Archive for the ‘SEO’ Category

Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015

Wednesday, May 18th, 2016

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Key Takeaway:

Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things you could be doing to improve the mobile shopping experience for your customers. (Stat Source: comScore)

Key Takeaway:

Don’t forget to plan well in advance, even for the “smaller” holidays like Mother’s Day, Father’s Day and Graduation season. Consumers spend big bucks during these times too. In fact, the NRF survey says the average consumer spent $172 this Mother’s Day, which included a combination of jewelry, dining out, gift cards, and flowers. Get your piece of the pie by making sure all your teams and departments have strategy, budgets and creative planned and approved well ahead of time. (Stat Source: NRF)

Key Takeaway:

This key demographic is essential to understand if you’re in the financial services industry. Millennials have a general distrust for banks and other financial institutions, and are very willing to try smaller or newer financial companies due to their lack of satisfaction with the status quo. (Stat Source: MarketingCharts)

Key Takeaway:

Another factor included on the survey was ‘using the mobile-friendly version of the website’, which came in as the second most important to the mobile shoppers, followed by ‘having the product descriptions’. The factor that shoppers cared least about was ‘availability of an app for that specific retailer’, with just 10% of respondents saying it was important. (Stat Source: Nielsen)

Key Takeaway:

This stat is based on US Market Share of visits, and is only browser-based, meaning it does not include in-app visits. (Stat Source: Hitwise)

Surprised to see Reddit on the list? Never heard of Reddit before? Contact us today by filling out this short form or calling (818) 806-3868 if you need a team of SEO consultants or a PPC management agency to help you with your digital marketing.

53% of Consumers Agree That There is Too Much Content Out There

Wednesday, November 4th, 2015

Picture of Times Square. How do you cut through the clutter? PPC management agency

Key Takeaway:

How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about your industry online? Create content that helps answer those questions and you’ll be off to a good start.

Second, your content needs to be well-written. If it’s a video, well-produced. Image? Well-designed. You get the idea. Better yet, create some interactive content, like a tool that helps them solve an issue. Finally, your content needs to be optimized for the search engines to give it the best chance to get seen. (Stat source: Adobe)

Key Takeaway:

These cost increases vary by industry. However, one thing is clear. More and more advertisers sign up for PPC every day, making it an increasingly competitive space. Your best bet for success is making sure you have someone handling your accounts who knows how to manage paid search, and know how to do it well, getting you maximum visibility and conversions while managing costs. Need help with your PPC management? Drop us a line today. (Stat source: IgnitionOne)

Key Takeaway:

US consumers are more aware of quality products now than even just a few years ago. And it’s not just quality they care about. More people are buying American products, too, in an effort to support American jobs. People are more than happy to pay a little extra for a product if they see it’s “Made in the USA.” The bottom-line here is that your business strategy needs to align with consumer beliefs. (Stat source: Trendera survey)

Key Takeaway:

This stat is probably scaring the pants off of email marketers everywhere. Especially when you see that this is a pretty big decrease in delivery rate year-over-year. In 2014, 87% of commercial emails were delivered, and this year it’s just 79%. Again, email marketing is becoming an increasingly competitive space, and you need to make sure you have someone managing your email marketing that knows the ins-and-outs of email deliverability, as well as list maintenance and growth. (Stat source: Return Path)

Key Takeaway:

What have you done in the last few months to improve your conversion rate? If the answer is nothing, you probably want to try testing a few elements of your campaigns to see what can be improved or optimized. To give you a few ideas, you can review your search query reports, test your landing pages, and test your ad creative. Just make sure you test and track accurately so that you have enough data to make a smart decision. (Stat source: Hanapin Marketing)

Looking for a PPC management agency or SEO consultants to help you with your online marketing? Contact us and tell us how we can help you. We will typically respond within 24 hours.

50% of Search Queries are 4 Words or Longer

Wednesday, October 28th, 2015

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Key Takeaway:

Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko Marketing)

Key Takeaway:

The second most widely used social platform among Fortune 500 is Glassdoor, followed by Twitter, Facebook and YouTube respectively. Furthermore, Twitter, Facebook and YouTube use dropped slightly from the previous year, following general trends across all industries with the big three. Finally, Instagram came in as the fastest growing social platform being used by big companies, growing from 9% to 33% using the platform year-over-year. (Stat Source: the University of Massachusetts)

Key Takeaway:

This is a very useful stat for B2C companies getting ready for the big Holiday shopping season. It’s also great to know that the majority of shoppers will use their phone while in-store to compare prices and do other research on the products they plan to purchase. In fact, Google says that 82% of smartphone users will consult their phone while in a store. (Stat Source: Google Search Team)

Key Takeaway:

It’s important to note that the data is based on the local time of the sender and includes US accounts only. This data is particularly interesting because of the insight into send time vs open time; just check out this chart. So if you want to see higher open rates from your email marketing messages, try mixing up your send time and seeing what works best for you. Spit-testing is a great way to ensure your analyzing useful data. (Stat Source: MailerMailer)

Key Takeaway:

A lot of company CEOs and marketing professionals are having the conversation about whether online paid media is still effective in 2015. The answer is YES, it absolutely is. We have helped clients boost their revenue tremendously simply by cleaning up and managing their paid search accounts. The people that ARE clicking paid search ads are typically towards the end of their purchase decision and ready to take action. Want to see more results from your paid search? Contact us today. (Stat Source: TechnologyAdvice and Unbounce)

Google Owns 71% of the Global Search Engine Market

Wednesday, October 21st, 2015

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Key Takeaway:

Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game, and how frustrated you may get at Google for a myriad of reasons, it is imperative to stay up-to-date on their newest advertising features, algorithm updates, and webmaster tools. It’s the only way to ensure you’re staying ahead of your competitors. (Stat Source: Digital Marketing Philippines)

Key Takeaway:

Big brands have a tendency to care less about measuring paid search ROI. They tend to just want their ad showing up when anyone types in a query about their product or industry. This is not the best way to run paid search campaigns. We strongly recommend having one main way to track statistics, and one backup method in case something goes awry with the first. For example, Bing often has issues with tracking conversions, so set up your own tracking in Google Analytics as a safety net. (Stat Source: Marketwired)

Key Takeaway:

Ah the elusive top spot on Google’s organic SERP’s. Listen, google rankings can change from one moment to the next, seemingly at random. Of course, it’s never actually random, but no one truly knows every single factor that goes into their algorithm except for the pros at Google. However, if you team up with professional SEO consultants, they can help steer you in the right direction and tell you what to focus your time and energy on so that you have the best shot at ranking high in the SERP’s for the terms you want. (Stat Source: Social Fresh)

Key Takeaway:

Visual content like videos and infographics dominate social media. So if you just post blog after blog on Facebook to no avail, you may want to consider switching up your strategy. There are tons of free tools you can use to make your own infographics if you don’t have the budget to hire a new designer or videographer. (Stat Source: Ascend2)

Key Takeaway:

Take a good look at the engagement stats of your loyalty program. Are they below where you want them to be? If so, see how you can simplify your program. (Stat Source: COLLOQUY)

Want to boost your search engine marketing efforts? Contact us and tell us your online marketing woes. We will respond within 24 hours.

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

Wednesday, June 17th, 2015

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.

google display network

Key Takeaway:

Marketo and Google recently released a case study which highlights how Marketo was able to use Google Analytics’ custom data fields to achieve better results from their online advertising efforts. Specifically, they set up ways to identify audiences in Analytics based on conversion stage or business vertical. From this data, they were able to quickly assign remarketing lists in order to serve more personalized remarketing ads to visitors. This resulted in 10x higher conversion rate. (Stat source: Think With Google)

Remarketing to all visitors is a start, but segmentation and list building of your audiences is how you stay top of mind and improve conversion. Utilize the data points you have available to you about your visitors, customers and website to improve your marketing and advertising efforts. Don’t just assume that all of your customers and visitors are part of the same audience. You may have a few distinct audiences for your business, and the better you understand each one the more opportunity you have to create a personalized experience for them.

Key Takeaway:

The big news in the social media sphere this week is that the CEO of Twitter is stepping down. Along with this news, many were surprised to learn that Twitter has never turned a profit. Only time will tell if the social media giant will be able to turn things around and prove its value to investors and advertisers before it’s too late. (Stat Source: Chris Sacca)

How many customers have tried your product or service, never to return again? Make sure you’re doing your research to discover why customers did not return to your company again so that you can do your best to improve for the future.

Key Takeaway:

You may remember us talking about Twitch, a live-streaming gaming service that was recently acquired by Amazon. Well, in an attempt to better serve the gaming demographic, now Google is rolling out YouTube Gaming, a new application that “will act as a video hub that highlights live streams of people playing games as they battle aliens or try to score in a virtual soccer game.” (Stat Source: Internet Retailer)

Ask yourself, is there a way that your company or organization can better serve one of your major demographics?

Key Takeaway:

One key component to your company’s success is your employees. If your employees are not happy working for you, you will get high turn-over which makes it tough to grow. Our world is becoming increasingly digital, and many peoples’ jobs are able to be done from home on the computer. If you have star employees who want to work from home or from the office but on their own time schedule, let them! (Stat source: KPCB)

Key Takeaway:

It’s not all about the money. If you don’t have the extra cash to bump up your mobile bids, spend a little bit of time trying to increase your Quality Score. (Stat source: WordStream)

So there you have it, this week’s top 5 digital marketing stats and key takeaways – #TWT5!

If you’d like to chat about how to improve your online marketing campaigns, contact us today.

By 2019 Mobile Will Account for 72% of US Digital Ad Spend

Wednesday, June 3rd, 2015

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Key Takeaway:

Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)

Key Takeaway:

This means they will probably come up with some pretty amazing features for the buy button. Pinterest could end up dominating social media commerce. Are you ready for that? The best piece of advice we can give you is to start reading up on their advertising policies. Promoted pins can’t really look like advertising in the traditional sense of the word, so you need to put on your creative hat. (Stat Source: Inbound Hub)

Key Takeaway:

So if your open rates are terrible, this could be the reason why. Make sure your emails are optimized for mobile devices. It is not just something that can help a little bit. It essentially makes or breaks your email campaigns. (Stat Source: Search Engine Journal)

Key Takeaway:

Shipping cost is the most common reason for visitors to abandon a purchase. So offer your customers free shipping and make sure this is clearly stated on your site. This should increase conversions AND the size of each order. (Stat Source: Crazy Egg)

Key Takeaway:

There are now 300 million monthly users on the social media platform. If you’re not utilizing Instagram, you’re simply ignoring 300 million people who could be engaging with your company / brand. The top 5 brands on Instagram are: Nike, Starbucks, Adidas, GoPro, and Zara. For more fun tidbits, check out this KissMetrics infographic. (Stat Source: Instagram)

Wondering how these stats relate to your business? Shoot us an email and let’s chat about your online marketing goals.