Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are seeing how users consume content and that trend is more graphics.
Visual marketing is essentially using the power of images to boost your brand, its messages and goals. Images can help people make sense of intangible things and abstract concepts, making visual marketing a great tool for B2B companies. Visual marketing can ultimately make your overall marketing strategy more powerful and more memorable. (Visual marketing should not be confused with visual merchandising, which refers to designing retail space in order to maximize sales.)
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
(Sources: 3M Corporation and Zabisco)
Brands today are spending increasingly more time on visual marketing. In fact, many experts agree that visual marketing is the way of the future. This week we’d like to show you 3 tips to help improve your visual marketing campaigns.
A picture is worth a thousand words. Create images that can tell the story of your business or brand. For individual social media posts, use one eye-catching image that concentrates on a specific point of interest. This will draw your viewers into the frame.
40% of people will respond better to visual information than plain text.
Get your employees into the action. You can either showcase your business by taking photos of your employees, or you can give your employees a little bit of creative control and let them take pictures that capture their unique point of view.
Get your fans involved. Photographs are an excellent way to encourage conversation. Ask them to share their photo moments as it relates to your image. Photo contests are also a neat way to engage with your fans.
If you sell products, use pictures in your social media marketing in the same way you’d use a display window for window shopping. The pictures can lure potential buyers into your e-commerce site. Nordstrom’s does an excellent job at this across Facebook, Pinterest, Twitter and Google+.
If you don’t sell consumer products you can still utilize visual marketing successfully. Think outside of the box and create images of interest. Ask yourself: What would an outsider want to see about your business? How can you show the personality of your employees in images? For example, maybe you could do a montage of people’s lunches or work spaces.
It’s important to remember to incorporate attributes of your brand into your photographs. Maybe you want to always use the same frame or filter so that viewers will instantly recognize who created the image. Consistency is key in order to gain loyal followers and fans in the social media world.
Do you have a specific marketing question as it relates to your business? We’re happy to help! Give us a call today at (818) 806-3868 or shoot us an email and we’ll be sure to respond. You can also browse our other social media blog articles for more tips and advice on how to supercharge your marketing campaigns.