59% of B2C Marketers Learn About Target Audiences Through Keyword Research

digital marketing

Key Takeaway:

The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)

In fact, the survey shows that 45% of Fortune 500 companies are actively using Instagram. What’s more, this is the 4th year in a row now that these companies have shown increases in the platform’s use. However, it’s interesting to note that of the top 200, about 50% were using blogs actively, as compared to just 29% of the bottom 200 companies. (Stat Source: University of Massachusetts Dartmouth Center for Marketing Research)

Key Takeaway:

It’s probably best to use Instagram AND your blog actively. Don’t have the time to do this all yourself? Contact us, and we can give you some ideas on how to streamline the process.

Key Takeaway:

Great content takes time to create, and even then, you have to make sure there are no technical hindrances to getting the content seen by your target audience. So now you can stop wondering why your latest press release didn’t “go viral.” While you may have had a gut feeling that these are the factors that play into shareable content, now you know for sure, thanks to AOL’s survey of 55,000 content interactions across 8 global markets.

Key Takeaway:

Finding the successful social media strategy for your business can be tough! It often takes trial and error, so be patient and flexible as you discover what works best for you. (Stat Source: Sprout Social)

Key Takeaway:

Your brand has value, be there when someone is looking for you. You’d be surprised how many companies we come across who are setting their brand names as negatives in their AdWords accounts, for example. Just remember, if your ads are not showing up when someone searches your brand name, your competitors may take advantage of that. In the same instance, don’t put all your eggs in one basket either. (Stat Source: Neilsen)

Need help with your digital marketing? Contact us today and let’s figure it out together.

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