90% of Consumers Engage with a Second Screen while Watching TV

Key Takeaway:

Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least attempt to connect with the consumer on this second-screen that’s right in their hand. Think tablets and mobile devices. Don’t just throw your hashtag or twitter handle up on the screen either; that’s downright lazy. There are tons of ways to get creative with this. For more on this, check out Google’s article: Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands. (Stat Source: Google)

Key Takeaway:

Price drops and promotions are about the only two times consumers want to hear from retailers via email or advertising. So if you’re a retailer emailing your customer base with something else, you better have backed it up with sound statistical data to prove you are pleasing your customers rather than pissing them off. (Stat Source: Marketing Charts)

Key Takeaway:

This statistic makes sense and should not surprise anyone. Take a look at how much time is spent in each area involved in digital marketing. If your team is spending too much time gathering data and not enough time on strategy and planning, you may need to improve the efficiency of some processes. This may mean investing in updated technology or implementing additional training. (Stat Source: Econsultancy / Oracle Marketing Cloud)

Key Takeaway:

Once your website is hacked, it can be extremely difficult to get it ranking back in the SERPs. It is absolutely crucial to, first, take measures to prevent your site from getting hacked, and second, to take the proper steps to get your site reconsidered by Google and the other main search engines. (Stat Source: Google Search Quality Team)

Key Takeaway:

Do you know how many times people visit your site before completing any type of action? If not, why not? The data is there, and incredibly useful. If you’re struggling trying to figure out how to get this data from your website, we can help. Just call us at (818) 806-3868 or shoot us an email and we will respond within 24 hours. (Stat Source: Rand Fishkin)

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