11% of Holiday Shoppers Do Most of Their Shopping on Black Friday

Key Takeaway:

Have you implemented enough tantalizing promo offers to persuade people to buy your products on the biggest shopping day of the year? If you’re worried you haven’t, there’s still time to whip together some last-minute Black Friday ideas.

For example, why not email your customers an irresistible offer they can’t refuse. If you can’t offer deep discounts like some of the bigger brands, at least throw in extra incentives like discounted express shipping, free shipping, free gift wrapping, etc. (Stat Source: Vennli)

Key Takeaway:

Has procrastination gotten the best of you this year? Hopefully the Cyber Monday marketing plans started months ago at your company, but if you’re scrambling, here are some things to keep in mind. Offer smart discounts, like $10 off any $50 purchase. Most of the time, the consumer will spend more than $50, making the discount much less. You could also consider offering a free $25 gift card with every $100 purchase, for example. (Stat Source: NRF)

Key Takeaway:

Think about the little things you can do to connect with your customers over Thanksgiving weekend. Maybe temporarily redesign your website to add some holiday cheer. Also, make meaningful connections on social media. Ask your customers to share recipes of favorite dishes or family pictures or memories from the holiday. (Stat Source: NRF)

Key Takeaway:

Whether you like Thanksgiving or Christmas more, the point here is that people love the holidays. Don’t just make it all about the material things and bottom-line revenue. Maybe make a video where each of your employees says why Thanksgiving / Christmas is their favorite holiday, so people can get to know your company in a different light. (Stat Source: The Harris Poll)

Key Takeaway:

This ties in nicely with the previous stat. The holiday season means big money for retailers. True. But don’t get so consumed with your profit margins that you forget to stop and reflect on what really matters to you, your family, your employees and your customers. (Stat Source: Vennli)

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