Archive for the ‘Search Marketing’ Category

CMOs in the US Expect to Increase 2016 Marketing Budgets by 6.9%

Wednesday, February 24th, 2016

ppc management agency

Key Takeaway:

According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How do you make the decision to increase or decrease your marketing budget? While you’re most likely looking at data like ROI and engagement, it’s also important to see what channels are trending among your competitors to make sure your company and product is visible in those places as well. (Stat Source: Duke University)

Key Takeaway:

Online search budgets continue to increase every year, mainly because marketers see the value it provides and also because each year the space is becoming more competitive, meaning that costs can increase. However, if you partner with a PPC management agency like us, we help to manage those costs in the most efficient way possible, so that you earn the largest amount of new customers at a reasonable cost. (Stat Source: Duke University)

Key Takeaway:

The survey look at 15 categories, such as airlines, online retailers and computers, and asked customers the degree to which the brand met their expectations versus the ideal of 100%. Curious which search engine people trust most? Google, of course, got an A, at 90%. (Stat Source: Brand Keys)

Do you think your brand is meeting the expectation of your customers? What data are you using to come up with your answer? It’s essential to know this type of information. Thankfully if you have the know-how, most of this can be uncovered using tools such as Google Analytics. Not sure where to begin? Contact us and we can help set you up for success.

Key Takeaway:

Mobile apps are where it’s at. (Stat Source: Quixey)

Key Takeaway:

This theme in email marketing has remained strong over the past couple of years, so if you’re struggling to find that perfect send time, why not expirement with a bunch of times between Saturday and Monday to see what works best for your subscribers? (Stat Source: Experian Marketing Services)

Need help with your online marketing? Contact us and let us know how we can help!

Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015

Wednesday, February 17th, 2016

ppc management agency - Liberty Interactive Marketing

Key Takeaway:

We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they have strict policies on what types of ads can run in Google. (Stat Source: Google Adwords)

Some advertisers get flagged for policy violations and may not know why or how to fix it. Can you relate? If you need help managing your Adwords account, contact us and let us know how we can make your life easier.

Key Takeaway:

If you are not harnessing the power of Google Ratings, it’s something you should look into in order to make the most of customer feedback in your PPC campaigns. (Stat Source: Google Adwords)

Key Takeaway:

TV ads in the modern age are being used to create intent. Unlike the big brands like Doritos and Nike who are merely trying to entertain you for sheer brand advertising purposes, lesser known brands are trying to make you interested enough to learn more about the product or service. The second-screen is an excellent way to get consumers to search about your brand and visit your website straight from your TV ads – but you must have an effective strategy to capture and engage consumers on that second screen. (Stat Source: Think With Google)

Key Takeaway:

Social media IS essential to building your brand and reaching customers, but so far it is just not driving nearly as much ecommerce revenue as other channels.

Want to know which channels bring in the largest amount of ecommerce orders? Of course you do. (Stat Source: Custora Ecommerce Pulse)

Key Takeaway:

Organic search and CPC (SEM) are the top two online marketing channels that drove the most ecommerce purchases this January. Year-over-year, organic remained at 22%, while CPC increased from 18% in 2015 to 20% in 2016. (Stat Source: Methodology)

So if you’re wasting all your time trying to drive all your ecommerce through Facebook, it’s time to rethink your strategy. Give us a call today at (818) 806-3868 and let us know your marketing struggles – we’re here to help you figure it out together.

