72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic

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Key Takeaway:

The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce content they want to consume. A common error that marketing managers’ make is producing content that the executives deem important, not the customer. (Stat Source: Marketing Charts)

Key Takeaway:

Newspaper ad revenues have been on the decline for the past decade. Are you still using this archaic form of advertising? It’s often hard to track ROI of print ads, and most folks we talk to admit they don’t see results from this form of advertising. Luckily there is the magical world of online advertising, where you can get serious bang for your buck and see all your data-points without doing any guess-work. (Stat Source: Marketing Charts)

Key Takeaway:

Do your IT and marketing departments work well together? Of course your marketing pros are looking at ways in which technology can help them develop a better customer experience. But your IT team has been working in the tech realm for ages. It’s natural for the IT team to feel frustrated when marketing folks bring in new technology without involving IT in the decision-making process. It’s important to think about all of these elements and how they affect your bottom-line. What can you do to improve the relationship between these two essential departments? (Stat Source: Marketing Charts)

Key Takeaway:

While face-to-face communication is seen as the most important to the CX channel, it’s important to note that social media communication is the runner-up. In fact, the younger generations often prefer communicating via social media rather than in person, so you will want to be sure you have customer service reps manning your social channels. (Stat Source: Marketing Charts)

Key Takeaway:

Creating a referral reward program is a great way to encourage your customers to spread the word about your products and services. Not sure how to efficiently execute this type of campaign? Get in touch with us today and we’ll be happy to help you out. (Stat Source: Marketing Charts)

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