Archive for the ‘Search Engines’ Category

SEO-Related Spending Will Be Worth $80 Billion By 2020

Wednesday, April 20th, 2016

work with SEO consultants to get the job done

Key Takeaway:

SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve even thought about SEO on your site. If you don’t have the time to do it in-house, work with SEO consultants to get the job done. (Stat Source: Borrell Associates)

Key Takeaway:

Google Adwords has never been a “set it and forget it” platform, and that statement is true now more than ever. Look, there’s just no two-ways to slice it, Google Adwords is getting more competitive with each passing day. You have to be on your A-game if you want to see your ads perform well here. Not sure where you stand among your competitors? Learn how to track your impression share. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

You have more of a chance of reaching people on desktop with Bing ads, where they get 19% of paid search clicks, and Google gets 78%. This means that you should be very conservative if you are setting any type of increased mobile bid adjustment in Bing ads. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

Facebook is still the dominant social network in terms of driving traffic to sites. If you’re not seeing this with your site, try running Facebook advertising to get more targeted traffic. (Stat Source: Merkle Q1 2016 Digital Marketing Report)

Key Takeaway:

This should scare you. If you don’t have conversion tracking set up, how the heck do you know how your campaigns are performing? (Stat Source: Kissmetrics)

If you know your AdWords account does not have conversion tracking, yet you’re still running campaigns, what’s your goal? If you don’t know the answer to that question, you need help with PPC management. Contact us today.

CMOs in the US Expect to Increase 2016 Marketing Budgets by 6.9%

Wednesday, February 24th, 2016

ppc management agency

Key Takeaway:

According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How do you make the decision to increase or decrease your marketing budget? While you’re most likely looking at data like ROI and engagement, it’s also important to see what channels are trending among your competitors to make sure your company and product is visible in those places as well. (Stat Source: Duke University)

Key Takeaway:

Online search budgets continue to increase every year, mainly because marketers see the value it provides and also because each year the space is becoming more competitive, meaning that costs can increase. However, if you partner with a PPC management agency like us, we help to manage those costs in the most efficient way possible, so that you earn the largest amount of new customers at a reasonable cost. (Stat Source: Duke University)

Key Takeaway:

The survey look at 15 categories, such as airlines, online retailers and computers, and asked customers the degree to which the brand met their expectations versus the ideal of 100%. Curious which search engine people trust most? Google, of course, got an A, at 90%. (Stat Source: Brand Keys)

Do you think your brand is meeting the expectation of your customers? What data are you using to come up with your answer? It’s essential to know this type of information. Thankfully if you have the know-how, most of this can be uncovered using tools such as Google Analytics. Not sure where to begin? Contact us and we can help set you up for success.

Key Takeaway:

Mobile apps are where it’s at. (Stat Source: Quixey)

Key Takeaway:

This theme in email marketing has remained strong over the past couple of years, so if you’re struggling to find that perfect send time, why not expirement with a bunch of times between Saturday and Monday to see what works best for your subscribers? (Stat Source: Experian Marketing Services)

Need help with your online marketing? Contact us and let us know how we can help!

Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015

Wednesday, February 17th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they have strict policies on what types of ads can run in Google. (Stat Source: Google Adwords)

Some advertisers get flagged for policy violations and may not know why or how to fix it. Can you relate? If you need help managing your Adwords account, contact us and let us know how we can make your life easier.

Key Takeaway:

If you are not harnessing the power of Google Ratings, it’s something you should look into in order to make the most of customer feedback in your PPC campaigns. (Stat Source: Google Adwords)

Key Takeaway:

TV ads in the modern age are being used to create intent. Unlike the big brands like Doritos and Nike who are merely trying to entertain you for sheer brand advertising purposes, lesser known brands are trying to make you interested enough to learn more about the product or service. The second-screen is an excellent way to get consumers to search about your brand and visit your website straight from your TV ads – but you must have an effective strategy to capture and engage consumers on that second screen. (Stat Source: Think With Google)

Key Takeaway:

Social media IS essential to building your brand and reaching customers, but so far it is just not driving nearly as much ecommerce revenue as other channels.

Want to know which channels bring in the largest amount of ecommerce orders? Of course you do. (Stat Source: Custora Ecommerce Pulse)

Key Takeaway:

Organic search and CPC (SEM) are the top two online marketing channels that drove the most ecommerce purchases this January. Year-over-year, organic remained at 22%, while CPC increased from 18% in 2015 to 20% in 2016. (Stat Source: Methodology)

So if you’re wasting all your time trying to drive all your ecommerce through Facebook, it’s time to rethink your strategy. Give us a call today at (818) 806-3868 and let us know your marketing struggles – we’re here to help you figure it out together.

