Posts Tagged ‘digital marketing stats’

This Week’s Top 5 Digital Marketing Stats + Takeaways: Mobile Email Marriage, Plus Retargeting Power and Video Marketing

Thursday, September 4th, 2014

digital marketing stats

Key Takeaway:

Your biggest issue isn’t that people are going to delete your email if they have to horizontal scroll – it’s the user experience you are providing them. All those instances add up to your brand experience in the eyes of your customers. If you don’t make it easy for them, that is what they will begin to feel about your brand. While some will delete and others will unsubscribe, some will also ignore so to make everyone happy (including your performance) make your emails render and respond appropriately across all devices. (Stat Source: Adobe)

Helpful info: 5 ecommerce email marketing examples to boost your bottom line.

Key Takeaway:

Don’t underestimate the power of retargeting advertising campaigns. Make sure display ads are well designed and are easily recognizable as your brand – keep them message simple and know who you are talking to on a retarget. You want people to instantly recognize your brand in order for retargeting to work. (Stat Source: Criteo)

Key Takeaway:

If you have yet to build out a YouTube channel for your company, it’s about time you start thinking about it. Don’t worry about the number of subscribers you have; instead, focus on producing quality videos and you’ll build your views and audience naturally. Genuity, a strong value proposition and helpful information on your products and services wins out. (Stat Source: Internet Retailer)

Key Takeaway:

As the walls go up on audience, your PPC campaigns and online media are becoming just as important as your social and SEO efforts – in fact, they work together. Use the right PPC and online media channels to target your audience personas based on your marketing and business goals – these may include Google Adwords and Bing, or it may be Facebook and Yelp ads. Every business is different so it’s important to tailor your online media and PPC campaigns to your unique products and service offerings. (Stat Source: Social Media Today)

Key Takeaway:

Bottom line people are viewing your website on mobile devices. If they can’t easily read your site, people are likely just to leave and browse another site that is mobile friendly. At this point it’s basically unacceptable in the eyes of your website visitors to not have a mobile version of your website. (Stat Source: Marketing Land)

So there you have it! This week’s top 5 digital marketing stats and key takeaways.










This Week’s Digital Marketing Stats & Key Takeaways

Wednesday, July 9th, 2014

digital marketing stats

According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a survey of Ad Age readers published in September, only 29% of marketers said spending on social was more than 30%. (AdAge)

Takeaway:

It doesn’t matter whether you’re spending 1% or 51% of your budget on social media. What matters most is that you’ve created a strong social media marketing strategy that reflects your brand’s values and your business goals then mapped a measurement plan for success. Start here before diving in head first.

If you’ve been watching the World Cup you’ve likely seen the Nike campaign (view it on Twitter) in action. Mark Fidelman from Forbes got the above stats directly from Nike. Along with these mind-blowing numbers, Nike reports that the campaign has generated more than 6 billion campaign impressions in 35 countries covering television, cinema, digital/mobile, gaming, print and outdoor. At least one-third of those impressions were on mobile devices. (Read the article on Forbes)

Takeaway:

We talked about World Cup marketing in one of our other recent weekly marketing stats blog posts, but it’s worth mentioning again. This Nike campaign will probably be studied in future college classrooms to teach others how to create a branded experience around sporting events. What creative brand campaigns have you seen that tie into the storyline of a major world event?

This exceeds traditional media for the first time, states a recent forecast compiled by eMarketer. The forecast is based on a wide range of third party data including other firms’ media spending forecasts. They predict total media spending in the US will see its largest increase in a decade reaching $180.1 billion. (eMarketer)

Takeaway:

What revenue are you leaving on the table by not exploring mobile advertising opportunities? At the very least, start transitioning your owned online properties (like website, emails, microsites, landing pages, blogs) to be mobile friendly. Don’t underestimate your customers, even older demographic audiences are utilizing tablets quite heavily.

There are a ton of statistics about how many hours of video are on YouTube, and how many videos the average person watches per day. But when looking at video and how it plays into marketing and ROI specifically, this is one stat that just can’t be ignored. (Filemobile)

Takeaway:

Video marketing is powerful. You should absolutely create video content to incorporate into your overall marketing strategy. Utilize tools like TubeMogul to identify audience interest, then build a strategy based on providing a strong value proposition and strong customer experience.

The Content Marketing Association is constantly conducting research on how consumers engage with content from brands. They found recently that 57% of consumers read content marketing articles at least once a month. (The CMA)

Takeaway:

Your content marketing should be an interactive vehicle that provides value to the consumer as well as your brand. Keep in mind that there are many different types of content, with different roles to support different goals.

Key Takeaways from this Week’s Top 5 Digital Marketing Stats

Thursday, March 6th, 2014

digital marketing stats

Instagram captures 15 times higher interaction rates than Facebook.

According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]

Takeaway:

If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As a tip, you can easily insert Instagram custom tabs into your Facebook page now that Facebook owns Instagram. Many companies are experimenting with promoting Instagram campaigns on Facebook due to this higher engagement. For example, encouraging users to submit their own photos with the same Instagram filter (like sepia-tone or Lo-fi). This trend is likely to grow in the future if Instagram engagement remains strong for brands.

The average click-through-rate for Facebook Ads has jumped 275% since 2012.

Facebook has improved its targeting abilities since 2012 which is partly why CTR’s are on the rise. Another reason these ads are seeing more success is due to third-party Facebook ad tools. [Source: Wishpond]

Takeaway:

If you’re not happy with the ROI of your Facebook Ads, take some time to sit down and analyze why your campaigns may not be performing well. Maybe your ads could benefit from additional creative copy, or it’s possible you could have some tracking issues that are preventing you from knowing the true stats of your ads. Don’t hesitate to reach out to other professionals to help streamline your Facebook ad campaigns.

Companies that blog 15 times per month get 5 times more traffic than companies that don’t blog.

[Source: Ektron]

Takeaway:

Don’t let content marketing overwhelm you. Gather your team together every couple of weeks to brainstorm fresh content ideas. Then delegate responsibilities like managing the content calendar, writing and editing articles, and promoting across social media channels to different team members based on their skills and interests.

4 Out of 5 Yelp users visit Yelp.com before spending money, and 93% say that visiting Yelp leads to a local purchase.

According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. [Source: MarketingLand]

Takeaway:

Online Reputation Management is an important part of your overall digital marketing strategy. Whether you’re a local business with a presence on Yelp or a global brand with wide international reach, it’s inevitable that your customers and other key audiences will talk about you online. Creating a plan for ORM can help save time and stress when issues arise and keeps the pulse on emerging competitors and developing trends.

Daily we spend 9 minutes on email via a mobile device, that is 7.6% of the total 119 minutes we use our phone per day.

[Source: EmailMonday]

Takeaway:

It’s time to ensure your mobile email marketing campaign is flawless. If you’re struggling with your email marketing campaigns now that mobile is dominating the market, get help from a pro. You don’t want to miss out on business just because your promotional emails aren’t displaying properly on mobile devices.

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