Mar 15 2018
CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]
Feb 15 2017
Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s marketing platform. The announcement has advertisers excited, seeing as Pinterest earns more than 2 billion searches per month, and […]
Nov 02 2016
The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
[Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […]
May 11 2016
Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram […]
Mar 16 2016
If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like […]
Jan 28 2015
We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you.
Even just one year ago, there were quite a few marketers who believed social advertising wouldn’t […]
Mar 13 2014
Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are seeing how users consume content and that trend is more graphics.
Visual marketing is essentially using the power […]
Jan 28 2014
Instagram has quickly become one of the most popular websites/apps used by tech-savvy teens and adults worldwide, however it still leaves many marketers and CEO’s scratching their heads when it comes to how to use Instagram for marketing.
First of all, every company and industry is different, and Instagram quite honestly can be challenging for some […]
Jan 22 2014
Not a trend, Pinterest is here to stay…at least for a while. Here are some facts to back the hype for using Pinterest for your business and quick how-to for getting started on generating leads through this social media platform:
As of September 2013, there are 70 million users on Pinterest
There are about 500,000 Pinterest business […]
Oct 04 2013
Closely following in the footsteps of Pinterest, Instagram announced this week they’ll start adding ads into users feeds over the next few months. The theme here? A need to build a sustainable business. The issue? The only solution seems to be ads.
Facebook bought Instagram last year for $1 billion with the intent to […]