Archive for the ‘Search Engines’ Category

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Wednesday, August 24th, 2016

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Key Takeaway:

Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need to make sure you have a team who knows what they are doing. If you need help – Contact us.

Another 35% think negatively of the industry. This is based on a Gallup survey of consumer ratings of US industries and sectors. All the industries were then given net scores. For example, the restaurant industry is the top favorite with a score of +59. With the advertising industry in a tie for favorable and unfavorable views, it received a net-score of zero. The federal government came in as the “worst” industry with a net-score of -27.

Key Takeaway:

You simply cannot please everyone with your advertising messages. So focus on your true customer-base and target audience; people who connect with your brand / message / offerings, and try not to worry too much about the rest.

Key Takeaway:

Keep in mind that you do not have the undivided attention of the consumer when they are shopping for products online. So you need to make your products stand out, not fall in with the rest of the clutter out there. (Stat Source: DigitasLBi)

Key Takeaway:

The second most-common on-site SEO problem is missing alt attributes, with 45% of site missing them. This is based on an analysis of 100,000 websites and 450 million webpages by SEMrush. Other issues include duplicate title tags and broken internal links, with 35% of websites facing these issues.

Key Takeaway:

Usually it’s around this time of year that decision-makers start thinking about budgets for next year. It’s safe to say, based on the above stat, that many agencies find digital video advertising to be profitable and worth the investment. (Stat Source: TMB Survey)

So if you haven’t tried advertising with video yet in the online space, why not give it shot? You may be happily surprised. Google AdWords makes it easy for you to run a video ad campaign.

Got questions on how to make this information work for your business? Contact us today and we’ll help guide you in the right direction.

5 Ways To Improve Your Google Shopping Strategy This Holiday

Wednesday, August 10th, 2016

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Key Takeaway:

The majority of consumers don’t buy what they originally search for.

This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats Source: Crealytics)

Key Takeaway:

Make sure all of your titles and product descriptions are written as best as they can be in your Google merchant product feed.

Also, make sure your products are classified into the most specific category they can be. For example, if you are selling sweatpants, we advise that you would select product category number 5713 which is [Apparel & Accessories > Clothing > Sleepwear & Loungewear > Loungewear] rather than 208 which is just [Apparel & Accessories > Clothing > Sleepwear & Loungewear], or 204 which is simply [Apparel & Accessories > Clothing > Pants].

Finally, try to avoid thinking of your customers, and products in too narrow of a mindset. There are so many different ways for people to discover your products, and everyone is shopping with a slightly different goal and shopping style.

Key Takeaway:

Sometimes, people buy products from your competitors. That’s just a fact of life. That’s why it’s very important to know who your top competitors are in the online space, and what strategies they are using that you may not be, and vice versa.

Key Takeaway:

Many people think Google Shopping is the way to get all your products sold. But in reality, if you dig into your shopping stats you will likely find that a few of your most popular products are actually driving the majority of traffic and sales.

Key Takeaway:

If you’re bummed that your higher-end products aren’t getting as much traffic and conversions as you want on Google Shopping, don’t be! On a large scale, people tend to buy less expensive products online, so it makes sense that Google’s algorithms probably favor these products too. Thankfully, there are other ways to drive sales to your high-end products.

Contact us if you’d like some tips and guidance on your Google Shopping or other digital marketing initiatives. Let’s figure out what you need, together. Call us at (818) 806-3868.

SEO-Related Spending Will Be Worth $80 Billion By 2020

Wednesday, April 20th, 2016

work with SEO consultants to get the job done

Key Takeaway:

SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve even thought about SEO on your site. If you don’t have the time to do it in-house, work with SEO consultants to get the job done. (Stat Source: Borrell Associates)

Key Takeaway:

Google Adwords has never been a “set it and forget it” platform, and that statement is true now more than ever. Look, there’s just no two-ways to slice it, Google Adwords is getting more competitive with each passing day. You have to be on your A-game if you want to see your ads perform well here. Not sure where you stand among your competitors? Learn how to track your impression share. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

You have more of a chance of reaching people on desktop with Bing ads, where they get 19% of paid search clicks, and Google gets 78%. This means that you should be very conservative if you are setting any type of increased mobile bid adjustment in Bing ads. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

Facebook is still the dominant social network in terms of driving traffic to sites. If you’re not seeing this with your site, try running Facebook advertising to get more targeted traffic. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

This should scare you. If you don’t have conversion tracking set up, how the heck do you know how your campaigns are performing? (Stat Source: Kissmetrics)

If you know your AdWords account does not have conversion tracking, yet you’re still running campaigns, what’s your goal? If you don’t know the answer to that question, you need help with PPC management. Contact us today.

CMOs in the US Expect to Increase 2016 Marketing Budgets by 6.9%

Wednesday, February 24th, 2016

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Key Takeaway:

According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How do you make the decision to increase or decrease your marketing budget? While you’re most likely looking at data like ROI and engagement, it’s also important to see what channels are trending among your competitors to make sure your company and product is visible in those places as well. (Stat Source: Duke University)

Key Takeaway:

Online search budgets continue to increase every year, mainly because marketers see the value it provides and also because each year the space is becoming more competitive, meaning that costs can increase. However, if you partner with a PPC management agency like us, we help to manage those costs in the most efficient way possible, so that you earn the largest amount of new customers at a reasonable cost. (Stat Source: Duke University)

Key Takeaway:

The survey look at 15 categories, such as airlines, online retailers and computers, and asked customers the degree to which the brand met their expectations versus the ideal of 100%. Curious which search engine people trust most? Google, of course, got an A, at 90%. (Stat Source: Brand Keys)

Do you think your brand is meeting the expectation of your customers? What data are you using to come up with your answer? It’s essential to know this type of information. Thankfully if you have the know-how, most of this can be uncovered using tools such as Google Analytics. Not sure where to begin? Contact us and we can help set you up for success.

