Apr 13 2016 
Better Understanding Customers Is Top Priority For Marketers
Key Takeaway:
It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are tackling this year include implementing automation technology, and orchestrating and managing cross-channel customer interactions. (Stat Source: Experian)
So what steps are […]
Mar 30 2016 44% of Consumers Buy Online & Pick-Up In Store Once Per Quarter
Key Takeaway:
This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to offer consumers another convenient method of shopping which combines the online and in-store experience. This means that as marketers, you […]
Mar 23 2016 Instagram Just Rolled Out An Algorithm-Based Feed Similar To Facebook’s News Feed
Key Takeaway:
This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before the update, photos were shown in reverse chronological order. Now, the algorithm “places the photos and videos it thinks users […]
Mar 16 2016 Majority of B2C Marketers Find Promoted Social Posts and Ads Effective
Key Takeaway:
If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting your posts and setting up social ads. The beauty of many social platforms that offer advertising and promoted posts like […]
Feb 17 2016 Google Adwords Disabled 780 Million Ads for Violating Their Policies in 2015
Key Takeaway:
We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying to access. Bad advertising generally ruins the online experience. This is something Google takes very seriously, which is why they […]
Jan 27 2016 Zuckerberg is First Male CEO in Silicon Valley to Take Two Months Paternity Leave
Key Takeaway:
You can love him or hate him, but right now he is changing the image of what it means to be a devoted father and a working parent in a society that has historically valued […]
Jan 20 2016 Search Advertising Spending was up about 17% in Q3 2015 Compared to Q3 2014
Key Takeaway:
Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry and put your money towards the venues that drive the largest amount of revenue for you. (Stat Source: Adobe)
[Tweet “Facebook […]Jan 13 2016 Forbes Gets 42% of Readers to Switch Off Ad Blockers
Key Takeaway:
Ad blockers are bad news for marketers. Their growing popularity is scaring many companies that depend on ads as part of their business model, such as Forbes.com. So what did Forbes do to try and overcome this challenge? They asked approximately 2 million of […]
Dec 16 2015 47% of Mobile Shoppers Prefer to Use an App Over a Browser for Convenience and Speed
Key Takeaway:
Are your holiday business goals not being met? Take a look at how many people are browsing your site on mobile devices. If the data shows it’s more than 10% it may be worth developing a mobile app, […]
Nov 25 2015 11% of Holiday Shoppers Do Most of Their Shopping on Black Friday
Key Takeaway:
Have you implemented enough tantalizing promo offers to persuade people to buy your products on the biggest shopping day of the year? If you’re worried you haven’t, there’s still time to whip together some last-minute Black Friday ideas.
For example, why not email […]
