Apr 10 2023
Privacy Concerns, Zero-Click Content and Artificial Intelligence: 5 Key Takeaways from Ad World
Ad World is the world’s largest online advertising event and the 2023 Spring Conference commenced last week. I must say, boy did it deliver (as usual, shoutout to Ad World speakers and event coordinators).
With 25,000+ virtual attendees the conference covered nine advertising and marketing tracks that the Liberty Interactive Marketing team was exuberant to dive […]
Jan 17 2023
Ad platform business managers may be the downfall of your advertising.
Imagine this: Your digital administrator has left the company, and now you’re locked out of all your marketing platforms. You try to log in using your best-guessed credentials, and now you’ve just shut down your account and must wait for an appeal—which could take weeks.
It’s not difficult for many of us to imagine this scenario, […]
Nov 16 2022
Our 2022 Holiday Ads Guide is Here!
The holidays are back after three years of suppressed behavior, we’re all ready for a magical holiday season this year. The lights, songs, and smells trigger happy memories and gathering together with friends and family. Cue singing angels, twinkling stars, and jolly snowmen! Despite continued economic uncertainty, US shoppers are looking forward to spending for […]
Oct 19 2022
6 Strategies For Getting Started with Facebook and Instagram Shops to Propel Holiday Success
Many business owners are ready to skip the holidays altogether and jump straight into 2023. Whether due to supply chain turbulence or a particularly fickle labor market, countless variables forced many of our clients to adapt to what appeared to be 2022’s one and only constant—change.
Last year, eCommerce was booming. But we witnessed a small […]
Oct 03 2022
What is the Best Ecommerce Software For You? Here’s A Quick Comparison
If you’re reading this article, then it’s safe to assume that you are looking to grow your ecommerce business. With millions of businesses already operating on ecommerce platforms, the niche is utterly saturated. That being said, there are still options available if you want to sell your products online. And, as with any other venture, […]
Sep 23 2022
5 Trends to Create Video Ads for Social and YouTube Video
Use These Trends to Create Video Ads For Your Business
From cold calls, SEO, word of mouth, to posts that yield virality, your business has countless avenues for reaching a wider audience. Among these channels, however, paid ads remain to be one of the biggest drivers of impressions and conversions.
Video ads, in particular, are the best […]
Aug 04 2020
10 Best Practices to Increase Your Web Presence
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true.
1. DO track and monitor visitor behavior.
Studying your Web site visitor’s behaviors will enable you to determine what on the web site works in order to have visitors meet the objectives […]
Apr 22 2020
COVID-19: Your Questions Answered About Google Ad Credits for Small Businesses
We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to put together a plan but those details have not been fully ironed out and the platforms […]
Mar 30 2020
4 Ways To Adapt Your Ad Messaging and Digital Marketing During COVID-19
A Guide to Adapting Your Brands Ad Messaging & Digital Marketing To Connect with Customer During The Coronavirus
Over the last 14 years, we’ve worked with multiple clients across diverse business models and verticals and wanted to share what we are observing today. Myself and the team here at Liberty Interactive Marketing have kept in close […]
Aug 22 2018
Facebook Highlights Liberty Interactive Marketing As Ad Agency Case Study
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet Smoothie and Blimpie.
I’m so proud of this digital consultancy we’ve built over the last decade and […]