Global Ad Spending On Video Will Increase By 23% This Year To $27.2 Billion

Global ad spending on video will increase by 23% this year to $27.2 billion.

Key Takeaway:

Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types of digital advertising. Advertisers have a couple of different options when running Video ads in Google AdWords, such as having the option for your video to appear before or next to related videos or in search results. As with Google Display ads, you can target your audience based on interest, age, gender, location, and more. (Stat Source: Zenith)

Key Takeaway:

We have reached the point in online shopping where your ecommerce website MUST work properly on smartphones, or you simply won’t be as successful as your competitors. (Stat Source: UPS Pulse of the Online Shopper study)

As a tip, make sure you test the checkout process on all major phones and browsers. Don’t leave Android users out in the cold just because you believe everyone uses iPhones. Also, your product images need to be of high quality, but not so large in size that they are slowing down your website load time.

Key Takeaway:

Amazon does offer digital advertising for businesses on their platform. Also, Google AdWords text ads can show up on the page when people search for products on Amazon. Both of these methods are a good way of gaining visibility on Amazon, if you are not selling products directly on the site as a Seller. (Stat Source: UPS Pulse of the Online Shopper study)

Key Takeaway:

According to Google, this new feature is offered in English and is going to be rolled out to all Google Analytics users over the next few weeks. This should make it easier for lots of marketers to gain additional insights and more quickly find the data they are looking for in the robust platform.

Key Takeaway:

This study found that “young consumers get annoyed by ads that interrupt their social media experience – but they are cool with advertisers that respect their online space.” (Stat Source: Defy Media & AdWeek)

So, if you want to be cool with the younger crowd, avoid intrusive ads all together. In fact, we think it’s safe to say that it would be wise to avoid those types of ads with all audiences. Advertisements should never be annoying. They should be hitting the right people at the right time and providing value.

Need help with your digital marketing and advertising? Contact us today.

Jessica Dines

Jessica Dines

Jessica Dines is a digital marketing manager at Liberty Interactive Marketing. She specializes in content marketing and web optimization. Animal lover, amateur chef and craft beer enthusiast, you can find her on Twitter and LinkedIn.
Jessica Dines

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