Posts Tagged ‘email marketing reviews’

Email Marketing Reviews: 8 Services for Midmarket to Large Businesses

Tuesday, May 13th, 2014

In my last article about email marketing, I reviewed the top email marketing services for small businesses.

This week, as promised, we’ll give email marketing reviews on the top services for middle market to large businesses. Typically larger businesses need more advanced features to manage their email marketing, and these companies do a good job at providing those services.

These eight email providers are the most widely used and well known. While many offer similar features, we’ll point out the pros and cons of each service to help you choose which one is best for you and your business. The key is here is to find a provider that meets the needs of your team, resources available to you and what your organization specializes in (ecommerce, B2B, other).

Exact Target

Exact Target email marketing reviews
Exact Target has been a leader in advanced email marketing for several years. For more information visit http://www.exacttarget.com/products/email-marketing

Features:
– Easy to use drag-and-drop content tools for creating emails

– 24/7/365 technical support

– Ability to target messages based on customer data

– Track and optimize with advanced, real-time reporting

– Built in A/B testing capabilities

Pros:

– Excellent deliverability

– Easy to use

– Powerful functionality

– Cost is equal or below other providers

– 24/7 Support

Cons:

– No direct pricing listed on website

– Need to speak to someone at Exact Target before you can sign up

– Creating emails can require some HTML/CSS to display correctly

Lyris HQ

LyrisHQ email marketing reviews
Lyris HQ is cloud-based software that provides effective email marketing services. Learn more at http://lyris.com/us-en/products/lyris-hq.

Features:

– Build segments, create and send emails

– Reporting

– Social integration

– Mobile integration

Pros:

– Easy to use the segmentation features

– Easy to execute email marketing campaigns

– Reasonable price

– Campaign calendar makes it easy to stay organized

Cons:

– Does not list pricing on the site

– If you’re running hundreds of unique email campaigns per month, reports can become time consuming

– It can take a long time to run very large segments

– Overage fees can mount up quickly

Infusionsoft

infusionsoft email marketing reviews
Infusionsoft used to be the only “all-in-one” email marketing service provider for larger businesses and are still considered leaders in the industry. http://www.infusionsoft.com/

Features:

– Organize contacts, appointments, and tasks all in one place

– Automate marketing including lead capture and email follow up

– Reports

– Social Lead Gen

– Lead scoring and distribution

– Quotes and Orders

– Sales Automation and reports

– Opportunity management

Pros:

– Excellent deliverability

– Prices listed on the site

– Prices start at just $199 per month

– integration with third party services

– If-then rule system which allows you to send emails based on users behavior on your website

– Track website visitors to determine their interests and online behaviors

Cons:

– Can become expensive when customizing

– Not the easiest to use interface

– Requires a bit of a learning curve

SAILTHRU

sailthru email marketing reviews
Sailthru is a newer company than the others mentioned above. They provide email marketing services and were recently awarded by Inc 5000 as the #30 fastest growing company in 2013. http://www.sailthru.com/

Features:

– Triggered emails

– Personalized content

– Unique customer profiles

– Build dynamic, sophisticated user groups based on the extensive behavioral data available for each customer

– Advanced Analytics

– Revenue management

Pros:

– Support available via phone or email

– Good deliverability

– Offer case studies

– Powerful platform

Cons:

– No pricing on site, have to submit a request for a quote

– Takes a bit of time to learn how to use all the features

Vertical Response

verticalresponse email marketing reviews
Vertical Response has been around since 2001 and has helped many businesses execute successful email marketing campaigns. http://www.verticalresponse.com

Features:

– Build emails from templates or scratch

– List building and management

– Email delivery

– Analytics and reports

– Social integration

Pros:

– Clean and easy to use interface

– Clearly organized

– Report functionality very useful

– Video tutorials

– Chat support and quick at answering questions

– Pricing listed on site with a free option for lite users

Cons:

– There is no specific tab for reports, have to access from the main home page

– The Vertical Response “Wizard” for building emails is not the easiest to use

– Error messages telling you there is something wrong with your email don’t come until the very end

– Could use more written documentation for how things work

Silverpop

silverpop email marketing reviews
Silverpop is a digital marketing technology provider that offers email marketing and marketing automation solutions. The privately held company is headquartered in Atlanta, Georgia and has a presence in the United States, Europe and Australia. http://www.silverpop.com/

Features:

– Landing Pages, Microsites & Web Forms

– Drag-and-Drop Web Form Builder

– Progressive Web Forms

– Snooze (This gives you a chance to reduce opt-out rates by allowing subscribers to stop emails for a certain amount of time.)

