Only 42% of Businesses Claim that their Facebook Marketing is Effective
If you cannot answer confidently, yes, your Facebook marketing is effective, it’s time to find a new strategy and determine what is working and what isn’t. Whether that’s collecting more data on your customers, delving into those audience insights or tailoring your ad creative to niche audiences, it’s worth the time to research what’s going on in this profitable channel. If you need help with a Facebook ad strategy, let us know, we can help. (Stat Source: Social Media Examiner)
Running ads on your website? You might want to pay attention to Google’s latest announcement on Better Ad Standards.
Google is partnering with the Coalition for Better Ads with a shared goal of improving online advertisements. Essentially, Google’s browser, Chrome, will stop showing ads on websites that are not up to their standards. Make sure you stay ahead of the game by reading Google’s blog post about their plans. They have provided new tools and reports to help advertisers and site owners ensure they know how to resolve any issues that may arise in the future.
We’ve been talking a lot about page load time lately, and it’s because it’s one of the most important elements in providing the end user with a good first impression of your business. (Stat Source: Kissmetrics)
In our fast-paced world, people expect speed. If your website loads quickly, people generally believe it, and your business, can be trusted. A slow-loading site makes people raise an eyebrow and become instantly skeptical of the trustworthiness of your business. And the competition is just one click away. Especially now that more people are browsing on mobile devices than desktop, load time is just continuing to be an increasingly important element to search.
According to the available research, it seems both marketers and consumers agree the reason this is happening is due to a lack of tools available. Right now, advertisers can only see data such as what percentage of their clicks and conversions come from certain age and status groups (parent vs non-parents for example), but know very little else about their advertising audience. (Stat Source: BlueVenn)
Of course there are things like surveys and other research methods you could perform to gain more insight into your consumers. It is also likely that more advanced tools and targeting methods will come out of Google and other advertising platforms in the future. Hint: Check out your audience insights on Facebook.
Make sure you are studying how businesses are doing it right when it comes to engaging and posting on LinkedIn. In fact, they have put together this post featuring tips on how to rock your LinkedIn page (well worth the read).
If you need help with Facebook advertising, social media advertising or search marketing, get in touch with us today.
Need us to prove it? Check out some of the work we’ve done.