Key Takeaways from this Week’s Top 5 Digital Marketing Stats
According to the Measurement and Analytics report published by Econsultancy and Lynchpin, budgets for digital analytics technology and consultancy services are rising, with 61% of companies increasing budgets for analytics technology, up from 35% in 2013. The report is based on a survey of 1,000 marketing professionals. (Source: eConsultancy.com)
Companies are prioritizing their digital marketing needs and based on where the bulk of budgets are going having clear goals to measure and be accountable for is, and should always be, priority number one. Goals may be easier to identify, it’s how to measure and optimize their performance for the short- and long-term. That’s where digital agencies and marketing consultants come in, don’t be afraid to ask for help if you or your team aren’t able to map these strategies and plans.
In a new survey report called Social Media Content Development, produced by the Association of National Advertisers (ANA), the majority of brands surveyed (more than 70%) have a social media content development process in place. BUT, 66% do not conduct consumer research to plan or test their content. (Source: ClickZ.com)
Get ahead and stay ahead by performing some kind of consumer research (be it a survey, poll, or internal interviews with those folks who are closest to your customers) to identify the content that your target audience is seeking. This will help confirm or deny assumptions you’ve made about your customer.
The 2014 World Cup is one of the most talked about sporting events in history. It’s providing marketers with unprecedented opportunity for global brand engagement. According to SocialGhee, there are 350,000 tweets per day about the World Cup.
Think about how you can leverage huge world events such as The World Cup to get more views, visits, fans, and followers. How do these events relate to your business? Are your employees doing something fun to celebrate? Show it in your marketing!
Google has 67% share of the search market. The partnership between Yahoo! and Microsoft’s Bing powers almost 30% of all searches. (Source: ComScore.com)
Don’t ignore Yahoo and Bing! just because Google dominates the majority of searches. Yahoo and Bing! still represent more than 6 billion searches a month. Therefore, they should be a part of your search plan. On Bing! you’ll typically see an older demographic which may lend itself to a better ROI and ROAS than Google Adwords.
52% of them have already made a purchase in response to mobile advertising. These statistics came out of an extensive annual internet trends report conducted by Morgan Stanley Research. (Source: KPCB)
We talk about the importance of mobile often in our blog. If you don’t know why you’re mobile ads are not performing as you think they should, reach out and ask for guidance. Finally, if you’re an ecommerce company, your mobile online shopping experience should be flawless.