Archive for the ‘Search Marketing’ Category

53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load

Wednesday, May 24th, 2017

53% of all visits are abandoned if a mobile page takes longer than 3 seconds to load.

Key Takeaway:

When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as quickly as possible. Don’t forget to check the mobile load time of your paid-search landing pages as well.

If you find your mobile load time is too slow, take steps to address it now. One thing you can do is take advantage of a new landing-page that is going to be made available to Google AdWords advertisers in the very near future. Yesterday Google announced two new ways they are using the open source Accelerated Mobile Pages (AMP) Project to improve the performance of advertising on their platform: “First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.”

Key Takeaway:

The second toughest marketing challenge, with 40% of companies reporting this as a top challenge, is proving the ROI of marketing activities. (Stat Source: HubSpot)

For e-commerce companies, proving ROI can be much easier than companies in other companies that only track lead generation, for example. However, it’s completely possible to create an ROI formula that works for your marketing campaign.

Key Takeaway:

Don’t be afraid of trying sponsored content. The most important elements to focus on when producing content is making sure the content is useful and well-produced. That means if it’s an article, it needs to be written well. If it’s a video, it needs to look professionally produced. (Stat Source: Collective Bias)

Key Takeaway:

We have a couple of tips for those of you who would like to try and reduce abandonment rate on your website. First, allow people to check out as a guest. Requiring people to sign up for your site adds to the number of steps it takes to complete a purchase. Ideally you want as few steps as possible for people to purchase on your site. Second, make sure your site has the ability to autofill any form. Again, this is to make it easier for the end-user to complete the action. (Stat Source: Salecycle)

Key Takeaway:

This is compared to 25% who reported too much advertising as the main reason for not purchasing. (Stat Source: Salesforce)

As you can see, having great customer service is imperative to a company’s success.

Need help with your digital marketing? Contact us today.

Spending on Digital Advertising Just Surpassed Television for the First Time

Wednesday, May 17th, 2017

Digital ad spend just surpassed TV ad spend for the first time in the US.

Key Takeaway:

$72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age)

Large and small companies alike are shifting away from spending on TV commercials, and using those funds to advertise on the internet instead. The ability to target potential customers online at crucial times in the buyer’s journey is one reason this shift is happening. It’s also because the statistical insights that can be gained from digital marketing are far more advanced than what you can get from advertising on TV.

Key Takeaway:

If you’re curious on the exact number, US advertisers spent $4.9 billion in desktop video ads in 2016. (Stat Source: Advertising Age)

It’s high time you re-evaluate where your advertising dollars are being spent online. Ask your marketing manager or agency to break down the data specifically in terms of how many dollars you spend on mobile, desktop and tablets, as well as your KPIs for each device segment.

Also, don’t forget to analyze how each type of advertising is performing, such as banner ads, search ads and video ads. Finally, look at the overall traffic on your website and see how many people are accessing it on mobile vs desktops. This can help you determine the amount of budget to allocate to each device, as well as each type of advertising creative.

Key Takeaway:

Generally speaking, people tend to be on their smartphones in the morning and evening, but when they are at work with a computer, they conduct most of their searches right there on the desktop computer. (Stat Source: Google)

Advertisers are getting increasingly savvy in our digital world, and many have figured out it’s best to run desktop search ads during business hours when their office is open, and when potential customers are searching there. This is especially true for businesses like law firms and doctors offices.

Key Takeaway:

Together, Google and Facebook make up 20% of global advertising spend across all media in 2016. This is up from 11% in 2012. (Stat Source: Zenith)

It’s important to not only understand how advertising on these platforms works, but to foster relationships with advertising support specialists and teams working in Google and Facebook’s advertising departments. Whether you take the time to do this yourself or you work with a digital marketing agency who handles this for you, it’s important to have a real person you can speak to if you hit a snag or have a question advertising on either of these platforms.

Key Takeaway:

That’s a massive amount of changes. Pair that with the fact that 15% of searches Google sees every day are new, and you can see how the world of SEO and paid-search is changing literally every day. (Stat Source: Google)

Don’t have time to stay on top of changes in the digital marketing industry? Contact us and tell us your online marketing woes. Let’s figure out what you need, together.

Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend

Wednesday, December 14th, 2016

PPC Management Agency & SEO Consultants - Liberty Interactive Marketing

Key Takeaway:

Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to your mobile advertising budgets, strategy and other planning. Also make sure you’re adjusting your budgets to account for mobile traffic. Hint: your budgets shouldn’t look the same as they did in past months or years. You need to look at the data and see what percentage of your traffic is coming from mobile and plan accordingly. (Stat Source: Zenith Media)

Key Takeaway:

These busy professionals demand a mobile user experience that is top-notch. They don’t have time to waste on inefficient mobile content. If your load times are slow and your bounce-rates are high, or there’s anything else hindering the mobile experience of your site, it’s high time you get to the bottom of it and get it fixed before you miss out on any more valuable traffic. It would also be wise to come up with an SEO and PPC strategy to boost your visibility on mobile if you haven’t done so already. (Stat Source: Quartz Annual Global Executives Study)

That brings us to what’s up next in the Quartz survey; what do executives think of advertisements?

Key Takeaway:

Display ads were the second most engaging of all ad-types based on the survey. The most engaging ads were articles produced by brands, with 33% of those surveyed saying they last interacted with this type of advertisement.

The important thing to understand is the deeper meaning behind your customers’ habits. Not every visitor to your website or customer is the same, so the more you can do to appreciate the differences between audiences, the better you can reach and engage with them online.

Key Takeaway:

This makes how-to videos the most common marketing videos among SMBs, followed by product / service overview videos, which were used by 43% of businesses surveyed. (Stat Source: Magisto). Don’t forget to optimize your videos for search engines. There are many features on YouTube that make it fairly simple to get started even if you’re not a pro at SEO.

(Stat Source: BIA/Kelsey)

Key Takeaway:

At the very least you should be making sure your Facebook page is current and you post content regularly and check your messages, as customers are reaching out on Facebook for customer service issues at an increasing rate. If you’re spending money advertising on Facebook but not taking the time to manage and optimize your campaigns, it’s time you start now.

If you need help or don’t have time to manage your digital marketing yourself or with your internal team, contact us and we can chat about your online marketing woes, and figure out what you need together.

How To Get Star Reviews On Your Paid Search Ads

Thursday, October 6th, 2016

Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here to tell you exactly how to get it done.

First things first, we want to clarify that we are talking about the star ratings that display along with PPC ads:

google-star-ratings

Here are five services you can use to get star reviews on your paid search ads.

Feefo

What they offer: Feefo takes the work out of getting customer reviews for your products. They invite your customers to leave feedback about their purchases. Then they publish that feedback on the merchant website (in this case, Google). They also have an integration feature that can put the reviews on your own website to help with conversions and reputation.

What’s the benefit: Your star ratings will show up on Google, which demonstrates trust to the consumer. You can also share the reviews on social platform to allow new consumers to engage with your brand.

Expected results: Increased website visits, sales, and positive brand reputation, plus the ability to monitor the customer experience across your business.

Website: http://www.feefo.com/web/en/us/feefo-customer-feedback-system-products

 

PowerReview

What they offer: They make it easy for people to see your star ratings in three different parts of Google’s services: search optimization, shopping, and seller ratings.

What’s the benefit: The star ratings help you stand out from your competitors.

Expected results: Higher conversion rates.

Website: http://www.powerreviews.com/about/partners/google-partnership/

 

Trust Pilot

What they offer: The ability to leverage your customer reviews to build your rep, drive traffic, increase conversions and improve service.

What’s the benefit: Their services can help build hype for new product launches and best-selling products.

Expected results: Increase search engine ranking and stand out from your competitors.

Website: https://business.trustpilot.com/

 

Reseller Ratings

What they offer: This company has three major services – product reviews, brand reviews, and product Q&A.

What’s the benefit: Generate and leverage reviews across the web, not just on Google but also on Facebook, Microsoft adCenter, Bing Shopping, and within your own site.

Expected results: When using their product review service, you can increase conversion rate by as much as 100%, according to Reseller Ratings. With their brand review service, you can expect an increase in CTR and a decrease in overall costs. With their product Q&A, you can “easily and efficiently add Q&A support to your product pages. Increase your product page conversion rates and lower your customer service costs.”

