Archive for the ‘Pay-Per-Click’ Category

#TWT5 Youtube Now Second Largest Search Engine

Wednesday, March 18th, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

Digital Marketing stats | PPC Management Agency

Key Takeaway:

Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have a YouTube presence for your company, it’s about time you start. Just make sure that your strategy matches with your end goals. (Stat Source: Social Media Today)

Key Takeaway:

As a digital marketing specialist, this statistic jumped out at me because honestly I expected it to be a much higher percentage. It’s typically considered best practices to remove main website navigation on your PPC landing pages. This is because you want the visitors of that page to make one single action, and you want to do everything in your power to drive them take that action. So navigation buttons are just distractions and ways for visitors to easily leave your landing page and forget all about your juicy offer on the page. (Stat Source: MarketingSherpa)

Key Takeaway:

I constantly hear people saying statements like “email is dead” and “no one reads emails anymore” which is why I love this stat. Email is not dead. Email marketing can be a solid component to your online marketing strategy, it just shouldn’t be the only way you market to your audiences. Great email campaigns that run with a solid SEO and PPC strategy can prove very successful for many businesses. (Stat Source: HubSpot)

Key Takeaway:

I’m going to let you in on a little secret: Google’s keyword planner tool is not very helpful when conducting keyword research for your business. It almost feels like they are trying to make it difficult for you to uncover terms people are actually using. It’s best to use it for reference but also use other tools and research methods to uncover the terms people are actually using to find the types of products and services you offer. (Stat Source: Webbiquity)

Key Takeaway:

For years, business owners doubted the power of social media, but this stat makes it clear that the majority of businesses should be using social sites to their advantage. Social media is about authentically connecting with your audiences and building trust. (Stat Source: Top Rank Online Marketing)

So there you have it! We hope you learned something new today. If you have any questions about how these stats relate to your business, shoot us an email!

#TWT5 Marketing Stats & Key Takeaways: Mobile Engagement, PPC Audience Targeting, and More

Wednesday, February 25th, 2015

Here are this week’s top 5 digital marketing stats!

PPC marketing agency

Key Takeaway:

Compare that with 3.42 hours per day for people in the Philippines, and just 0.3 hours per day for people in Japan. It’s clear that the internet, and social media in particular, is capturing more and more of our time each day. It’s important to not only identify your target audience across social sites but also to determine which sites they spend most of their time on, and then figuring out how to authentically engage with them on these platforms. (Stat Source: We Are Social)

Key Takeaway:

This means that optimizing HTML webpages alone is not enough to engage mobile users. Make sure your search marketing team, whether they are in-house or an agency, have the required skills and resources needed for app optimization. This is particularly true if you’re marketing to teens and young adults, as they are the largest group using apps compared to mobile browsers. (Stat Source: SEOmoz Blog)

Key Takeaway:

It’s clear that mobile is not the future, it is the present. In order to get the most out of PPC advertising on mobile devices, a clickable phone number is a must. Along with the phone number, you should make sure your landing page has a superfast load time. In fact, research shows that 57 percent of mobile users will leave if the page does not load within a few seconds. Finally, all of your content needs to be concise. (Stat Source: Search Engine Journal)

Key Takeaway:

There are actually many ways you can discover more about your target audience utilizing tools such as Google Analytics and performing more in-depth audience and competitor research. Additionally, each paid search platform has multiple ways for marketers to target their audience; you just have to have the know-how to execute a variety of campaigns that are tailored to each of your audiences. If you’re struggling with targeting your key audience in paid search marketing, let us know and we’ll give you some tips to help you out. (Stat Source: Forrester)

Key Takeaway:

When three influencers share a piece of content, statistics show it doubled the total number of shares; five influencers quadrupled it. This information is based on a study of over 100 million articles. So the key takeaway here is that you need to have a plan in place for targeting your influencers. If you don’t know who your influencers are, we can help you identify them, simply contact us. (Stat Source: BuzzSumo)

So there you have it. Got a question? Ask us. Comments? Share them below. Got nothing? Then get back to work!

#TWT5 Digital Marketing Stats + Takeaways: Social Advertising, Mobile Paid Search, Email Marketing

Wednesday, January 28th, 2015

We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.

PPC Management Agency

Key Takeaway:

Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t work or last. However it’s clear from this statistic, which came from a Salesforce survey of 5,000 marketers across major brand categories that these naysayers must be on the decline. (Stat Source: Salesforce)

Key Takeaway:

Customers are smart and don’t have time to waste. They do their research, read reviews, and check out social media feedback before making most purchases. For businesses, this means it’s imperative to be where the customer is at the right time. Your inbound marketing needs to nurture the customer through the journey to purchase. And just in case you think inbound marketing is all about fresh SEO content, let’s get one thing clear right here: paid search is an important strategic element of the customer’s journey too. (Stat Source: SiriusDecisions)

Key Takeaway:

