Dec 01 2008 Who is buying online this holiday season?
Performics says “Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search” and their new consumer research analyzes consumer shopping behavior and media consumption across seven consumer segments and nine vertical product categories.
In collaboration with ROI Research, Performics released survey results of 7,043 consumers on how search engines play a role in their […]
Nov 23 2008 Google PageRank Is NOT Best Way to Rate Online Influence
As if explaining SEO to those unfamiliar with it isn’t hard enough, Steve Rubel published an article in Adage complicating things even more and misinforming the mass media. This action encourages the continued proliferation of misinformation by traditional agencies as many try to play in a space in which they are not equipped.
Every SEO expert […]
Nov 12 2008 Is Online Marketing In Your Real Estate Marketing Plan?
It better be. According to a recent study published by the National Association of Realtors and supplemented on MarketingCharts, 87% of home buyers start online. While this is no surprise to Internet Marketing professionals there has been some inconsistency in this percentage over the last four years depending on who you talk to in the […]
Nov 04 2008 Selecting a Search Marketing Firm: What you should ask.
What makes a good Search Marketing Firm?
As a business owner, CMO or Marketing Director, the choice of a Search Marketing Firm will be one of your most important decisions. In order to fully realize the benefits of Search Marketing, it is crucial to understand what role Search Marketing will play in your organization and choose […]