Archive for the ‘SEO’ Category

91% of Enterprise Companies Do Not Prioritize SEO and Search Marketing

Wednesday, August 31st, 2016

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In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO.  (Stat Source: Clutch)

Key Takeaway:

These companies may think they are so big and well-known that they don’t need to focus on SEO and search marketing. But by ignoring these powerful digital marketing channels, they are missing ample opportunity to meet customer demand.

The most common reason these enterprise companies give for not prioritizing search is the challenge in proving ROI from search marketing.

Luckily for you, we know how to prove ROI from search marketing, and have been doing so for our clients for years.

Key Takeaway:

If you’re spending much more than that and not seeing profitable returns, you may want to scale back your social media budget and allocate that money to a more profitable channel, like paid search.

Key Takeaway:

A three percent increase in social media spending is nothing crazy, but does point to the continued success of these channels in driving brand awareness and interactions. (Stat Source: CMO Survey from Duke University’s Fuqua School of Business)

Just 1% of 25 – 29 year-olds use the channel, 2% of 30 – 34 year-olds use it, and 3% of 18 – 34 year-olds use it. The most used social channel is still Facebook, followed by Instagram, then YouTube. (Stat Source: Fluent)

Key Takeaway:

Think about where your target audience spends the majority of their time online, and focus your efforts on engaging with them in those channels.

Of those, about one-third click on the first organic result. About 11% click on the second organic search result. (Stat Source: Search Engine Watch)

Key Takeaway:

Dropping even one position in organic search can have detrimental consequences to your bottom line. Don’t get caught in a panic if this happens to you. Contact us and we can help figure out what you need, together.

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Wednesday, August 24th, 2016

45% Of Marketers Think Email And Content Marketing Are The Most Effective Lead-Gen Tactics

Key Takeaway:

Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who think email marketing is the most difficult). So, if it’s effective, but difficult, you just need to make sure you have a team who knows what they are doing. If you need help – Contact us.

Another 35% think negatively of the industry. This is based on a Gallup survey of consumer ratings of US industries and sectors. All the industries were then given net scores. For example, the restaurant industry is the top favorite with a score of +59. With the advertising industry in a tie for favorable and unfavorable views, it received a net-score of zero. The federal government came in as the “worst” industry with a net-score of -27.

Key Takeaway:

You simply cannot please everyone with your advertising messages. So focus on your true customer-base and target audience; people who connect with your brand / message / offerings, and try not to worry too much about the rest.

Key Takeaway:

Keep in mind that you do not have the undivided attention of the consumer when they are shopping for products online. So you need to make your products stand out, not fall in with the rest of the clutter out there. (Stat Source: DigitasLBi)

Key Takeaway:

The second most-common on-site SEO problem is missing alt attributes, with 45% of site missing them. This is based on an analysis of 100,000 websites and 450 million webpages by SEMrush. Other issues include duplicate title tags and broken internal links, with 35% of websites facing these issues.

Key Takeaway:

Usually it’s around this time of year that decision-makers start thinking about budgets for next year. It’s safe to say, based on the above stat, that many agencies find digital video advertising to be profitable and worth the investment. (Stat Source: TMB Survey)

So if you haven’t tried advertising with video yet in the online space, why not give it shot? You may be happily surprised. Google AdWords makes it easy for you to run a video ad campaign.

Got questions on how to make this information work for your business? Contact us today and we’ll help guide you in the right direction.

Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015

Wednesday, May 18th, 2016

Contact us today by filling out this short form or calling (818) 806-3868 if you need a team of SEO consultants or a PPC management agency to help you with your digital marketing.

Key Takeaway:

Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things you could be doing to improve the mobile shopping experience for your customers. (Stat Source: comScore)

Key Takeaway:

Don’t forget to plan well in advance, even for the “smaller” holidays like Mother’s Day, Father’s Day and Graduation season. Consumers spend big bucks during these times too. In fact, the NRF survey says the average consumer spent $172 this Mother’s Day, which included a combination of jewelry, dining out, gift cards, and flowers. Get your piece of the pie by making sure all your teams and departments have strategy, budgets and creative planned and approved well ahead of time. (Stat Source: NRF)

Key Takeaway:

This key demographic is essential to understand if you’re in the financial services industry. Millennials have a general distrust for banks and other financial institutions, and are very willing to try smaller or newer financial companies due to their lack of satisfaction with the status quo. (Stat Source: MarketingCharts)

Key Takeaway:

Another factor included on the survey was ‘using the mobile-friendly version of the website’, which came in as the second most important to the mobile shoppers, followed by ‘having the product descriptions’. The factor that shoppers cared least about was ‘availability of an app for that specific retailer’, with just 10% of respondents saying it was important. (Stat Source: Nielsen)

Key Takeaway:

This stat is based on US Market Share of visits, and is only browser-based, meaning it does not include in-app visits. (Stat Source: Hitwise)

Surprised to see Reddit on the list? Never heard of Reddit before? Contact us today by filling out this short form or calling (818) 806-3868 if you need a team of SEO consultants or a PPC management agency to help you with your digital marketing.

53% of Consumers Agree That There is Too Much Content Out There

Wednesday, November 4th, 2015

Picture of Times Square. How do you cut through the clutter? PPC management agency

Key Takeaway:

How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now more than ever before? The answer is to create content your audience finds useful. What questions are they asking about your industry online? Create content that helps answer those questions and you’ll be off to a good start.

