53% of Visits are Abandoned if a Mobile Page Takes Longer Than 3 Seconds to Load
When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make sure you are utilizing the latest technology and tools to make your mobile site pages load as quickly as possible. Don’t forget to check the
mobile load time of your paid-search landing pages as well.
If you find your mobile load time is too slow, take steps to address it now. One thing you can do is take advantage of a new landing-page that is going to be made available to Google AdWords advertisers in the very near future. Yesterday Google announced two new ways they are using the open source Accelerated Mobile Pages (AMP) Project to improve the performance of advertising on their platform: “First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.”
The second toughest marketing challenge, with 40% of companies reporting this as a top challenge, is proving the ROI of marketing activities. (Stat Source: HubSpot)
For e-commerce companies, proving ROI can be much easier than companies in other companies that only track lead generation, for example. However, it’s completely possible to create an ROI formula that works for your marketing campaign.
Don’t be afraid of trying sponsored content. The most important elements to focus on when producing content is making sure the content is useful and well-produced. That means if it’s an article, it needs to be written well. If it’s a video, it needs to look professionally produced. (Stat Source: Collective Bias)
We have a couple of tips for those of you who would like to try and reduce abandonment rate on your website. First, allow people to check out as a guest. Requiring people to sign up for your site adds to the number of steps it takes to complete a purchase. Ideally you want as few steps as possible for people to purchase on your site. Second, make sure your site has the ability to autofill any form. Again, this is to make it easier for the end-user to complete the action. (Stat Source: Salecycle)
This is compared to 25% who reported too much advertising as the main reason for not purchasing. (Stat Source: Salesforce)
As you can see, having great customer service is imperative to a company’s success.
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