Mar 16 2021
Responsive Search Ads Become The Primary Ad Format in Google Search Campaigns
Google recently announced that Responsive Search Ads (RSA) are going to be the default ad format when creating new ads in search campaigns. Here’s everything you should know about this announcement and how to keep your Google Ads account in top shape.
What Does This Mean?
This is essentially just another step in the direction of automation […]
Feb 05 2021
Google Ads Updates to Phrase and Broad Match Modified Keywords
Google Ads just announced a change to phrase and broad match modified (BMM) keywords. As a top digital marketing agency and one of Google’s Premier Agency Partners, we wanted to break this down for you to help you understand what this change means for advertisers.
Essentially, Google Ads is going to be phasing out broad match […]
Jun 16 2020
Privacy: A Top Focus for Digital Marketers in 2020
User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to the users who visit it. How do you achieve this mission? Take a look at this […]
Apr 01 2020
COVID-19 Relief Funds For Small Businesses
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick break-down of what type of relief is being offered to help small businesses and others during […]
Mar 20 2020
5 Mobile-First Best Practices for Search Engine Optimization
No matter what device you’re using, Google’s search results pages are now using mobile-first indexing. What does this mean for businesses and digital marketers, and how can you make sure your company looks good on the SERP? Read on to find out!
What You Need to Know About Google’s Mobile-First Indexing
Google now checks your mobile site […]
Feb 21 2019
Best Practices: Voice Search Optimization
So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize your site for voice search. Cutting right down to the facts you need to know, here are some key […]
Mar 15 2018
CMOs Forecast a 15.1% Increase in Digital Marketing Spending in 2018
CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1% increase is the largest increase in digital marketing budgets in the past 6 years that the survey has been conducted. (Source: […]
Nov 21 2017
More Than Half of YouTube Video Views Come From Mobile Devices
YouTube is a fantastic platform to reach and connect with existing and potential customers. Especially when you consider that more than 1 billion people watch more than 6 billion hours of YouTube video every month. (Source: Google)
That’s an enormous pool of people who […]