Second, your content needs to be well-written. If it’s a video, well-produced. Image? Well-designed. You get the idea. Better yet, create some interactive content, like a tool that helps them solve an issue. Finally, your content needs to be optimized for the search engines to give it the best chance to get seen. (Stat source: Adobe)

Key Takeaway:

These cost increases vary by industry. However, one thing is clear. More and more advertisers sign up for PPC every day, making it an increasingly competitive space. Your best bet for success is making sure you have someone handling your accounts who knows how to manage paid search, and know how to do it well, getting you maximum visibility and conversions while managing costs. Need help with your PPC management? Drop us a line today. (Stat source: IgnitionOne)

Key Takeaway:

US consumers are more aware of quality products now than even just a few years ago. And it’s not just quality they care about. More people are buying American products, too, in an effort to support American jobs. People are more than happy to pay a little extra for a product if they see it’s “Made in the USA.” The bottom-line here is that your business strategy needs to align with consumer beliefs. (Stat source: Trendera survey)

Key Takeaway:

This stat is probably scaring the pants off of email marketers everywhere. Especially when you see that this is a pretty big decrease in delivery rate year-over-year. In 2014, 87% of commercial emails were delivered, and this year it’s just 79%. Again, email marketing is becoming an increasingly competitive space, and you need to make sure you have someone managing your email marketing that knows the ins-and-outs of email deliverability, as well as list maintenance and growth. (Stat source: Return Path)

Key Takeaway:

What have you done in the last few months to improve your conversion rate? If the answer is nothing, you probably want to try testing a few elements of your campaigns to see what can be improved or optimized. To give you a few ideas, you can review your search query reports, test your landing pages, and test your ad creative. Just make sure you test and track accurately so that you have enough data to make a smart decision. (Stat source: Hanapin Marketing)

Looking for a PPC management agency or SEO consultants to help you with your online marketing? Contact us and tell us how we can help you. We will typically respond within 24 hours.

50% of Search Queries are 4 Words or Longer

Wednesday, October 28th, 2015

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Key Takeaway:

Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your industry. Optimize some content around these and you’ll see major rewards in your SEO and paid search. (Stat source: Ko Marketing)

Key Takeaway:

The second most widely used social platform among Fortune 500 is Glassdoor, followed by Twitter, Facebook and YouTube respectively. Furthermore, Twitter, Facebook and YouTube use dropped slightly from the previous year, following general trends across all industries with the big three. Finally, Instagram came in as the fastest growing social platform being used by big companies, growing from 9% to 33% using the platform year-over-year. (Stat Source: the University of Massachusetts)

Key Takeaway:

This is a very useful stat for B2C companies getting ready for the big Holiday shopping season. It’s also great to know that the majority of shoppers will use their phone while in-store to compare prices and do other research on the products they plan to purchase. In fact, Google says that 82% of smartphone users will consult their phone while in a store. (Stat Source: Google Search Team)

Key Takeaway:

It’s important to note that the data is based on the local time of the sender and includes US accounts only. This data is particularly interesting because of the insight into send time vs open time; just check out this chart. So if you want to see higher open rates from your email marketing messages, try mixing up your send time and seeing what works best for you. Spit-testing is a great way to ensure your analyzing useful data. (Stat Source: MailerMailer)

Key Takeaway:

A lot of company CEOs and marketing professionals are having the conversation about whether online paid media is still effective in 2015. The answer is YES, it absolutely is. We have helped clients boost their revenue tremendously simply by cleaning up and managing their paid search accounts. The people that ARE clicking paid search ads are typically towards the end of their purchase decision and ready to take action. Want to see more results from your paid search? Contact us today. (Stat Source: TechnologyAdvice and Unbounce)

Google Owns 71% of the Global Search Engine Market

Wednesday, October 21st, 2015

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Key Takeaway:

Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game, and how frustrated you may get at Google for a myriad of reasons, it is imperative to stay up-to-date on their newest advertising features, algorithm updates, and webmaster tools. It’s the only way to ensure you’re staying ahead of your competitors. (Stat Source: Digital Marketing Philippines)

Key Takeaway:

Big brands have a tendency to care less about measuring paid search ROI. They tend to just want their ad showing up when anyone types in a query about their product or industry. This is not the best way to run paid search campaigns. We strongly recommend having one main way to track statistics, and one backup method in case something goes awry with the first. For example, Bing often has issues with tracking conversions, so set up your own tracking in Google Analytics as a safety net. (Stat Source: Marketwired)

Key Takeaway:

Ah the elusive top spot on Google’s organic SERP’s. Listen, google rankings can change from one moment to the next, seemingly at random. Of course, it’s never actually random, but no one truly knows every single factor that goes into their algorithm except for the pros at Google. However, if you team up with professional SEO consultants, they can help steer you in the right direction and tell you what to focus your time and energy on so that you have the best shot at ranking high in the SERP’s for the terms you want. (Stat Source: Social Fresh)

Key Takeaway:

Visual content like videos and infographics dominate social media. So if you just post blog after blog on Facebook to no avail, you may want to consider switching up your strategy. There are tons of free tools you can use to make your own infographics if you don’t have the budget to hire a new designer or videographer. (Stat Source: Ascend2)

Key Takeaway:

Take a good look at the engagement stats of your loyalty program. Are they below where you want them to be? If so, see how you can simplify your program. (Stat Source: COLLOQUY)

Want to boost your search engine marketing efforts? Contact us and tell us your online marketing woes. We will respond within 24 hours.