Nov 30 2022 
Performance Max Campaigns: How It Works, Benefits and Best Practices
The Future of Advertising: Your Guide to Understanding Performance Max and What it Means for Business
Maximize ads, convert clicks to sales, and expand your brand recognition; Google ads have dramatically elevated the opportunities for businesses looking to capitalize on their digital marketing potential. And now, Performance Max Campaigns (PMax) from Google offers further optimization for […]Sep 28 2022 Why Starting Holiday Advertising Early Is Good For Your Business
We’re seeing a trend across all ad platforms this year of people starting their holiday shopping and planning earlier than in years past. According to Google, as of June, 26% of US shoppers reported that their 2022 holiday shopping has started.
We saw with our own client base, people started searching for Halloween in July of […]Jun 02 2022 
Take Advantage of New Features and Products Announced at Google Marketing Live
On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]
May 11 2022 
What’s the Deal With the New Google Performance Max Campaign and How To Prepare
What is Performance Max?
Google Performance Max is a new goal-based campaign type that allows advertisers to access all of the Google Ads inventory from a single campaign. In other words, it’s designed to reduce the complexity and overhead needed to manage multiple campaign types. It’s intended to complement your keyword-based Search campaigns to help you […]Mar 07 2022 Liberty Interactive Marketing Has Been Named a 2022 Google Premier Partner
Our team is proud to announce that our agency Liberty Interactive Marketing has earned Google Premier Partner status for 2022. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.
Our digital marketing company has achieved this status for […]
Dec 14 2021 
Understand the Impact New Antitrust Legislation Could Have on Your Business
Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach out and engage their target audiences. We’ve written this blog post to help inform business owners […]
Oct 25 2021 The iOS Update and Its Impact on The Digital Advertising Industry
Behind the glamorous Apple’s Summer 2020 “Spring Loaded” event, where iPads, iMacs, and a Willie Wonka purple paint job for iPhones were featured, the company quietly announced a small yet important tweak to their operating system.
Apple, specifically lets users know that the next iOS 14 updates will include an option for users to opt-out of […]
Jul 15 2021 Top 3 Changes to Google’s Algorithm in the Past Year
If you’re looking at your website traffic data and wondering why you’re seeing some drops in rankings or odd fluctuations in traffic over the past year, it’s important to know what’s happening with Google’s algorithm. Here’s a roundup of three changes Google has made to its search algorithm in the past year, their impact, and […]
Apr 29 2021 YouTube and Display Ads Now Included in Google Ads Attribution Reports
Google recently announced a change to Google Ads attribution reports that will give advertisers a more comprehensive understanding of the paths customers take to complete a conversion.
If you use Google Ads, have conversions set up, and have run YouTube or Google Display Ads in the recent past, Google will notify you of this change to […]
Mar 16 2021 Responsive Search Ads Become The Primary Ad Format in Google Search Campaigns
Google recently announced that Responsive Search Ads (RSA) are going to be the default ad format when creating new ads in search campaigns. Here’s everything you should know about this announcement and how to keep your Google Ads account in top shape.
What Does This Mean?
This is essentially just another step in the direction of automation […]
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