Archive for the ‘Search Engines’ Category

Only 42% of Businesses Claim that their Facebook Marketing is Effective

Wednesday, June 14th, 2017

Only 42% of businesses claim that their Facebook marketing is effective

Key Takeaway:

If you cannot answer confidently, yes, your Facebook marketing is effective, it’s time to find a new strategy and determine what is working and what isn’t. Whether that’s collecting more data on your customers, delving into those audience insights or tailoring your ad creative to niche audiences, it’s worth the time to research what’s going on in this profitable channel. If you need help with a Facebook ad strategy, let us know, we can help. (Stat Source: Social Media Examiner)

Running ads on your website? You might want to pay attention to Google’s latest announcement on Better Ad Standards.

Key Takeaway:

Google is partnering with the Coalition for Better Ads with a shared goal of improving online advertisements. Essentially, Google’s browser, Chrome, will stop showing ads on websites that are not up to their standards. Make sure you stay ahead of the game by reading Google’s blog post about their plans. They have provided new tools and reports to help advertisers and site owners ensure they know how to resolve any issues that may arise in the future.

Key Takeaway:

We’ve been talking a lot about page load time lately, and it’s because it’s one of the most important elements in providing the end user with a good first impression of your business. (Stat Source: Kissmetrics)

In our fast-paced world, people expect speed. If your website loads quickly, people generally believe it, and your business, can be trusted. A slow-loading site makes people raise an eyebrow and become instantly skeptical of the trustworthiness of your business. And the competition is just one click away. Especially now that more people are browsing on mobile devices than desktop, load time is just continuing to be an increasingly important element to search.

Key Takeaway:

According to the available research, it seems both marketers and consumers agree the reason this is happening is due to a lack of tools available. Right now, advertisers can only see data such as what percentage of their clicks and conversions come from certain age and status groups (parent vs non-parents for example), but know very little else about their advertising audience. (Stat Source: BlueVenn)

Of course there are things like surveys and other research methods you could perform to gain more insight into your consumers. It is also likely that more advanced tools and targeting methods will come out of Google and other advertising platforms in the future. Hint: Check out your audience insights on Facebook.

Key Takeaway:

Make sure you are studying how businesses are doing it right when it comes to engaging and posting on LinkedIn. In fact, they have put together this post featuring tips on how to rock your LinkedIn page (well worth the read).

If you need help with Facebook advertising, social media advertising or search marketing, get in touch with us today.

Need us to prove it? Check out some of the work we’ve done.

53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load

Wednesday, May 24th, 2017

53% of all visits are abandoned if a mobile page takes longer than 3 seconds to load.

Key Takeaway:

When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as quickly as possible. Don’t forget to check the mobile load time of your paid-search landing pages as well.

If you find your mobile load time is too slow, take steps to address it now. One thing you can do is take advantage of a new landing-page that is going to be made available to Google AdWords advertisers in the very near future. Yesterday Google announced two new ways they are using the open source Accelerated Mobile Pages (AMP) Project to improve the performance of advertising on their platform: “First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.”

Key Takeaway:

The second toughest marketing challenge, with 40% of companies reporting this as a top challenge, is proving the ROI of marketing activities. (Stat Source: HubSpot)

For e-commerce companies, proving ROI can be much easier than companies in other companies that only track lead generation, for example. However, it’s completely possible to create an ROI formula that works for your marketing campaign.

Key Takeaway:

Don’t be afraid of trying sponsored content. The most important elements to focus on when producing content is making sure the content is useful and well-produced. That means if it’s an article, it needs to be written well. If it’s a video, it needs to look professionally produced. (Stat Source: Collective Bias)

Key Takeaway:

We have a couple of tips for those of you who would like to try and reduce abandonment rate on your website. First, allow people to check out as a guest. Requiring people to sign up for your site adds to the number of steps it takes to complete a purchase. Ideally you want as few steps as possible for people to purchase on your site. Second, make sure your site has the ability to autofill any form. Again, this is to make it easier for the end-user to complete the action. (Stat Source: Salecycle)

Key Takeaway:

This is compared to 25% who reported too much advertising as the main reason for not purchasing. (Stat Source: Salesforce)

As you can see, having great customer service is imperative to a company’s success.

Need help with your digital marketing? Contact us today.

Spending on Digital Advertising Just Surpassed Television for the First Time

Wednesday, May 17th, 2017

Digital ad spend just surpassed TV ad spend for the first time in the US.

Key Takeaway:

$72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)

Large and small companies alike are shifting away from spending on TV commercials, and using those funds to advertise on the internet instead. The ability to target potential customers online at crucial times in the buyer’s journey is one reason this shift is happening. It’s also because the statistical insights that can be gained from digital marketing are far more advanced than what you can get from advertising on TV.

Key Takeaway:

If you’re curious on the exact number, US advertisers spent $4.9 billion in desktop video ads in 2016. (Stat Source: Advertising Age)

It’s high time you re-evaluate where your advertising dollars are being spent online. Ask your marketing manager or agency to break down the data specifically in terms of how many dollars you spend on mobile, desktop and tablets, as well as your KPIs for each device segment.

Also, don’t forget to analyze how each type of advertising is performing, such as banner ads, search ads and video ads. Finally, look at the overall traffic on your website and see how many people are accessing it on mobile vs desktops. This can help you determine the amount of budget to allocate to each device, as well as each type of advertising creative.

Key Takeaway:

Generally speaking, people tend to be on their smartphones in the morning and evening, but when they are at work with a computer, they conduct most of their searches right there on the desktop computer. (Stat Source: Google)

Advertisers are getting increasingly savvy in our digital world, and many have figured out it’s best to run desktop search ads during business hours when their office is open, and when potential customers are searching there. This is especially true for businesses like law firms and doctors offices.

