Archive for the ‘Search Marketing’ Category

How To Get Star Reviews On Your Paid Search Ads

Thursday, October 6th, 2016

Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here to tell you exactly how to get it done.

First things first, we want to clarify that we are talking about the star ratings that display along with PPC ads:

google-star-ratings

Here are five services you can use to get star reviews on your paid search ads.

Feefo

What they offer: Feefo takes the work out of getting customer reviews for your products. They invite your customers to leave feedback about their purchases. Then they publish that feedback on the merchant website (in this case, Google). They also have an integration feature that can put the reviews on your own website to help with conversions and reputation.

What’s the benefit: Your star ratings will show up on Google, which demonstrates trust to the consumer. You can also share the reviews on social platform to allow new consumers to engage with your brand.

Expected results: Increased website visits, sales, and positive brand reputation, plus the ability to monitor the customer experience across your business.

Website: http://www.feefo.com/web/en/us/feefo-customer-feedback-system-products

 

PowerReview

What they offer: They make it easy for people to see your star ratings in three different parts of Google’s services: search optimization, shopping, and seller ratings.

What’s the benefit: The star ratings help you stand out from your competitors.

Expected results: Higher conversion rates.

Website: http://www.powerreviews.com/about/partners/google-partnership/

 

Trust Pilot

What they offer: The ability to leverage your customer reviews to build your rep, drive traffic, increase conversions and improve service.

What’s the benefit: Their services can help build hype for new product launches and best-selling products.

Expected results: Increase search engine ranking and stand out from your competitors.

Website: https://business.trustpilot.com/

 

Reseller Ratings

What they offer: This company has three major services – product reviews, brand reviews, and product Q&A.

What’s the benefit: Generate and leverage reviews across the web, not just on Google but also on Facebook, Microsoft adCenter, Bing Shopping, and within your own site.

Expected results: When using their product review service, you can increase conversion rate by as much as 100%, according to Reseller Ratings. With their brand review service, you can expect an increase in CTR and a decrease in overall costs. With their product Q&A, you can “easily and efficiently add Q&A support to your product pages. Increase your product page conversion rates and lower your customer service costs.”

Website: http://www.resellerratings.com/merchant-solutions/brands

 

For more information, read through the Google Adwords Support article on the topic which also include the full list of recognized review sites you can use to boost your paid search performance.

91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing

Wednesday, August 31st, 2016

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In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO.  (Stat Source: Clutch)

Key Takeaway:

These companies may think they are so big and well-known that they don’t need to focus on SEO and search marketing. But by ignoring these powerful digital marketing channels, they are missing ample opportunity to meet customer demand.

The most common reason these enterprise companies give for not prioritizing search is the challenge in proving ROI from search marketing.

Luckily for you, we know how to prove ROI from search marketing, and have been doing so for our clients for years.

Key Takeaway:

If you’re spending much more than that and not seeing profitable returns, you may want to scale back your social media budget and allocate that money to a more profitable channel, like paid search.

Key Takeaway:

A three percent increase in social media spending is nothing crazy, but does point to the continued success of these channels in driving brand awareness and interactions. (Stat Source: CMO Survey from Duke University’s Fuqua School of Business)

Just 1% of 25 – 29 year-olds use the channel, 2% of 30 – 34 year-olds use it, and 3% of 18 – 34 year-olds use it. The most used social channel is still Facebook, followed by Instagram, then YouTube. (Stat Source: Fluent)

Key Takeaway:

Think about where your target audience spends the majority of their time online, and focus your efforts on engaging with them in those channels.

Of those, about one-third click on the first organic result. About 11% click on the second organic search result. (Stat Source: Search Engine Watch)

Key Takeaway:

Dropping even one position in organic search can have detrimental consequences to your bottom line. Don’t get caught in a panic if this happens to you. Contact us and we can help figure out what you need, together.

Verizon Acquires Yahoo for $4.83 Billion – The Next Big Dog in Digital Media?

Wednesday, July 27th, 2016

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Key Takeaway:

Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is determined to turn around their recently slumping numbers in their core offering by becoming a digital media big dog. This means they will be attempting to compete with Facebook and Google in the digital space.

And just in case you’re wondering what assets, specifically, Verizon found valuable about Yahoo, it’s their email, News, Sports and Finance properties according to their investors call on Tuesday.

Key Takeaway:

There are absolutely TONS of marketing technologies out there. As a marketer and/or business owner, you probably see emails in your inbox every single day for the latest and greatest marketing technology that will simplify your life and quadruple your bottom line… or so they say. It can be tempting to get swept up in the buzz and try them all. (Stat Source: DataXu)

Our advice? Stick with the tried and true methods first, like Google Adwords and Facebook advertising, then slowly branch out from there if you need to, once you’ve determined what works for you on those established ad platforms.

Key Takeaway:

If you have pop-up ads featured on your website, or your pop-up ad is featured on any website, consider switching to another ad format to get more engagement. (Stat Source: HubSpot)

If you’re curious about the other forms of advertising people widely dislike, they are:

  • Ads on mobile phones – 70% dislike
  • Online video ads before content loads (like on YouTube) – 57% dislike
  • Online banner ads – 43%
  • Facebook ads – 40%

Key Takeaway:

Yesterday’s announcement of this partnership does not mean Amazon can start drone deliveries quite yet, but it’s a big step in the right direction. Amazon’s goal is to “safely deliver parcels in 30 minutes to customers in the UK and elsewhere around the world.” The company is also testing drones in the Netherlands and Canada. It’s not allowed to test in the United States because of strict regulations by the FAA.

