Nov 11 2009
Meet Up With Us: Arizona Entrepreneurship Conference
I’m excited to be on a panel with some of the brightest marketing entrepreneurs in the Valley at the AZEC09 conference.
Catch up with me at 10:15a on November 12, 2009 for a panel on Shoestring Marketing, where we’ll be discussing ideas on how to market effectively on a small budget, marketing processes and approaches for […]
Oct 12 2009
Up to Bat: Adjust Your Marketing Stance
A few months ago I was at a Seattle Mariners game, in Seattle. I was visiting a friend who was getting married that weekend and we were meeting at the Silver Cloud Inn before the game (a hotel directly across from the stadium). The usual ticket scalpers were lining the stadium walls – either asking […]
Sep 03 2009
Stop! Before You Twitter or Facebook, Read this.
Many clients over the last several months have been asking whether they should get in on this “Facebook-thing” and if they should start “Twittering.” The common oversight here is that these are just new tools for communication…and marketing.
The process and the methodology shouldn’t change just because you have some shiny new objects in front of […]
Jul 17 2009
Social Media Issues: Listen to your mother.
Significant increases in the adoption of social media marketing tools have taken place this year, with 72.5% of Twitter users signing up in 2009 Sysomos, InsideTwitter and Facebook users having grown to over 200 million active users as of April.
Big brands have been early adopters with the ability to gain greater visibility with their audiences […]
Apr 22 2009
10 Steps to Personal Twitter Enlightenment
Whether you are a novice to Twitter or a veteran we all had to learn how to walk and by learn how to walk I mean “learn how to Twitter.”
I started using Twitter a little over a year and a half ago. I know many addicted, veteran, and first time Twitter users. I’ve identified what […]
Jan 16 2009
Lessons Learned: How to Launch Your New Website
Most of the time we are so excited to get something new and shiny that we forget that the old did provide value, holds history, and credibility. This is the same for your Web site. Don’t we want to preserve those qualities and carry them over to the new? Of course. If you said no, […]
Dec 01 2008
Who is buying online this holiday season?
Performics says “Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search” and their new consumer research analyzes consumer shopping behavior and media consumption across seven consumer segments and nine vertical product categories.
In collaboration with ROI Research, Performics released survey results of 7,043 consumers on how search engines play a role in their […]
Nov 23 2008
Google PageRank Is NOT Best Way to Rate Online Influence
As if explaining SEO to those unfamiliar with it isn’t hard enough, Steve Rubel published an article in Adage complicating things even more and misinforming the mass media. This action encourages the continued proliferation of misinformation by traditional agencies as many try to play in a space in which they are not equipped.
Every SEO expert […]
Nov 12 2008
Is Online Marketing In Your Real Estate Marketing Plan?
It better be. According to a recent study published by the National Association of Realtors and supplemented on MarketingCharts, 87% of home buyers start online. While this is no surprise to Internet Marketing professionals there has been some inconsistency in this percentage over the last four years depending on who you talk to in the […]
Nov 04 2008
Selecting a Search Marketing Firm: What you should ask.
What makes a good Search Marketing Firm?
As a business owner, CMO or Marketing Director, the choice of a Search Marketing Firm will be one of your most important decisions. In order to fully realize the benefits of Search Marketing, it is crucial to understand what role Search Marketing will play in your organization and choose […]