Archive for the ‘SEO’ Category

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

Wednesday, June 17th, 2015

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.

google display network

Key Takeaway:

Marketo and Google recently released a case study which highlights how Marketo was able to use Google Analytics’ custom data fields to achieve better results from their online advertising efforts. Specifically, they set up ways to identify audiences in Analytics based on conversion stage or business vertical. From this data, they were able to quickly assign remarketing lists in order to serve more personalized remarketing ads to visitors. This resulted in 10x higher conversion rate. (Stat source: Think With Google)

Remarketing to all visitors is a start, but segmentation and list building of your audiences is how you stay top of mind and improve conversion. Utilize the data points you have available to you about your visitors, customers and website to improve your marketing and advertising efforts. Don’t just assume that all of your customers and visitors are part of the same audience. You may have a few distinct audiences for your business, and the better you understand each one the more opportunity you have to create a personalized experience for them.

Key Takeaway:

The big news in the social media sphere this week is that the CEO of Twitter is stepping down. Along with this news, many were surprised to learn that Twitter has never turned a profit. Only time will tell if the social media giant will be able to turn things around and prove its value to investors and advertisers before it’s too late. (Stat Source: Chris Sacca)

How many customers have tried your product or service, never to return again? Make sure you’re doing your research to discover why customers did not return to your company again so that you can do your best to improve for the future.

Key Takeaway:

You may remember us talking about Twitch, a live-streaming gaming service that was recently acquired by Amazon. Well, in an attempt to better serve the gaming demographic, now Google is rolling out YouTube Gaming, a new application that “will act as a video hub that highlights live streams of people playing games as they battle aliens or try to score in a virtual soccer game.” (Stat Source: Internet Retailer)

Ask yourself, is there a way that your company or organization can better serve one of your major demographics?

Key Takeaway:

One key component to your company’s success is your employees. If your employees are not happy working for you, you will get high turn-over which makes it tough to grow. Our world is becoming increasingly digital, and many peoples’ jobs are able to be done from home on the computer. If you have star employees who want to work from home or from the office but on their own time schedule, let them! (Stat source: KPCB)

Key Takeaway:

It’s not all about the money. If you don’t have the extra cash to bump up your mobile bids, spend a little bit of time trying to increase your Quality Score. (Stat source: WordStream)

So there you have it, this week’s top 5 digital marketing stats and key takeaways – #TWT5!

If you’d like to chat about how to improve your online marketing campaigns, contact us today.

By 2019 Mobile Will Account for 72% of US Digital Ad Spend

Wednesday, June 3rd, 2015

PPC management agency

Key Takeaway:

Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)

Key Takeaway:

This means they will probably come up with some pretty amazing features for the buy button. Pinterest could end up dominating social media commerce. Are you ready for that? The best piece of advice we can give you is to start reading up on their advertising policies. Promoted pins can’t really look like advertising in the traditional sense of the word, so you need to put on your creative hat. (Stat Source: Inbound Hub)

Key Takeaway:

So if your open rates are terrible, this could be the reason why. Make sure your emails are optimized for mobile devices. It is not just something that can help a little bit. It essentially makes or breaks your email campaigns. (Stat Source: Search Engine Journal)

Key Takeaway:

Shipping cost is the most common reason for visitors to abandon a purchase. So offer your customers free shipping and make sure this is clearly stated on your site. This should increase conversions AND the size of each order. (Stat Source: Crazy Egg)

Key Takeaway:

There are now 300 million monthly users on the social media platform. If you’re not utilizing Instagram, you’re simply ignoring 300 million people who could be engaging with your company / brand. The top 5 brands on Instagram are: Nike, Starbucks, Adidas, GoPro, and Zara. For more fun tidbits, check out this KissMetrics infographic. (Stat Source: Instagram)

Wondering how these stats relate to your business? Shoot us an email and let’s chat about your online marketing goals.

