Social Media Takeaways from Charlene Li of Groundswell

This morning, Liberty Interactive Marketing went to listen to Charlene Li of Groundswell speak on Social Media Strategies.  I’ll highlight a few key takeaways/considerations to social media in this post but first I’ll define Social Media and why all the buzz about it.

What is this Social Media thing?
I like to define it as utilizing social platforms and networks to connect and share with people who have similar interests, needs, wants, etc. as you do. Some of the most popular social platforms and social networks are Facebook, LinkedIn, Twitter, StumbleUpon, and MySpace.

Why is there so much buzz around using Social Media for Marketing and Advertising?
Well, good question. I think the first thing to keep in mind is the strategy behind Social Media is unlike traditional advertising and online advertising.  It has it’s own methods and metrics to define success.  If done correctly, you can create a successful dialogue with consumers to help support their needs and fulfill information voids.  Results can lead to increased loyalty, brand awareness and visibility for your company.   It’s essentially brand building, marketing, and PR all wrapped into one.

A few key takeaways to doing Social Media right:

  1. Understand your audience. Who are they, where are they, what are they talking about?
  2. Start small. Define a small goal on how to reach your audience. Then have a big lofty one.
  3. Define metrics for success and the tools to use. How are you measuring marketing effectiveness now? Understand the metrics for each type of Social Media phase and platform.
  4. Give up control. Understand that you must be willing to lose control and listen to what people are saying, learn from them, adjust. Be honest, be helpful, be there!
  5. Invest. Understand that you must find the right labor to manage and care for it.  Often times you will be trading media costs for labor costs. Social Media is not free.
  6. Respond quickly.
  7. Be patient. Be willing to invest long-term and not receive immediate results.
  8. Fail and try again. Be willing to try many different things before getting it right (blogs, twitter, forums, Facebook, etc.) and be willing to fail miserably and try again.

Don’t know where to start? Post questions or comments below or call us at 602-275-3935, we’re happy to help.

Liberty Tsighis

Liberty Tsighis is the owner of Liberty Interactive Marketing, a Los Angeles digital marketing agency. She specializes in digital marketing strategy and content marketing. Foodie from birth, wine lover and family addict you can find her on , Twitter and Instagram.

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