Top 10 Tips for Optimizing Your Website

Monday, July 7th, 2014

Optimization is an ongoing effort. The Internet is in a constant change of state and you should be too. It can be a challenge to keep up on the latest tactics and best practices for SEO and as such we’ve put together these top 10 website optimization tips to take a little weight off.

website optimization tips

1. Monitor Your Current Status

It’s important to know where you stand before you jump into anything else. Check your websites PageRank, Alexa rank, and the number of indexed pages on Bing and Google. Additionally, checking traffic (by total and by source) and goals will give you a baseline understanding of your current status on the web so you can create goals and benchmarks for the future.

2. Keyword Research

Even if you’ve already conducted keyword research in the past, it’s important to update your findings on a consistent basis. Whether you work in an ever-changing industry or one that hasn’t changed in decades, the way people search is and always has been evolving (think trends, nomenclature, industry speak, customer speak, etc.) Search query data will show you how your customers are evolving and searching for your products and services. These data insights will help you continue to target traffic-generating terms related to your customer.

3. Internal Link Strategy

Beyond your website navigation, your site should include contextual links that point to other pages throughout the site within your copy. Also, make sure all the links on your site include optimized title tags. Think about how each page touches the customer in their purchase journey and add next step links accordingly.

4. Create a Sitemap

The sitemap is where people go when they can’t find what they’re looking for. It’s an organized list of all the content on your site. It’s also used by search engines so they know all the pages on your site and can index them.

5. Search Friendly URLs

Make your URLs search friendly using those keywords you discovered in your keyword research phase. This will give you a better chance at ranking higher in the search engine results pages (SERPs) for those targeted terms.

6. Title & Meta-Description Tags

Review your Title and Meta Description tags on every page of your site to make sure they are also optimized using your keywords. Keep in mind the title tag should not be more than 70-80 characters max and the description tag should not be more than 170 characters max.

7. Image Descriptions

Check your image alt tags and descriptions. Are they optimized with the keywords you want to rank for? If not, go through and add optimized alt tags and description to every image. You might even want to try naming the image itself with your keywords.

8. Social Media

Social media is an integrated part of SEO in today’s search landscape. Make sure your social profiles are accessible from your website. Also, allow visitors to share your web content easily by adding social share buttons to every page. You’d be surprised how many companies mess this up. You find an article you like and want to share it, click the Facebook icon, only to be taken to their company profile. FAIL! Really take the time to ensure the social sharing features are working properly on your site to boost your SEO strategy.

9. Link to Other Sites

Linking to other sites is a great way to start nurturing relations with other publishers. In the future, they will be more inclined to link to you if they know you’ve linked to them. Just don’t be spammy. Be authentic and you will be successful.

10. Download our eBook

Get the 10th website optimization tip in our eBook – 25 Website Must-haves for Driving Traffic, Leads and Sales.










How to Build Inbound Links to Your Ecommerce Website in 2014

Thursday, June 19th, 2014

You may have the most fabulous website in the world, but if no one visits it, what’s the point? This is why everyone spends so much time trying to get found online. Search Engine Optimization (SEO) is a critical component of any website strategy, and when you’re aiming for the first page of search results like most businesses, it takes dedication and consistency.

how to build inbound links

One of the main elements of SEO is building inbound links. There’s always quite a bit of debate around this topic of inbound link building as far as what works, what doesn’t, what’s outdated, and what’s considered spam. But one thing is for sure…. Gone are the days of “creatively” leaving comments on other websites with links and optimized anchor text back to your site, in the hopes of them being approved.

In 2014, you need to seriously step up your game if you want to earn high quality inbound links from trustworthy sites. Here are some of our top tips for how to build inbound links to your ecommerce website in 2014.

Create high-quality, educational or entertaining content.

Hands down, this is the #1 thing you should be concentrating your efforts on when it comes to building inbound links. If you create stellar content, people are naturally going to want to link to it.

If you’re creating a piece of content that has been covered by many other sources, make sure you put your own unique perspective on it to make it different than what’s already out there.

Also, consider the power of visual content. Infographics, compelling images, and short videos. Pinterest is one of the top sites out there right now that helps drive traffic to other sites. If you can create something pin-worthy to promote your content, do it! For more on this, check out our articles: 3 Ways to Improve Your Visual Marketing and How to Generate Leads with Pinterest.

Submit your website to online directories.

This is an easy way to build inbound links. However, it needs to be done in the right way.
When submitting to online directories, keep the following in mind:

  • Don’t use services that offer automatic submission
  • Check the page rank of each directory you submit your website to
  • Don’t trust any list of “best” directories. Do your own research to discover the best for your business.
  • Track your submissions.
  • Don’t rely solely on directory submissions. They are a small part of the bigger picture.
  • Write guest posts for other blogs.