Most business owners now understand that search is going mobile in a big way. This stat should offer further proof for any nonbelievers still out there. At the very least you should check how your landing pages render on tablets and smartphones and make sure you have click-to-call features enabled on your website and ads. We’re happy to answer any questions you may have on mobile advertising to help your ads stand out from the crowd, just shoot us an email. (Stat Source: Marin Software)

Key Takeaway:

Are your email marketing campaigns running on auto-pilot? Don’t underestimate the power of email marketing just because there’s so much talk about other mediums like social and blogging. Do a thorough review of your current email marketing strategy and see if there is anything you can do to improve it, and ultimately improve your ROI at the same time. (Stat Source: Marketing Zen)

Related: 4 Steps to Building an Email List for Your Ecommerce Business

Key Takeaway:

SEO is still topping the charts for generating leads and creating new business. Every day you can find new articles by some marketing “pro” trying to claim that SEO is dead, but that’s simply not true. Organic search still beats out social media, TV ads and news stories as the top way customers find information. Which means businesses MUST put their time, money and other resources where the search is. (Stat Source: Forrester Research Survey)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.

Key Takeaways from this Week’s Top 5 Digital Marketing Stats

Thursday, March 6th, 2014

digital marketing stats

Instagram captures 15 times higher interaction rates than Facebook.

According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source:]


If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As a tip, you can easily insert Instagram custom tabs into your Facebook page now that Facebook owns Instagram. Many companies are experimenting with promoting Instagram campaigns on Facebook due to this higher engagement. For example, encouraging users to submit their own photos with the same Instagram filter (like sepia-tone or Lo-fi). This trend is likely to grow in the future if Instagram engagement remains strong for brands.

The average click-through-rate for Facebook Ads has jumped 275% since 2012.

Facebook has improved its targeting abilities since 2012 which is partly why CTR’s are on the rise. Another reason these ads are seeing more success is due to third-party Facebook ad tools. [Source: Wishpond]


If you’re not happy with the ROI of your Facebook Ads, take some time to sit down and analyze why your campaigns may not be performing well. Maybe your ads could benefit from additional creative copy, or it’s possible you could have some tracking issues that are preventing you from knowing the true stats of your ads. Don’t hesitate to reach out to other professionals to help streamline your Facebook ad campaigns.

Companies that blog 15 times per month get 5 times more traffic than companies that don’t blog.

[Source: Ektron]


Don’t let content marketing overwhelm you. Gather your team together every couple of weeks to brainstorm fresh content ideas. Then delegate responsibilities like managing the content calendar, writing and editing articles, and promoting across social media channels to different team members based on their skills and interests.

4 Out of 5 Yelp users visit before spending money, and 93% say that visiting Yelp leads to a local purchase.

According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit before spending money, and 93 percent say that visiting Yelp leads to a local purchase. [Source: MarketingLand]


Online Reputation Management is an important part of your overall digital marketing strategy. Whether you’re a local business with a presence on Yelp or a global brand with wide international reach, it’s inevitable that your customers and other key audiences will talk about you online. Creating a plan for ORM can help save time and stress when issues arise and keeps the pulse on emerging competitors and developing trends.

Daily we spend 9 minutes on email via a mobile device, that is 7.6% of the total 119 minutes we use our phone per day.

[Source: EmailMonday]


It’s time to ensure your mobile email marketing campaign is flawless. If you’re struggling with your email marketing campaigns now that mobile is dominating the market, get help from a pro. You don’t want to miss out on business just because your promotional emails aren’t displaying properly on mobile devices.

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Google Ad Rotation Change – The Workaround

Thursday, May 31st, 2012

Many of you in the professional SEM world probably spend as much time as I do optimizing paid search campaigns, testing keywords and ads, and generally rolling around in all the data we have at our fingertips. As a firm believer in the mantra “test, measure, repeat” I was a bit peeved when I noticed that Google had changed the options for ad delivery in AdWords. My beloved “Rotate evenly” was replaced with “Rotate evenly: Show ads more evenly for 30 days, then optimize for clicks”. This small change has effectively removed our ability to do any longer term creative or other A/B testing.

The Real Issue
Some campaigns/adgroups don’t necessarily have enough traffic to do a legitimate test in 30 days. And even if there is enough traffic and conversion data to draw some meaningful conclusions, I never want my ads optimized for clicks. Google gets paid for the click, I don’t. What’s more is there is no obvious way to reset it for another 30 days. Selecting another option, saving, then re-selecting 30 days does no good.

After searching for an option on the Internet, I finally ended up calling Google directly. It seemed that the representative had no understanding of why this seemingly innocuous change was a very big issue for the advertiser. After a round of questions and answers with the rep, the issue was escalated. There was some lack of clarity on what the rotation rules applied to and didn’t. Here is the information I received back from Google:

  1. The ad rotation 30-day clock applies to the Ad Group level, not the Campaign, even though it is a Campaign-level setting.
  2. Modifying ads, adding them to the Ad Group, or even pausing and un-pausing will restart the 30-day clock.

