inside the optimization conversation

The optimization conversation blog is a resource for discussing the latest changes and trends in the digital marketing industry. You'll find best practices on optimization from conversion optimization to customer experience. Along with tips and best practices from our own team of experts with regard to content marketing, search engine marketing, search engine optimization, email marketing, mobile and online advertising.

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One-Fifth of US E-Commerce Spending Is Now On Mobile Devices

November 23rd, 2016 by Jessica Dines

One-Fifth of US E-Commerce Spending Is Now On Mobile Devices Click To Tweet Key Takeaway: This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore) If you haven’t adjusted your paid search budgets to Read the full post…

Posted in Customer Experience, Ecommerce

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100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook

November 16th, 2016 by Jessica Dines

100% of the growth in the ad tech industry is coming from Google and Facebook. Click To Tweet Key Takeaway: While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly. Clearly, the two companies appear to be getting it right in their ability to Read the full post…

Posted in Online Advertising, Pay-Per-Click

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59% of B2C Marketers Learn About Target Audiences Through Keyword Research

November 2nd, 2016 by Jessica Dines

59% of B2C Marketers Learn About Target Audiences Through Keyword Research. Click To Tweet Key Takeaway: The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute) More Fortune 500 Companies Have An Active Read the full post…

Posted in Content Marketing, Online Advertising, Optimization, Pay-Per-Click

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Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing

October 12th, 2016 by Jessica Dines

Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing. Click To Tweet Key Takeaway: Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea Read the full post…

Posted in Ecommerce, Optimization

How-to Get Star Reviews on Your Paid Search Ads

How To Get Star Reviews On Your Paid Search Ads

October 6th, 2016 by Jessica Dines

Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here to tell you exactly how to get it done. First things first, we want to clarify that we are talking about the star ratings that display along Read the full post…

Posted in Search Marketing

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4 In 5 Consumers Use Search Engines To Find Products, Services, Or Experiences Nearby

September 28th, 2016 by Jessica Dines

4 in 5 consumers use search engines to find products, services, or experiences nearby. Click To Tweet Key Takeaway: That means if you have an incorrect address, phone number or website listed on local search results, you could be missing out big time on sales from new customers. The first step you can take if Read the full post…

Posted in Ecommerce, Optimization