Archive for the ‘Pay-Per-Click’ Category

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Wednesday, August 24th, 2016

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Key Takeaway:

Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need to make sure you have a team who knows what they are doing. If you need help – Contact us.

Another 35% think negatively of the industry. This is based on a Gallup survey of consumer ratings of US industries and sectors. All the industries were then given net scores. For example, the restaurant industry is the top favorite with a score of +59. With the advertising industry in a tie for favorable and unfavorable views, it received a net-score of zero. The federal government came in as the “worst” industry with a net-score of -27.

Key Takeaway:

You simply cannot please everyone with your advertising messages. So focus on your true customer-base and target audience; people who connect with your brand / message / offerings, and try not to worry too much about the rest.

Key Takeaway:

Keep in mind that you do not have the undivided attention of the consumer when they are shopping for products online. So you need to make your products stand out, not fall in with the rest of the clutter out there. (Stat Source: DigitasLBi)

Key Takeaway:

The second most-common on-site SEO problem is missing alt attributes, with 45% of site missing them. This is based on an analysis of 100,000 websites and 450 million webpages by SEMrush. Other issues include duplicate title tags and broken internal links, with 35% of websites facing these issues.

Key Takeaway:

Usually it’s around this time of year that decision-makers start thinking about budgets for next year. It’s safe to say, based on the above stat, that many agencies find digital video advertising to be profitable and worth the investment. (Stat Source: TMB Survey)

So if you haven’t tried advertising with video yet in the online space, why not give it shot? You may be happily surprised. Google AdWords makes it easy for you to run a video ad campaign.

Got questions on how to make this information work for your business? Contact us today and we’ll help guide you in the right direction.

Back-To-School Spending Expected To Reach $75.8 Billion, Up 11% From Last Year

Wednesday, August 17th, 2016

ppc management agency

Key Takeaway:

Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your customers if you haven’t done so already! (Stat Source: National Retail Federation)

And while we are on the subject of back-to-school deals, here’s another stat.

Key Takeaway:

Advertise your deals online. It can be as simple as a Google Search Network text ad that let’s your potential customers know about the deal you’re offering this season. (Stat Source: Synchrony Financial)

This is double the share of email (24%), which is the 2nd preferred method. As for other ways to get in touch, just a small fraction of people say that texting (3%) and social media (2%) is their preferred method of reaching customer service. (Stat Source: The Northridge Group)

Key Takeaway:

Don’t ignore your phone support. Sure, we’re a digital marketing agency, and as such we help clients boost their online presence. However, part of digital marketing is getting a good, high-level view of how your business works as a whole: looking at all of your processes and technologies, and using the data to help you fine-tune your strategy to reach your business goals and objectives.

Beyond just deleting an app, “85% of mobile media users across 8 countries report having taken some type of app-related action as a result of concerns over their privacy and security.” (Stat Source: Mobile Ecosystem Forum)

Key Takeaway:

Privacy counts. If you take the time to make an app, make sure you invest the time to make it secure, too, and make sure your customers know what you’ve done to ensure their privacy.

This is well below last year’s success rate of 79%. Emails in other countries are getting through at a higher-rate, with Australia topping the list at 90% of emails delivered to the inbox. (Stat Source: Return Path Analysis)

Key Takeaway:

Scrub your email lists. Make sure you are following email marketing best practices of TODAY, not a few years ago. These things change all the time and you need to be on top of your game if you expect great results.

Need help with your digital marketing? Contact us today.

5 Ways To Improve Your Google Shopping Strategy This Holiday

Wednesday, August 10th, 2016

ppc management agency

Key Takeaway:

The majority of consumers don’t buy what they originally search for.

This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats Source: Crealytics)

Key Takeaway:

Make sure all of your titles and product descriptions are written as best as they can be in your Google merchant product feed.

Also, make sure your products are classified into the most specific category they can be. For example, if you are selling sweatpants, we advise that you would select product category number 5713 which is [Apparel & Accessories > Clothing > Sleepwear & Loungewear > Loungewear] rather than 208 which is just [Apparel & Accessories > Clothing > Sleepwear & Loungewear], or 204 which is simply [Apparel & Accessories > Clothing > Pants].

Finally, try to avoid thinking of your customers, and products in too narrow of a mindset. There are so many different ways for people to discover your products, and everyone is shopping with a slightly different goal and shopping style.

Key Takeaway:

Sometimes, people buy products from your competitors. That’s just a fact of life. That’s why it’s very important to know who your top competitors are in the online space, and what strategies they are using that you may not be, and vice versa.

Key Takeaway:

Many people think Google Shopping is the way to get all your products sold. But in reality, if you dig into your shopping stats you will likely find that a few of your most popular products are actually driving the majority of traffic and sales.

Key Takeaway:

If you’re bummed that your higher-end products aren’t getting as much traffic and conversions as you want on Google Shopping, don’t be! On a large scale, people tend to buy less expensive products online, so it makes sense that Google’s algorithms probably favor these products too. Thankfully, there are other ways to drive sales to your high-end products.

Contact us if you’d like some tips and guidance on your Google Shopping or other digital marketing initiatives. Let’s figure out what you need, together. Call us at (818) 806-3868.

Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads

Wednesday, July 13th, 2016

ppc management agency

Key Takeaway:

Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are most definitely going to be applied across both mobile and desktop, with the text simply wrapping automatically based on device.

