In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO. (Stat Source: Clutch)
These companies may think they are so big and well-known that they don’t need to focus on SEO and search marketing. But by ignoring these powerful digital marketing channels, they are missing ample opportunity to meet customer demand.
The most common reason these enterprise companies give for not prioritizing search is the challenge in proving ROI from search marketing.
Luckily for you, we know how to prove ROI from search marketing, and have been doing so for our clients for years.
If you’re spending much more than that and not seeing profitable returns, you may want to scale back your social media budget and allocate that money to a more profitable channel, like paid search.
A three percent increase in social media spending is nothing crazy, but does point to the continued success of these channels in driving brand awareness and interactions. (Stat Source: CMO Survey from Duke University’s Fuqua School of Business)
Just 1% of 25 – 29 year-olds use the channel, 2% of 30 – 34 year-olds use it, and 3% of 18 – 34 year-olds use it. The most used social channel is still Facebook, followed by Instagram, then YouTube. (Stat Source: Fluent)
Think about where your target audience spends the majority of their time online, and focus your efforts on engaging with them in those channels.
Of those, about one-third click on the first organic result. About 11% click on the second organic search result. (Stat Source: Search Engine Watch)
Dropping even one position in organic search can have detrimental consequences to your bottom line. Don’t get caught in a panic if this happens to you. Contact us and we can help figure out what you need, together.