25% of Adults Would Give Up Chocolate for a Month to Get Personalized Content

Wednesday, May 20th, 2015

PPC Management Agency Los Angeles

Key Takeaway:

People are sick of seeing content that is irrelevant to their lifestyle and does nothing to address their needs. It’s a pretty simple concept; give people personalized information at the right time and you will make them extremely happy. Unfortunately, many marketers are missing the message, leading us to our next statistic. (Stat Source: Janrain)

Key Takeaway:

While more than half of marketers believe personalization is important, a whopping 27% do not! This is downright strange, especially when there are so many reports and studies that prove personalization increases conversions. Think of online elements of your business that you can begin personalizing today; things like landing page offers, email copy, website search results, and more. (Stat Source: Econsultancy)

Key Takeaway:

Use this information to your advantage; create a series of YouTube videos tailored to the modern mom.

Here is a bit of background on this stat: In honor of Mother’s Day just a few weeks ago, Google decided to survey a bunch of moms to see how YouTube supports her in her day-to-day life. They surveyed 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online. The top 3 reasons why moms watch videos on YouTube are for entertainment, to find out something new, and to get ideas for DIY, arts and crafts, and recipes. (Stat Source: Google Shopping Blog)

Key Takeaway:

Do not just create a low-quality video with your phone or laptop. You need to make the best video possible in order to get the best conversion rate possible. Video is great because it lets you visually and verbally communicate with your audience. It’s easy to get started using video marketing; start with a screen recording video to get your feet wet and go from there. (Stat Source: EyeView)

Key Takeaway:

It is imperative that you learn how to successfully use this influential social network to benefit your business. Pinterest is a great way to not only drive traffic to your website but also earn more sales. Did you know that Pinterest has started rolling out promoted pins (their form of cost-per-click advertising) to many businesses? And beyond that, there are numerous ways to optimize your Pinterest profile and boards to ensure your target audience can find your content. (Stat Source: eMarketer)

Need help figuring out how you can make changes to improve your marketing efforts? Shoot us an email and let’s chat about your business.

#TWT5 Youtube Now Second Largest Search Engine

Wednesday, March 18th, 2015

Check out this week’s top 5 digital marketing stats and key takeaways!

Digital Marketing stats | PPC Management Agency

Key Takeaway:

Video and images can convey your business and marketing messages much quicker than any piece of written content. If you don’t yet have a YouTube presence for your company, it’s about time you start. Just make sure that your strategy matches with your end goals. (Stat Source: Social Media Today)

Key Takeaway:

As a digital marketing specialist, this statistic jumped out at me because honestly I expected it to be a much higher percentage. It’s typically considered best practices to remove main website navigation on your PPC landing pages. This is because you want the visitors of that page to make one single action, and you want to do everything in your power to drive them take that action. So navigation buttons are just distractions and ways for visitors to easily leave your landing page and forget all about your juicy offer on the page. (Stat Source: MarketingSherpa)

Key Takeaway:

I constantly hear people saying statements like “email is dead” and “no one reads emails anymore” which is why I love this stat. Email is not dead. Email marketing can be a solid component to your online marketing strategy, it just shouldn’t be the only way you market to your audiences. Great email campaigns that run with a solid SEO and PPC strategy can prove very successful for many businesses. (Stat Source: HubSpot)

Key Takeaway:

I’m going to let you in on a little secret: Google’s keyword planner tool is not very helpful when conducting keyword research for your business. It almost feels like they are trying to make it difficult for you to uncover terms people are actually using. It’s best to use it for reference but also use other tools and research methods to uncover the terms people are actually using to find the types of products and services you offer. (Stat Source: Webbiquity)

Key Takeaway:

For years, business owners doubted the power of social media, but this stat makes it clear that the majority of businesses should be using social sites to their advantage. Social media is about authentically connecting with your audiences and building trust. (Stat Source: Top Rank Online Marketing)

So there you have it! We hope you learned something new today. If you have any questions about how these stats relate to your business, shoot us an email!

#TWT5 Digital Marketing Stats & Key Takeaways: Inbound Marketing, Click-to-Call Advertising, & More

Wednesday, February 18th, 2015

Check out the freshest marketing statistics we’ve compiled just for you.

