A One-Second Delay in Page-Load Time Leads to an 11% Drop in Page Views and 7% Drop in Conversions
Key Takeaway:
You need to optimize your website to load as quickly as possible. Your business depends on it. We know there are a lot of things to keep track of in this crazy world of search engine marketing. You’ve more than likely spent the last several weeks / months stressing about Google’s latest mobile-friendly algorithm update. Hopefully you’ve already invested the time to make your site mobile-friendly, and now you can move on to tackling site speed. (Stat Source: The Aberdeen Group)
Key Takeaway:
Do not set your social media marketing on auto-pilot just because you think you have found the formula to success for your social media marketing campaigns. You should always be testing your campaigns to see how you can improve them. After all, there are new competitors coming onto these every day, and your existing competitors are likely ramping up their efforts too. Don’t let your social campaigns go stagnant! (Stat Source: Social Media Examiner)
Key Takeaway:
It’s absolutely essential to give your website design the time it deserves. Don’t let your own personal preferences on design negatively impact your website design. Trust your design and SEO partners to guide you in creating a highly functional, beautiful and trustworthy site. (Stat Source: Social Triggers Blog)
Key Takeaway:
If your business depends on leads, your top priority should be making it as easy as possible for your mobile visitors to call you. This stat is based on a Google study of 3,000 mobile searchers to see what happens if they can’t directly call the company. (Stat Source: Quick Sprout)
Key Takeaway:
Make sure you have the budget and resources to cover your content marketing campaigns for the next few years. Keep in mind that your competitors are likely upping their game in the content marketing world, so you need to stay on top of yours to avoid the risk of falling behind. (Stat Source: PulsePoint)
If you have any questions, shoot us an email and let’s chat about your online marketing challenges and goals.