An Annoying Dance
So, anyway you slice it, if you want to continue rotating your ads, you have some extra hoops to jump through. Keep in mind that any change to an ad does reset the metrics for that ad, so that one can be counter-productive. So that leaves us with the pause-unpause dance.

The Suggested Workaround

  • Set up an extra ad in each of your ad groups to use as a ‘switch’ you can flick to reset the clock at any time.
  • Use an identical headline or other element so you can easily sort it out using AdWords Editor.
  • Then you just unpause, post, pause post. This will reset your 30-day clock on all Ad Groups and leave all the metrics on your “real” ads intact.

I know it sucks, but it is what we have until Google gives us our tool back. I would love it if someone came up with a better alternative, so if you have, please share it with the rest of us.

———————————– UPDATE ————————————————-

As of June 1, 2012 the power of the people has influenced Google to reconsider this change. A word from Google:

“Also, in response to your feedback, we’re planning to make two changes to the setting. First, we’ll expand the even rotation period from 30 days to 90 days to give you a longer window for testing new ads. Second, if you still wish to have your ads rotate evenly indefinitely, we’re going to offer an opt-out of this change. You can opt-out by filling in your information on this form or by contacting your account representative. Both of these changes will go into effect on June 11, 2012.

If we see a large amount of demand for the opt-out over the next few weeks, we’ll also offer the opt-out in the AdWords interface directly.”

Read the reasons as to why they made this update in the first place on Google’s Adwords blog.

5 MUST Do’s In PPC Management

Thursday, November 4th, 2010

This article first appeared on agencyside as A Day in the Life of a PPC Manager where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on topics for search marketing strategies.

ppc managementOften when asked how I spend my day I answer “living the dream”. While I sometimes get a chuckle from those who are also fans of the movie “Wedding Crashers”, I usually get a look of bewilderment. While I get much satisfaction from this, sometimes there is an unlucky soul that asks me to elaborate on what dream I am living. It is those people who actually enjoy the “geek speak” to whom I am dedicating this post.

Professional PPC management has two facets; it is one quarter creativity and 3 quarters creatively analyzing data. Those with no aptitude for numbers need not apply; there is little chance for success without a highly analytical mind. Efficiency and processes are of paramount importance, especially as the number and complexity of the accounts increases.

Here are 5 things that must be attended to on a regular basis. How regularly depends on 1) traffic of the account and 2) industry.

1) Are All Systems Go – Rule number one, know what campaigns should be running and which should not. Realizing that a credit card was declined or the account balance has been depleted a week after it happens is never a glorious moment. Avoid it. I review two types of reports every morning. Both are Account Reports that contain the results for all clients. The first is the month to date. This gives me an overview of how the accounts are performing, what my budget utilization is and serves as my quick reference guide for broad inquiries on the health of the account either to the client or a team member. The other is the Yesterday report. This tells me what happened the day before, so if I see any weird results, like no traffic, it allows me to identify a possible issue within 6 hours or so of it happening. This can be a lifesaver.

2) Watch your Positioning – Know where your sweet spot is and manage to it. I also make sure the account average is in a narrow band. If it starts dropping, is it one aspect of the account or is it account-wide? This can help you identify competitive trends or Quality Score shifts before the account train wrecks.

3) Utilize Search Query Data – I like to keep a lot of broad match terms in my accounts to keep a good pipeline of search query data. This gives you a look at search volume, it helps you identify terms that you may want to go after. It also can show you some glaring holes in your campaign in both the opportunity sense and the negative sense. Negative keywords that is. This report will save your client many thousands of dollars of wasted traffic when you see some of the undesirable terms you are showing for. This is also a liability protector. The last thing you want is your client stumbling upon their own ad showing for an unsavory search. (Not to say clients ever search for unsavory things).

4) Budget Utilization – Due to the nature of PPC, there is no precise guarantee that you will spend your exact budget; in fact the guarantee is you won’t. What many don’t realize is that when you make a campaign budget change in Google, it is not a sophisticated system. It was explained to me by our Google rep (Do you like how I passed the buck on this one?) that when you make a budget change the system assumes it was made in the middle of the day, so the system will try to spend 50% of the newly set daily budget. What does that mean? Basically, if you make the change early in the day, you will spend less than you expect to, and if you make the change late in the day you can potentially spend quite a bit more than you expected. While over an extended timeframe it all evens out, if you are trying to make a significant end of month adjustment you could get burned. Moral of the story, watch your budget allocation.

5) Landing Pages – Is Conversion Code Tracking? – Often times we don’t have access to our clients’ web hosting server and more often server protocol is not in place, therefore leaving you vulnerable to getting tracking code overwritten, removed, deleted or your landing page throwing a Page Not Found error. Enter mayhem and dollars lost. Daily, check that your landing pages are up and running and that your conversion code is tracking (and still present on the page). If you don’t, this will hurt your bottom line, your credibility and your Quality Score.

This list is far from exhaustive, and does not address how to manage and improve PPC campaigns, just some of the things that you need to stay on top of.

We provide professional Pay Per Click Management Services, contact us today.

photo credit: fanginhoon