Key Takeaways from this Week’s Top 5 Digital Marketing Stats
Instagram captures 15 times higher interaction rates than Facebook.
According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source: eMarketer.com]
If you haven’t yet ramped up your marketing campaigns on Instagram it’s about time you start. As a tip, you can easily insert Instagram custom tabs into your Facebook page now that Facebook owns Instagram. Many companies are experimenting with promoting Instagram campaigns on Facebook due to this higher engagement. For example, encouraging users to submit their own photos with the same Instagram filter (like sepia-tone or Lo-fi). This trend is likely to grow in the future if Instagram engagement remains strong for brands.
The average click-through-rate for Facebook Ads has jumped 275% since 2012.
Facebook has improved its targeting abilities since 2012 which is partly why CTR’s are on the rise. Another reason these ads are seeing more success is due to third-party Facebook ad tools. [Source: Wishpond]
If you’re not happy with the ROI of your Facebook Ads, take some time to sit down and analyze why your campaigns may not be performing well. Maybe your ads could benefit from additional creative copy, or it’s possible you could have some tracking issues that are preventing you from knowing the true stats of your ads. Don’t hesitate to reach out to other professionals to help streamline your Facebook ad campaigns.
Companies that blog 15 times per month get 5 times more traffic than companies that don’t blog.
Don’t let content marketing overwhelm you. Gather your team together every couple of weeks to brainstorm fresh content ideas. Then delegate responsibilities like managing the content calendar, writing and editing articles, and promoting across social media channels to different team members based on their skills and interests.
4 Out of 5 Yelp users visit Yelp.com before spending money, and 93% say that visiting Yelp leads to a local purchase.
According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. [Source: MarketingLand]
Online Reputation Management is an important part of your overall digital marketing strategy. Whether you’re a local business with a presence on Yelp or a global brand with wide international reach, it’s inevitable that your customers and other key audiences will talk about you online. Creating a plan for ORM can help save time and stress when issues arise and keeps the pulse on emerging competitors and developing trends.
Daily we spend 9 minutes on email via a mobile device, that is 7.6% of the total 119 minutes we use our phone per day.
It’s time to ensure your mobile email marketing campaign is flawless. If you’re struggling with your email marketing campaigns now that mobile is dominating the market, get help from a pro. You don’t want to miss out on business just because your promotional emails aren’t displaying properly on mobile devices.