Website: http://www.resellerratings.com/merchant-solutions/brands

 

For more information, read through the Google Adwords Support article on the topic which also include the full list of recognized review sites you can use to boost your paid search performance.

91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing

Wednesday, August 31st, 2016

PPC Management Agency - Liberty Interactive Marketing

In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO.  (Stat Source: Clutch)

Key Takeaway:

These companies may think they are so big and well-known that they don’t need to focus on SEO and search marketing. But by ignoring these powerful digital marketing channels, they are missing ample opportunity to meet customer demand.

The most common reason these enterprise companies give for not prioritizing search is the challenge in proving ROI from search marketing.

Luckily for you, we know how to prove ROI from search marketing, and have been doing so for our clients for years.

Key Takeaway:

If you’re spending much more than that and not seeing profitable returns, you may want to scale back your social media budget and allocate that money to a more profitable channel, like paid search.

Key Takeaway:

A three percent increase in social media spending is nothing crazy, but does point to the continued success of these channels in driving brand awareness and interactions. (Stat Source: CMO Survey from Duke University’s Fuqua School of Business)

Just 1% of 25 – 29 year-olds use the channel, 2% of 30 – 34 year-olds use it, and 3% of 18 – 34 year-olds use it. The most used social channel is still Facebook, followed by Instagram, then YouTube. (Stat Source: Fluent)

Key Takeaway:

Think about where your target audience spends the majority of their time online, and focus your efforts on engaging with them in those channels.

Of those, about one-third click on the first organic result. About 11% click on the second organic search result. (Stat Source: Search Engine Watch)

Key Takeaway:

Dropping even one position in organic search can have detrimental consequences to your bottom line. Don’t get caught in a panic if this happens to you. Contact us and we can help figure out what you need, together.

Verizon Acquires Yahoo for $4.83 Billion – The Next Big Dog in Digital Media?

Wednesday, July 27th, 2016

ppc management agency

Key Takeaway:

Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is determined to turn around their recently slumping numbers in their core offering by becoming a digital media big dog. This means they will be attempting to compete with Facebook and Google in the digital space.

And just in case you’re wondering what assets, specifically, Verizon found valuable about Yahoo, it’s their email, News, Sports and Finance properties according to their investors call on Tuesday.

Key Takeaway:

There are absolutely TONS of marketing technologies out there. As a marketer and/or business owner, you probably see emails in your inbox every single day for the latest and greatest marketing technology that will simplify your life and quadruple your bottom line… or so they say. It can be tempting to get swept up in the buzz and try them all. (Stat Source: DataXu)

Our advice? Stick with the tried and true methods first, like Google Adwords and Facebook advertising, then slowly branch out from there if you need to, once you’ve determined what works for you on those established ad platforms.

Key Takeaway:

If you have pop-up ads featured on your website, or your pop-up ad is featured on any website, consider switching to another ad format to get more engagement. (Stat Source: HubSpot)

If you’re curious about the other forms of advertising people widely dislike, they are:

  • Ads on mobile phones – 70% dislike
  • Online video ads before content loads (like on YouTube) – 57% dislike
  • Online banner ads – 43%
  • Facebook ads – 40%

Key Takeaway:

Yesterday’s announcement of this partnership does not mean Amazon can start drone deliveries quite yet, but it’s a big step in the right direction. Amazon’s goal is to “safely deliver parcels in 30 minutes to customers in the UK and elsewhere around the world.” The company is also testing drones in the Netherlands and Canada. It’s not allowed to test in the United States because of strict regulations by the FAA.

If you’re in the business of shipping your products, it’s important you have clear policies and systems in place that your customers can understand. Basically if you focus on meeting their delivery expectations in terms of the amount of time and the cost to ship, you’re off to a good start.

Key Takeaway:

Make sure your website loads as quickly as possible so you don’t lose out on sales! (Stat Source: Qubit)

If you don’t know how fast your website loads, or how to make it load faster, contact us today and we’ll help you out.

Call us at (818) 806-3868 and let us know your marketing woes – we’ll figure it out together.