Angry Social Media Posts Have More Impact Than Joyful Posts
Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5
We’re not advising you create an angry social media campaign! Clearly social media has changed the way people communicate and interact with other people and with businesses. If you use your basic offline social skills and habits in your social media efforts, you should be able to maintain a healthy social presence and good relationship with your key audiences. Bottom-line – Always keep your social posts friendly, polite and professional. (Stat Source: Beijing University)
The more options you give customers on how they want to hear from your brand, they more likely they will enjoy your content. Simple as that. Give your email subscribers options! Not only should you ask how often they want to hear from you, ask them what format of email they prefer, and even what topics they want to hear about. The more you know about them the more you can do your best to delight them! (Stat Source: Experian Marketing Services)
Reduce the number of form-fields on your landing pages. Yes, this means you are capturing less information to start, but getting more conversions in the end. You can always come up with creative ways to get more information about your audiences at a later time. (Stat Source: HubSpot)
Most online stores today feature English as the primary language. But if you’re selling a product to international audiences, it’s important to keep in mind that English is not perfectly understood everywhere in the world. Bottom line for international brands – it’s essential to provide multi-language support through your online store, especially for the most popular languages, including Spanish, French, and Chinese. (Stat Source: Multichannel Merchant)
This stat is significant right now because of the upcoming Google announcement on April 21, when the company is going to announce a big change to their search algorithm. We suspect it’s mainly going to be about mobile-friendly websites gaining more visibility than non-mobile friendly sites.
Hopefully your website already has at least some mobile-friendly features to it. To take it a step further, you should take a look at the images on your website. That huge image on your desktop site is mostly useless for people accessing your site on mobile or tablet.
So what should you do? Consider if the image is really even necessary for mobile users. If it is, make a smaller version for your mobile users. But be careful, there is a correct and incorrect way to do this. If you’re not sure, get help from a digital marketing agency. (Stat Source: HTTP Archive)
If you have any questions or comments about how these statistics relate to your business, shoot us an email and we will be happy to help!