56% of US Smartphone Owning Adults Have Abandoned a Mobile Transaction

Wednesday, August 26th, 2015

PPC management agency

Key Takeaway:

This statistic is down from 66% in 2013, but as you can see, many people are hesitant to purchase on mobile devices. It should be noted, however, that the top reason for abandoning a mobile transaction was purchase uncertainty (45%), meaning those surveyed simply were not sure about the product itself, and did not abandon ship due to security concerns. (Stat Source: Jumio Notes)

Key Takeaway:

At 36%, slow load time was the second-highest ranked reason for abandoning a mobile transaction, after purchase uncertainty. Difficulty with navigation was third, with 31% of people surveyed citing this reason. Finally, security concerns about payment and personal information come in at 27 and 26% respectively. Meaning, the number one thing you can do as a business owner to ensure people purchase products on mobile devices is making sure your site loads as fast as possible. (Stat Source: Jumio Notes)

Key Takeaway:

Over 330,000 households will soon be notified that their tax returns were vulnerable to hacker access. The IRS should have had a crisis plan in place when this security breach occurred. Learn from their mistakes. Create an action plan for your business that details what specific steps your company will take in the event of a major security breach. (Stat Source: CNN Money)

Key Takeaway:

Email marketing is an essential component to digital marketing. At the very least you are probably producing content on a regular basis. It’s easy to send this content directly to readers’ inboxes, and there’s practically no better way to encourage your readers to give you their email address. If you’re not encouraging your readers to share their email address with you, you’re missing out on opportunities. (Stat Source: Quinn Whissen)

Key Takeaway:

You need to make sure you have fully set up all of your details in Google My Business. This includes verifying your physical address, website and listing your business hours. In addition, you need to manage your Google+ Profile and Page, as well as monitor and encourage customer reviews. (Stat Source: Google Think Insights)

Need help? Write us a note or give us a call at (818) 806-3868 and tell us how we can help you.

A One-Second Delay in Page-Load Time Leads to an 11% Drop in Page Views and 7% Drop in Conversions

Wednesday, May 27th, 2015

Search Engine Marketing Agency West Palm Beach Florida

Key Takeaway:

You need to optimize your website to load as quickly as possible. Your business depends on it. We know there are a lot of things to keep track of in this crazy world of search engine marketing. You’ve more than likely spent the last several weeks / months stressing about Google’s latest mobile-friendly algorithm update. Hopefully you’ve already invested the time to make your site mobile-friendly, and now you can move on to tackling site speed. (Stat Source: The Aberdeen Group)

Key Takeaway:

Do not set your social media marketing on auto-pilot just because you think you have found the formula to success for your social media marketing campaigns. You should always be testing your campaigns to see how you can improve them. After all, there are new competitors coming onto these every day, and your existing competitors are likely ramping up their efforts too. Don’t let your social campaigns go stagnant! (Stat Source: Social Media Examiner)

Key Takeaway:

It’s absolutely essential to give your website design the time it deserves. Don’t let your own personal preferences on design negatively impact your website design. Trust your design and SEO partners to guide you in creating a highly functional, beautiful and trustworthy site. (Stat Source: Social Triggers Blog)

Key Takeaway:

If your business depends on leads, your top priority should be making it as easy as possible for your mobile visitors to call you. This stat is based on a Google study of 3,000 mobile searchers to see what happens if they can’t directly call the company. (Stat Source: Quick Sprout)

Key Takeaway:

Make sure you have the budget and resources to cover your content marketing campaigns for the next few years. Keep in mind that your competitors are likely upping their game in the content marketing world, so you need to stay on top of yours to avoid the risk of falling behind. (Stat Source: PulsePoint)

If you have any questions, shoot us an email and let’s chat about your online marketing challenges and goals.

28% of Marketers Have Reduced Traditional Advertising Budgets to Fund More Digital Marketing

Wednesday, May 13th, 2015

Check out this week’s top 5 digital marketing stats! #TWT5

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Key Takeaway:

Don’t be afraid to adjust your marketing and advertising budgets throughout the year. If one channel isn’t working as well as you’d hoped, do some research to uncover why it’s underperforming. Then adjust your strategy as necessary to get the results you want. (Stat Source: Business 2 Community)

Key Takeaway:

With all the talk about mobile marketing and mobile search, you may be tempted to leave the PC-side of things on the back-burner. Don’t do it. All platforms should be given the attention they deserve to ensure a stellar user experience. (Stat Source: comScore)

Key Takeaway:

If you’re not in the TV biz, you may be thinking “Who cares?” – Well, you should! Think outside the box on this one. If you know your customer demographics well, you can identify which shows they watch, and use these shows to come up with some creative marketing.