Key Takeaway:

Together, Google and Facebook make up 20% of global advertising spend across all media in 2016. This is up from 11% in 2012. (Stat Source: Zenith)

It’s important to not only understand how advertising on these platforms works, but to foster relationships with advertising support specialists and teams working in Google and Facebook’s advertising departments. Whether you take the time to do this yourself or you work with a digital marketing agency who handles this for you, it’s important to have a real person you can speak to if you hit a snag or have a question advertising on either of these platforms.

Key Takeaway:

That’s a massive amount of changes. Pair that with the fact that 15% of searches Google sees every day are new, and you can see how the world of SEO and paid-search is changing literally every day. (Stat Source: Google)

Don’t have time to stay on top of changes in the digital marketing industry? Contact us and tell us your online marketing woes. Let’s figure out what you need, together.

91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing

Wednesday, August 31st, 2016

PPC Management Agency - Liberty Interactive Marketing

In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO.  (Stat Source: Clutch)

Key Takeaway:

These companies may think they are so big and well-known that they don’t need to focus on SEO and search marketing. But by ignoring these powerful digital marketing channels, they are missing ample opportunity to meet customer demand.

The most common reason these enterprise companies give for not prioritizing search is the challenge in proving ROI from search marketing.

Luckily for you, we know how to prove ROI from search marketing, and have been doing so for our clients for years.

Key Takeaway:

If you’re spending much more than that and not seeing profitable returns, you may want to scale back your social media budget and allocate that money to a more profitable channel, like paid search.

Key Takeaway:

A three percent increase in social media spending is nothing crazy, but does point to the continued success of these channels in driving brand awareness and interactions. (Stat Source: CMO Survey from Duke University’s Fuqua School of Business)

Just 1% of 25 – 29 year-olds use the channel, 2% of 30 – 34 year-olds use it, and 3% of 18 – 34 year-olds use it. The most used social channel is still Facebook, followed by Instagram, then YouTube. (Stat Source: Fluent)

Key Takeaway:

Think about where your target audience spends the majority of their time online, and focus your efforts on engaging with them in those channels.

Of those, about one-third click on the first organic result. About 11% click on the second organic search result. (Stat Source: Search Engine Watch)

Key Takeaway:

Dropping even one position in organic search can have detrimental consequences to your bottom line. Don’t get caught in a panic if this happens to you. Contact us and we can help figure out what you need, together.

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Wednesday, August 24th, 2016

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Key Takeaway:

Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need to make sure you have a team who knows what they are doing. If you need help – Contact us.

Another 35% think negatively of the industry. This is based on a Gallup survey of consumer ratings of US industries and sectors. All the industries were then given net scores. For example, the restaurant industry is the top favorite with a score of +59. With the advertising industry in a tie for favorable and unfavorable views, it received a net-score of zero. The federal government came in as the “worst” industry with a net-score of -27.

Key Takeaway:

You simply cannot please everyone with your advertising messages. So focus on your true customer-base and target audience; people who connect with your brand / message / offerings, and try not to worry too much about the rest.

Key Takeaway:

Keep in mind that you do not have the undivided attention of the consumer when they are shopping for products online. So you need to make your products stand out, not fall in with the rest of the clutter out there. (Stat Source: DigitasLBi)

Key Takeaway:

The second most-common on-site SEO problem is missing alt attributes, with 45% of site missing them. This is based on an analysis of 100,000 websites and 450 million webpages by SEMrush. Other issues include duplicate title tags and broken internal links, with 35% of websites facing these issues.

Key Takeaway:

Usually it’s around this time of year that decision-makers start thinking about budgets for next year. It’s safe to say, based on the above stat, that many agencies find digital video advertising to be profitable and worth the investment. (Stat Source: TMB Survey)

So if you haven’t tried advertising with video yet in the online space, why not give it shot? You may be happily surprised. Google AdWords makes it easy for you to run a video ad campaign.

Got questions on how to make this information work for your business? Contact us today and we’ll help guide you in the right direction.

5 Ways To Improve Your Google Shopping Strategy This Holiday

Wednesday, August 10th, 2016

ppc management agency

Key Takeaway:

The majority of consumers don’t buy what they originally search for.

This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats Source: Crealytics)

Key Takeaway:

Make sure all of your titles and product descriptions are written as best as they can be in your Google merchant product feed.

Also, make sure your products are classified into the most specific category they can be. For example, if you are selling sweatpants, we advise that you would select product category number 5713 which is [Apparel & Accessories > Clothing > Sleepwear & Loungewear > Loungewear] rather than 208 which is just [Apparel & Accessories > Clothing > Sleepwear & Loungewear], or 204 which is simply [Apparel & Accessories > Clothing > Pants].

Finally, try to avoid thinking of your customers, and products in too narrow of a mindset. There are so many different ways for people to discover your products, and everyone is shopping with a slightly different goal and shopping style.

Key Takeaway:

Sometimes, people buy products from your competitors. That’s just a fact of life. That’s why it’s very important to know who your top competitors are in the online space, and what strategies they are using that you may not be, and vice versa.

Key Takeaway:

Many people think Google Shopping is the way to get all your products sold. But in reality, if you dig into your shopping stats you will likely find that a few of your most popular products are actually driving the majority of traffic and sales.

Key Takeaway:

If you’re bummed that your higher-end products aren’t getting as much traffic and conversions as you want on Google Shopping, don’t be! On a large scale, people tend to buy less expensive products online, so it makes sense that Google’s algorithms probably favor these products too. Thankfully, there are other ways to drive sales to your high-end products.

Contact us if you’d like some tips and guidance on your Google Shopping or other digital marketing initiatives. Let’s figure out what you need, together. Call us at (818) 806-3868.