50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search

Check out this week’s top 5 digital marketing stats and key takeaways!

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Key Takeaway:

If you have a location-based business and you are not optimizing your PPC ads by using your location, you’re probably missing out on a decent amount of traffic. In addition to targeting by your location, it’s also critical that your business name and address show up consistently across the web. (Stat Source: Google)

Key Takeaway:

Put together a testing plan to test small element changes but also don’t be afraid to make big changes that may just yield big results. Most people are uncomfortable with making big changes, but if you’ve got a proper test in place that is aligned with your advertising goals you’re on the right track. (Stat Source: WordStream)

Key Takeaway:

It is imperative that you know where your calls are coming from: paid search, organic search, display ads, mobile landing pages, or native social ads. The more you know about where your calls are coming from, the more information you have to improve your advertising campaigns. (Stat Source: BIA/Kelsey)

Key Takeaway:

The whole point of sharing content on social platforms is to engage with your customers. But if they’re not seeing your posts, then what? Another way to get your social content seen is to utilize location-tagging whenever possible. Instagram, Facebook and Twitter all have the ability for a user to share their location. (Stat Source: Convince and Convert)

Key Takeaway:

If you are able to use the Review Extensions feature in Google Adwords Ad Extensions, you should absolutely set it up and put it to good use. This feature lets you provide a positive review from third party sites such as Yelp, Google Places, and TripAdvisor. (Stat Source: Adwords)

Want to know how these stats relate to your business? Get in touch with us today and let’s chat about your online marketing goals.

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