The topic of guest blogging has come under much scrutiny as of late. Mainly because people are abusing it, and the volume of people trying to guest blog solely to get a couple of links back to their site is resulting in an abundance of bad, low-quality guest posts.

That being said, you should strive to find opportunities for guest blogging on sites that are highly related to your industry and customers. Start with reaching out to associates and other people you know that work in your industry to discover appropriate blogs for contributing content. The main goal of guest blogging is to provide another point-of-view or expert advice that is not traditionally covered on that website. Focus on providing value and nurturing human relationships.

Researching link building opportunities with other websites.

This is a slow process that needs to be handled with care if you want to do it correctly and not get dinged by search engines. One of the best things you can do to start forming relationships with other site owners is offer help.

For example, let’s say you know of a blog that covers topics related to your industry. Rather than contacting the owner and immediately diving into your link building strategy with them, send them a link to a 3rd party article and just say, “I saw this article, and I thought your readers would find it of interest.” This will lay the groundwork for future opportunities.

Don’t borrow, beg, barter, bribe or buy links.

Do not, under ANY circumstances, beg, borrow, or buy links. These are the worst things you can do! The search engines will quickly penalize your site for participating in black hat marketing tactics. This could result in your site not getting crawled or indexed by search engines, meaning your site will have a heck of a hard time showing up anywhere in any search results.

These are just a few tips to help you determine the best way to build inbound links to your site. As you get going, feel free to share with us some of ways that have worked for you.










Marketers Need to Know the SEO Effects of 301 Redirects

Tuesday, June 17th, 2014

As marketing professionals, it’s necessary to understand the technical side of websites and the internet. Understanding how 301 redirects and SEO work together is essential if you’re in charge of directing web marketing for any company.

301 redirects and seo

So how do redirects work?

Remember the last time you clicked on a broken link and saw the dreaded 404 or “Page not found” error? This usually occurs when a page has been moved to another URL and there is NO 301 redirect in place (or worse, it’s been deleted).

User experience

When a webpage is moved to another location, a permanent 301 redirect is needed in order to direct the old link to a new page. Otherwise, your customers and potential customers will not be able to find the information they were trying to locate. This can tarnish the overall user experience of your site leave a scratch on brand reputation.

How it affects SEO

Permanent 301 redirects are important for SEO because they help retain the SEO status of the old page. For example, let’s say you have a page on your website that has a high SERP (search engine results page) ranking for an important term in your industry segment, such as “Los Angeles Digital Marketing Consultants.” If you move that page and do not set up a 301 redirect, you lose any SEO status the old page once had. Which may in turn mean having to start from scratch to rank for that term once again. And no one has time for that! We’ve often been the ones to clean up severe losses in traffic and revenue due to this very topic.

However, when set up properly, the search engines will be able to determine that the old page has changed location and that the content can be found at the new URL. The search engines will then carry any link weighting from the original page to the new page.

Helpful tips

  1. Be patient when working with 301 redirects. It can take some time for search engines to discover the 301, process the information and credit the new page with the old page’s ranking and other factors. The time it takes all depends how often the spiders crawl your site pages. Make sure your team or your IT team have webmaster tools setup to monitor crawl errors and 404 errors.
  2. Be cautious of other forms of redirection, such as 302s and meta-refreshes (these are temporary and not permanent). These do not work as well as 301 redirects in terms of SEO. The only time you’d actually want to use these, is if you purposefully do not want to pass on the SEO info from the old page to the new page. A 302 redirect may be appropriate for vanity urls or holiday landing pages, temporarily redirecting them during the off-season or campaign pause.
  3. If you’re moving sites completely and not just changing a couple of pages, you should expect 301 redirects to take even longer to be recognized by search engines. You’ll want to monitor webmaster tools accounts closely from launch and the first four weeks, dependent on traffic to your site. You’ll want to check it regularly thought as a best practice.
  4. Also, pay attention to whether or not you have control over your domain both with and without the “www” after the “http://”. It’s best to set one to redirect to the other. Otherwise, you won’t see any statistics on people accessing the site from the alternative version. There are many free tools you can use to check for this on the web such as this one.

Resources

No need to feel overwhelmed with this concept. There are tons of other resources that can help you get a solid understanding of 301 redirects and SEO:

Check out this in-depth video by Google’s Matt Cutts on permanent 301 redirects.

Moz also has a great article on 301 redirects and SEO.

HubSpot offers tips on how to avoid SEO pitfalls with 301 redirects in this post as well.

If you have any questions about 301 redirects and SEO that you can’t find the answer to in these resources, we’re always here to help. Give us a call at (818) 806-3868 or shoot us an email anytime.