PPC Management Agency

Key Takeaway:

The days of pushing your message onto consumers are over. Rather than dumping your budget into traditional outbound methods of direct mail, tradeshows and telemarketing, you should be focusing on inbound marketing, which includes SEO, blogging, and social media. It’s much easier to attract prospects to your marketing messages rather than forcing them onto prospects through outbound marketing. (Stat Source: Search Engine Journal)

Key Takeaway:

The great thing about most social media sites now is, not only are you building brand awareness through your social presence, but you also have ample opportunity to experiment with social advertising platforms. Plus, there is advanced ability to target your key audience through social advertising as well. (Stat Source: Content Marketing Institute)

Key Takeaway:

It’s imperative that you make it as easy as possible for people to contact you no matter which device they are using to look at your products or services. It may seem silly, but most people believe it takes too much time to copy a phone number from a website in order to call up the company. If they can’t click to call, they will probably get distracted and you’ll lose that potential customer. You may also want to consider creating instant chat features on your website too. (Stat Source: Marchex)

Key Takeaway:

Practically every mobile marketing statistic out there continues to increase year after year. Yelp is especially important for local businesses, as many people are searching for businesses on their phones from their Yelp apps while they are out and about. If you’re not on Yelp, you’re potential customers will have a harder time finding your business. (Stat Source: Yelp)

Key Takeaway:

That’s a BIG number. That means only 11.5% of websites use fixed widths. By the way, these stats are based on Alexa’s top 100 sites, in case you were curious. Additionally, 40% of the responsive websites have a max-width between 900 and 1000 pixels, while 26% go above 1800px. The bottom line here is that you just need to make sure your website looks great across all devices. (Stat Source: Code It Down)

If you have any questions about how you can improve your online marketing, feel free to drop us a line!

Top 10 Tips for Optimizing Your Website

Monday, July 7th, 2014

Optimization is an ongoing effort. The Internet is in a constant change of state and you should be too. It can be a challenge to keep up on the latest tactics and best practices for SEO and as such we’ve put together these top 10 website optimization tips to take a little weight off.

website optimization tips

1. Monitor Your Current Status

It’s important to know where you stand before you jump into anything else. Check your websites PageRank, Alexa rank, and the number of indexed pages on Bing and Google. Additionally, checking traffic (by total and by source) and goals will give you a baseline understanding of your current status on the web so you can create goals and benchmarks for the future.

2. Keyword Research

Even if you’ve already conducted keyword research in the past, it’s important to update your findings on a consistent basis. Whether you work in an ever-changing industry or one that hasn’t changed in decades, the way people search is and always has been evolving (think trends, nomenclature, industry speak, customer speak, etc.) Search query data will show you how your customers are evolving and searching for your products and services. These data insights will help you continue to target traffic-generating terms related to your customer.

3. Internal Link Strategy

Beyond your website navigation, your site should include contextual links that point to other pages throughout the site within your copy. Also, make sure all the links on your site include optimized title tags. Think about how each page touches the customer in their purchase journey and add next step links accordingly.

4. Create a Sitemap

The sitemap is where people go when they can’t find what they’re looking for. It’s an organized list of all the content on your site. It’s also used by search engines so they know all the pages on your site and can index them.

5. Search Friendly URLs

Make your URLs search friendly using those keywords you discovered in your keyword research phase. This will give you a better chance at ranking higher in the search engine results pages (SERPs) for those targeted terms.

6. Title & Meta-Description Tags

Review your Title and Meta Description tags on every page of your site to make sure they are also optimized using your keywords. Keep in mind the title tag should not be more than 70-80 characters max and the description tag should not be more than 170 characters max.

7. Image Descriptions

Check your image alt tags and descriptions. Are they optimized with the keywords you want to rank for? If not, go through and add optimized alt tags and description to every image. You might even want to try naming the image itself with your keywords.

8. Social Media

Social media is an integrated part of SEO in today’s search landscape. Make sure your social profiles are accessible from your website. Also, allow visitors to share your web content easily by adding social share buttons to every page. You’d be surprised how many companies mess this up. You find an article you like and want to share it, click the Facebook icon, only to be taken to their company profile. FAIL! Really take the time to ensure the social sharing features are working properly on your site to boost your SEO strategy.

9. Link to Other Sites

Linking to other sites is a great way to start nurturing relations with other publishers. In the future, they will be more inclined to link to you if they know you’ve linked to them. Just don’t be spammy. Be authentic and you will be successful.

10. Download our eBook

Get the 10th website optimization tip in our eBook – 25 Website Must-haves for Driving Traffic, Leads and Sales.