Posts Tagged ‘Google Local’

Local Series: Getting Your Business Listing Setup in Search Engines (Part 2)

Thursday, December 9th, 2010

If you missed Part 1 of Getting Your Business Listing Setup in Search Engines start there first.

The verification process can sometimes be the most challenging part of setting up your local business listing in search engines. The process can be easy and at the same time difficult for numerous reasons. Below we share with you the various ways to verify your account and what we have often experienced when setting up listings on behalf of our clients during the verification process.

GOOGLE (aka Google Places, this listing will also show up in Google Maps)
www.google.com/local/add/businessCenter

Creating a listing: We recommend you use a general email account with your company domain name. For example, marketing@companyname.com. You do not need a gmail account to setup your listing on Google Places. Google prefers you use an email address with the company domain in it as further verification and legitimacy of your listing.

Easy way: phone call. Google will typically place a call within minutes that will give you a PIN number. The PIN number will need to be entered during setup, this is the key step to get your listing verified. We have experienced both never receiving a call and a PIN number left on voicemail. The good news is Google will let you request a PIN again. If this does not work you will ultimately be left without the call option and going the route of the slow way – postcard verification.

Slow way: postcard. You’ll need to keep an eye out for the postcard, it will be small and look like junk mail so be paranoid. This postcard will contain your PIN number. It can take up to 2 weeks to receive the postcard so make sure you have kept your login information handy and in a safe place.


View a 45-minute video on How-To set up your business on Google.

BING (aka Bing Business Listing Center)
https://ssl.bing.com/listings/ListingCenter.aspx

Easy way: phone call. This process is exactly like Google’s except that Bing provides you with the PIN number and you enter it over the phone when they call you (versus receiving the PIN over the phone and entering it online).

Slow way: a letter or postcard will be sent. It takes almost two weeks to receive the letter. It is typically dated just a couple days after you’ve submitted your local listing.

YAHOO! (aka Yahoo! Local Listings)
http://listings.local.yahoo.com/

Yahoo! sends an email confirmation as verification of your listing. Keep in mind this email will be sent to the person who is listed as the contact in the contact information you filled in, which should also be a general email address for your company.*

*Keep in mind that Yahoo! is no longer a search engine. Currently they are still maintaining their local listings and offer a basic and an enhanced listing (you pay for it).

Local Search Business Listings: MSNLive vs Google

Saturday, June 28th, 2008

Okay, so I felt this post was very necessary and hopefully I am not the first to write about this.  Recently, I was adding Liberty Interactive Marketing to the local business listings on all the major search engines.  The process for adding your listing to Google is fairly simple.  Although I did make a small user error while inputting my listing due to ambiguity in their process by accidentally associating my company with another local company here in Phoenix I was able to complete the submission successfully. Then, verified my listing quickly with an automated phone call from Google (one type of verification process they offer).

I did the same on MSNLive Local, however, I got a little irritated when they said they would send me a letter to verify my business listing.  My irritation was more due to the lack of immediacy that I had experienced on Google.

BUT…Logic prevailed.

ROUND 1 TO MSN: The appropriate way is MSN’s way as they are verifying the location by actually sending a piece of mail to this address in which I gratefully appreciate.

ROUND 2 TO MSN: If Google had done this, I would not still be trying to remedy my mistake upon submission with them as the company I mistakenly associated myself with would not have verified my location.  Which by the way, I am receiving terrific organic traffic from, not to mention resumes and my company is completely unrelated. Missed the goal on relevant results for this one Google.

ROUND 3 TO MSN: Google’s inappropriate business listing submission seriously lacks security. Who is to say that one couldn’t just create a local business listing using one of their competitors names and simply create another listing that directed them to their phone number? Since all that Google verifies is the phone number. A simple mistake if phone calls ever came in or is it? A savvy and slightly devious business development professional could easily turn these mistaken phone calls into a leads, thus creating a new lead generation tool for themselves.

And while I realize that this same savvy and devious business professional could also have MSN Local letters sent to their own address, there is a bit more work involved than just merely a 5 second verification phone call from Google.

Am I missing something? I welcome all comments on this topic.