Posts Tagged ‘instagram marketing’

Key Takeaways from this Week’s Top 5 Digital Marketing Stats

Thursday, March 6th, 2014

digital marketing stats

Instagram captures 15 times higher interaction rates than Facebook.

According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]

Takeaway:

If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As a tip, you can easily insert Instagram custom tabs into your Facebook page now that Facebook owns Instagram. Many companies are experimenting with promoting Instagram campaigns on Facebook due to this higher engagement. For example, encouraging users to submit their own photos with the same Instagram filter (like sepia-tone or Lo-fi). This trend is likely to grow in the future if Instagram engagement remains strong for brands.

The average click-through-rate for Facebook Ads has jumped 275% since 2012.

Facebook has improved its targeting abilities since 2012 which is partly why CTR’s are on the rise. Another reason these ads are seeing more success is due to third-party Facebook ad tools. [Source: Wishpond]

Takeaway:

If you’re not happy with the ROI of your Facebook Ads, take some time to sit down and analyze why your campaigns may not be performing well. Maybe your ads could benefit from additional creative copy, or it’s possible you could have some tracking issues that are preventing you from knowing the true stats of your ads. Don’t hesitate to reach out to other professionals to help streamline your Facebook ad campaigns.

Companies that blog 15 times per month get 5 times more traffic than companies that don’t blog.

[Source: Ektron]

Takeaway:

Don’t let content marketing overwhelm you. Gather your team together every couple of weeks to brainstorm fresh content ideas. Then delegate responsibilities like managing the content calendar, writing and editing articles, and promoting across social media channels to different team members based on their skills and interests.

4 Out of 5 Yelp users visit Yelp.com before spending money, and 93% say that visiting Yelp leads to a local purchase.

According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. [Source: MarketingLand]

Takeaway:

Online Reputation Management is an important part of your overall digital marketing strategy. Whether you’re a local business with a presence on Yelp or a global brand with wide international reach, it’s inevitable that your customers and other key audiences will talk about you online. Creating a plan for ORM can help save time and stress when issues arise and keeps the pulse on emerging competitors and developing trends.

Daily we spend 9 minutes on email via a mobile device, that is 7.6% of the total 119 minutes we use our phone per day.

[Source: EmailMonday]

Takeaway:

It’s time to ensure your mobile email marketing campaign is flawless. If you’re struggling with your email marketing campaigns now that mobile is dominating the market, get help from a pro. You don’t want to miss out on business just because your promotional emails aren’t displaying properly on mobile devices.

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Best Practices and Tips for Businesses Using Instagram for Marketing

Tuesday, January 28th, 2014

Instagram has quickly become one of the most popular websites/apps used by tech-savvy teens and adults worldwide, however it still leaves many marketers and CEO’s scratching their heads when it comes to how to use Instagram for marketing.

First of all, every company and industry is different, and Instagram quite honestly can be challenging for some markets. Furthermore, it may not be appropriate for every company. It all depends on your target audience and goals.
How to use Instagram for Marketing

Find Your Audience

If you want to use Instagram for marketing, it’s important first and foremost to find your audience and begin to follow these user accounts. Do not just come up with loose guidelines for following users however, as following too many people too quickly can be viewed as spammy.

As a tip, it’s best to find power users and follow these accounts to start. Try to really form an authentic relationship with these power users by introducing yourself and offering valuable information/content that relates to their lifestyle and interests. Since you have identified them as power users, most likely there is going to be an aspect of their life that fits well with your company content.

Give Love to Receive Love

Once you have established good relationships with your audience on Instagram, you need to start using these relationship to benefit your company goals. Essentially, you need to give love to receive love! For example, shout-out to your top influencers in your posts and they will be much more likely to return the favor and even share your posts with their audience.

It’s also important to stay up to date on best practices and avoid spam tactics like paying for followers or using spam hashtags like #followforfollow. Leaving ridiculously long comments is also not great and often results in your comment being removed, so keep your messages short and sweet on Instagram.

Get Creative

Many B2B companies struggle with using Instagram because their products or services are not image-friendly. In instances like this, you can brainstorm creative ways to utilize the photo-marketing platform. For example, create a graphic template where you can plug in interesting facts and statistics that relate to your market. Like we do on Instagram.

Hashtag Research

Next, do some research to choose the most relevant and highly-targeted hashtags that relate to your industry. Beyond that, look for hashtags that relate to each individual post in order to further tailor your Instagram marketing campaign.

Cross-Promote and Track

Once you have done your preliminary research done, grown your list of followers, and published your fabulous content on Instagram, it is vital that you cross-promote your posts on Twitter, Facebook, and anywhere else that is appropriate. You’ve already spent your time and energy crafting your Instagram marketing campaign, you may as well leverage it across multiple platforms to get the most out of each post.

Finally, as with any digital marketing campaign, you need to track success using Google Analytics and other marketing analytics programs. Make note of specific posts that perform better than others and try to identify underlying themes that make them more popular so you can incorporate this knowledge into future campaigns.

Do you have any challenges, tips or stories about your experience with Instagram marketing? Feel free to share with us.