Aug 17 2016 
Back-To-School Spending Expected To Reach $75.8 Billion, Up 11% From Last Year
Key Takeaway:
Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your customers if you haven’t done so already! (Stat Source: National Retail Federation)
And while we are on the subject of back-to-school […]
Aug 10 2016 5 Ways To Improve Your Google Shopping Strategy This Holiday
Key Takeaway:
The majority of consumers don’t buy what they originally search for.
This entire blog post is dedicated to Google Shopping statistics. With the holiday season fast approaching, it’s never too early to really ramp up your Google Shopping strategy. (Stats […]
Jul 27 2016 Verizon Acquires Yahoo for $4.83 Billion – The Next Big Dog in Digital Media?
Key Takeaway:
Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is determined to turn around their recently slumping numbers in their core offering by becoming a digital media big dog. This […]
Jul 13 2016 Google AdWords is About to Give Advertisers 2x More Space with Expanded Text Ads
Key Takeaway:
Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with bigger headlines and an extra-long description. Google has a mobile-first mindset, meaning that these ads are most definitely going to […]
Jun 29 2016 Over 60% of People Would Try a Brand or Product That’s Been Recommended by a YouTuber
Key Takeaway:
Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know your product, but they have a positive, trusting, emotional connection with their influencers, and will listen to what they have […]
Jun 22 2016 79% of Publishers Rely on Paid Distribution for Branded Content
Key Takeaway:
When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are also always doing what they can to provide a stellar advertising experience for the consumer. That is to say, an […]
May 25 2016 Mobile Accounted for Majority (53%) of Q1 Paid Search Clicks in North America
Key Takeaway:
This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary by industry and company. For example, Merkle stated their own North American clients saw 39% share of paid clicks from […]
May 18 2016 Mobile Accounted for About 1 in Every 6 Retail Dollars Spent Online During Q4 2015
Key Takeaway:
Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for you? Well, if your mobile shopping stats are nowhere near this level, it means there are probably a few things […]
May 11 2016 60% of People on Instagram Say They Discover New Products on the Platform
Key Takeaway:
Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say they’ve taken action after being inspired by a post. Which is precisely why they have just announced today that Instagram […]
Apr 20 2016 SEO-Related Spending Will Be Worth $80 Billion By 2020
Key Takeaway:
SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure it’s still in line with current practices, especially if it’s been a few years since you’ve even thought about SEO […]
