Jan 11 2017 
2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015
Key Takeaway:
Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed to TV ads. (Stat Source: IHS Markit)
As we’ve mentioned in previous posts, ad revenue from digital ads is expected to […]
Dec 14 2016 Global Mobile Ad Spend Will Double Print By 2019 + Make Up 27% Of Total Ad Spend
Key Takeaway:
Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over 2 years is quite a jump! Don’t wait to get all your ducks in a row when it comes to […]
Nov 30 2016 Online Sales are Forecast to Top $96 Billion This Holiday Season
Key Takeaway:
This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte)
Make sure the user experience is flawless both on desktop and mobile devices, especially if you have an ecommerce business. You’d be surprised what’s slowing your website […]
Nov 23 2016 One-Fifth of US E-Commerce Spending Is Now On Mobile
Key Takeaway:
This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital commerce spending totaled $84.3 billion. (Stat Source: comScore)
If you haven’t adjusted your paid search budgets to spend a decent chunk on […]
Nov 16 2016 100% Of The Growth In The Ad Tech Industry Is Coming From Google And Facebook
Key Takeaway:
While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of this duopoly.
Clearly, the two companies appear to be getting it right in their ability to collect and use data to […]
Nov 02 2016 59% of B2C Marketers Learn About Target Audiences Through Keyword Research
Key Takeaway:
The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social listening and website analysis. (Stat Source: Content Marketing Institute)
[Tweet “More Fortune 500 Companies Have An Active Instagram Account Than A […]Oct 12 2016 Advertisers Will Spend 62% Of Holiday Marketing Budgets On Digital Marketing
Key Takeaway:
Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most people who work with digital marketing. But 62% on digital should give you a clear idea as to where consumers […]
Oct 06 2016 How To Get Star Reviews On Your Paid Search Ads
Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here to tell you exactly how to get it done.
First things first, we want to clarify that we are talking about the star ratings that display along with […]
Sep 28 2016 4 In 5 Consumers Use Search Engines To Find Products, Services, Or Experiences Nearby
Key Takeaway:
That means if you have an incorrect address, phone number or website listed on local search results, you could be missing out big time on sales from new customers. The first step you can take if you notice something is […]
Aug 31 2016 91% of Enterprises Do Not Prioritize SEO and Search Marketing
In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are prioritizing organic SEO. (Stat Source: Clutch)
Key Takeaway:
These companies may think they are so big and well-known that they don’t need […]