For example, create a quiz to see which character they are most like in the show and tie it back to your product or service. Or simply schedule your social posts to publish during the shows so your target audience sees them. (Stat Source: ShareThis)

Key Takeaway:

All too often, the products that fail are the ones that do not satisfy buyer needs. Seems simple in theory, but figuring out buyer needs and pain points is no easy task. When you’re developing a new product or service, make sure you perform extensive buyer research before bringing it to market. If you need help, hire a design and innovation consulting firm. (Stat Source: Regalix)

Key Takeaway:

Eight billion dollars. That’s a number that most people have a hard time even comprehending. As a marketer, it’s up to you to determine how much money of your total budget to allocate to social media marketing. Make sure you’re choosing social channels that work for your business. If you need help, drop us a line and let’s have a conversation about your marketing. (Stat Source: Sarv)

74% of Consumers Say They are More Likely to Return to a Mobile-Friendly Site

Wednesday, May 6th, 2015

Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5

Digital Marketing Agency - Mobile-Friendly Websites

Key Takeaway:

This statistic is a big part of why Google started rolling out mobile-friendly website algorithm updates, fondly referred to as the big Mobilegeddon announcement by us search engine marketers. Despite the ‘big’ announcement on April 21, Google hasn’t penalized sites that are not 100% mobile friendly. Rather, they are just giving mobile-friendly web pages a little boost in mobile search results, but leaving everything else pretty much unharmed. (Stat Source: Google)

Key Takeaway:

Live streaming video is the hottest online technology right now. See how you can come up with creative ways to use live-streaming content to your advantage in your marketing campaigns.

Twitch.tv is known in the gaming world as the place gamers go to watch other gamers play. It was recently acquired by Amazon. So it is definitely a niche product, but there are other, more general live stream platforms you can use, such as YouTube, Livestream, and Ustream.tv. Don’t forget Periscope which is convenient to use with Twitter. If you are in a niche industry, try to find a niche live stream service, like Picarto.tv for artists and graphic designers, or Livecoding.tv for programmers. (Stat Source: MOZ)

Key Takeaway:

What was once meaningless just a few years ago is now part of everyday Internet culture and mainstream vocabulary. The #TBT hashtag really started taking root around April 2012, when it began surpassing mentions of “Throwback Thursday.”

Using popular trends such as this is a great way to illustrate the culture of your brand to your customers. Utilize trending topics and hashtags in your social media posts and find unique ways to tie your brand into the message to get more eyeballs on your company. (Stat Source: The Twitter Blog)

Key Takeaway:

Customer reviews are extremely valuable. They can make or break products. The idea of deceptive or fake reviews is disturbing to business owners, and rightfully so. Many fear that competitors will write negative reviews posing as real customers to try and sabotage the business. However, marketing researchers at the Kellogg School of Management have recently discovered a unique type of deceptive review – written by a company’s best customers.

These customers posted reviews on the website of a prominent apparel company. In a nutshell, research found that the customers did not purchase or use the product they reviewed. However, they felt like they were so familiar with the brand and its products (they have on average each purchased over 100 items from the retailer) that they view themselves as “self-appointed brand managers.” They think it is their duty to guide the company to be better.

It is your job as a business owner to monitor online reviews of your products and services and do the best that you can to keep them legitimate. (Stat Source: KelloggInsight)

Key Takeaway:

Gmail is now the top email service, above Hotmail, Yahoo and everyone else. So when you’re checking your email marketing templates to see how they render on the top platforms and devices, you better make sure that they look good on Gmail and iPhones. And if you’re a rock star, you’ll make sure they look good on the other top platforms and mobile devices as well. (Stat Source: Google)