If you’re in the business of shipping your products, it’s important you have clear policies and systems in place that your customers can understand. Basically if you focus on meeting their delivery expectations in terms of the amount of time and the cost to ship, you’re off to a good start.

Key Takeaway:

Make sure your website loads as quickly as possible so you don’t lose out on sales! (Stat Source: Qubit)

If you don’t know how fast your website loads, or how to make it load faster, contact us today and we’ll help you out.

Call us at (818) 806-3868 and let us know your marketing woes – we’ll figure it out together.

Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015

Wednesday, May 18th, 2016

Contact us today by filling out this short form or calling (818) 806-3868 if you need a team of SEO consultants or a PPC management agency to help you with your digital marketing.

Key Takeaway:

Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things you could be doing to improve the mobile shopping experience for your customers. (Stat Source: comScore)

Key Takeaway:

Don’t forget to plan well in advance, even for the “smaller” holidays like Mother’s Day, Father’s Day and Graduation season. Consumers spend big bucks during these times too. In fact, the NRF survey says the average consumer spent $172 this Mother’s Day, which included a combination of jewelry, dining out, gift cards, and flowers. Get your piece of the pie by making sure all your teams and departments have strategy, budgets and creative planned and approved well ahead of time. (Stat Source: NRF)

Key Takeaway:

This key demographic is essential to understand if you’re in the financial services industry. Millennials have a general distrust for banks and other financial institutions, and are very willing to try smaller or newer financial companies due to their lack of satisfaction with the status quo. (Stat Source: MarketingCharts)

Key Takeaway:

Another factor included on the survey was ‘using the mobile-friendly version of the website’, which came in as the second most important to the mobile shoppers, followed by ‘having the product descriptions’. The factor that shoppers cared least about was ‘availability of an app for that specific retailer’, with just 10% of respondents saying it was important. (Stat Source: Nielsen)

Key Takeaway:

This stat is based on US Market Share of visits, and is only browser-based, meaning it does not include in-app visits. (Stat Source: Hitwise)

Surprised to see Reddit on the list? Never heard of Reddit before? Contact us today by filling out this short form or calling (818) 806-3868 if you need a team of SEO consultants or a PPC management agency to help you with your digital marketing.

CMOs in the US Expect to Increase 2016 Marketing Budgets by 6.9%

Wednesday, February 24th, 2016

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Key Takeaway:

According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How do you make the decision to increase or decrease your marketing budget? While you’re most likely looking at data like ROI and engagement, it’s also important to see what channels are trending among your competitors to make sure your company and product is visible in those places as well. (Stat Source: Duke University)

Key Takeaway:

Online search budgets continue to increase every year, mainly because marketers see the value it provides and also because each year the space is becoming more competitive, meaning that costs can increase. However, if you partner with a PPC management agency like us, we help to manage those costs in the most efficient way possible, so that you earn the largest amount of new customers at a reasonable cost. (Stat Source: Duke University)

Key Takeaway:

The survey look at 15 categories, such as airlines, online retailers and computers, and asked customers the degree to which the brand met their expectations versus the ideal of 100%. Curious which search engine people trust most? Google, of course, got an A, at 90%. (Stat Source: Brand Keys)

Do you think your brand is meeting the expectation of your customers? What data are you using to come up with your answer? It’s essential to know this type of information. Thankfully if you have the know-how, most of this can be uncovered using tools such as Google Analytics. Not sure where to begin? Contact us and we can help set you up for success.

Key Takeaway:

Mobile apps are where it’s at. (Stat Source: Quixey)

Key Takeaway:

This theme in email marketing has remained strong over the past couple of years, so if you’re struggling to find that perfect send time, why not expirement with a bunch of times between Saturday and Monday to see what works best for your subscribers? (Stat Source: Experian Marketing Services)

Need help with your online marketing? Contact us and let us know how we can help!

Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015

Wednesday, February 17th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they have strict policies on what types of ads can run in Google. (Stat Source: Google Adwords)

Some advertisers get flagged for policy violations and may not know why or how to fix it. Can you relate? If you need help managing your Adwords account, contact us and let us know how we can make your life easier.

Key Takeaway:

If you are not harnessing the power of Google Ratings, it’s something you should look into in order to make the most of customer feedback in your PPC campaigns. (Stat Source: Google Adwords)

Key Takeaway:

TV ads in the modern age are being used to create intent. Unlike the big brands like Doritos and Nike who are merely trying to entertain you for sheer brand advertising purposes, lesser known brands are trying to make you interested enough to learn more about the product or service. The second-screen is an excellent way to get consumers to search about your brand and visit your website straight from your TV ads – but you must have an effective strategy to capture and engage consumers on that second screen. (Stat Source: Think With Google)

Key Takeaway:

Social media IS essential to building your brand and reaching customers, but so far it is just not driving nearly as much ecommerce revenue as other channels.

Want to know which channels bring in the largest amount of ecommerce orders? Of course you do. (Stat Source: Custora Ecommerce Pulse)

Key Takeaway:

Organic search and CPC (SEM) are the top two online marketing channels that drove the most ecommerce purchases this January. Year-over-year, organic remained at 22%, while CPC increased from 18% in 2015 to 20% in 2016. (Stat Source: Methodology)

So if you’re wasting all your time trying to drive all your ecommerce through Facebook, it’s time to rethink your strategy. Give us a call today at (818) 806-3868 and let us know your marketing struggles – we’re here to help you figure it out together.