your creative to determine the right imagery and messaging that works for your brand. What works on Pinterest may be different from what works for you on Google, Bing, Facebook, or Instagram.

Need help with your pay-per-click marketing strategy? Let’s figure out what you need, together. Contact us today.

Voice Search, Here We Come! Amazon To Launch Paid Search On Alexa

Wednesday, January 25th, 2017

PPC management agency talking voice search on Amazon's Alexa

Key Takeaway:

With the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities voice search offers. The news came from Amazon Media Group VP Seth Dellaire during an event in New York last week. (Stat Source: Business Insider)

Google has it’s own home assistant product as well, called ‘Google Home’, and we can definitely say with confidence they will be exploring how to incorporate their massive advertising platform into it. Marketers need to stay on top of voice search trends as they relate to both SEO and paid search to maximize digital marketing results.

Key Takeaway:

How did your business perform during the 2016 holiday season? If you were expecting more results, you may benefit from a paid search audit to uncover any points that may be preventing your ads from performing their best. (Stat Source: Adlucent)

Get in touch with us today and let us know if you’re not happy with your PPC management and performance, we can figure out what you need together starting with an audit.

Key Takeaway:

A featured snippet is the box that comes up in Google search when a person types in a question. Also sometimes referred to as the ‘answer box’. (Stat Source: MOZ)

Is one of your competitors showing up in a featured snippet where you want to be instead? You may be able to win that spot away from your competitor by doing a few small tweaks on your end. As a tip, review your top ranked keywords and correlating pages, and see if another website is showing up in the featured snippet. Then check your content, and see if you can make it better, either via formatting or improving the informational content on the page. Finally, ping your updated page so Google re-crawls it, wait a few days, and then check if your strategy worked.

Key Takeaway:

You need video content, plain and simple. But don’t let it overwhelm you. There are many services out there that will make easy videos for you. What’s important is figuring out which specific methods of video marketing works for your business. If you’re a company in the professional space, video ads may make more sense than video blogs or tutorials for example. (Stat Source: Cisco)

Contact us if you need help with your digital marketing.

Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend

Wednesday, December 14th, 2016

PPC Management Agency & SEO Consultants - Liberty Interactive Marketing

Key Takeaway:

Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to your mobile advertising budgets, strategy and other planning. Also make sure you’re adjusting your budgets to account for mobile traffic. Hint: your budgets shouldn’t look the same as they did in past months or years. You need to look at the data and see what percentage of your traffic is coming from mobile and plan accordingly. (Stat Source: Zenith Media)

Key Takeaway:

These busy professionals demand a mobile user experience that is top-notch. They don’t have time to waste on inefficient mobile content. If your load times are slow and your bounce-rates are high, or there’s anything else hindering the mobile experience of your site, it’s high time you get to the bottom of it and get it fixed before you miss out on any more valuable traffic. It would also be wise to come up with an SEO and PPC strategy to boost your visibility on mobile if you haven’t done so already. (Stat Source: Quartz Annual Global Executives Study)

That brings us to what’s up next in the Quartz survey; what do executives think of advertisements?

Key Takeaway:

Display ads were the second most engaging of all ad-types based on the survey. The most engaging ads were articles produced by brands, with 33% of those surveyed saying they last interacted with this type of advertisement.

The important thing to understand is the deeper meaning behind your customers’ habits. Not every visitor to your website or customer is the same, so the more you can do to appreciate the differences between audiences, the better you can reach and engage with them online.

Key Takeaway:

This makes how-to videos the most common marketing videos among SMBs, followed by product / service overview videos, which were used by 43% of businesses surveyed. (Stat Source: Magisto). Don’t forget to optimize your videos for search engines. There are many features on YouTube that make it fairly simple to get started even if you’re not a pro at SEO.

(Stat Source: BIA/Kelsey)

Key Takeaway:

At the very least you should be making sure your Facebook page is current and you post content regularly and check your messages, as customers are reaching out on Facebook for customer service issues at an increasing rate. If you’re spending money advertising on Facebook but not taking the time to manage and optimize your campaigns, it’s time you start now.

If you need help or don’t have time to manage your digital marketing yourself or with your internal team, contact us and we can chat about your online marketing woes, and figure out what you need together.

100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook

Wednesday, November 16th, 2016

digital marketing agency

Key Takeaway:

While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.

Clearly, the two companies appear to be getting it right in their ability to collect and use data to target relevant ads to consumers. However, there has also been a rise in the consumer’s ability to use ad blocking programs to filter out unwanted advertisements. And while the amount of people doing this remains rather small, time will tell if consumers will demand changes to create a market with more consumer control.