– Custom Web Tracking

– Personalized URLs

– Share-to-Social

– Publish-to-Social

– Social Sign-In

– Forward to a Friend

– Automated A/B Testing

– Transact Mailing

– Dynamic Content

– Send-time Optimization

– SMS

Pros:

– Easy to use

– Cost efficient

– Advanced level of behavioral insight and automation

– Extensive free resources

– Good support

– Dedicated Account Manager

– Scalable

Cons:

– No pricing directly on the site

– Templates can be a little glitchy

– Syncing to Salesforce can be slow

Yesmail

yesmail email marketing reviews
Yesmail is a leading provider of enterprise email marketing software. For more info on the company visit the website at http://www.yesmail.com/

Features:

– Inbox Intelligence

– Personalization Ready Models

– Engagement Analyzer

– Data Management

– Cross Channel Integration

– Email Testing

– Reporting and Analytics

– Mobile and Social Execution

– Deliverability

– Email Optimization

Pros:

– Clean interface

– Tons of free resources like whitepapers, etc.

– Optional services like creative consulting and email copywriting

– Customer Support

Cons:

– No automated tracking tools

– Does not integrate well with web analytics or other systems

– Has some bugs and glitches

Bluehornet

bluehornet email marketing reviews
BlueHornet is a leading email marketing service provider specializing in strategic email marketing programs, deliverability and advertising campaign solutions. http://www.bluehornet.com

Features:

– Client services

– Education

– Tech Support

– Email Deliverability Management

– Reporting and Insights

– Email Experts to help with creative, planning, and analysis

Pros:

– Easy to use

– Dynamic segmentation

– Outstanding support

Cons:

– No email templates

– Takes time to learn the interface

Top 5 Email Marketing Service Reviews for Small Businesses

Tuesday, April 22nd, 2014

Growing your email list and utilizing smart email marketing tactics is a great way to gain new customers and ultimately increase your bottom line.

In this post, we review the top 5 email marketing services for small businesses. Our email marketing review criteria includes sending emails, tracking results, and building sign-up forms. These were selected based on most popular by consumers and well-known service providers. From our own professional experience, we purposefully chose to exclude email marketing reviews for other popular service providers due to quality issues related to deliverability, usability or performance.

In the coming weeks, we will also breakdown the top services with more advanced features best for medium to large businesses. But for now, let’s get into the basics.

MailChimp

MailChimp
Great for beginners, MailChimp offers easy to use features that help you email the right people at the right time. Subscriber profiles help you gain insight about the people on your list while keeping your list neatly organized. This is a dream come true for those of you who are still trying to run your email marketing manually with excel files and the like. http://mailchimp.com/

Main features:

  • Subscriber profiles
  • Built-in segmentation and targeting options
  • Automated trigger emails
  • Social media targeting
  • Analytics
  • Flexible design options
  • Available as a mobile app so you can send emails on the go
  • API integration

Pricing:

  1. Entrepreneur — Up to 2,000 subscribers. Send 12,000 emails to 2,000 subscribers for free. No contracts, and no credit card required.
  2. Growing business – Up to 50,000 subscribers. Send an unlimited number of emails with a monthly account, or purchase email credits that never expire. This option runs between $10 and $20 per month depending on how many subscribers you have.
  3. High volume sender – More than 50,000 subscribers. Includes the full suite of features for professional senders. This option runs between $425 and $525 depending on subscribers.

