Archive for the ‘Social Networking, Media, Marketing (SMM/SMO)’ Category

Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015

Wednesday, May 18th, 2016

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Key Takeaway:

Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things you could be doing to improve the mobile shopping experience for your customers. (Stat Source: comScore)

Key Takeaway:

Don’t forget to plan well in advance, even for the “smaller” holidays like Mother’s Day, Father’s Day and Graduation season. Consumers spend big bucks during these times too. In fact, the NRF survey says the average consumer spent $172 this Mother’s Day, which included a combination of jewelry, dining out, gift cards, and flowers. Get your piece of the pie by making sure all your teams and departments have strategy, budgets and creative planned and approved well ahead of time. (Stat Source: NRF)

Key Takeaway:

This key demographic is essential to understand if you’re in the financial services industry. Millennials have a general distrust for banks and other financial institutions, and are very willing to try smaller or newer financial companies due to their lack of satisfaction with the status quo. (Stat Source: MarketingCharts)

Key Takeaway:

Another factor included on the survey was ‘using the mobile-friendly version of the website’, which came in as the second most important to the mobile shoppers, followed by ‘having the product descriptions’. The factor that shoppers cared least about was ‘availability of an app for that specific retailer’, with just 10% of respondents saying it was important. (Stat Source: Nielsen)

Key Takeaway:

This stat is based on US Market Share of visits, and is only browser-based, meaning it does not include in-app visits. (Stat Source: Hitwise)

Surprised to see Reddit on the list? Never heard of Reddit before? Contact us today by filling out this short form or calling (818) 806-3868 if you need a team of SEO consultants or a PPC management agency to help you with your digital marketing.

60% of People on Instagram Say They Discover New Products on the Platform

Wednesday, May 11th, 2016

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Key Takeaway:

Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram will now have Dynamic Ads available to advertisers on it’s platform.

Key Takeaway:

While a mobile-friendly website is definitely important to your online presence, you may also want to think about developing a mobile app for your loyal customers. The way your app works will completely depend on the type of business and products or services you offer.

Key Takeaway:

This is expected just to continue to increase in the 2016 holiday season. What’s also big is using your smart phone to enhance the in-store experience, so if you have not yet thought about a strategy for this type of marketing then it’s time to start brainstorming.

Key Takeaway:

It’s really time for business owners, not just their marketing directors, to understand the power of Facebook advertising. The amount of deep targeting you can achieve for literal pennies is pretty amazing. However, just like Google, Facebook gets more competitive each day so it’s important to stay on you’re A-game.

Key Takeaway:

If your business is centered in the travel industry then this stat is for you! A final advertising tip – check out your device, location and language targeting in Google Adwords to make sure everything is aligned for mobile and being targeted to the people in the languages and locations that make the most sense for your product or service.

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Majority of B2C Marketers Find Promoted Social Posts and Ads Effective

Wednesday, March 16th, 2016

SEO Consultants & PPC Management Agency / Liberty Interactive Marketing Blog

Key Takeaway:

If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like Facebook and LinkedIn is the ability to target very specific audiences. Also, the costs per customer are typically much lower than advertising on Google in most cases. (Stat Source: Content Marketing Institute with MarketingProfs)

Key Takeaway:

Negative reviews establish trust. It smells fishy when a company or organization has ALL 5-star reviews. In fact, Amazon recently cracked down on fake reviews on their site to try to give a more honest experience to customers. Most consumers are very aware of fake reviews, and as a result, look at a company with 100% perfect reviews with a suspicious eye. Bottom line – do what you can to communicate with people leaving bad reviews, but don’t lose sleep over those pesky negative reviews.  (Stat Source: PowerReviews study)

Key Takeaway:

There are many options to choose from when deciding how to make your website mobile-friendly. You can have a mobile responsive website, a desktop version and a mobile version, or any number of other configurations to make your website look good on mobile. The point is that it needs to look good and be user-friendly on mobile devices. How you do that is up to you and thankfully Google does not rank one mobile configuration as better than another. So go forth and go mobile if you haven’t already! (Stat Source: MarketingLand)

Key Takeaway:

This is down from 52% a quarter earlier and marks the first time this segment has fallen below a majority share. We’ve been advising marketers to focus on mobile everything for the past couple of years now, and the stats are now lining up with our predictions. (Stat Source: FreeWheel)

Key Takeaway:

People get offended easily. Anyone and everyone can flag any post on Facebook as violating the social media platform’s policies. But that doesn’t mean Facebook automatically removes every flagged post. In fact they have a dedicated team of trained specialists to help determine issues like hate speech vs free speech, as well as a slew of other factors. (Stat Source: Facebook)

If one or more of your promoted posts or social ads gets disapproved for violating policy, you’ll have to determine the specific reason and then adjust your advertising as necessary. If you just don’t have the time to worry about these types of issues, consider hiring a PPC management agency to manage the day-to-day activities and optimize your advertising accounts so you get the best results. Contact us today.