Key Takeaway:

Mobile apps are where it’s at. (Stat Source: Quixey)

Key Takeaway:

This theme in email marketing has remained strong over the past couple of years, so if you’re struggling to find that perfect send time, why not expirement with a bunch of times between Saturday and Monday to see what works best for your subscribers? (Stat Source: Experian Marketing Services)

Need help with your online marketing? Contact us and let us know how we can help!

Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015

Wednesday, February 17th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they have strict policies on what types of ads can run in Google. (Stat Source: Google Adwords)

Some advertisers get flagged for policy violations and may not know why or how to fix it. Can you relate? If you need help managing your Adwords account, contact us and let us know how we can make your life easier.

Key Takeaway:

If you are not harnessing the power of Google Ratings, it’s something you should look into in order to make the most of customer feedback in your PPC campaigns. (Stat Source: Google Adwords)

Key Takeaway:

TV ads in the modern age are being used to create intent. Unlike the big brands like Doritos and Nike who are merely trying to entertain you for sheer brand advertising purposes, lesser known brands are trying to make you interested enough to learn more about the product or service. The second-screen is an excellent way to get consumers to search about your brand and visit your website straight from your TV ads – but you must have an effective strategy to capture and engage consumers on that second screen. (Stat Source: Think With Google)

Key Takeaway:

Social media IS essential to building your brand and reaching customers, but so far it is just not driving nearly as much ecommerce revenue as other channels.

Want to know which channels bring in the largest amount of ecommerce orders? Of course you do. (Stat Source: Custora Ecommerce Pulse)

Key Takeaway:

Organic search and CPC (SEM) are the top two online marketing channels that drove the most ecommerce purchases this January. Year-over-year, organic remained at 22%, while CPC increased from 18% in 2015 to 20% in 2016. (Stat Source: Methodology)

So if you’re wasting all your time trying to drive all your ecommerce through Facebook, it’s time to rethink your strategy. Give us a call today at (818) 806-3868 and let us know your marketing struggles – we’re here to help you figure it out together.

Top 10 Tips for Optimizing Your Website

Monday, July 7th, 2014

Optimization is an ongoing effort. The Internet is in a constant change of state and you should be too. It can be a challenge to keep up on the latest tactics and best practices for SEO and as such we’ve put together these top 10 website optimization tips to take a little weight off.

website optimization tips

1. Monitor Your Current Status

It’s important to know where you stand before you jump into anything else. Check your websites PageRank, Alexa rank, and the number of indexed pages on Bing and Google. Additionally, checking traffic (by total and by source) and goals will give you a baseline understanding of your current status on the web so you can create goals and benchmarks for the future.

2. Keyword Research

Even if you’ve already conducted keyword research in the past, it’s important to update your findings on a consistent basis. Whether you work in an ever-changing industry or one that hasn’t changed in decades, the way people search is and always has been evolving (think trends, nomenclature, industry speak, customer speak, etc.) Search query data will show you how your customers are evolving and searching for your products and services. These data insights will help you continue to target traffic-generating terms related to your customer.

3. Internal Link Strategy

Beyond your website navigation, your site should include contextual links that point to other pages throughout the site within your copy. Also, make sure all the links on your site include optimized title tags. Think about how each page touches the customer in their purchase journey and add next step links accordingly.

4. Create a Sitemap

The sitemap is where people go when they can’t find what they’re looking for. It’s an organized list of all the content on your site. It’s also used by search engines so they know all the pages on your site and can index them.

5. Search Friendly URLs

Make your URLs search friendly using those keywords you discovered in your keyword research phase. This will give you a better chance at ranking higher in the search engine results pages (SERPs) for those targeted terms.

6. Title & Meta-Description Tags

Review your Title and Meta Description tags on every page of your site to make sure they are also optimized using your keywords. Keep in mind the title tag should not be more than 70-80 characters max and the description tag should not be more than 170 characters max.

7. Image Descriptions

Check your image alt tags and descriptions. Are they optimized with the keywords you want to rank for? If not, go through and add optimized alt tags and description to every image. You might even want to try naming the image itself with your keywords.

8. Social Media

Social media is an integrated part of SEO in today’s search landscape. Make sure your social profiles are accessible from your website. Also, allow visitors to share your web content easily by adding social share buttons to every page. You’d be surprised how many companies mess this up. You find an article you like and want to share it, click the Facebook icon, only to be taken to their company profile. FAIL! Really take the time to ensure the social sharing features are working properly on your site to boost your SEO strategy.

9. Link to Other Sites

Linking to other sites is a great way to start nurturing relations with other publishers. In the future, they will be more inclined to link to you if they know you’ve linked to them. Just don’t be spammy. Be authentic and you will be successful.

10. Download our eBook

Get the 10th website optimization tip in our eBook – 25 Website Must-haves for Driving Traffic, Leads and Sales.