May 29 2014
Research shows that most email marketing databases degrade by about 25% every year. This is due to many factors, including changing email service providers, unsubscribing, and more. So it’s important that you are constantly putting in the effort to grow your email list.
You may be thinking, “I don’t have the time or money to build […]
May 27 2014
In one of our previous posts we reviewed the top 5 email marketing services for small businesses. However, before you can really use any email marketing service, you need to have a mailing list. In this post, we’re going to give you tips on how to build an email list for your ecommerce business.
STEP 1 […]
May 22 2014
Video email marketing is becoming increasingly popular across both B2B and B2C industries. In fact, research shows that video and e-mail marketing can increase click through rates by more than 90%. (source: Mist Media).
If you’re considering using video in your emails here are nine best practices to consider when using video in email marketing.
Include “Video” […]
May 20 2014
Email continues to be one of the most effective ways to drive business in the ecommerce industry. Your message gets direct to the customer inbox. We are particular about who we subscribe to and how long we continue as a subscriber which makes it important for companies to continuously be evolving, testing and staying up […]
May 15 2014
When it comes to marketing your business online, you have a lot of options and channels to choose from: social media, SEO, paid search, content marketing, and more.
However, if you’re trying to drive conversions and sales for your ecommerce business, there’s one channel that simply outperforms the rest. And that’s email marketing.
According to recent research:
May 13 2014
In my last article about email marketing, I reviewed the top email marketing services for small businesses.
This week, as promised, we’ll give email marketing reviews on the top services for middle market to large businesses. Typically larger businesses need more advanced features to manage their email marketing, and these companies do a good job at […]