 

iContact

iContact
iContact is a great platform for businesses looking to take their email marketing to the next level. If you don’t have a design team, iContact offers templates as well as a drag and drop builder so you can easily create unique designs for your emails. iContact is easy to use and offers full support if you need any help along the way. http://www.icontact.com/

Main features:

  • Email Templates
  • Drag and Drop message creation tool
  • Email delivery
  • Social Media publishing
  • Contact management
  • Reports
  • Customer Support

Pricing:

  1. Up to 500 Subscribers: $14.00 Monthly.
  2. Up to 2,500 subscribers: $29.00 Monthly.
  3. Up to 5,000 subscribers: $47.00 Monthly.

iContact also offers a free trial if you want to try before you buy. Also, if you buy annually rather than monthly, they offer a 15% discount.

ONTRAPORT

ontraport
Formerly known as Office AutoPilot, this email service provider is best for entrepreneurs who are just starting out in the email marketing world. Customers mainly choose Ontraport for their ease of use and customer service support. Ontraport is particularly good with eCommerce businesses. http://ontraport.com/

Main Features:

  • CRM: Customer records, web forms, task management, lead scoring
  • Marketing: Automated trigger emails, Facebook integration, event management, delivery, split-tests, tracking
  • Payments: Order forms, recurring billing plans, Automate expiring card updates, abandoned cart follow up, upsells
  • Publishing: Landing page creator, membership sites, WordPress hosting
  • Support services
  • API integration

Pricing:

ONTRAPORT offers two price plans.

  1. The PRO option runs $297/month for up to 25,000 contacts and up to 100,000 emails/month. Maximum 2 users allowed.
  2. The TEAM option runs at $597/month for up to 100,000 contacts and up to 100,000 emails/month. Maximum 10 users allowed.

All accounts include all features and a 90-day no risk, money back guarantee.

 

Mad Mimi

mimi
Mad Mimi offers businesses an easy way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. They provide easy integrations, CRMs, design, webforms, and superb deliverability. https://madmimi.com/

Main Features:

  • Create, send, and connect
  • List management
  • Reports and tracking
  • Delivery & Security
  • Additional add-ons

Pricing:

Mad Mimi offers 5 pricing plans.

  1. FREE — Lets you store 2,500 contacts and send 12,500 emails per month. No support available.
  2. $10/month – Let’s you store 500 contacts and send unlimited email per month. Also get access to full support team.
  3. $42/month – Let’s you store 10,000 contacts and send unlimited emails per month. It also sends emails twice as fast as the basic plans and comes with Support.
  4. $199/month — Let’s you store 50,000 contacts and send unlimited emails per month. It send emails 3x faster than normal and comes with full support.
  5. $1,049/month — Let’s you store 350,000 contacts and send unlimited emails per month. It send emails 4x faster than normal and comes with ultra-premium support.

Finally, Mad Mimi offers a custom pricing option. For example, you can specify that you only want 1,000 contacts with full support and features, and they will charge you $12/month. This custom pricing is great for businesses that fall somewhere in between the main pricing plans.

AWeber

aweber
Aweber is the OG of email marketing service providers. It’s reliable and very well-known since it’s been around for so long. If you’re looking for consistent deliverability and support, Aweber is for you. You can get more information at www.Aweber.com

Features:

  • Automatically triggered emails
  • Email deliverability rate
  • Email newsletters
  • Drag-and-Drop editor
  • Connect with other apps
  • Subscriber segmenting
  • API integration
  • Customer support
  • Sign up forms
  • RSS to email
  • HTML email templates
  • Manage subscribers
  • Tracking and Analytics

Pricing:

AWeber starts their pricing at $19/month. However, they offer a promotional discount where you only pay $1 for your first trial month. They offer a 30-day money back guarantee and discounts if you purchase quarterly or yearly.

For $19/month, you get up to 500 subscribers and the ability to send unlimited emails. If you want to know how much you pay for more than 500 subscribers, good luck finding it on their website. They make this info a little bit hard to find as they want you to contact them directly regarding upgrades.

Summary

In summary, these email marketing services all offer fairly similar features across the board. So it’s up to you to research each one on your own and choose the best for your individual needs.