Jun 02 2022
On May 24, 2022 Google held its Marketing Live event. It was the first time the event was actually live with people attending in-person since before the pandemic. The event is focused on how Google can help advertisers with all things digital marketing. Each year at this event Google announces new advertising products and features […]
May 11 2022
What is Performance Max?
Google Performance Max is a new goal-based campaign type that allows advertisers to access all of the Google Ads inventory from a single campaign. In other words, it’s designed to reduce the complexity and overhead needed to manage multiple campaign types. It’s intended to complement your keyword-based Search campaigns to help you […]
Mar 07 2022
Our team is proud to announce that our agency Liberty Interactive Marketing has earned Google Premier Partner status for 2022. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.
Our digital marketing company has achieved this status for […]
Dec 14 2021
Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach out and engage their target audiences. We’ve written this blog post to help inform business owners […]
Oct 25 2021
Behind the glamorous Apple’s Summer 2020 “Spring Loaded” event, where iPads, iMacs, and a Willie Wonka purple paint job for iPhones were featured, the company quietly announced a small yet important tweak to their operating system.
Apple, specifically lets users know that the next iOS 14 updates will include an option for users to opt-out of […]
Jul 15 2021
If you’re looking at your website traffic data and wondering why you’re seeing some drops in rankings or odd fluctuations in traffic over the past year, it’s important to know what’s happening with Google’s algorithm. Here’s a roundup of three changes Google has made to its search algorithm in the past year, their impact, and […]
Apr 29 2021
Google recently announced a change to Google Ads attribution reports that will give advertisers a more comprehensive understanding of the paths customers take to complete a conversion.
If you use Google Ads, have conversions set up, and have run YouTube or Google Display Ads in the recent past, Google will notify you of this change to […]
Mar 16 2021
Google recently announced that Responsive Search Ads (RSA) are going to be the default ad format when creating new ads in search campaigns. Here’s everything you should know about this announcement and how to keep your Google Ads account in top shape.
What Does This Mean?
This is essentially just another step in the direction of automation […]
Feb 05 2021
Google Ads just announced a change to phrase and broad match modified (BMM) keywords. As a top digital marketing agency and one of Google’s Premier Agency Partners, we wanted to break this down for you to help you understand what this change means for advertisers.
Essentially, Google Ads is going to be phasing out broad match […]
Jun 16 2020
User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to the users who visit it. How do you achieve this mission? Take a look at this […]