Verizon Acquires Yahoo for $4.83 Billion – The Next Big Dog in Digital Media?

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Key Takeaway:

Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is determined to turn around their recently slumping numbers in their core offering by becoming a digital media big dog. This means they will be attempting to compete with Facebook and Google in the digital space.

And just in case you’re wondering what assets, specifically, Verizon found valuable about Yahoo, it’s their email, News, Sports and Finance properties according to their investors call on Tuesday.

Key Takeaway:

There are absolutely TONS of marketing technologies out there. As a marketer and/or business owner, you probably see emails in your inbox every single day for the latest and greatest marketing technology that will simplify your life and quadruple your bottom line… or so they say. It can be tempting to get swept up in the buzz and try them all. (Stat Source: DataXu)

Our advice? Stick with the tried and true methods first, like Google Adwords and Facebook advertising, then slowly branch out from there if you need to, once you’ve determined what works for you on those established ad platforms.

Key Takeaway:

If you have pop-up ads featured on your website, or your pop-up ad is featured on any website, consider switching to another ad format to get more engagement. (Stat Source: HubSpot)

If you’re curious about the other forms of advertising people widely dislike, they are:

  • Ads on mobile phones – 70% dislike
  • Online video ads before content loads (like on YouTube) – 57% dislike
  • Online banner ads – 43%
  • Facebook ads – 40%

Key Takeaway:

Yesterday’s announcement of this partnership does not mean Amazon can start drone deliveries quite yet, but it’s a big step in the right direction. Amazon’s goal is to “safely deliver parcels in 30 minutes to customers in the UK and elsewhere around the world.” The company is also testing drones in the Netherlands and Canada. It’s not allowed to test in the United States because of strict regulations by the FAA.

If you’re in the business of shipping your products, it’s important you have clear policies and systems in place that your customers can understand. Basically if you focus on meeting their delivery expectations in terms of the amount of time and the cost to ship, you’re off to a good start.

Key Takeaway:

Make sure your website loads as quickly as possible so you don’t lose out on sales! (Stat Source: Qubit)

If you don’t know how fast your website loads, or how to make it load faster, contact us today and we’ll help you out.

Call us at (818) 806-3868 and let us know your marketing woes – we’ll figure it out together.

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