(Stat Source: Digital Content Next)

Key Takeaway:

This would make it appear that the sky is falling and there is not much room for growth from any of the other companies. However, there are other companies that are offering different experiences and services altogether, like Amazon and Snapchat to name a few. These two are both very successful in their space and Snapchat may become a major player in the digital advertising industry in the next couple of years, their shoppable ads are currently performing well.

Key Takeaway:

If you’re curious on the exact number, the rest of the industry earned just over $9 billion in revenue in the first half of 2016. (Stat Source: Digital Content Next)

The fact that Google is making so much in revenue from their ad platform shows that their advertising works. The struggle for advertisers, of course, is figuring out how to manage costs and continually optimize ads to drive conversions.

So what about the other companies in the industry?

(Stat Source: Pivotal Research)

Key Takeaway:

If you’re a business owner planning your advertising budget for 2017, take a close look at how Facebook and Google advertising can contribute to your marketing goals and business objectives. Take a closer look at how other ad platforms fit into the grand scheme of marketing efforts whether supporting brand awareness or retargeting to stay top-of-mind to consumers and prospects.

Key Takeaway:

Remember that Twitter was once praised by practically everyone for its success. In recent years it’s become more of a platform for businesses, politicians and celebrities, and not so much a place where people are engaging with ads. If you’re focus is business-to-business relationships this may be a platform to explore and test for generating leads or driving traffic from these audiences.

Need help with your digital marketing? Contact us today.

59% of B2C Marketers Learn About Target Audiences Through Keyword Research

Wednesday, November 2nd, 2016

digital marketing

Key Takeaway:

The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)

In fact, the survey shows that 45% of Fortune 500 companies are actively using Instagram. What’s more, this is the 4th year in a row now that these companies have shown increases in the platform’s use. However, it’s interesting to note that of the top 200, about 50% were using blogs actively, as compared to just 29% of the bottom 200 companies. (Stat Source: University of Massachusetts Dartmouth Center for Marketing Research)

Key Takeaway:

It’s probably best to use Instagram AND your blog actively. Don’t have the time to do this all yourself? Contact us, and we can give you some ideas on how to streamline the process.

Key Takeaway:

Great content takes time to create, and even then, you have to make sure there are no technical hindrances to getting the content seen by your target audience. So now you can stop wondering why your latest press release didn’t “go viral.” While you may have had a gut feeling that these are the factors that play into shareable content, now you know for sure, thanks to AOL’s survey of 55,000 content interactions across 8 global markets.

Key Takeaway:

Finding the successful social media strategy for your business can be tough! It often takes trial and error, so be patient and flexible as you discover what works best for you. (Stat Source: Sprout Social)

Key Takeaway:

Your brand has value, be there when someone is looking for you. You’d be surprised how many companies we come across who are setting their brand names as negatives in their AdWords accounts, for example. Just remember, if your ads are not showing up when someone searches your brand name, your competitors may take advantage of that. In the same instance, don’t put all your eggs in one basket either. (Stat Source: Neilsen)

Need help with your digital marketing? Contact us today and let’s figure it out together.

91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing

Wednesday, August 31st, 2016

PPC Management Agency - Liberty Interactive Marketing

In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO.  (Stat Source: Clutch)

Key Takeaway:

These companies may think they are so big and well-known that they don’t need to focus on SEO and search marketing. But by ignoring these powerful digital marketing channels, they are missing ample opportunity to meet customer demand.

The most common reason these enterprise companies give for not prioritizing search is the challenge in proving ROI from search marketing.

Luckily for you, we know how to prove ROI from search marketing, and have been doing so for our clients for years.

Key Takeaway:

If you’re spending much more than that and not seeing profitable returns, you may want to scale back your social media budget and allocate that money to a more profitable channel, like paid search.

Key Takeaway:

A three percent increase in social media spending is nothing crazy, but does point to the continued success of these channels in driving brand awareness and interactions. (Stat Source: CMO Survey from Duke University’s Fuqua School of Business)

Just 1% of 25 – 29 year-olds use the channel, 2% of 30 – 34 year-olds use it, and 3% of 18 – 34 year-olds use it. The most used social channel is still Facebook, followed by Instagram, then YouTube. (Stat Source: Fluent)

Key Takeaway:

Think about where your target audience spends the majority of their time online, and focus your efforts on engaging with them in those channels.

Of those, about one-third click on the first organic result. About 11% click on the second organic search result. (Stat Source: Search Engine Watch)

Key Takeaway:

Dropping even one position in organic search can have detrimental consequences to your bottom line. Don’t get caught in a panic if this happens to you. Contact us and we can help figure out what you need, together.