We deliver. Solutions, not a menu of services. We provide solutions that focus on gaining targeted traffic and convert traffic. We look at every aspect of your digital presence from increasing visibility within search engines to reputation management, from inbound marketing to digital business processes and customer experience.
How can we contribute to your success?
The Digital Assessment provides insight into your audience and online reputation and illuminates ways to increase visibility to your target audience(s). Our Assessment covers three areas 1) User behavior and website statistics analysis, 2) online reputation review and 3) technical site assessment. The result? A guidebook full of recommendations to improve customer experience and increase visibility.
We also offer auditing consulting services for specific needs:
We'll develop a go-to-market digital marketing strategy for your company within 60 days. We'll assess your digital content library and conduct audience identification research, competitive landscape analysis, and keyword research to determine the right mix of media for your company's online success. Recommendations for budget, timelines, KPI tracking and resources will be provided.
We also offer individual channel strategies based on your marketing plan, these include:
See digital marketing services below for more information on these programs.
digital marketing services
If your company is planning the development of a new website and looking to build a solid foundation that is customer-centric you'll need to develop a strategic site architecture first. That's where we come in. Through our website strategy workshop we will work with you to identify and prioritize key audiences, their needs and then develop a sitemap in accordance with meeting those needs. We overlay that with customer experience mapping and KPI definition to give you a site architecture that is strategically created for your audience and designed to achieve your marketing goals. We'll also provide you with a roadmap for tracking and measuring performance from the start so you don't have to backtrack to figure out what has been working or how to optimize the experience going forward.
SEO is imperative to any organization's online presence. If you're looking to handle an online reputation management issue or increase your visibility for branded or targeted terms we'd like to help. We'll craft an SEO plan that will improve your online presence and reach your marketing goals. With our proprietary Internet marketing dashboard you'll be able to review performance in organic traffic, conversions and visibility for targeted terms on a regular basis.
We provide results > SEO case study
Do you need help with search engine marketing management on Google or paid advertising on Facebook? 90% of campaigns fail due to poor organization and structure. Our company has proven success in search marketing management that delivers on maximizing every dollar spent. Our search marketing management services include strategy, competitive review, account setup, ad creation, and reporting. In most cases, we also handle landing page strategy, development and testing. We monitor your programs daily and have optimization plans constantly in motion to eliminate underperforming key phrases and ads.
We provide results > Search Marketing case study
We'll develop a social media plan to establish or enhance your social presence and help you connect with fans in real-time on the right communities for your brand be it Twitter, LinkedIn, Facebook, Google+, YouTube, Pinterest or others. Our social media management service is geared towards your marketing goals and helping to position your brand as a resource and thought leader. We will work with you to create a content plan, editorial schedule, track engagement and actions that lead to conversions such as leads, email signs up, sales and purchases.
Whether you need support with content creation, content promotion or both, we can provide you with a clear direction for your content marketing. We will:
We'll make sure that your content marketing plan maximizes on reach and inspires loyalty from your customers on an ongoing basis.
We provide results > Social, SEO and Content Marketing case study
Developed strategically, email marketing can deepen a trusted relationship with your audience. Poorly executed, email can be the end of it. And the customer database you’ve built (or the one yet to be), is one of your most important and treasured assets, and should be treated as such.
At Liberty Interactive Marketing, we'll work with you to develop an email marketing strategy that delivers relevant, valuable and timely information to your most important customers, a strategy which will ultimately increase your bottom line. We will create a program that is easy to implement, execute and track. And we'll help you build customer loyalty by creating customized communications that target specific audience segments with relevant content and deliver measurable results.
Lean on us for:
We've built a proprietary performance and reporting system that is customized to the key performance metrics relevant to your companies' goals and objectives. You'll see the right metrics and be provided an analysis each month on how to optimize existing campaigns, your website and overall online presence.
What we'll do:
38% of marketers said in May that they spend more than 30% of their budgets on social media.Click To Tweet According to a new survey of Ad Age readers, 45% said they spend 1-10% of their overall marketing budgets on social media, while 38% said they spend more than 30% on social. Comparatively, in a Read the full post…
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July 23, 2014
Online retailers say paid search is tops for customer acquisition http://ow.ly/zt4XZ
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21 Ways to Recover From Lost Organic Traffic http://ow.ly/zt4D6