4 In 5 Consumers Use Search Engines To Find Products, Services, Or Experiences Nearby
That means if you have an incorrect address, phone number or website listed on local search results, you could be missing out big time on sales from new customers. The first step you can take if you notice something is amiss with your local visibility is check your Google My Business account for accurate information. (Stat Source: Google)
Since “Retailers” is a big category, we found some more specific stats regarding this one:
78% of fast food chains, 75% of casual dining brands, 77% of big box retailers, 59% of specialty stores, and 58% of grocery stores have mobile apps. (Stat Source: Bloomberg)
Think of a mobile app like a convenient bookmark for people to access your website. Mobile apps are easy to make and can offer extra perks to loyal customers such as loyalty rewards and extra sales promotions.
Don’t just think that mobile searches occur when people are out and about. As this stat shows, many people are using mobile to search right at home, when they are watching TV on their couch, for example. Think about how you could use that data to leverage your online presence. (Stat Source: Nielsen)
Make sure your brand is visible on mobile in organic search, paid search and social channels. It’s too common for marketing managers to look at their mobile advertising and marketing statistics and make rash decisions like reducing mobile budget due to low conversions and high costs. But keep in mind that mobile is simply used in a different way than desktops. Just because people may convert less on mobile does not mean you should cut funds to this device. (Stat Source: Google)
Many people, especially those in the 18-34 demographic, don’t pay for cable TV anymore because there are so many other options out there. Younger people typically prefer on-demand TV content like Netflix, Hulu, and YouTube. So if you are in charge of marketing to this demographic, and you haven’t yet utilized YouTube, you should give it a shot!
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