Brands Beware: Facebook Plans to Test a New ‘Dislike’ Button

Wednesday, September 23rd, 2015

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Key Takeaway:

Brands and Retailers – be prepared for a Facebook “dislike” button. Mark Zuckerberg made statements recently on how Facebook will be testing a new button to make Facebook more like real life. However, he has not come out and said whether the button will actually say “dislike” or whether it will be something more along the lines of “sorry” to express sympathy for life’s unfortunate events. If they do test the “dislike” button and it is available on brand pages, this could present some obvious problems for retailers. (Stat Source: Facebook)

Key Takeaway:

This means that Gen X is now the largest generation of affluents. This is important data for marketers, and especially useful to keep in mind when planning your 2016 e-commerce campaigns. Among all affluents, which make up 28% of American adults, the largest expenditure categories are automotive, home and garden, and personal insurance. (Stat Source: Ipsos)

Key Takeaway:

If you’re a vendor in the B2B market, this stat is for you! With all the apps, websites, Saas, plugins, and other services out there, most executives are flooded with outreach from different vendors trying to win them over. This survey also reveals that the more personalized the outreach, the more responsive they are to the salesperson. (Stat Source: Marketing Charts)

Key Takeaway:

There are a number of companies out there right now that offer inexpensive video marketing platforms. Even something as simple as animations explaining your product or service can help you reach potential customers. Among those who responded to this survey, the lack of an effective strategy is the main reason cited for unsuccessful video campaigns. (Stat Source: Ascend2)

Key Takeaway:

This is in part to help “improve shipping solutions for online sellers and consumers in China, the U.S. and Latin America,” according to a recent report from Internet Retailer. In addition, the US Postal Service is collaborating with Alibaba to help US consumers receive overseas packages from AliExpress faster. In case this online marketplace is not on your radar yet, it should be. When more consumers start to shop on this site, you’ll want to watch for new competitors entering the market as well as potential knock-off companies who may be trying to steal your intellectual property. (Stat Source: Internet Retailer)

Looking for ways to improve your online marketing? Contact us and let us know how we can help you reach your marketing goals.

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

Wednesday, June 17th, 2015

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals.

google display network

Key Takeaway:

Marketo and Google recently released a case study which highlights how Marketo was able to use Google Analytics’ custom data fields to achieve better results from their online advertising efforts. Specifically, they set up ways to identify audiences in Analytics based on conversion stage or business vertical. From this data, they were able to quickly assign remarketing lists in order to serve more personalized remarketing ads to visitors. This resulted in 10x higher conversion rate. (Stat source: Think With Google)

Remarketing to all visitors is a start, but segmentation and list building of your audiences is how you stay top of mind and improve conversion. Utilize the data points you have available to you about your visitors, customers and website to improve your marketing and advertising efforts. Don’t just assume that all of your customers and visitors are part of the same audience. You may have a few distinct audiences for your business, and the better you understand each one the more opportunity you have to create a personalized experience for them.

Key Takeaway:

The big news in the social media sphere this week is that the CEO of Twitter is stepping down. Along with this news, many were surprised to learn that Twitter has never turned a profit. Only time will tell if the social media giant will be able to turn things around and prove its value to investors and advertisers before it’s too late. (Stat Source: Chris Sacca)

How many customers have tried your product or service, never to return again? Make sure you’re doing your research to discover why customers did not return to your company again so that you can do your best to improve for the future.

Key Takeaway:

You may remember us talking about Twitch, a live-streaming gaming service that was recently acquired by Amazon. Well, in an attempt to better serve the gaming demographic, now Google is rolling out YouTube Gaming, a new application that “will act as a video hub that highlights live streams of people playing games as they battle aliens or try to score in a virtual soccer game.” (Stat Source: Internet Retailer)

Ask yourself, is there a way that your company or organization can better serve one of your major demographics?

Key Takeaway:

One key component to your company’s success is your employees. If your employees are not happy working for you, you will get high turn-over which makes it tough to grow. Our world is becoming increasingly digital, and many peoples’ jobs are able to be done from home on the computer. If you have star employees who want to work from home or from the office but on their own time schedule, let them! (Stat source: KPCB)

Key Takeaway:

It’s not all about the money. If you don’t have the extra cash to bump up your mobile bids, spend a little bit of time trying to increase your Quality Score. (Stat source: WordStream)

So there you have it, this week’s top 5 digital marketing stats and key takeaways – #TWT5!

If you’d like to chat about how to improve your online marketing campaigns, contact us today.

By 2019 Mobile Will Account for 72% of US Digital Ad Spend

Wednesday, June 3rd, 2015

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Key Takeaway:

Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies that are climbing the ranks, such as Pinterest, who recently started offering advertising to companies. (Stat Source: eMarketer)

Key Takeaway:

This means they will probably come up with some pretty amazing features for the buy button. Pinterest could end up dominating social media commerce. Are you ready for that? The best piece of advice we can give you is to start reading up on their advertising policies. Promoted pins can’t really look like advertising in the traditional sense of the word, so you need to put on your creative hat. (Stat Source: Inbound Hub)

Key Takeaway:

So if your open rates are terrible, this could be the reason why. Make sure your emails are optimized for mobile devices. It is not just something that can help a little bit. It essentially makes or breaks your email campaigns. (Stat Source: Search Engine Journal)

Key Takeaway:

Shipping cost is the most common reason for visitors to abandon a purchase. So offer your customers free shipping and make sure this is clearly stated on your site. This should increase conversions AND the size of each order. (Stat Source: Crazy Egg)

Key Takeaway:

There are now 300 million monthly users on the social media platform. If you’re not utilizing Instagram, you’re simply ignoring 300 million people who could be engaging with your company / brand. The top 5 brands on Instagram are: Nike, Starbucks, Adidas, GoPro, and Zara. For more fun tidbits, check out this KissMetrics infographic. (Stat Source: Instagram)

Wondering how these stats relate to your business? Shoot us an email and let’s chat about your online marketing goals.