This is possibly one of the biggest changes Google has made to its advertising platform in many years. As for the timeline, Google only says it will be available “later this year.” Get more details about this on the Google blog.

Key Takeaway:

This extension has started to roll out as of last week, and will continue becoming available to all advertisers throughout the summer. It will display on mobile and tablet devices and will have a sliding functionality for users. So, make sure you are ready whenever it becomes available to you. Note that Google does not specify exact dates of when these new features will become available to everyone.

Key Takeaway:

That’s a lot of people.

At $99 per year for Prime membership, Amazon must be raking in the profits, right?

While that is true, Amazon certainly makes profit, what’s interesting is that, without Prime, Amazon would still be in the red. Yep! You read that right. Amazon would still be losing money if it weren’t for Prime subscription revenue.

If you’re struggling to make a profit with your business, don’t lose hope! Get innovative, like Amazon did. Contact us about your digital marketing frustrations and we’ll help you out.

Key Takeaway:

These featured Amazon stats are in honor of the company’s annual Amazon Prime Day, which was yesterday, June 12, 2016.

In case you don’t know much about Amazon Prime day, it is “a one-day only global shopping event exclusively for Prime members.” This year (2016) is only its second year running, but 2015 was a BIG year. In fact, according to Amazon…

Key Takeaway:

Study the business and marketing strategies of big companies like Amazon, but also your direct and indirect competitors, to see what other organizations are doing. It’s always good to know where you stand among the pack so that you can break out as a leader.

We help our clients identify and research their competitors to uncover how they match up and where specific improvements can be made in digital marketing.

Drop us a line today and let us know your marketing woes – Let’s figure out what you need, together.

(Stat Sources: Amazon, Google, Consumer Intelligence Research Partners LLC)

79% of Publishers Rely on Paid Distribution for Branded Content

Wednesday, June 22nd, 2016

search engine marketing agency / Liberty Interactive Marketing

Key Takeaway:

When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an experience that is highly targeted and not too annoying or intrusive. It’s the ultimate goal to create an experience where you have no hang-ups about interacting with a paid ad. (Stat Source: Polar)

Key Takeaway:

Pinterest can be an excellent channel for selling consumer goods, health, beauty, and home products. People who are engaging with content on Pinterest have money to spend and are on the site looking for very specific items or solutions. (Stat Source: Pinterest)

Key Takeaway:

That’s why we’re here! We have proven success in internet marketing with specific wins in each channel including website strategy, search engine optimization, email marketing, search marketing, online advertising, content and social media marketing.  (Stat Source: Code Computer Love)

Key Takeaway:

Location data is the hot topic in the digital marketing industry right now. The reason? Because this data, when accurate, does a lot of the ‘heavy lifting’ for marketers in terms of figuring out buyer habits. But when it’s not accurate, marketers waste precious dollars and time crafting strategies that fall flat. The solution? Make sure you always have more than one data-tracking system in place to cross-reference data points and troubleshoot potential errors. (Stat Source: Thinknear)

Key Takeaway:

The ability for all kinds of companies to expand into international territories is becoming more of a reality with each passing day. By cutting down on third-party distribution, store-fronts, and other unnecessary costs, more companies can sell their products and services for reasonable and attractive prices to people all over the world. (Stat Source: Entrepreneur)

Need help with your digital marketing? Contact us today and let us know what’s keeping you up at night.
(818) 806-3868.

 

Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America

Wednesday, May 25th, 2016

SEO consultants, PPC management agency - Liberty Interactive Marketing, Florida

Key Takeaway:

This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from mobile phones. (Stat Source: Merkle Digital Marketing Report)

So if you’re not seeing 50% of traffic coming from mobile, there’s no need to freak. But if you see issues with your mobile stats, like conversion tracking or CTR, you need to get to the bottom of them quickly. Not sure how to remedy the situation? Contact us today and let us know what’s going on.

Key Takeaway:

News like this makes you think. As digital marketers, a big bulk of our day is spent making clients look good on Google. But the company is not invincible. What would happen to SEO consultants and PPC management agencies, and the clients they represent, if Google’s search engine and paid search platform slowly (or quickly) became defunct? (Stat Source: BBC News)

If this were to happen, the most likely scenario is that other companies would rise up and take their place. Whether it would be many companies fighting to compete, or just one or two super-giants is up for debate.

Key Takeaway:

In comparison, 88% of US adults are familiar with the term social media, and 73% know of the term public relations. But when it comes to the real nuts and bolts of digital marketing, the regular population is a bit in the dark. Fewer than one in three of US adults knew of the terms earned media and native advertising. (Stat Source: The Harris Poll)

This is good news for digital marketers. It means people are engaging with our marketing and advertising campaigns online and not noticing that it’s marketing or advertising.

Key Takeaway:

First they liked Facebook best, then Twitter, Instagram and now Snapchat wins. Teens typically don’t like to hang with non-teens which is why they all jump ship when their parents and other adults join social media platforms. Can you blame them? (Stat Source: Piper Jaffray teen survey reported by FORTUNE)

If teens are part of your customer base or target audience, then consider a way to incorporate snapchat into your marketing.

Key Takeaway:

If that stat doesn’t scare you, it should. This same survey found that the top three most important elements of a good mobile experience are convenience, security and speed. So if you need to improve your mobile experience focus on those elements first. (Stat Source: Sitecore)

Need help with your SEO, paid search or mobile marketing initiatives? Drop us a line today and let’s figure out what you need, together.